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Technology

How To reduce App Churns By Using Push Notifications

push notifications

The focus during the initial stages of any app development is purely on growth. Adding more and more users is the primary objective so that the app is launched in flying colors. However, the focus must quickly shift towards retention of users rather than adding more and more one time users. It’s a proven fact that retaining customers is more fruitful for long-term traction. Thus, any and every strategy which seems to work towards this goal must be implemented instantly. Push notifications are one of the methods to boost customer retention rate. This article will cover the details about how we can better our push notifications to reduce app churns.

1. Focus On Quality Rather Than Quantity

It’s not necessary that a high number of notifications will create a bigger impact. In fact, in some cases the reverse is true. The frequency of notifications is directly proportional to the type of product/service that you offer. It’s all about the correct timing of your notifications and the value that they create. If you keep bombarding users with notifications every other minute, they will surely get annoyed and will opt out of the notifications or worse they may simply uninstall the app.
The copy of the notifications is the key impact creator. However, creativity is also must and often decides the success rate. Personalization is utterly important while targeting through notifications.

2. Segmentation Is Must

Use of generic push notifications has depleted over the last few years and segmented push notifications are on the rise. People feel more connected when the message is directly related to them. Every user is different from each other and on the whole, not all users can be grouped under one umbrella. The type of messages received by every user must be based on his/her preferences, past choices, behavior, and engagement with the application. Proper and accurate segmentation can be done by using the in-app data. User-specific messaging leads to an increase in lead conversions as well.

3. Provide Users What They Really Seek

With the help of in-app data, you can get to know what a particular user likes or dislikes. You also can determine their behavior which can help you to zero down on things which a particular user is really looking for. Personalization of notifications to provide any user exactly what he is looking for is critical for the success of any notification strategy. The content should be tailor-made to be super relevant for the user. Another great way of using personalization is to use Rich Notifications. These allow you to include text, images, audio and other interactive features in your push notifications. Even clickable responses within push notifications can be included which allow users to like, share or save particular content.

4. Constant Re-engagement

Push notifications are an excellent method to re-engage users who weren’t converted previously or may have otherwise disengaged. Re-engagement is an integral part of any mobile marketing strategy and depends heavily on personalization. Study of behavioral patterns plays a crucial role in properly implementing any notification strategy. Users have their own reasons to withdraw and sending them a bunch load of irrelevant messages will drive them away further.

5. Tracking Various Key Engagement Metrics

There are a lot of key engagement metrics that can be used for tracking the success of the app. With the help of this analysis, you can improve your retention rate, improve the content of push notifications, improve segmentation, reduce app churns, and improve performance to drive more loyalty. You should fetch data related to location, device, frequency etc. to analyze what’s really working and what’s going in vain.
The acceptance and success of push notifications is a very subjective matter. However, keeping the above-mentioned points in mind will definitely help you in improving the user retention percentage and also will squeeze down your app churns. Talk to our experts and learn more.

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Technology

5 Amazing Ways To Create Fascinating Push Notifications

Push Notifications

Marketers have left no stone unturned in a quest to increase the user engagement with their brands. They take all possible efforts in connecting to the masses and increase their brand reach every day. Amongst all the arsenal possessed by the marketing spearheads, push notifications act as a supremo of the overall engagement strategy. This is especially due to the personalisation and targeting features available with push notifications. It’s a highly effective tool to blossom a close bonding between a brand and its customers.

However, the use of this strategy has grown multiple folds during the last few years which has led to a slump in the opt-in rates. Marketers have started using push notifications blindly without even understanding the core dynamics of this technique. Here’s how you can create effective push notifications and use them effectively to boost your opt-in rates.

1. Create An Alluring Welcome Message

Creating a strong first impression is very essential. Make your users feel welcomed and show them a friendly gesture. This gesture will ensure if the customer will return to your app the second time or not. It’s a proven fact that if a new user doesn’t return to your app within a week, then it’s very unlikely that he will return at all. Another important factor here is to select a tone, as there isn’t looking back. You will need to stick to your tone within all your communications. Your tone can be informal, witty, classy, sarcastic etc. , matching your brand persona.

Also, provide some initial freebies or offers so that the customer immediately feels valued. You can provide certain new joining bonus, rewards or provide refer a friend offers.

2. Remind Them With A Pleasant Message

For a majority of times, customers will not finish their last action and exit your app. It may be a purchase, a game, an unfinished video or anything else that your app offers. It’s critical to remind the customer about his last unfinished action so that he can take a step towards it. It is basically pushing the customer towards finishing the action cycle and thus increasing the conversion ratio. Also, more and more relevant content can be pushed towards the customer by monitoring their in-app behavior.

3. Awake The Inactive Users

It’s far too easy to re-engage an existing customer rather than creating a brand new user. Use of push notifications is an effective way to re-engage the inactive users. It’s a common trend that customers use an app heavily during the initial few weeks or 1 month. However, the usage slowly dries down and eventually results in an uninstall over a course of time. Thus, it’s better to take an action up front. Lure your inactive customers by providing them enticing offers which will push them to use your app again. Add a personal touch to these push notifications to make them feel more valued.

4. Implement Location Based Geo-Targeted Messages

Targeting is one of the strongest feature of push notifications and thus must not be neglected. It helps mobile marketers to bridge the gap between their marketing efforts and the real time customers. Having said that, these notifications must not be used for all the customers. Long time customers and most active users are the best-suited audiences for these messages as they have already created a trust factor with your brand. It can be a little uneasy for new users to share their location data with your brand and they even might feel some insecurity knowing that you are tracking their locations.

5. Acknowledgment Of Customer Loyalty Through A Reward Message

Creating an engagement is a very important aspect of marketing strategy. However, the real game is retaining the existing customers and ensuring that they are satisfied. It’s important that the customers are reminded time and again that they are valuable to your company and the company really appreciates their business. This acknowledgment can be made by certain reward notifications for the customers. An example – “Thank you for placing your order with us. Enjoy 20% off on your next order with Promo Code: 20XYZ”

Push notifications are an incredible marketing tool when used properly. But in order to best use push notifications, we need to understand the basics of when to send pushes, and how to create enticing push notifications. Your campaign goals are bound to be achieved within no time if you will follow some of the best practices related to push notifications. Talk to our experts today to know how to effectively plan your app marketing efforts.