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Design UI Design UX UX Design Web Design

Outsourcing Web Design: Why Should You Opt For It?

Web Design Outsourcing

Professional web designers can develop a site that is both user-friendly and visually appealing in order to hook and retain clients. The question now is where can you find such a team in a cost effective way? An easy solution is to outsourcing web design!

Have you ever wondered why certain websites are so enticing, while others make you want to leave immediately? This is because of the “brand reception value”, which determines whether or not a person stays on the website. Many studies have demonstrated that a pleasing visual design and simple navigation produce a favorable initial impression of the brand. In contrast, a poorly designed or poorly navigable site will be ignored, regardless of the quality of the content that is presented therein.

Why Is Web Design So Crucial?

#1 Creates The Initial Impression

Your website is the first impression your audience has of your business on the digital space. They will form an opinion about your company or brand by landing on your website. Your customers will have an unfavorable opinion of your company as soon as they see an unimpressive or outdated website. They will leave your page if they do not find your website appealing. You’ll lose out on potential customers since they’ll switch to a competitor’s site instead of yours.

#2 Boosts Your Search Engine Marketing

There are several web design aspects and practices that have an impact on how search engine spiders explore and index your website, which in turn impacts your website’s SEO. Web designing services that incorporate SEO services as part of their package are the greatest approach to ensure good web design practices.

#3 Conveys Credibility to Your Customers

Websites that are poorly executed are seen as untrustworthy by the general public. People aren’t going to trust your site if they see a shoddy design or outdated information. You might be perceived as shady or deceptive since your website does not have an up-to-date look.

A professional website, on the other hand, communicates authority and credibility to your visitors. They’ll have faith in your company and be more open to checking it out. In order to keep visitors on your site, you need to establish a relationship of trust with them first. The more time a visitor spends on your site, the more chances your business has to grab that lead.

#4 Develops Consistency

Your brand is an important part of your marketing strategy when you’re looking for new customers. If you want your customers to pick you when they’re ready to buy, you need to make them aware of your brand and educate them about your services. It is critical to employ the best website design services and have a unified look and feel for your website’s online presence.

Every page on your website should have the same fonts, styles, and layouts. Having a distinct design on each page will make your site appear amateurish. Moreover, it might be more difficult to create brand awareness, as your audience will not know which colors to connect with your business.

Why Should You Outsource Web Design Work?

Creating interactive designs and performing quality control on them may be beyond the capabilities of in-house teams. In contrast, outsourcing firms employ QAs who closely monitor the project, project managers who oversee the work of the programmers, and UX designers whose job is to enhance usability and accessibility while also ensuring that customers are satisfied. As a result, web design outsourcing may provide you with everything you want.

#1 Innovative Approaches to Challenges

You might get new insights and innovative ideas for your project by working with outsourced web development and design team. Those who design websites on a regular basis are creative problem solvers who can come up with novel solutions to complicated issues. To keep their clients satisfied, they consistently perform at a high level.

#2 Increased Productivity

You’ll undoubtedly agree that time is money in today’s digital environment. As a result, every player in the market must move to a more beneficial position as quickly as feasible. And outsourcing can do the same for you.

In the first place, outsourcing your project to a web designing agency saves you time in finding and training new programmers. Second, remote software development teams with specialized expertise are in high demand. They have a lot of work to do, and they want to get it done as quickly as possible. These all speed up the time it takes to build and advertise your website.

#3 Support Available Round-the-Clock

A solid outsourcing staff will be accessible to assist your organization seven days a week, 24 hours a day, if necessary. When your in-house staff is unable to operate due to conflicting time zones, you can fall back on an offshore crew. As a result, your company’s operations will run smoothly.

#4 Updated Resources and Methods for Getting Things Done

To keep up with today’s fast-paced consumer demands, technology is always improving. Unless your company’s major business is a web design, your staff may not have up-to-date knowledge of the newest web design tools and solutions.

Outsourcing web design services allow you to take advantage of professionals that are up to date on the latest trends. For the greatest possible outcome, they know exactly when to employ established technology and when to try out something new. Moreover, they know when to employ established technology and when to try something new in order to get the greatest results.

