{"id":1829,"date":"2021-05-15T14:48:00","date_gmt":"2021-05-15T14:48:00","guid":{"rendered":"http:\/\/nyxditech.com\/blog_staging\/?p=1829"},"modified":"2021-07-01T11:37:04","modified_gmt":"2021-07-01T11:37:04","slug":"conduct-design-audit","status":"publish","type":"post","link":"https:\/\/nyxditech.com\/blog_staging\/conduct-design-audit","title":{"rendered":"What Is A Design Audit And How To Conduct It?"},"content":{"rendered":"\n

The purpose of design is to facilitate interaction. And, this generates the need of Design Audit. This interaction comes in all shapes and sizes. It can range from a purchase on an E-commerce website, a download on a content sharing application or a seamless money transfer via a banking app. Each interaction fulfils some inherent need in a user\u2019s life, and validates the existence of a product or service in today\u2019s digital world.<\/p>\n\n\n\n

While there are many intuitive metrics to validate when successful design wins over users, it\u2019s not very easy to figure out where design fails. A Website Audit is a crucial part of the design evaluation and structuring process. Think of it as a product check-up. It\u2019s performed to make sure that the product is expressing itself consistently across all channels.<\/p>\n\n\n\n

What is a Design Audit?<\/h2>\n\n\n\n

A design audit is an enquiry into the user architecture and execution for any website or mobile application to yield actionable business insights. The design audit mechanism can reveal whether the business is achieving the set goal for conversion and if there is a shortfall and by how much. <\/p>\n\n\n\n

Here are some broad areas of auditing:<\/p>\n\n\n\n

Web Design and UX<\/h2>\n\n\n\n

A page structure must be easy to distinguish – headers, titles (H1-H6), footers, content help a user navigate a page. If possible, consider using design breadcrumbs and footer links. Use heat maps to see if your website\u2019s visitors click the footer\u2019s links first. Content density must not repulse a visitor, it should be divided by headings, pictures and white space.<\/p>\n\n\n\n

Design leads the visitor to CTA links and buttons. CTAs should be placed within the first half of a user\u2019s screen. The web design must align with the company\u2019s brand. It is also important to check if the website renders well on all devices like desktops, mobiles, tablets, etc.<\/p>\n\n\n\n

Lead Generation<\/h2>\n\n\n\n

The lead generation process follows the design and UX. The design must help to convert visitors into leads. As already stated, a page must have a clear call-to-action (CTA) block. There shoudn\u2019t be more than 3 calls to action. CTAs should be visible and reachable for users. If  website visitors change their mind and leave a particular CTA unfinished you should give them another opportunity to think upon it or doubt their action. You can show them a pop-up offering a free consultation \/ a knowledge base to get into details \/ asking a reason for leaving. <\/p>\n\n\n\n

The pop-up is a rather tricky method of communicating with users, but wisely used – it works. Learn what annoys the website\u2019s visitors, when it\u2019s appropriate to show the pop-up, how much time should pass before the pop-up is shown, etc.<\/p>\n\n\n\n

Content<\/h2>\n\n\n\n

The content should always adheres to the overall page goal. If it is a contact page, the content must stick to the ways users can contact you. It\u2019s a very obvious, yet a very common mistake. Content must be logically structured and should not confuse users. The famous \u201cInverted Pyramid\u201d approach by Jakob Nielsen\u2019s is the best approach to structure the content. Place the most important info first, then proceed with supporting details, and only after that add related information.<\/p>\n\n\n\n

One must also adhere to the language basics; no spelling and grammar mistakes, and no unnecessary content. Likewise, you should pay attention to content structure and how it\u2019s divided; in blocks, bullets, white space, and illustrative pictures. Content improvement also facilitates the execution of the mail goal, which is CTAs being clicked or completed.<\/p>\n\n\n\n

SEO<\/h2>\n\n\n\n

A search engine optimization part makes your content visible to a wider audience. Without specific terms, there are many technical operations you can do so that your content is found by more and more people. Some changes, like editing headings and the content, and inserting links can be implemented without the supervision of an expert, but advanced actions require the help of a specialist. <\/p>\n\n\n\n

Set up a correct tracking tool to track what\u2019s going on with your website in terms of traffic, keywords, entry pages, exit pages, etc. Put appropriate title tags, description tags, image tags, and meta tags. Don\u2019t forget to use keywords and their synonyms in the headings and the main text.<\/p>\n\n\n\n

Eliminate broken links on your website.Make sure your content doesn\u2019t have references to other sources at the very beginning. This way readers won\u2019t leave your website too soon for Google Analytics or other tools to count it as a bounce and lower a website\u2019s ranking in search. Think about using internal links on your website. Such internal links must help users to continue their journey. If those links are inserted automatically, with the help of a bot, for example, Google can punish you.<\/p>\n\n\n\n

Website Maintenance<\/h2>\n\n\n\n

Website speed and performance is very important to users. You must check if your website load in time? All researchers agree that the optimal load time is from 1.5 to 3 seconds. People don’t wait, and you will lose not only users but also potential customers. Google Search Engine considers website speed in their search rating, so you must take the website  optimization into account.<\/p>\n\n\n\n

Check the loading speed of the website and images. Enable the data caching; Drupal has a page caching feature in its core. Review the relevance of the codebase and the PHP version. You should track errors through Google Analytics. Check the functionality of the site as frequently as the website is updated.
A design audit can prove to be a very useful endeavour. Think of it as similar to getting an expert review of your website design to maximise your business conversion and increase user engagement. Want to conduct a website audit or discuss more about it. Talk to our experts<\/a><\/strong>.<\/p>\n\n\n\n

