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The Importance of Content in Web Designing

Content Web Designing

Designers around the globe may argue that the most essential aspect of a web design’s success is its visual appeal, and that content is secondary. But, the truth of the matter is that no matter how good and appealing your website may be, it will not be able to achieve success unless it is designed and developed based on solid, useful content in web designing. Great content is what sets your website apart from the masses and delivers the right message to your audience. 

The success of your website is determined primarily by its content. All other components of your website (design, visuals, videos, etc.) provide a secondary support role. The key to a successful website is having clear, relevant, and keyword-rich content that delivers the right message with power and conviction. The content for web designing should target your audience, engage them, and persuade them to take action.

Before you get started with the web design process, make sure that you have the content ready with you. The reason being, your website needs to be built around the content, not the other way round. Here are a few reasons why content is more important than it looks.

SEO

One of the benefits of publishing good content is that it will increase the number of people who find your website through search engines. Search engines love content, especially frequently updated content. Content is the most significant catalyst when it comes to boosting your SEO. Google checks the content quality of a website to determine its ranking. It reviews the relevancy and authenticity of the content to the subject topic. 

There are so many websites on the internet that have amazingly beautiful homepages, but no relevant content at all. In most of the cases, the homepage is the most frequently visited page of a website and therefore it should contain information about what you do, who you are and what you offer. This is one of the main reasons why scrolling websites have become so popular in recent times. If your site contains less information and content, it will be difficult for Google to identify what your website is about, and it will impact your ranking in search results. Visitor traffic, business visibility, and sales will all increase with higher search engine rankings, which is only possible by creating and offering high-quality content while web designing.

User Experience

High-quality website content enhances usability. Usability can range from the navigation of your site to the ease of use for visitors, to the accessibility of your content and to the interconnection between relevant pieces of content. When relevant and useful content is easy to locate, it results in better user experience and more satisfied visitors. If visitors don’t find your website easy to use, then they are more likely to bounce off and visit competitors’ sites instead. A high bounce rate means a loss to the business.

No matter how good the design and functionality of a website is, if the content is poor, the overall user experience will be disappointing. Visitors come to your website for information; to seek answers to their queries. They also want to find out about you, your services, and/or products. They want to know how are your offerings are unique and different from your competitors. They want to know your contact details, your business hours, the experience of clients using your products/services, and a lot more. This is all content and must be available for visitors. Importantly, the content must be available at convenient locations, where people expect it to be. If they have to search rigorously on your website to seek their answers, that’s negative user experience.

Sales generation

Building trust is a vital part of sales generation for any business. One of the important ways of creating that trust is by establishing yourself as an industry thought leader and authority, through the content you produce. In terms of sales generation, good content can be especially useful if you know how to drill down on your targeted demographics and guide them to the purchase.

An estimated 77% of consumers read online content before making a purchase decision. Publishing product-specific content such as FAQs, product reviews, and instructional videos or blog posts can help reassure potential customers and lead to sales. Add screenshots to reviews and include videos where possible. Videos create a next-level impact. Always use a conversational tone while writing and create blog posts on trending, relevant topics. Provide links between the content which can lead the reader to the related product or service. It is an effective way of generating sales.

Competitive Edge

The sole purpose of a website is to showcase a business and its offerings. We all want to attract customers and words play a vital role in enticing potential buyers or clients. People buy from people, and you are more likely to stand out over your competitors by making a connection with your customers by offering them the right content.

As a business, you would have to do things differently and bring your personality at the forefront to attract customers; do this through your website copy. Use your website content to highlight what makes you different, and why a potential client should choose you over someone else in your industry. Make valuable connections with your website visitors to gain a competitive advantage.

Content Is More Than Just Text

Content doesn’t always come in the form of text. Visuals, especially videos, on websites are changing the way important messages are communicated. Visitors expect to get the information they need effortlessly. Custom videos provide a great way to engage audiences and drive essential messaging in a format that requires less effort than reading large amounts of text. Additionally, illustrations, infographics, diagrams, and interactive presentations are often used to explain difficult concepts and help users in taking decisions.

Market Your Content

Even great content will not be able to become effective content, if not marketed properly. Content Marketing involves the creation and sharing of media and publishing content to acquire customers. This information can be presented in a variety of formats, including blog posts, news, videos, white papers, infographics, case studies, how-to guides, photos, etc. Content Marketing is one of the best methodologies for marketing your website and your business. Posting relevant, valuable, and frequently updated information on your website will also boost your search ranking and will allow you to build long-lasting relationships with your audience.