#5 A More Extensive Range of Knowledge

An external web design company may have greater expertise and a wider range of talents than your in-house staff; therefore it is advisable to outsource this work. With regards to constructing large-scale websites, knowledge and skills are crucial.

#6 Access To A Larger Pool Of Talent

Outsourcing web development or web design opens the door to a vast selection of specialists, each with their own set of talents. For short-term projects that demand specialized abilities that your organization will not need in the future, it makes little sense to employ in-house web designers.

#7 Expanded Performance and Flexibility

Agile approaches, in which projects are split down into smaller chunks, are used by the majority of professional outsourced software development organizations. In this way, clients obtain results more quickly and have more influence over the project. 

It is considerably easier to manage a dedicated web development team than to manage a web development crew on site. In the first scenario, the remote team has the option of adding extra employees based on production and peak hours. It is also more cost-effective for clients to switch projects than to pay internal personnel on a monthly basis.

#8 Saving Money

Cost reductions are a major benefit of outsourcing any work to a third-party source. Your cost will cut down if you hire web designers in a country where rates are lower and taxes are more favorable.

The hourly fee for web design outsourcing company professionals in the United States is typically $100-150 per hour. For a Philippine or Indian designer with the same skills, you can expect to pay between $35 and $56 per hour.

Endnote

A company’s website design should be one of its first priorities when preparing to launch the site. Providing a great user experience that motivates people to return to your site is essential because buyers equate website design with the reputation of a company or product. Contact our creative team today to analyse your brand’s design.

Read more about what to consider while hiring an agency to for web design outsourcing here

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Brand & Identity Design UI Design Web Design

Web Designing For Accessibility: Tips And Guidelines To Follow

Web Designing

The world is evolving faster than ever, and humans are becoming more and more dependent on technology. The Internet has changed the world, and today all of us depend on the internet for almost everything. Be it searching for a job, ordering a pizza, booking a dentist appointment, learning, and whatnot? The internet may be an ever-present resource for most people, but connectivity to the resource is a challenge for people living with disabilities. Although there are programs and devices, like screen readers, that make it possible for people with disabilities to access websites, web designing for accessibility is still a practice less followed.

According to data from 2012, almost one in five Americans live with a disability of some kind. Close to one billion people in the world, or 15 percent of the world’s population, lives with a disability. Out of all kinds of disabilities, conditions like visual impairment, autism, difficulty grasping objects, and deafness, just to name a few, can severely limit an individual’s ability to use a computer or smartphone without assistance and support.

There’s a myth that web designing for accessibility is difficult and expensive; it’s not true. Making your website more accessible doesn’t mean adding extra features or content; therefore there shouldn’t be an additional cost and effort.

Here are a few tips that will help you in web designing for accessibility in accordance with the AA level of the Web Content Accessibility Guidelines (WCAG 2.0), and will allow your website to work on the most commonly used assistive technologies — including screen readers, screen magnifiers, and speech recognition tools.

Maintain a Proper Contrast Ratio

Color contrast is an important aspect of web designing. But, it is often neglected as a web accessibility problem. People with low vision could find it difficult to read text from a background color if it has low contrast, whether on a plain background or text embedded within an image. A movie with subtitles is a good example. The text often appears without anticipating the background. It happens when white text appears in a brightly lit scene. It is unreadable, and the audience is left not knowing the dialogue.

It is critical to consider the sufficient contrast between text and background. According to the W3C, the contrast ratio between text and its background should be at least 4.5 to 1 (conformance level AA.) The ratios become more forgiving with larger and heavier fonts since they’re easier to read at lower contrast. If your type is at least 18 pt or 14 pt bold, the minimum contrast ratio drops to 3 to 1. You can use tools like Contrast Checker to see how your planned font and background colors work together.

Don’t Just Rely On Colors 

When you’re communicating something important, showing an action, or prompting a response, don’t use color as the only visual cue. People with low visual acuity or color blindness will have a hard time understanding your content. Try to use an indicator other than colors such as text labels or patterns.

