![\"netflix\"](\"http:\/\/nyxditech.com\/blog_staging\/wp-content\/uploads\/2018\/02\/netflix.jpg\")
Netflix.com<\/em><\/p>\nA Personalised Experience For Every User<\/strong> User\u2019s name, specific recommendations based on behavior pattern & past selections, promotional offers matching customer requirements, authority to tweak the look and feel of the website (color scheme, background images, font size etc.) are some of the key elements of a personalized experience.<\/p>\n Inflates Conversion Ratio & Customer Loyalty<\/strong> Offers Consistency Across Devices<\/strong> Cost Is Increased Heavily<\/strong> Can Raise Privacy Concerns<\/strong>![\"\"](\"http:\/\/nyxditech.com\/blog_staging\/wp-content\/uploads\/2018\/02\/amazon-blo.jpg\")
\nAmazon.com<\/em><\/p>\nLet\u2019s start with the positives.<\/h2>\n
PRO #1<\/h2>\n
\nWhat could be better than a personalized experience in the world of the web that is brimming with so many websites that provide a generic experience. People feel more connected to your brand and website when they receive a personal experience and are most likely get addicted to it. It can be the game-changing differentiator for your website.<\/p>\nPRO #2<\/h2>\n
\nStudies have suggested that the brands that offer a personalised experience to its customers enjoy increased revenues. Customers that receive customized experience are less likely to look for other options which means low customer attrition rate and high customer loyalty. Even the conversion ratio is increased substantially as the customers are offered exactly what they need and precisely in the manner they personally prefer.<\/p>\nPRO #3<\/h2>\n
\nA personalized website experience builds consistency even when the customers access the website through different devices. This comforts his experience and pushes the user experience to a new level altogether. Take the example of Kindle, you start reading something on your mobile, you can pick it up from the same place on your tab or laptop later on. Even the look and feel of the app is absolutely same across all devices and therefore the user doesn’t need to adjust for even a bit. This is a prime example of providing personalized website design experience.<\/p>\nNow Let\u2019s dig into the disadvantages.<\/h2>\n
CON#1<\/h2>\n
\nWhen you are eyeing to provide a different and personal experience to every user be sure that there would be a lot of efforts and technological implementations involved. That\u2019s why it will be expensive. You will need tools to collect & analyze data, algorithmic technology, automation and a full team to keep generating personalizations. All this will be heavy on your pocket and therefore it isn\u2019t everyone\u2019s cup of tea.<\/p>\nCON #2<\/h2>\n
\nCollection of personal information is the base of personalization. A lot of personal information is collected at different levels from the users which is then processed and used to provide customized offerings. This can raise privacy concerns among users. Not everyone will be comfortable with the fact that you know so many things about them. Moreover, they will also be concerned about how you use all the personal information that is collected. It\u2019s best to be upfront and disclose what all information you collect, how you store it, and for what all purposes you use it.<\/p>\nCON #3<\/h2>\n