Things change with a drop of a hat and the only thing that remains constant is change itself. Tune back your mind 10 years ago and try to compare today’s digital world and the Digi world back then. You would probably be smiling, noticing the[...] Read More

It’s tough for even great psychologists to really understand the human brain. It never fails to amuse and pops unanswered questions every now and then. Sometimes there is simply no reason or logic for a particular human behavior triggered through[...] Read More

Often when the development of an app starts there is a particular approach towards development which is followed. The actions taken during the development process and the entire architecture revolves around this methodology. There are many  app[...] Read More

So you are all set to take a leap forward and develop a hotel mobile app for your hospitality brand or group in order to take advantage of the many benefits of mobile guest engagement. So what should be your next step? The next step is to figure out[...] Read More

Marketers have left no stone unturned in a quest to increase the user engagement with their brands. They take all possible efforts in connecting to the masses and increase their brand reach every day. Amongst all the arsenal possessed by the[...] Read More

The news about Facebook shutting down its Artificial Intelligence program spread like wild fire recently. The news was shocking to most of the people but there were some faces carrying an “as expected” grin. Artificial Intelligence was not in[...] Read More

A lengthy web page or infinite scrolling was considered bad from a design perspective and even from a user experience perspective. However, lengthy web pages have gained a good amount of popularity over the years. The exponential increase in the use[...] Read More

Everyone wants to climb up the ladder of search engines and wants to sit at the top of search results. Businesses spend a good fortune on SEO to better their Google rankings every day. Internet is literally the magic Genie which provides answers to[...] Read More

If there is one thing that has the magnetic power to attract people towards your website, it has to be the content of your website. Content is literally the king of online marketing. If your website has strong, attractive, and engaging content, you[...] Read More

Optimizing your ecommerce store for mobile isn’t a choice anymore instead it is a requisite now. If you have not done it yet, then do it now. A recent study by the search engine giant, Google reveals that users are likely to turn into customers if[...] Read More