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eCommerce UI Design UX Design Web Design

Emerging Ecommerce Trends: 14 Key Factors Shaping the Industry’s Future

Ecommerce Trends

The world of ecommerce is evolving rapidly, and staying ahead of the curve is essential for businesses to thrive in this competitive landscape. We spoke with industry leaders to gain insights into the latest trends shaping the ecommerce industry. From augmented reality (AR) to sustainable practices, here are 14 ecommerce trends that are leading the way in 2023.

Ecommerce Trends of 2023

  1. AR enhances the reality of online shopping: Augmented reality technology has revolutionized the way consumers experience online shopping. By allowing customers to visualize products in their real-world environments, AR enhances engagement, boosts confidence, and reduces the likelihood of returns.
  2. Growing volume of voice search: Voice assistants like Siri, Alexa, and Google Assistant have gained significant popularity, leading to an increasing volume of voice searches. Ecommerce businesses must optimize their websites for voice search to ensure their products are easily discoverable.
  3. AI helps shops learn about shoppers: Artificial intelligence (AI) has become instrumental in analyzing consumer behavior and preferences. By leveraging AI algorithms, ecommerce businesses can gather valuable insights about their customers, enabling personalized marketing campaigns and targeted product recommendations.
  4. On-site personalization creates individualized experiences: Building on AI insights, on-site personalization tailors the shopping experience to each customer. By displaying relevant product recommendations, personalized offers, and dynamic content, ecommerce platforms can enhance customer satisfaction and drive conversions.
  5. Big data fuels personalized experiences: Big data analytics provides ecommerce businesses with actionable insights derived from large volumes of customer data. By leveraging this information, companies can deliver highly personalized experiences, resulting in increased customer loyalty and engagement.
  6. Chatbots improve the shopping experience: Chatbots have emerged as valuable tools for ecommerce customer service. They offer instant support, answer queries, and provide product recommendations, enhancing the overall shopping experience and increasing customer satisfaction.
  7. Mobile shopping is still on the move: Mobile commerce continues to dominate the ecommerce landscape. With the increasing use of smartphones, businesses must ensure their websites are optimized for mobile devices, offering a seamless and convenient shopping experience.
  8. More ways to pay: As consumers demand convenience, ecommerce platforms are expanding their payment options. Apart from traditional credit cards, digital wallets, cryptocurrencies, and buy-now-pay-later services are gaining popularity, providing customers with more choices during checkout.
  9. Headless and API-driven ecommerce allow continued innovation: Headless commerce, decoupling the frontend and backend of an ecommerce platform, allows businesses to adapt and innovate quickly. With an API-driven approach, companies can integrate new technologies, experiment with different interfaces, and improve the overall user experience.
  10. Customers respond to video: Video content has become a powerful marketing tool for ecommerce businesses. From product demos to behind-the-scenes footage, incorporating videos into product listings and marketing campaigns helps captivate customers, boost engagement, and drive conversions.
  11. Subscriptions keep customers coming back: Subscription-based models offer recurring revenue and foster customer loyalty. Ecommerce businesses are increasingly leveraging subscription services, allowing customers to receive products on a regular basis, ensuring long-term engagement and sales.
  12. Sustainability is becoming more important: Consumers are placing greater emphasis on sustainability, and ecommerce businesses are responding. By adopting eco-friendly practices, promoting ethical sourcing, and reducing carbon footprints, companies can attract conscious consumers and differentiate themselves in the market.
  13. Businesses should optimize digital strategy for conversion: Maximizing conversion rates is crucial for ecommerce success. From optimizing website speed and navigation to streamlining checkout processes, businesses must continuously refine their digital strategies to increase conversions and drive revenue.
  14. B2B is growing…and changing: Business-to-business (B2B) ecommerce is experiencing significant growth and transformation. With the rise of online marketplaces, self-service portals, and personalized experiences, B2B companies are adapting to meet the changing demands of their

Conclusion

the ecommerce landscape is constantly evolving, driven by technological advancements and changing consumer behaviors. To stay ahead in this competitive market, businesses need to embrace the latest trends and adapt their strategies accordingly. The 14 ecommerce trends discussed in this article provide valuable insights into the direction in which the industry is heading.

However, navigating these trends and implementing them effectively can be a daunting task for businesses. This is where our company can assist you in achieving your ecommerce goals. With our expertise in ecommerce solutions, we can help you leverage the power of augmented reality, AI-driven personalization, big data analytics, and chatbot integration to enhance the shopping experience for your customers.

Our team understands the importance of mobile optimization, seamless payment options, and the integration of video content to drive engagement and conversions. We can assist you in adopting sustainable practices, optimizing your digital strategy for improved conversion rates, and tapping into the growing B2B ecommerce market. Reach out our team now

At NYXDiTech, we are dedicated to providing comprehensive ecommerce solutions tailored to your specific needs. By partnering with us, you can leverage our experience, knowledge, and cutting-edge technologies to stay at the forefront of the industry and achieve your ecommerce goals.