Elements with more complex information like charts and graphs can be especially hard to read when you only use color to distinguish the data. Use other visual aspects to communicate information like shape, labels, and size. A good trick is to print your graph in black and white and see if you can still understand everything in it.

Keep Your Navigation Predictable

The navigation system your website uses should be consistent across its pages. This includes the icons you use and the way visitors get to different pages within the site. if your homepage has a top header bar with drop-down menus, each of your other pages should have this arrangement, too. Similarly, the icons you use across your website need to be consistent.

You should also stay away from any kind of automatic navigation and auto-playing music and videos. not only are they annoying, but it’s also difficult for a user with a screen reader to determine how to pause them. And when a slideshow or carousel scrolls through content at a rapid rate, users can become confused and frustrated.

Support Keyboard-Only Navigation

Web designing for accessibility is not restricted to the elements on the screen. Keyboard accessibility is one of the most critical aspects of web accessibility. Especially for the ones who are blind and rely on screen readers. Also, for people who don’t have precise muscle control; they can’t grasp a mouse or keep their hand steady on a laptop’s touchpad. These users rely on their keyboards to navigate websites. 

These users typically use the Tab key on the keyboard to navigate through interactive elements on a web page – links, buttons, or input fields. The order of the interactive elements is essential, and the navigation must be logical and intuitive. The tab order should follow the visual flow of the page – left to right, top to bottom.

Add Appropriate Alt-Tags To Images

Alt tags are brief descriptions of the images you use that get buried in the site’s HTML. Most users never see these descriptions, but site visitors using screen readers rely on them since they “hear” the content. These tools convert text to speech so that the person can hear the words on a site. Alternative text, or alt tags, can be presented in two ways –  within the <alt> attribute of the image element, or within the context or surroundings of the image itself. 

Alt tags aren’t just useful for your visually impaired audience; they’re for your benefit too. Well-crafted alt tags improve your site’s SEO, drawing more relevant site traffic and improving conversions.

Use Labels Or Instructions With Form Fields And Inputs 

Using placeholder text as labels are one of the biggest mistakes when designing a form. Placeholder text is usually gray and has low contrast, so it’s hard to read. People who use screen readers usually navigate through a form using the Tab key to jump through the form controls. The <label> elements are read for each form control. Any non-label text, as placeholder text, is usually skipped over.

Always help people understand what they should do and write in a form. It’s best if labels don’t go away, even when the person is filling an input. When designers hide descriptions or directions in their forms, they’re sacrificing usability to attain simplicity. That said, we don’t want you to clutter your design with unnecessary information, just make sure to provide essential cues.

Web designing for accessibility is a new and growing trend. While these tips will certainly help you in creating websites that are much more accessible for people with disabilities, there is still a lot of scope in terms of improving the user experience for this set of audience. As designers, we all need to grow and master the art of accessibility since technology is usable for all – regardless of their abilities. Looking to improve your web design? Talk to our experts.

Looking for 2020 Design Trends? Click Here to Know More

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Design Technology UI Design Web Design

Website Designing Approach For B2B vs B2C

Website Designing

The products, services, and goals of different companies will vary. Some companies sell directly to the end-user, B2C companies, while others sell to other businesses, B2B business. The marketing strategies for B2B companies will undoubtedly be different from B2C companies. So would be their websites and their website designing. Although both B2B (Business to Business) and B2C (Business to Consumer) websites need to be clear, concise, and aesthetically pleasing, there are significant differences in their web designs. B2B websites are often lacking and fail to create an impact as they fail to recognize the need for a different design approach to their website(s). 

Here are fundamental differences between B2B and B2C marketing that will help you plan its website design more effectively.

Target Audience

One of the more evident and critical differences between B2B and B2C websites is the audience. B2B customers make decisions based on logic, information, and well-explained benefits, while B2C customers are more influenced by emotion. They want quick solutions to their problems. Marketing and design teams will put a lot of effort into defining buyer personas for a B2C website. A good B2C website will focus on personalization of the website based on individual consumers, and upon their purchasing and browsing habits. 

