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Apple Brand & Identity Design Mobile Apps

Mobile UI Design: 7 Most Common Types of Screens

Mobile UI Design

There are over 2.7 billion smartphone users and 1.35 billion tablet users across the world. According to a study, on average, Americans check their phone every 12 minutes, and 90% of mobile time is spent on apps across the globe. Also, more than 6000 mobile apps are released every day. These figures are staggering and are sufficient enough to highlight the popularity of mobiles and their apps. The first thing a user notices while interacting with your app is its interface. So, it is crucial to have a pleasing mobile UI design to ensure that your user sticks around and enjoys browsing the app.

To build a useful mobile UI design, designers need to investigate its characteristics and learn their constituents and functionality thoroughly. Mobile applications indeed evolve with changing user needs. Thus, designers strive to add new functionalities every day to fulfill user needs. That said, there are still some screens that are default and are commonly used across a majority of apps. Here is a list of the top 7 most common types of mobile app screens.

1. Home & Menu Screen

The home screen is an essential part of any application. It’s the main screen from which users navigate to all the other sections and options of the application. Although home screens differ from one app to another, depending on the product and its purpose, still there are some common key elements of all home screens. Firstly, it has a search field so that users could easily search for what they are looking for. Secondly, it contains navigation elements providing access to the various content sections. There are two ways of presenting the menu in mobile applications – it can either be a part of the main screen or a separate screen. 

Note: It is advisable to keep the number of options in the menu under seven, featuring only the key sections. If the number goes beyond seven, use sub-categories to show them.

2. Log-in & Profile Screen

Creating personal accounts or profiles to sign into an app has become a standard norm these days. While this is a good way to ensure that your user gets a personalized experience, a lousy login screen could lead to people uninstalling your app. Designers must be able to understand how things work on login and profile screens. The key is to keep the login screen clear, uncluttered, and as minimalistic as it can be, to offer easy access to users. The amount of information has to be limited; otherwise, the profile screen may look too complicated. 

The UI must be intuitive, and at no point, users must be confused. The name and password sections, the confirmation button and a sign-up option must always be available on a login screen.

3. Product Screen

A product screen is most common in eCommerce apps. It displays the collection of products and when the user taps on the product they want, another screen displaying its specifications would pop up. 

The product screen shows the key information about the goods. It helps users to decide whether they want to buy the product or not. Designers usually place the product photograph at the center of the screen, with the description placed below it. The information is generally divided into small groups like size, material, weight, etc. so that users can get all the required info.

4. Catalog Screen

The primary objective of any e-commerce business is to sell products. For an e-commerce app, you would need a catalog screen to display all the products in one place. Visuals attract users and prompt them to make a purchase. So, designers must focus on designing a visually appealing catalog that will attract a user’s attention and encourage them to shop for a product. You can offer the user to scroll through the list, just like several other eCommerce websites and apps display it. The amount of merchandise/products in one row can be decided according to the width of the screen.

The product list in mobile apps can be similar to many e-commerce websites where the items are grouped and viewed via a vertical scroll. But, the products can also be displayed in a row with a horizontal scroll. To make the navigation intuitive, the last item in a horizontal row should be shown not in a full view to let the user see that this is the direction of scrolling. 

5. Check Out Screen

Nowadays, most of the shopping is done through smartphones. Therefore, it becomes crucial for companies to offer a smooth and convenient shopping experience to users. The checkout process is the final step during the buying journey of a user, and this has to be an easy task for them. 

The most fundamental aspect of a checkout screen is to have a form that captures all the personal data like name, address, contact number, card number, etc. Here, designers must ensure that their user data and sensitive information is secure. It can be callouts in a copy, icons of the famous brands who gave their approval or maybe even some certificate signs if there are such.

6. Splash Screen

The first impression may not be the last but is undoubtedly the most important impression. It influences the user’s opinion about a mobile application. When the user experience is pleasant from the very beginning of interactions with an app, there are more chances it’ll be more popular among users. That’s why splash screens should be given a lot of attention.