Conclusion

Good quality content while web designing is pivotal to the success of your website. It helps in achieving better Google search rankings, enhanced user experience, and leads to more sales. An aesthetical appeal is also important, but the content is the base of any website. Just like web designing, copywriting also requires expertise. Therefore, you must consider hiring a professional copywriter to create your content. Talk to our team of experts now!

Read more about how to design a content-heavy website

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5 Copywriting Hacks To Create an Impressive Copy

5 Copywriting Hacks To Create an Impressive Copy

No matter how extravagant of an offer you have or how outstanding of a product you have. The success of your product is not guaranteed until you communicate yourself to your prospects in an effective manner. That’s wherein the art of excellent copywriting comes into play. Quoting it as an integral part of marketing doesn’t make it rocket science. Business heads across the industry keep a safe distance from the nitty-gritty of copywriting rather than admiring it. However, copywriting is not that hard and here are 5 copywriting hacks to produce an effective copy:

1. Start With a Strong Base

Let’s admit this fact that every writer faces the so-called Writer’s Block at some point in time. It’s a terrible feeling when the blank sheet stares at you with an unforgettable expression. However, there are a few simple techniques which can be used to get a perfect start. Always start with your homework about the subject. Read news, articles and background information to understand the subject very well. Explore what’s going on social media channels about the same. Pen down pointers to compare and contrast ideas. Select a Primary idea or keyword and link your ideas to that keyword (can be done through a diagram). Apart from these brainstorming techniques ask these 4 vital questions to yourself –

  • What am I selling at an emotional level?
  • Who is my audience?
  • Will it make a sense to my audience?
  • What is the call to action? (What do I want my readers to do when they read it?)

2. List The Features But Highlight The Benefits

It’s very obvious that a writer would list the key features of the offered product or the service in the marketing copy. But, the key is to understand the fact that customers are more keen on knowing what’s in it for them? So you need to mould your writing keeping this essential fundamental in mind.
For example –
Made of Premium quality Oak (Feature) vs Long lasting, no need to change for years (Benefit)
Home delivered within 48 hours (Feature) vs Saves time and money (Benefit)

3. Write For Humans

Yes, you need to pay close attention to the technical aspects at all the levels of communication. But you should never forget the fact that you are writing for human beings and not for buying machines. The human element needs to be visible in your communications. Follow this approach to effectively communicate with your customers while touching their human nature.

flowchart

4. Style and Structure

The previous few steps would give you a launchpad to get started. Once you have the base ready, you can follow a few simple structure and style guidelines to come up with a perfect copy.

One important aspect you must understand and acknowledge is that online reading is completely different than offline reading. People not really read on the internet but scan through the content. That means you need to keep your content concise and not too lengthy. Keep the most important information at the start as it will pull a reader’s interest. Do not use words like “that”, “to”, “so” etc. in excess. It creates a clutter. Use bucket brigade words like remember, consider, however, for example, etc.

Most of the content on the web today is structured in listicles as it creates maximum impact. Always keep the pointers in odd rather than even numbers as they are easier to remember.
Use fonts like Verdana, Arial and Helvetica as they are easier to read online than serif fonts. If people find it troublesome to read your copy, they simply won’t.

Images help a lot to leave an everlasting impression in a reader’s mind. Include images in your content. There isn’t any thumb rule about how many images should be used. However, an 80% text and 20% images ratio is advisable. Lastly, please don’t be too sales specific. Keep 75% free info in your content and only 25% sales info.

5. Double Check Your Content

To err is human
Everyone is bound to make some mistakes while preparing the content. It is very important to check the content to rectify these errors and make your copy flawless. Perform a complete spell check, proofread, and use tools like Grammarly to check grammatical errors. Always give your copy to someone else to read before you publish. There is a bright possibility to discover something which went unnoticeable under your scanning.

Believe it or not, a powerful copy spearheads your marketing efforts. If you are able to efficaciously communicate with your customers, half of the battle is won there and then. Possessing an expert copywriting team provides an edge to your business by pushing your message loud and clear to your audience. Join hands with NYX Ditech and work along with some of the best copywriters in the industry who will work as partners to your business.