In this dynamic era of ecommerce, it’s crucial to seize opportunities and adapt to changing trends. Let us be your trusted partner in harnessing the power of ecommerce and driving your business towards continued growth and success. Read more about improving the user experience of ecommerce store here.

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Mobile Apps UI Design UX Design Web Design

Product Reveal Hover Effect UX and UI Designs

Hover Effect

In today’s competitive digital world, creating an impressive and unique user experience has become crucial for every website and application. One of the key factors that can enhance the user experience is an engaging product reveal hover effect. In this blog post, we will explore the UX and UI designs of product reveal hover effects and its impact on user engagement.

What is a Product Reveal Hover Effect?

It is a design technique that displays additional information or details about a product when a user hovers over it. The product’s key features, pricing, and images are some of the information that can be displayed. This effect can enhance user engagement by providing users with a more in-depth look at the product without requiring them to click through to a new page.

Benefits of Product Reveal Hover Effect

The hover effect has several benefits for both the user and the website owner. It provides users with quick access to additional product information, which can lead to increased user engagement and ultimately, higher conversion rates. Additionally, this effect can save users time and effort by eliminating the need to navigate to a new page to get more details about the product. From the website owner’s perspective, it can increase user retention and time spent on the website, which can improve SEO and ultimately lead to increased sales.

Design Considerations

To ensure the product revealing effect is effective, designers need to consider several factors, such as the location of the hover effect, the color and font of the displayed information, and the size of the image displayed. The location of the effect should be intuitive and easy to find, such as on the product image or title. The color and font of the displayed information should be consistent with the overall design of the website or application. The size of the image displayed should be large enough to provide users with a clear view of the product but not so large that it overwhelms the user.

Examples of Hover Effect

Some websites and applications have implemented product reveal hover effects effectively. For instance, Amazon uses a product reveal hover effect to display product ratings and customer reviews when a user hovers over the product image. Apple’s website uses this effect to display product specifications and pricing information when a user hovers over the product title. These examples demonstrate how effective the product reveal hover effect can be in providing users with quick access to valuable product information.

Best Practices

To create an effective product reveal hover effect, designers should keep the following best practices in mind:

  • Use intuitive placement: The effect should be placed in an intuitive location to make it easy for users to find.
  • Keep it simple: The displayed information should be brief and concise, providing users with quick access to essential product details.
  • Use consistent design: The hover effect design should be consistent with the overall design of the website or application to maintain brand consistency.
  • Consider accessibility: It should be accessible to all users, including those with disabilities, by providing alternative text for images.

Conclusion

The product reveal hover effect is an effective UX and UI design technique that can enhance user engagement and ultimately lead to increased sales. By considering the design considerations, best practices, and examples, designers can create an effective product reveal hover effect that provides users with quick access to valuable product information. Contact our team of experts today for customized solution for your product needs.

Read more about measures of successful product design here.

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Design Technology Trends UI Design UX Design Web Design

The Rise of Minimalism in Graphic Design

Minimalism

Minimalism has been continuously evolving to be one of the most popular trends in various creative fields, including graphic design. The key traits of a minimalistic design are simplicity, clarity, and functionality over extreme ornamentation and artistic complexity. 

In the recent times, the use of minimalism in graphic design can be seen rising at a greater pace, with a large number of designers embracing its neat and subdued aesthetic. 

Here are the main characteristics that mark the virtues of minimalism in graphic design:

Limited Color Palette

Minimalism in graphic design follows the principle of using limited color palette. With the help of a few colors and limited shades graphic designers can achieve more sense of harmony and composure in their designs that is considered to leave a good impact on audiences. 

With minimalism, graphic designers are able to establish a consistent visual identity for a brand or product. To take an example, if we talk about the tech giant Apple, its minimalist design approach makes it keep it between white, black, and gray in everything related to its branding gear and product design. 

Negative Space

Minimal design is also about working on the use of negative space (also known as white space). It is the vacant or vacuum area around and between design elements. As designers are able to use negative space effectively, it allows them to deliver a sense of clarity, receptiveness, and openness in their designs. 

This helps in building more focus on important areas, such as the elevator pitch, product image, or a call-to-action, and command a better response from the audiences.

Typography 

Typography is another important element of minimalism in graphic design. By minimalizing your typeface and fontal entity you can effectively establish a simplistic channel of design. Here, you can use cleaner lines and sans-serif fonts to achieve it more effectively across the line of presentation. 

With this approach graphic design professionals are able to compellingly build on the traits of legibility and readability. This makes it easier for viewers to understand the message and get more clarity about the expression without making much efforts. 

Most leading businesses these days are going with the idea of minimalist typography for their branding purposes to stand out as a more confident, recognizable, and perceptive brand.