Splash Screen is the page in an app that demonstrates the main idea and features of the app. It must be minimalistic, displaying the logo, tagline, and name of a product. The fundamental elements must be kept in the middle of the screen for added visibility and a simplistic mobile UI design. The screen shouldn’t be shown for any more than 3-8 seconds. Users tend to get irritated after that. Also, it may be useful to show loading progress so that impatient users could know when the app will be launched.

7. Feed Screen

People typically use various social networking apps for communication and to remain updated with the news. You can take ideas from Facebook, wherein the feed is regularly refreshed, displaying the latest news and data related to the pages followed by the user. The mobile UI design should be simple and clear without a lot of fancy visual details. The stories can be presented one by one via a scroll. To make the navigation more intuitive, the next piece of news should be partially displayed.

We hope that these 7 most common UI screen designs will help you to get some clarity on how to get started with your app design. If you still have some doubts, talk to our experts NOW!!

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Design Mobile Apps UX

5 Key Uses of Animation in Mobile App UI

Mobile App UI

The advancement of technology has led to several new improvements and trends in web and mobile designing. Animation was once a visual luxury but has now become a functional requirement. Users expect to face animations at some stage while browsing a website or an app. Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile app UI design.

Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile UI design.

1. System Status

There are plenty of tasks and processes like downloading and uploading data, calculations etc. that continuously run in the backdrop while the app is running. While these processes run in the background, users often feel that the app is frozen, as there is no activity at the front end. You must always indicate the status of all the ongoing processes through visual signs of progress. It provides a sense of control over the app to the users.

Page loading time is unavoidable, however, it is a very stressful time for users. Using animations can’t shorten the loading time, but can provide comfort to the users while they wait. Creative progress indicators can reduce a user’s perception of time. If users can watch something visually pleasing, while they wait, they are more likely to divert their mind on the animation, rather than the wait time.

Similarly, “pull down to refresh” is also a well-known system status indicator that reloads the page. Pull-to-refresh animations should match the design outline of the app. Movement and visually pleasing items naturally draw attention and create interest. Animating your notifications is a pleasant way to notify users about things, without hampering their experience.

2. Visual Feedback in Mobile App UI

Visual feedback is critically important for any user interface. It helps users to know and understand their current context in the system at any given time. User interface elements like buttons and controls should appear to be tangible, as they interact with them in the real world.

But, bridging the gap between the physical world and on the web is challenging. Visual and motion cues must immediately recognize the input and animate in ways that appear to be direct guidance. Animations enhance various points of interaction and reinforce the actions taken by a user.

3. Structuring Information

Animation allows proper structuring of information across the app. An animation draws users and shows what content to look for and where can it be found. The menu bar is one of the most common places where this can be implemented. 

There are many elements on the main screen of the app. When we activate one of them, the app should change the picture and display a whole new app section based on the selection. Animation helps users to know that it is the same element but with different form and scale.

4. Navigation & Transitions in Mobile App UI

Usually, users take the help of menu bar to navigate inside an app. A lot of apps have a complicated structure to show the list of app sections or features, which is confusing for users. Animation works as a visual navigator. 

A user should notice a changing picture on the screen while selecting or changing app sections. This lets them know that they are navigating to a different section or using a feature. Animation is a great way to transport users reasonably between navigational contexts. 

Read more about Mobile App Navigation

5. In-app Guide

Some apps have a more complex structure compared to others. If you don’t want to scare-off or irritate your app subscribers, you should clearly explain to them how an app works at the very beginning. Animation comes in handy here. A user gets brief instructions about the app in very less time via animations. Usually, an animated guide opens up when the app runs. However, users should have access to the guide whenever they need.

Animations are really pretty, but as mentioned earlier there role is no longer confined to adding beauty to an app. So make animations with purpose and use it in the app UI design to simplify user interaction with the user interface.

Let us know if you are looking for designing your new or existing mobile app. Our UI and UX team will be happy to assist. Contact Us today

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Technology

How To Pick A Name For Your Mobile App?