It is different for most of the B2B websites, which must cater to their user experience to vastly different personas who may potentially become a new lead. With B2B websites, you’ll be speaking to a range of highly-educated individuals who already have a general knowledge of your service. B2B marketers are mostly targeting an audience group of 3-4 people at certain organizations. The language and content of the website are all about highlighting the key benefits of the products, and the kind of outcomes that they can deliver. Designers need to work harder at convincing B2B buyers that they’re making the right decision. 

The Buying Purpose

Another key differentiating factor between B2C to B2B websites is the motive behind a customer’s purchase. Knowing what’s driving a target audience to interact with a brand will help you in creating a website that appeals to specific goals.

For B2C businesses, consumers are a lot easier to appeal to in terms of emotional impact, because many of them come to a website looking to suffice an urgent need. As a result, many web designers can take advantage of things like urgency and demand to encourage conversions. On the other hand, B2B websites often aim to solve expensive and time-consuming problems for companies. To sell the validity of a solution to a decision-maker, it’s important to comprehensively explain the solution, how it works, and how it addresses a specific pain point.

A B2B website must focus on providing information that facilitates the decision-making process of companies. Furthermore, decisions are often made by several stakeholders in B2B businesses, while B2C websites ask a single person to make a choice. A B2C website needs to address immediate concerns and connect with customers on an emotional level. B2C buyers still want to do their research on products or services, but the turnaround is much quicker, and often requires less information.

Sales Cycle

The typical sales cycle for B2C is much shorter than for B2B. Selling straight-to-consumer often happens within one website browsing session. A typical B2C sales cycle has the following procedure:

  • Check a few websites
  • Read some reviews
  • Revisit websites with good reviews
  • Do a final review and comparison
  • Place the order

The cycle is different for B2C customers. The cycle can even last for weeks, months, maybe a year.

B2C Sales Cycle:

  • Internal meeting to discuss the needs 
  • Initial research
  • 6 to 7 potential vendors shortlisted
  • Pros and cons reviewed for each one
  • Selected vendors list forwarded to the decision-maker(s)
  • The decision-maker(s) analyze the options and decide on a top 3
  • The lead form on the top 3 websites filled
  • Several weeks (even months) of determining the final purchase price, delivery, terms, etc.
  • The final close of the sale

Clearly, designing a website that addresses the B2B scenario requires a number of strategies that vary from the B2C scenario. Because pricing is often not visible on B2B websites, customers are instead vetting potential partners for trust, quality, and expertise.

Content

The way of conveying information, or the messaging, will be totally different for both B2B websites and B2C websites. Generally, everything from the language, to the amount of content that you use on these websites will differ hugely. 

When designing a B2C website, you need to make sure the content strategy is up to par. The site will need catchy and compelling headlines. Short, yet appealing to the customer. Since the consumer is not looking for tons of information, you do not want to overload the website with content. Minimal content and large images will do the job.

When designing for a B2B website, you’ll need to be careful with content, as you’ll be speaking to a very mixed audience. If your site caters to different industries, you’ll need to ensure that you show authority, without using too much jargon. Some companies even create different pages on their site for specific customers.

Visual Elements

Just as the focus of your website design and the audience that you’re creating the experience for can differ from B2B to B2C websites, the visual elements of the design might change too. 

In most cases, B2B websites are all about presenting a highly professional and respectable image. You’ll notice a lot of safe and clear choices when it comes to typography and imagery. It’s unusual to see a B2B website that takes risks with things like illustrations and animations. On the other hand, B2C websites can be a little bolder. With so many different options to choose from, and most customers buying out of a sense of urgency or sudden demand, designers are under pressure to capture attention quickly. This means that it’s much more likely to see large pieces of eye-catching imagery on B2C sites, with very little text.

Want to build a useful B2B website that gets organic traffic and generates qualified leads for your business? Or wish to accelerate your B2C business through a quality website? Please speak to our experts and let’s get started.

