Because of the Internet of Things more electronic devices are connected to the Internet and they are talking to each other behind your back. Today, IoT has become a major part of our lives in ways you probably didn’t know. Slowly and[...] Read More

The concept of Big Data is not very new and has been in the air for the last decade or so. The only difference is that the real sense of Big Data has evolved a huge deal over the years. In yesteryears, documents and email data stored in gigabytes[...] Read More

The world has awakened to a new era of marketing tools to promote products and services. One such powerful marketing tool is Point-Of-Sale displays. Let it be any product or service, the impact of Point-Of-Sale displays is compelling. That's why[...] Read More

Is it the time when your brand is staring at a  DEAD END signage. There is no pulse or zeal left and it seems as if your brand is literally breathing its last. A mere update or changing a few knick knacks here and there would really not serve the[...] Read More

The ways of marketing and advertising have changed immensely over the last few decades. People are advertising and promoting their products and services through all possible and thinkable channels. Often you would have come across a particular Radio[...] Read More

No matter how extravagant of an offer you have or how outstanding of a product you have. The success of your product is not guaranteed until you communicate yourself to your prospects in an effective manner. That's wherein the art of excellent[...] Read More

You hit one of your favorite multi-cuisine restaurants and start browsing the menu. The list is exhaustive and your mind starts hustling between Italian, Chinese, Indian and Mexican. A simple task of ordering a meal looks like a challenge and just[...] Read More

One would have definitely come across tonnes of marketing collaterals at a networking event, a seminar or a business conference. But most of those items find their place in the trash and seldom serve the purpose they were created for. Today,[...] Read More

The components of online marketing were never the same 10 years ago. Things have dramatically evolved over the last few years and new components have found a much more significant role in the digital marketing world. SEO is one such component which[...] Read More

Finally, the wait is over! The world is buzzing with a new level of excitement on the release of Google Penguin 4.0. It took two years for Google to come up with this fourth and the last update. Google Penguin 4.0 is part of Google's core algorithm[...] Read More