Every day we see tons of new businesses and new ideas arising in the market. Companies invest a lot of money and time on shaping their ideas and finally their startup is launched. Once the startup is up and running then they wait for customers and revenue but often fail. In an urge to get users they spend a fortune on PR and marketing activities which gets them a decent number of users. But, it again doesn\u2019t suffice the end goal and hardly any of the users convert into customers. Here are top 5 reasons why some websites have a low conversion ratio despite decent traffic:<\/p>\n
This is the most common reason for a visitor to be skeptical about becoming a customer. It\u2019s a human tendency to bend towards a renowned and mass favorite brand. This is the reason why people prefer market giants like amazon, Walmart, Tesco etc.<\/p>\n
What to do?<\/em> In a quest to differentiate their product and brand, many people use jazzy messaging, imagery, and gibberish taglines. This provides a negative impact to your brand and confuses your customer. The approach should be fairly simple and the user must be able to crackdown your offering.<\/p>\n What to do?<\/em> It\u2019s very easy and a routine job for a creative writer to come up with 10-20 excellent one-liners to market your product. These flattering lines can lure visitors but if your product performance is nowhere near to your claims then you are calling trouble.<\/p>\n What to do?<\/em> Sometimes the reason for no conversion could be as simple as the fact that they just don\u2019t want it. Your product or service can address their requirement or problem but may be your solution is not the type of solution they want.
\nYou need to try and build your trust in any and every possible way. Use customer feedbacks, images of real people and display your associations to make your brand look more personal and trustworthy.<\/p>\n2. You Are not Able To Portray Your Offerings<\/h2>\n
\nTake 5-6 people from your target audience to make a focus group. Ensure that they are not aware of your brand and products. Show them your website for 10 seconds and then ask \u201cWhat does the product do and for whom is it for ?\u201d. If you don\u2019t get the correct response for either one of your questions then you need to modify your messaging and imagery. Repeat this exercise until you get it correct (Of course with a different focus group every time).<\/p>\n3. High on Claims, Low on performance<\/h2>\n
\nBe honest. Honesty creates an everlasting trustworthy impression. Flaunt the actual good bits of your product or service and how it can benefit users. Stay away from glittering but unreal product descriptions and false enhanced images.<\/p>\n4. They Simply Don\u2019t Want it<\/h2>\n
\nFor example, you may have identified obesity as a problem and weight loss as a solution. Here the identified problem is correct and logical and you might offer 20 Kg weight loss through intense training and fitness program. However, the customer might actually be looking to lose weight through diet and weight reducing beverages etc.<\/p>\n