Pick A Name For Your Mobile App

What’s in the name you may ask. Well, almost everything. Naming anything is very crucial and holds great importance. A name can create a huge impact or may even become the sole cause of a blunder. The naming process is imperative and must be dealt with caution. The same holds true even when you’re naming your mobile app. The name needs to not only suit your business and brand, it should also instantly ring a bell in people’s mind. Whenever someone hears the name, they should picture the image of your brand in their mind in a way that you wanted them to.

Think of all the great brand names like Adidas, Mercedes, Audi, Coca-Cola, Subway, Walmart etc. Do you think these names were pulled out of thin air without any thought process? Absolutely not. Moreover, a lot depends on the name of your app when it comes to search rankings. It’s great to have an amazing app, but it might not get the deserved attention if the name just sucks. In this article, we have compiled a few tips that you must consider while zeroing down on the name for your mobile app. Take a look.

1. Analyze The Competitors

It’s always a wise step to take a look at the already established players in your genre. Visit the app store and go through the top performers in your category. Understand what kind of names are grabbing more popularity. Long names or short names, common names or distinctive names, names related to some person or nonperson names etc. Check all these factors to know what is the safest bet. No need to be over innovative and swim against the tide. Just go with the flow with a little stroke of uniqueness. Do not try to be way too close to your competitor’s name or you may end up with legal issues.

2. Understand The Market Rules

It goes without saying that if you wish to play a game, you must know all the rules of the game. In case of launching a mobile app, you must be aware of the best practices of the store that you want to launch your app in. Whether you want to hit the Apple market, Android market, or both, it totally depends on you. But knowing the market rules and best practices is a must.

Apple store allows only 30 characters in a mobile app name. They recommend simple names with simple spellings and the name should have a connect with the functionality of the app. Apple also suggests maintaining distance from generic terminology and names similar to the already existing app of the same genre.

On the other hand, Android app store allows 50 characters in a mobile app name. They have strict terms about keywords stuffing in the name and description of the app. It can call a suspension if you don’t follow these rules religiously. Even if Google allows more characters in the app name, it’s advisable to stick to 30 characters as its an appropriate length for a mobile app name. Moreover, if you are launching the app on both the platforms, it’s good to have a common name.

3. Select A Brand Name Rather Than An App Name

Yes, we agree that technically you’re selecting your app’s name, but the name is not merely the name of your app. It’s the face of your overall brand. Thus, the name must look apt on all the platforms, social media pages or even on merchandise. Don’t just be an app, be a brand name. We don’t say that you will scale exponentially to become a global brand name like Coca-Cola or McDonald’s, but they would have been there if they would have thought the same.

The branding strategy must also focus on a clean and crisp logo which directly relates to your app name. This way it can be used as the app icon as well. It helps the users to identify your brand distinctively yet keeping the uniformity at place.

4. Stay Away From Unique Spellings

In a quest to be different and innovative, people sometimes cross the line. That’s when the trouble starts. It’s good to inject innovation and distinction when it comes to app names, but the innovation should have a limit and must not cost you the overall success of your app. One good advice on this label is to stay away from unique spellings. Don’t play with the spellings and please stick to the official ones. It has a very negative impact if you spell your app name in a way that is not standard.

Let’s see an Example: Suppose a user suggests your story app to his friend. He says “Dude check out this awesome story app by the name of Freaky Stories”. He searches it on the app store and couldn’t find you. Why? Because you wanted to be uber cool and thus spelled your app as FreeKey Stories. Unless you hold the formula to immortality and selling it for free, chances are that the user will not waste more time and efforts to search you. You will lose more and more potential users like this.

5. Consider A Third Party View

While you are the owner of your business, app, and brand, it will never hurt you to consider someone else’s opinion. This exercise can sometimes provide a new perspective or dimension to the whole process. You can select the names that top your list and can take opinions from friends, family, closed ones, knowledgeable, and even experts. They might give you the best suggestion or may even scrap all the ideas with a solid logic behind it. Both the things are for your good. You can even hire a consultancy firm for the same. They can conduct a study on a sample group, collect responses and provide you valuable insights.