Read more about UX mistakes for your brand here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The purpose of design is to facilitate interaction. And, this generates the need of Design Audit. This interaction comes in all shapes and sizes. It can range from a purchase on an E-commerce website, a download on a content sharing application or a seamless money transfer via a banking app. Each interaction fulfils some inherent need in a user\u2019s life, and validates the existence of a product or service in today\u2019s digital world. While there are many intuitive metrics to validate when successful design wins over users, it\u2019s not very easy to figure out where design fails. A Website Audit is a crucial part of the design evaluation and structuring process. Think of it as a product check-up. It\u2019s performed to make sure that the product is expressing itself consistently across all channels. What is a Design Audit? A design audit is an enquiry into the user architecture and execution for any website or mobile application to yield actionable business insights. The design audit mechanism can reveal whether the business is achieving the set goal for conversion and if there is a shortfall and by how much.  Here are some broad areas of auditing: Web Design and UX A page structure must be easy to distinguish – headers, titles (H1-H6), footers, content help a user navigate a page. If possible, consider using design breadcrumbs and footer links. Use heat maps to see if your website\u2019s visitors click the footer\u2019s links first. Content density must not repulse a visitor, it should be divided by headings, pictures and white space. Design leads the visitor to CTA links and buttons. CTAs should be placed within the first half of a user\u2019s screen. The web design must align with the company\u2019s brand. It is also important to check if the website renders well on all devices like desktops, mobiles, tablets, etc. Lead Generation The lead generation process follows the design and UX. The design must help to convert visitors into leads. As already stated, a page must have a clear call-to-action (CTA) block. There shoudn\u2019t be more than 3 calls to action. CTAs should be visible and reachable for users. If  website visitors change their mind and leave a particular CTA unfinished you should give them another opportunity to think upon it or doubt their action. You can show them a pop-up offering a free consultation \/ a knowledge base to get into details \/ asking a reason for leaving.  The pop-up is a rather tricky method of communicating with users, but wisely used – it works. Learn what annoys the website\u2019s visitors, when it\u2019s appropriate to show the pop-up, how much time should pass before the pop-up is shown, etc. Content The content should always adheres to the overall page goal. If it is a contact page, the content must stick to the ways users can contact you. It\u2019s a very obvious, yet a very common mistake. Content must be logically structured and should not confuse users. The famous \u201cInverted Pyramid\u201d approach by Jakob Nielsen\u2019s is the best approach to structure the content. Place the most important info first, then proceed with supporting details, and only after that add related information. One must also adhere to the language basics; no spelling and grammar mistakes, and no unnecessary content. Likewise, you should pay attention to content structure and how it\u2019s divided; in blocks, bullets, white space, and illustrative pictures. Content improvement also facilitates the execution of the mail goal, which is CTAs being clicked or completed. SEO A search engine optimization part makes your content visible to a wider audience. Without specific terms, there are many technical operations you can do so that your content is found by more and more people. Some changes, like editing headings and the content, and inserting links can be implemented without the supervision of an expert, but advanced actions require the help of a specialist.  Set up a correct tracking tool to track what\u2019s going on with your website in terms of traffic, keywords, entry pages, exit pages, etc. Put appropriate title tags, description tags, image tags, and meta tags. Don\u2019t forget to use keywords and their synonyms in the headings and the main text. Eliminate broken links on your website.Make sure your content doesn\u2019t have references to other sources at the very beginning. This way readers won\u2019t leave your website too soon for Google Analytics or other tools to count it as a bounce and lower a website\u2019s ranking in search. Think about using internal links on your website. Such internal links must help users to continue their journey. If those links are inserted automatically, with the help of a bot, for example, Google can punish you. Website Maintenance Website speed and performance is very important to users. You must check if your website load in time? All researchers agree that the optimal load time is from 1.5 to 3 seconds. People don’t wait, and you will lose not only users but also potential customers. Google Search Engine considers website speed in their search rating, so you must take the website  optimization into account. Check the loading speed of the website and images. Enable the data caching; Drupal has a page caching feature in its core. Review the relevance of the codebase and the PHP version. You should track errors through Google Analytics. Check the functionality of the site as frequently as the website is updated.A design audit can prove to be a very useful endeavour. Think of it as similar to getting an expert review of your website design to maximise your business conversion and increase user engagement. Want to conduct a website audit or discuss more about it. Talk to our experts. Read more about UX mistakes for your brand here<\/p>\n","protected":false},"author":1,"featured_media":1835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,39],"tags":[1150,1147,1145,1148,1149,1146,1143,1144],"yoast_head":"\nWhat Is A Design Audit And How To Conduct It? - NYX Ditech<\/title>\n<meta name=\"description\" content=\"A design audit is an enquiry into the user architecture and execution for any website or mobile application to yield actionable business insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nyxditech.com\/blog_staging\/conduct-design-audit\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is A Design Audit And How To Conduct It? - NYX Ditech\" \/>\n<meta property=\"og:description\" content=\"A design audit is an enquiry into the user architecture and execution for any website or mobile application to yield actionable business insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nyxditech.com\/blog_staging\/conduct-design-audit\" \/>\n<meta property=\"og:site_name\" content=\"NYX Ditech\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-15T14:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T11:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nyxditech.com\/blog_staging\/wp-content\/uploads\/2021\/05\/design-audit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is A Design Audit And How To Conduct It? 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