Read More about the importance of Graphics Design in your business here

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SEO UI Design Web Design

The Importance of Content in Web Designing

Content Web Designing

Designers around the globe may argue that the most essential aspect of a web design’s success is its visual appeal, and that content is secondary. But, the truth of the matter is that no matter how good and appealing your website may be, it will not be able to achieve success unless it is designed and developed based on solid, useful content in web designing. Great content is what sets your website apart from the masses and delivers the right message to your audience. 

The success of your website is determined primarily by its content. All other components of your website (design, visuals, videos, etc.) provide a secondary support role. The key to a successful website is having clear, relevant, and keyword-rich content that delivers the right message with power and conviction. The content for web designing should target your audience, engage them, and persuade them to take action.

Before you get started with the web design process, make sure that you have the content ready with you. The reason being, your website needs to be built around the content, not the other way round. Here are a few reasons why content is more important than it looks.

SEO

One of the benefits of publishing good content is that it will increase the number of people who find your website through search engines. Search engines love content, especially frequently updated content. Content is the most significant catalyst when it comes to boosting your SEO. Google checks the content quality of a website to determine its ranking. It reviews the relevancy and authenticity of the content to the subject topic. 

There are so many websites on the internet that have amazingly beautiful homepages, but no relevant content at all. In most of the cases, the homepage is the most frequently visited page of a website and therefore it should contain information about what you do, who you are and what you offer. This is one of the main reasons why scrolling websites have become so popular in recent times. If your site contains less information and content, it will be difficult for Google to identify what your website is about, and it will impact your ranking in search results. Visitor traffic, business visibility, and sales will all increase with higher search engine rankings, which is only possible by creating and offering high-quality content while web designing.

User Experience

High-quality website content enhances usability. Usability can range from the navigation of your site to the ease of use for visitors, to the accessibility of your content and to the interconnection between relevant pieces of content. When relevant and useful content is easy to locate, it results in better user experience and more satisfied visitors. If visitors don’t find your website easy to use, then they are more likely to bounce off and visit competitors’ sites instead. A high bounce rate means a loss to the business.

No matter how good the design and functionality of a website is, if the content is poor, the overall user experience will be disappointing. Visitors come to your website for information; to seek answers to their queries. They also want to find out about you, your services, and/or products. They want to know how are your offerings are unique and different from your competitors. They want to know your contact details, your business hours, the experience of clients using your products/services, and a lot more. This is all content and must be available for visitors. Importantly, the content must be available at convenient locations, where people expect it to be. If they have to search rigorously on your website to seek their answers, that’s negative user experience.

Sales generation

Building trust is a vital part of sales generation for any business. One of the important ways of creating that trust is by establishing yourself as an industry thought leader and authority, through the content you produce. In terms of sales generation, good content can be especially useful if you know how to drill down on your targeted demographics and guide them to the purchase.

An estimated 77% of consumers read online content before making a purchase decision. Publishing product-specific content such as FAQs, product reviews, and instructional videos or blog posts can help reassure potential customers and lead to sales. Add screenshots to reviews and include videos where possible. Videos create a next-level impact. Always use a conversational tone while writing and create blog posts on trending, relevant topics. Provide links between the content which can lead the reader to the related product or service. It is an effective way of generating sales.

Competitive Edge

The sole purpose of a website is to showcase a business and its offerings. We all want to attract customers and words play a vital role in enticing potential buyers or clients. People buy from people, and you are more likely to stand out over your competitors by making a connection with your customers by offering them the right content.

As a business, you would have to do things differently and bring your personality at the forefront to attract customers; do this through your website copy. Use your website content to highlight what makes you different, and why a potential client should choose you over someone else in your industry. Make valuable connections with your website visitors to gain a competitive advantage.

Content Is More Than Just Text

Content doesn’t always come in the form of text. Visuals, especially videos, on websites are changing the way important messages are communicated. Visitors expect to get the information they need effortlessly. Custom videos provide a great way to engage audiences and drive essential messaging in a format that requires less effort than reading large amounts of text. Additionally, illustrations, infographics, diagrams, and interactive presentations are often used to explain difficult concepts and help users in taking decisions.