Conclusion

There is always an unsung hero in any epic story and I think a mobile app name is that unsung hero of the epic success story of an app. There are plenty of advantages of selecting an apt app name considering the overall business and branding goals. The process may sound very simple, but sure needs a lot of brainstorming keeping the above tips in mind. Thus, naming an app must be amongst the top 5 on the ‘To-Do checklist’ if not at the very top. Talk to our experts to know more and discuss your mobile app development requirements.

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Technology

Taxi Businesses Must Invest In Mobile App Development

Mobile App Development
Taxi Businesses Must Invest In Mobile App Development

How we book a taxi today is completely different from how we use to book it a few years ago. People have shifted from the conventional taxi booking process to booking a taxi through an app. With the rise of mobile taxi booking app giants like Uber and Ola, conventional taxi businesses got a big blow. People find it much easier to book a taxi with just a tap on their mobile rather than following a rigorous procedure. It’s time that conventional taxi operators realize the fact that they cannot run their business without investing in mobile app development to get their own app.

Benefits Of Having A Mobile App

Increased Profits

As a taxi business, if you join hands with popular aggregator apps, you need to pay a large commission to them. This leaves a very narrow profit margin and eventually leads the business to low earnings or even losses. Having your own app will cut down on this commission paid and thus the overall profit will substantially increase.

More Visibility

Having a mobile app boosts your overall visibility to a whole new level. People reach out to their smartphones to perform any and every task today and booking a taxi is no exception. Tourists normally depend on their smartphones to locate taxi services. All the taxi operators without a mobile app are losing out on these customers.

Cost Reduction Through Automation

With the adoption of new technology, customers can directly get in touch with your drivers. This will provide them better cab booking experience through a reduced ETA. The overhead costs will also plunge down through automation and the driver’s performance will also improve. You get an added advantage of customization and branding when you have your own app.

Creating your own taxi-booking mobile app may be a savior for your falling business. It’s always wise to ride the tide (technological advancement in this case) rather than trying to flow against the tide. You might have understood the importance of a taxi booking app by now, which leads us to the next step and the nitty-gritty related to that. Once you have decided to develop a mobile app for your taxi business, you must understand that there are certain golden rules to follow in order to create and manage a successful taxi booking app.

Here are a few mantras for any taxi booking app to be successful:

  • The process of locating a suitable and quick means of transport must be as simple as possible.
  • The primary objective of the app must be to conveniently connect the driver and the customers.
  • Drivers must also be benefitted, especially while offering their ride to the people close to their location.
  • There must be a provision to share a ride in order to cut down the cost.

The business model of taxi booking has changed drastically over the years and having a mobile app is mandatory for any taxi business. By no means developing a taxi booking mobile app is a simple task. There are a lot of technicalities that need to be taken into consideration while developing it. Talk to our expert developers and understand these technicalities. For sure you will let our experts do the job for you after the discussion.

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Technology

How To Generate Revenue Through Free Mobile Apps?

Generate Revenue Through Free Mobile Apps
Generate Revenue Through Free Mobile Apps

There are a lot of crucial decisions involved in the process of mobile apps development. However, the most crucial decision is taken once the app is all set to be launched. That decision is to choose between a free app or a paid app. One of the biggest misconception people have is that only paid apps can generate money as people pay a fee to download the app. But, it is completely false. Almost all the popular apps are free to download and they still generate a healthy revenue.

Majority of the mobile apps that get downloaded are free for download. This clearly points out the trend that people are more keen to download free apps rather than paid apps. So, it’s best that you keep your download free, get as many downloads as you can, and then look to generate revenue by other means. What means you ask? Let’s go through a few monetization strategies which will help you to earn real money through free mobile apps.

Preliminary Ground Work:

  • Figure Out Your Customers
    Before you jump on anything else, take this very basic step. Try to analyze who are your users? Understanding your users is very critical and forms a solid base for further steps. If you have an existing business, the demographics of the users will be a replica of your current users. However, if you are completely a new business, you will need to focus on your potential customers.Even the smallest of the things like availability of your app on different operating systems can help you in understanding user behavior. According to a study conducted by Plots Projects, the notification opened rate on Android is 13.6% as compared to 4.1 % on iOS. Apple and Android users are poles apart in terms of behavior. Analyze the Who, What, and How in terms of app usage to understand your users better. Once you get the answers, compare it with your app and find out if it meets these considerations. If Yes, then you are good to go ahead.

