Google announced the mobile first indexing back on November 4th this year. In the announcement, Google stated:<\/p>\n
\u201cTo make our results more useful, we\u2019ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site\u2019s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we\u2019re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.\u201d<\/em><\/p>\n But do you know how it\u2019s going to affect your website? Well, if you missed out on this important piece of information then here is your chance on learning the important bits and implementing them on your websites.<\/p>\n Currently, Google evaluates the content of a webpage\u2019s desktop version based on its relevance to the user. On the basis of the desktop index, Google then ranks these pages and even shows a snippet to the users.<\/p>\n It\u2019s an obvious understanding that Google has taken this decision as most of the people now search for things using their mobile devices. Google will not separately index the mobile pages and will continue with a single index of the desktop version. But, it will now lay emphasis on mobile pages while indexing a web page and deciding on its ranking.<\/p>\n You don\u2019t need to sweat if you have a mobile responsive website displaying the same content as the desktop version. However, if your website has different content on mobile and the desktop then you might want to make a few adjustments.<\/p>\n If you have very less content on your mobile site as compared to your desktop site than you are in for some trouble. With Google stating that it will give more weightage to mobile site now, chances are that they may not even look at your desktop site. But don’t get dejected. This provides you with an opportunity to add a lot of expandable content.<\/p>\n While reviewing the desktop version, Google doesn’t give a high weightage to content in tabs, expandable boxes or other hidden areas. However, when it comes to mobile sites, expandable content is given full weightage as it makes more sense on mobiles.<\/p>\n The bottom line is that if your business depends on online traffic for revenue generation, then this update is very critical for you. But, no need to get all confused and panicky. Just follow the aforementioned guide to make your website mobile ready. Once done, you can monitor the rankings and shift in traffic.<\/p>\nWhat\u2019s The Change?<\/h2>\n
What Do You Need To Do?<\/h2>\n
Here Are a Few Tips:<\/h2>\n
\n