Market Your Content

Even great content will not be able to become effective content, if not marketed properly. Content Marketing involves the creation and sharing of media and publishing content to acquire customers. This information can be presented in a variety of formats, including blog posts, news, videos, white papers, infographics, case studies, how-to guides, photos, etc. Content Marketing is one of the best methodologies for marketing your website and your business. Posting relevant, valuable, and frequently updated information on your website will also boost your search ranking and will allow you to build long-lasting relationships with your audience.

Conclusion

Good quality content while web designing is pivotal to the success of your website. It helps in achieving better Google search rankings, enhanced user experience, and leads to more sales. An aesthetical appeal is also important, but the content is the base of any website. Just like web designing, copywriting also requires expertise. Therefore, you must consider hiring a professional copywriter to create your content. Talk to our team of experts now!

Read more about how to design a content-heavy website

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Blog Brand & Identity Design SEO Web Design

Top 10 Hacks To Create Effective Exit Popups

Exit Popups

Most people don’t like popups. They feel popups are spammy and deplete the user experience. However, times have changed and exit popups are no longer the annoying spammy ads. Today, if you move the cursor to the top right or left corner of your screen, with an intent to leave the page, the website senses that you are moving away from the page and displays a last-minute popup using Javascript. These popup ads are called exit-intent popups.

These might belong to the not-so-popular popup ad family but are the most powerful and effective digital marketing tool in today’s time. And, we are not glorifying exit popups for no reason. Studies show that you can recover more than 50 percent of your abandoning visitors by implementing an exit-intent popup. It helps in reducing cart abandonment, increasing downloads, getting email signups, and a lot more.

Considering the importance and effectiveness of exit popups, here’s a list of exit popup hacks to boost engagement, sales, and subscribers.

1. Offer A Discount

Who doesn’t like discounts? The moment you offer a discount to your visitors, the majority of them will stop and at least consider your offer. The discount can be offered in many ways. A lot of websites offer a discount coupon in return of email id, signing up for newsletters, or subscribing to their email campaigns. Others may choose to simply offer a discount code that users can use upon purchasing from the website. The bottom line is that users love discounts, and thus it’s a great way to retain them

2. Personalize Your Message

Personalization creates a powerful impact. Be it email campaigns, or generic messages. It always works. Capture the name of your visitors even before you attempt to make a sale and when they are about to abandon your web page, grab their attention by exit popups with their name on it. Personal messaging will create a positive impact and users will feel more connected to your website.

3. Offer Content Upgrade

Another great way of reducing abandoning customers is by offering them an upgraded version of the content that they were reading. A more in-depth version of a particular blog post. So for instance, if your blog post is a ‘how-to’ tutorial, your visitors may want to read it in full but may leave as the content is too long to be read in one go. As they go to close the browser, present them with a free download of a PDF version of the post. Most likely they will download it for later use and will subscribe to your newsletters as well.

4. Provide Them Options

The real problem with unsuccessful popups is that they don’t really offer what the users want. This happens because the business a lot of businesses have many different buyer personas and each one of them will respond differently to a particular offering. The solution to this problem is to offer them multiple choices and allowing them to choose the one that they want. Once they select an option, an opt-in form can be used to capture the lead.

5. Add Pictures To The Offer

Images create a greater impact and make a big difference to any online campaign. A good quality offer image along with other essential information will entice the users and will increase the chances of acceptance. 

6. Optimize The Exit Popups

The user is ready to leave the page and a delay of even one second in displaying the exit popups can be the game-changer. Therefore, it’s essential to optimize the popup message and design, so that it pops up instantly. Remove heavy images and graphics, don’t use special effects, and cut down on the content.

7. Overcome Objections

One of the major roadblocks to a purchase is also one of the best exit popup hacks, especially for eCommerce products and checkout pages. A lot of times the customer is on the verge of purchasing your product but is stopped by one small objection. 