  • Perform A Thorough Competitor analysis
    Sometimes we focus so much on our own app that we forget to check and compare other competitor apps. This is again a very crucial step in order to place your app appropriately in the market. Perform some of the key analysis like:
    – Traffic Analysis
    – Site Analysis
    – Content Analysis
    – Keyword Analysis
    – Link Analysis
    – PPC Analysis
    – Feature AnalysisYou can gather huge insights by performing these analyses. Learn from the best practices of your key competitors, follow them and on the other hand try to find out their shortcomings and mistakes. Avoid doing the same mistakes and fill the gap of shortcomings in your app. Differentiate your product by doing something which no one else is doing. This would become the focal point of your marketing strategy and will boost your brand image.

Monetizing Methods In Free Apps

We have covered the preliminary components of the monetization strategy in previous points which will provide a good launchpad for implementing the real monetizing methods in your app. Let’s now get to the real action. There are 2 basic ways through which free apps generate money:

  1. In-app purchases
  2. Advertisements

Either one of the methods can be applied to generate money, or even both of them could be applied together. Let’s understand each one of them individually.

  • In-App Purchases:
    In-app purchases are basically upgrades which allow users to get access to additional features and enhances user experience. Studies have proved that only a few people purchase upgrades and iOS users are more willing to pay for upgrades in comparison to Android users. It’s not possible that all your users will opt for a paid upgrade and hence you need to focus on that small group who are more likely to purchase these upgrades. You’ve got to discover a way to get the user glued to your app and push them to come back looking for more.Gaming apps are a brilliant example of in-app purchases. The download is free but access to certain levels and features are restricted. It can only be achieved through a paid upgrade. Coin system and token system are great methods to push a user to spend more per purchase. Rather than saying something costs $1 you can offer it for 100 tokens and offer coin purchase options like 500 coins for $5.

    Apple Support has bifurcated in-app purchases into 4 different categories:

    Consumable – You can buy these items every time you want them, and you can’t download them again for free. Like purchasing coins or tokens.

    Non-consumable – You buy these items one time and might be able to download it again for free. Like an upgrade to a premium version with no ads.

    Non-renewing subscriptions – You can use this content for a fixed period of time, depending on the app, and you can buy these items again after your subscription ends. Like Sports apps offering access to specific leagues (EPL, NFL, NBA season etc.)

    Auto-renewing subscriptions – You can buy these services or this content for a specific subscription period, and the subscription will automatically renew at the end of that period. Like newspaper & magazine subscriptions, Netflix, Hulu Plus etc.

    Analyze what kind of an in-app purchase will compliment your app. Some of these methods might work better than the other but that’s totally subjective from app to app.

  • Advertisements:
    These are pretty straightforward. You would have come across ads on various websites and mobile apps. If you already have a website, then you don’t need to learn anything about how ads work on apps. It’s the same as they work on a website. You get money for impressions & clicks on the ads. The pay rate is different for different types of ads. You can charge more for video ads in comparison to static banner ads.Advertisements are a great source of revenue for an app. Having said that, overdoing it can seriously hamper a user’s experience which can in turn cause damage to your app. So you must know  where to draw the line.

    In-app purchases and advertisements can be applied individually based on which one suits best for your app. However, in some cases, both of them can go hand in hand. For example – You can offer a premium upgrade to users who don’t want to see ads on your app.

Final Words

If you have a question in your mind that whether you should launch your app as free or paid, the answer is FREE. It gives you more opportunity in terms of expanding your reach. Once you achieve a handsome number of downloads, you can implement the above mentioned monetizing strategies to churn money from your app. Don’t forget to perform the preliminary steps to zero down on the best method to get money from your free app. All the best!

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Technology

5 Amazing Ways To Create Fascinating Push Notifications

Push Notifications

Marketers have left no stone unturned in a quest to increase the user engagement with their brands. They take all possible efforts in connecting to the masses and increase their brand reach every day. Amongst all the arsenal possessed by the marketing spearheads, push notifications act as a supremo of the overall engagement strategy. This is especially due to the personalisation and targeting features available with push notifications. It’s a highly effective tool to blossom a close bonding between a brand and its customers.

