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A Guide For Designers To Design Virtual Reality

Let’s get back to reality. We sure would have heard this term one or more times in our lives. As humans, we once in a while try to break out of the shell of reality and try to fly into the unrealistic world. That’s really been the foundation of the growing, trending virtual reality. For designers, the arrival of virtual reality poses some unique challenges, as there is really no set rules to design for VR. That said, this leaves room for innovation and new possibilities for greatness.

VR Design

VR design is the creation of a simulated world, which people can experience and immerse themselves in, using hardware, like headsets, or even a software. The origins of VR goes back decades, however, it has become a sensation only in the last decade or so. It has been previously used for practical applications like NASA flight simulations and even for entertainment purposes, but today, it has become more achievable and profitable than ever. Recent tech advances in VR suggest it will eventually spread out across all industries.

Virtual reality’s application range from physical therapy to educational aids, cancer research, employee training, remote communication, image modeling for architects and a lot more. Design gurus of the world suggest that VR will play a transformational role in the world of web designing by contributing to the creation of more immersive websites. It will potentially change the way we browse the web.

How To Design ‘Reality’?

If we draw a comparison, VR design is closest to video game design, or we can safely say that both of them are almost the same. Web designers will see some familiarity in interactivity and specifics of the UX, but visually, it is one level above video game designing. There’s a lot of unique visual problems in virtual reality design, like changing depths, recognizable cues, and including functional controls within the environment. So how do you design for virtual reality? We have compiled a list of best practices that will get you started with designing for the VR, if you’re planning to master the art.

Interactivity

The top priority for interactivity is controls. There are no different buttons for different actions in VR design. Most of the controls must be gestures. Primarily, there are two types of controls – semantic and responsive. Semantic gestures are common movements like walking, nodding etc. On the other hand, responsive gestures are how we interact with our environment, like picking things up, pushing buttons, etc.

The key here is that the fewer controls your user has to learn, the easier it will be for them to immerse themselves. The main objective is to duplicate reality so try to rely on as many natural gestures as possible. Another challenge is to make users understand what they can interact with, and how. Proper and prompt cues based on the real world must be offered for this. Acknowledgement and constant feedback are also necessary so that the users know once an action has been completed.

Designers need to be very careful about the distance while designing for VR. You don’t want your user to look back and forth between something close and something far away, which leads to a shift in focus. In VR, asking your users to browse items both near and far would cause too much eye strain.

Visual and Audio

Remember, our own sight is curved. Therefore, one should always use concave text and images in the VR design. This lends itself better to the visual immersion and will look smoother when the user turns their head. VR still relies on a 2D display model rather than three-dimensions, like in real life. Showcasing spatial relations is particularly very challenging in VR. Techniques like isometrics, lighting and shadows can help create realistic 3D spaces.

As far as the audio is concerned, speakers are best for audio immersion as you can change the direction the sound comes from; headphones limit this advantage. It’s best to design for speakers to create the most realistic audio possible.

Human Designing

Ultimately, we are designing for humans, and it is important to note that we humans don’t move in straight lines; we move in arcs. VR design’s body movements must resemble real life. Talking about movement, the excessive head movement gives some users motion sickness; we don’t want that to happen for sure. It’s best to keep interactive elements between desk height and eye level, commonly known as the ‘Goldilocks’ zone.

All the VR designs must include hand movements. When the user can see their hands in the virtual environment, it’s easier to interact with objects. This may require creative problem-solving, but sometimes it’s just as simple as having them carry around an object.

VR’s success completely depends on designers. It’s more about the length of designers’ imagination and less about the technical aspects. Yes, being an uncharted territory it’s difficult to get started, but that creates a chance of endless opportunities. The aforementioned information will surely be sufficient to guide you towards the right path; if you want to discuss more on VR design, feel free to get in touch with our experts.

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Brand & Identity

Here’s The Essential Guide For Your Startup Business Branding

We are living in an era of startups. Every second person in today’s world either has his own startup or else dreaming of having one. It starts with an idea which shapes into a business model which eventually lays the foundation of a company. There are plenty of things involved in the whole process. The idea, planning, execution, market study, competitor analysis and the list just goes on and on. Startup owners have so much stuff on their plates that they often neglect one of the most important topic – Branding. In this article, we will highlight some important guidelines for your startup business branding.

It’s very important that you get your branding correct right from the start. How you brand your business will set your image in a customer’s mind. But, Mind it, it’s a one-way road without looking back. Once the image is set, it’s very challenging to change it.

Half The Game Is In The Name

Zeroing on a name for your company is a very crucial, tiresome, and time-consuming process. It takes a lot of efforts and time to come up with the perfect name but, the wait is surely worth it. Customers start judging your business and your company the moment they hear the name of your company. A non-impactful or bad name might lead customers into falsely judging your company even before knowing what you do and other important details.

An effective name will assure a distinct and rock-solid place in the market. It helps in distinguishing yourself as a company and conveying your business vision along with creativity. A strong and impactful name can be the difference maker in being just another firm or a category-defining iconic brand.

Maintain An Impressive Visual Identity

If you underestimate the effect of a brand’s visual components on people, then you’re calling trouble. We always hear sayings like “Never judge a book by its cover” but let’s be honest, an attractive cover will always grab more eyeballs. It helps in getting noticed by people which will eventually lead to a long term business relationship. Logos, business cards, color schemes, graphics, taglines, fonts and many other visual components need super attention.

It can easily communicate your intended message to the customers. If the design is used in an efficient manner, it instantly communicates your business values- Trust, strength, innovation, creativity, luxury, value for money or anything your brand identity stands for.

Differentiate Yourself Through Branding

It’s a rare possibility that you won’t face any competition while running a business. Even if you are the first one to start any kind of business, competition will crop up in no time. It’s very important to differentiate yourself from all the other companies in the same business. Use your branding to create that difference. If properly done, your branding can make a huge difference in cutting through the clutter and placing you above your competitors.

Develop A Brand Personality

A lot of businesses fail to understand the importance of building a brand personality. Their websites look boring filled with all unnecessary jargons, words from the founder etc. These tend to repel customers and many times there is stuff on websites which totally confuses them. Irrespective of the business or the industry, everyone needs a brand personality. A brand personality should be designed carefully, thoughtfully and must be executed properly.

It might take more than one go to find the best brand personality but the effort is definitely recommended. Try out different methods until you hit the bull’s eye.

There are a lot of commitments to fulfill in the initial period when you’re planning to launch your startup or just started it. It’s very much possible that you forget about important aspects like your branding requirements. Share your vision and business objectives with our branding experts and fulfill all your branding requirements.