One of the biggest objections that shoppers have is the Buyer’s Remorse. Do they get doubts in their mind like what if this is not the right product for me? What if I have to return it back? Offer money-back offers, 30-day free trials, and easy returns to the customers, in exit popups, so that they can purchase with confidence.

8. Provide A Simple Reminder

Sometimes just a reminder can make a difference. When customers are abandoning your website, they must be reminded of the products left in their carts. The reminder creates a strong and irresistible desire to close the purchase. Use solid copy to create more impact. Wait! are you sure you don’t want to buy. Wait, you still have some items in your cart. Don’t leave without your items. These are some examples that you can use.

9. Offer Free Shipping

It is a fun fact that shipping cost is one of the primary reasons for customers abandoning their shopping carts. Therefore, using free shipping exit popups is a great way to retain customers. Discount coupons or direct discounts on shipping along with the link to the product they wanted to buy. 

10. Create A Sense Of Urgency

The scarcity of something makes it more desirable. If customers are informed that there are only a few units of their favorite products are left, they won’t want to miss it. Hurry up!! Only two left in stock, or Hurry up! you get it at this price only today, is something that you can use in your exit popups copy.

Few tips to Reduce the Bounce Rate of your site. Read Here

The above-mentioned hacks will surely help you in retaining your customers and increasing conversions. If you want to know more about how to create exit popup campaigns, you can talk to our team now.

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Web Design

5 Reasons To Choose A Custom Web Design Over Readymade Templates

5 Reasons To Choose A Custom Web Design Over Readymade Templates

You hit one of your favorite multi-cuisine restaurants and start browsing the menu. The list is exhaustive and your mind starts hustling between Italian, Chinese, Indian and Mexican. A simple task of ordering a meal looks like a challenge and just when you reach on top of your dilemma, you see “Sunday Super Mixer Meal”. A sigh of relief and you get what you really want – a little bit of this and a little bit of that. The satisfaction of customising things is a known human emotion and this emotion is very well connected while building your dream website. This shows what comfort and pleasure humans receive from customisation. The exact phenomenon applies when you are choosing between custom web design and a readymade template. Here are 5 reasons why a custom web design is a better option than readymade templates :

Maximum freedom to customise

Maximum freedom to customise

One of the most important reason is the freedom to customise. The options to change elements in a readymade theme are minimal and you are bound to stick with the structure of the theme. However, you can customise your website exactly the way you want in a custom web design.
This provides you with a leverage to think liberally on grounds of your business and what you really want to show to your audience.

Effective Branding

Effective Branding

Your website should portray the essence of your brand. Every component of your website must be designed to speak the language of your brand. Custom web designs are tailor made for a business, product and brand. Layouts, fonts, and colours are considered right from the start and can be developed knowing entirely how it will enhance your online brand. The other plus point is that your website will be a stand out as other businesses will not be browsing through the same list of templates for their new websites.

Long Term Cost Effectiveness

Long Term Cost Effectiveness

The initial cost of a custom design is definitely higher than readymade templates. However, if we look at the broader horizon and long-term costing, custom web design is more cost effective. A custom web design is a one-time investment. Every business in a longer run will need to shift to a custom web design at some point in time and migrating from a readymade template to a custom design is more costly and full of hassles. So it’s a better option to start itself with a custom design

Clean Code

Clean Code

A custom web design provides a platform for neat and clean code development. It is very important to maintain a clean code structure as search engines, especially Google prefer an organised code. A custom web design provides you total control over the code and you can decide on how the code works and look. You are not dependent on someone else’s code.

Search Engine Friendly

Search Engine Friendly

When you choose a professional web design company to create your website, you work with a team of professional web developers who ensure that the website is search engine optimised at the intermediate level. The team of professionals include expert web developers, web designers and SEO experts who help your website to achieve higher page rankings. You don’t get this support and guidance while working on readymade templates.

Here at NYX Ditech also we have an entire team of experts backed with years of industry experience. They work very closely with clients in order to understand every requirement and pace the web designing process based on that. Our team propels your dream by their expertise and hands-on knowledge about web designing. Join us today and lay the foundation of your dream website.