However, the use of this strategy has grown multiple folds during the last few years which has led to a slump in the opt-in rates. Marketers have started using push notifications blindly without even understanding the core dynamics of this technique. Here’s how you can create effective push notifications and use them effectively to boost your opt-in rates.

1. Create An Alluring Welcome Message

Creating a strong first impression is very essential. Make your users feel welcomed and show them a friendly gesture. This gesture will ensure if the customer will return to your app the second time or not. It’s a proven fact that if a new user doesn’t return to your app within a week, then it’s very unlikely that he will return at all. Another important factor here is to select a tone, as there isn’t looking back. You will need to stick to your tone within all your communications. Your tone can be informal, witty, classy, sarcastic etc. , matching your brand persona.

Also, provide some initial freebies or offers so that the customer immediately feels valued. You can provide certain new joining bonus, rewards or provide refer a friend offers.

2. Remind Them With A Pleasant Message

For a majority of times, customers will not finish their last action and exit your app. It may be a purchase, a game, an unfinished video or anything else that your app offers. It’s critical to remind the customer about his last unfinished action so that he can take a step towards it. It is basically pushing the customer towards finishing the action cycle and thus increasing the conversion ratio. Also, more and more relevant content can be pushed towards the customer by monitoring their in-app behavior.

3. Awake The Inactive Users

It’s far too easy to re-engage an existing customer rather than creating a brand new user. Use of push notifications is an effective way to re-engage the inactive users. It’s a common trend that customers use an app heavily during the initial few weeks or 1 month. However, the usage slowly dries down and eventually results in an uninstall over a course of time. Thus, it’s better to take an action up front. Lure your inactive customers by providing them enticing offers which will push them to use your app again. Add a personal touch to these push notifications to make them feel more valued.

4. Implement Location Based Geo-Targeted Messages

Targeting is one of the strongest feature of push notifications and thus must not be neglected. It helps mobile marketers to bridge the gap between their marketing efforts and the real time customers. Having said that, these notifications must not be used for all the customers. Long time customers and most active users are the best-suited audiences for these messages as they have already created a trust factor with your brand. It can be a little uneasy for new users to share their location data with your brand and they even might feel some insecurity knowing that you are tracking their locations.

5. Acknowledgment Of Customer Loyalty Through A Reward Message

Creating an engagement is a very important aspect of marketing strategy. However, the real game is retaining the existing customers and ensuring that they are satisfied. It’s important that the customers are reminded time and again that they are valuable to your company and the company really appreciates their business. This acknowledgment can be made by certain reward notifications for the customers. An example – “Thank you for placing your order with us. Enjoy 20% off on your next order with Promo Code: 20XYZ”

Push notifications are an incredible marketing tool when used properly. But in order to best use push notifications, we need to understand the basics of when to send pushes, and how to create enticing push notifications. Your campaign goals are bound to be achieved within no time if you will follow some of the best practices related to push notifications. Talk to our experts today to know how to effectively plan your app marketing efforts.

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Technology

How To Improve Your Mobile App Performance In Play store?

Everyone wants to climb up the ladder of search engines and wants to sit at the top of search results. Businesses spend a good fortune on SEO to better their Google rankings every day. Internet is literally the magic Genie which provides answers to all of our queries. Be it finding a nice fine dine restaurant, booking a flight, online shopping, checking match results, or something as basic as booking a cab. With time and growth of mobile usage, web applications have quickly found their better substitutes in mobile applications. Everything you ever wished and did through a web application can now be done through a mobile app.

There are more than 2.8 million apps available for users on Play Store. That’s a huge number. Literally HUGE! Imagine the level of competition amongst applications on Play Store. Web applications rely on SEO (Search Engine Optimization) to better their rankings in Google search and similarly mobile apps rely on ASO (App Store Optimization) to make mobile app content rank high in Play store. Let’s find out the key factors that influence the Mobile App performance in Play store and how you can better your play store search ranking.

1. Mobile App Optimization

It’s a basic necessity to optimize your mobile app in order to get discovered by users. Using relevant content for your mobile app plays a vital role here. Title keyword and app description are the two pillars of your app content. Always use the primary keyword in app title. If your app title has the appropriate keyword related to your app, it increases your chances of getting discovered. However, if you use a very generic keyword which is used by thousands of other apps, Google will automatically direct or suggest the name of the most popular app instead of your app.

Secondly, use a very crisp yet strong description for your app. Your primary keyword must be used at least 3-4 times in the description but don’t try to stuff in keywords. The first 167 characters are counted as meta description for search engines and thus must be utilized wisely.

Use a tool to analyze keyword performances and popular keyword suggestions. App Annie is one such tool which proves to be really helpful in tracking the performances of your keywords. You can easily implement changes based on the results shown by App Annie. This will help in increasing organic downloads.

Mobile App Performance

2. Multimedia Plays A leading Role

We have mentioned this time and again that visuals are the best way of representation and are also the most attractive form of representation. When users land on your app install screen, greet them with attractive visuals in form of screenshots, pictures, videos etc. A video about the app is a good option to introduce users to your app. Screenshots can convince users about the mobile app design, flow, and structure.

Mobile App Performance

3. Use Social Media To Increase App Visibility

Social media platforms are tremendous launchpads to share and popularize your app. Share your content within Facebook and Linkedin groups so that it reaches to a maximum audience. Linkedin is more of a professional portal whereas FB is very informal. Thus, the content type and tone must match accordingly. Instagram has recently gained a lot of popularity and is bound to grow by leaps and bounds in terms of popularity. Instagram should also be focused when it comes to sharing your app content.

Mobile App Performance - Social Share

4. Responsive App Design

People will access your app through various devices like tablets, mobiles etc. that have different screen sizes and resolutions. It’s critical that your app is 100 percent responsive so that it provides flawless viewing and usability experience to users on all sorts of devices. Providing compatibility with all the devices will reduce chances of uninstallation and will increase app popularity.

Mobile App - Responsive Design

5. App Size

Another important factor influencing mobile app performance is the size of an app. Although space on a device is not an alarming concern for users these days, it still matters a lot that the app size is appropriate. If your app is too big, chances are that a user may become hesitant in downloading the app and will look for an alternative. There will also be situations wherein the install is abruptly canceled in the middle due to a long downloading time. The size must be kept just enough to provide a swift & smooth downloading and installing experience.

6. Reviews And Ratings

The most influential factor determining the popularity of your app is the Feedback & Ratings provided by the users. Your app will always rank high in the search bar if you have a high number of 5 ratings. The ratings of your app show how good your product is and will always encourage other users to install and use the app. Users rely heavily on ratings and feedback to know the real picture.
Exceptional ratings along with good reviews will boost their conviction for your app. As a company, the user reviews will help you to determine the flaws in your product. Use the reviews in fixing bugs, fine tuning the performance, and preparing the upcoming version of your app.

Mobile App Performance

The aforementioned factors can prove to be a game changer for your mobile app. In an app market that is full of similar applications, it becomes extremely difficult to attain high rankings in searches. Optimizing your app through ASO and following good practices of app optimization can be very helpful in this case. Reach out to our experts and discuss your requirements with them today.

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Web Design

5 Things You Can’t Ignore When Recasting a Website into a Mobile App

Website into a Mobile App

It was the time when owning a website became the need of the hour and going online was the next profitable move for businesses to reach new heights. The advancement of technology has once again asked business houses to take a step forward in adopting new methodologies and matching the market’s demand. And that’s where recasting a website into a mobile app comes into picture.
The demand here we are talking about is a mobile app for your business. It is certainly one important thing, which cannot be ignored in this consumer-focused market. It’s a requisite to have in this modern era and it is probably time to recast your website into a mobile app but only after you go through the following aspects carefully.

1. Answer The Whys And Hows

Following the trend is no bad but realizing the value it adds to your business and to your audience is what makes you successful. Just because everyone is moving to mobile doesn’t mean you also should. To make this clear you need to answer several whys, one being why your business requires a mobile app? How it’ll add value to your users’ lives? Proceed, once you have answers to all the popping questions in your head.

2. Layout

Experience a user gets while on the website is completely different from a mobile app. A mobile app is more of scrolling to the end with all necessary facets covered along the way while in the case of a website you have sections to display content. Also, space is more in the case of a website and content can be displayed elegantly to the users. While an app has limited screen space, different controls and gestures to make users understand the purpose of your business. It’s important that you plan well in advance about what to be shown and what not to so that a clean, understandable interface is at the users’ disposal.

3. Features

A mobile app is all about intuitiveness and simplicity. Build an app keeping these facets in mind and users won’t regret downloading it. Don’t overload your app with features that can be easily avoided and try to think from the user’s perspective before you come to a conclusion. Incorporate features that add value to the end users, which eventually entice them to come to your app more often. Present the things in the right way and build an interactive piece for improved user engagement and business growth.

4. User Permissions For Data Access

The basic idea behind mobile apps is to make everything available and accessible while the user is on the move. Mobile apps need to access user data for improving the experience and also for devising better-personalized marketing plans. Data like location, contacts, camera, microphone and more need to be accessed, which demand permission. Make sure you ask for it in the politest manner possible and also provide them with the reason for the same.

5. Design

It is one of the most important aspects of a mobile application. Make sure to get a skillful team to work on this aspect because a neat and sort out design impresses your users, which is certainly more important than the feature list. A poor and clustered design can have a reverse impact on the end users making them abandon your app at once. So ensure you design that leaves a lasting impression on the users- making them come back to your app.

Closure

Moving from a website to a mobile application isn’t a cakewalk. It requires a thoughtful ploy to make things work as intended. For which you got to research well and equip yourself with necessary resources, skills and manpower. So reach out to our experts today and get the best directions.

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Technology

5 Steps You Must Follow Before Building Your Mobile App

Mobile App

You might assume that you have a “never thought before” business idea which you will use to make a unique app. But, there is a big chance that someone would have already made such an app or at least someone is working on it. In order to stay competitive, it’s necessary to convey your message to consumers and build a strong relationship with them. This could be very well achieved through a mobile app. But it wouldn’t be wise to straight away jump onto building an app. Here are 5 steps you should follow before building your own mobile app.

1. Use Competitor’s App:

As mentioned earlier, it’s nearly impossible that there isn’t a single app already in the market similar to what you are trying to develop. It is essential that you differentiate your app from your competitors to get an edge over them. The best way to do so is by downloading their app and using it.

2. Get Involved With The Users:

Firstly, identify your target user groups. Once identified, you can form focus groups of these real users to get their opinion and feedback on your app. Extract information from them like what are their needs, wants and areas of concern. The app you are building aims at providing a solution to their need or problem. Involvement of real users will create a buzz among them about your app along with providing you the vital information required for development.

3. Decide Your Timeline & Budget:

It’s important to set timelines and budgets right at the start for a better planning and projection. You must analyze your resources and funds in order to plan the release of your Minimum Viable Product (MVP). Knowing how much you want to spend and when helps in zeroing on the features that you want to implement in the first go. Certain non-essential features can rest in your wishlist for awhile.

4. Pre-Design Project Planning:

An efficient project initiation will assure the long-term success of your product. Pre-Design Project planning helps you to cover all essential information and details. This will help you in effectively conveying your message to the app development agency. When you have clear information about your vision, brand persona & a marketing plan, your agency can put in their technical expertise to drive you towards your goal.

5. Join Hands With A Perfect Agency:

Choose an agency which can fill in your shortcomings. There is a possibility that you may have a great product idea but require technical assistance. So go for an agency which has a strong technical background. You may have all the business logics in your head but might lack on artistic front. So go for a team who is very creative. If your marketing team is unable to market your idea properly, then look for an agency who has some marketing experts in their team.

Partnering with a single agency that can cater to all your needs like application design, development, and marketing will provide consistency to your product and the process of building the app will always be on track.

Reach out to our expert team today and our developers, designers, and digital marketers would be happy to help you with developing your dream app.