Sophisticated Artform 

Apart from everything, minimalism can convey a sense of sophistication and elegance in any type of graphic design. With its nominal art references, clean expressions, and responsive tonal agreement, designers can create a sense of impact by making their graphic designs more effortless and receptive for the target audiences. This makes more graphic design companies and professionals to now increasingly opt for minimalism in their designs.

Versatility

Minimalism adds to the versatility of designs. Minimalist designs offer open-ended mechanism to address any context and idea of communication. From brand assets and marketing creatives to web layouts and user interface designs, it can help any of the design resources to pitch and convey the underlying idea of the communication more cohesively.  

Apart from this you can simply adapt or recreate it to be used in different branding channels and communication mediums, such as print, digital, and mobile.

To Conclude 

The rise of minimalism in graphic design suggests of the growing demand for simplicity, clarity, and functionality in design. By adopting the minimal approach designers are increasingly seeking versatile, adaptability, and cohesively in designs. With this, it is likely that we will see minimalism to be a more intrinsic and frequent part of the design process and will rule the factors that decide eligibility and performance of the work of graphic design ahead of here. Contact our team of experts today to learn more.

Read more about minimalistic website designs here.

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Design UI Design Web Design

How to Deliver a Great Dark Mode Design

Dark Mode Design

Have you ever felt the need to make the transition to more intelligent energy-saving or, for that matter, screen-saving practices? If you’ve never done it, now is the moment to start thinking about it, given the design of dark mode. Dark mode emits low levels of light while keeping the highest levels of quality standards, which is one reason why its use has gained significance in the modern era. This is accomplished by using colours like desaturated and dark greys.

When a user activates the dark mode, they typically anticipate a website or product to provide a darker experience. Nothing more than a baseline feature is offered with it.

Delivering a Greater Design of Dark Mode: How to Achieve It 

First, the best entity that can assist you with this prerequisite is a UX designer who has years of experience and competence. Icons, shadows, images, colour, and typography are the main five ideas or components that would be used to deliver this design if we were to discuss how it could or would be delivered.

This is how incorporating these features would guarantee consumers a dependable and accessible experience.

You can use the following tech-savvy advice to produce more effective dark-mode designs:

1. Serving the desired objective

You must always be aware, whether you’re an expert or a novice, that gloomy mode is not always just about looks. You must comprehend its true meaning and its hidden goal, which is to lessen the pressure on the user’s eyes. The finest user experience design services, which concentrate on providing high-class experiences, can better take care of this.

Additionally, the readability of this design is intended to be improved even in low light. You must keep this goal in mind as you create the dark mode interface.

2. Select appropriate colour schemes

The colour scheme you choose when designing a dark setting will greatly affect how it appears. Here, you need to choose hues that providea great source of readability in low-light situations without demanding a lot of the user’s eyes’ attention. Avoid neon and vivid colours and opt for more subdued hues. You can choose hues of grey or white.

Additionally, when using colours, you must consider the backdrop and ensure that there is sufficient contrast between the text and background to make the text easier to read.

Also, you must pay close attention to the contrast because it is crucial in dark mode. To create a more subtle difference with a darker backdrop, use lighter text and icon colours.

3. Choosing typefaces and typography with care

Typography is a crucial factor that you must take into account when creating a darker mode. Fonts that are simpler to read in both light and dark modes must be used. This helps the user to avoid too much pressure on the eyes. 

Also ensure that the font size and font style are properly adjusted to give the user the best experience possible. 

4. Testing the design

A UX design agency might help you in this regard. Prior to delivery, they thoroughly test the concept and implementation to ensure that there are no unresolved issues.

This is a crucial aspect of the procedure. The dark mode design you have selected needs thorough testing to check whether it is compatible on a number of devices. Test the selected theme in some random lighting settings for also ensuring readability and functionality.

5. Enhancing the user experience

As a professional, it’s your responsibility to provide users with a better and simpler experience. This is the case because some users prefer and are accustomed to using the light option, while others prefer to use the darker modes. Therefore, a simple method of switching must be provided to the user in order to make switching simpler depending on the external environment and personal preferences. This can be done by providing users with a toggle button that allows them to quickly transition between the light and dark modes. This is how your customers will find it easier to use the mode that you are developing.

This process is Continuous

The environment for innovation and design is constantly changing and adopting new trends. Your responsibility is to follow these evolving patterns and give your customers the hippest, cosiest experience you can. Dark mode architecture is not an exception in this regard. You can therefore offer your users a more sophisticated dark mode design by keeping all the factors in mind and working on them constantly. Contact Our Team Of Design Experts today to know more.

Read more about when to use and when not to use dark mode design, here.

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Brand & Identity Trends UI Design Web Design

Color Matters – Tips on Choosing UI Colors

UI Colors

Choosing the right scheme of colors for your user interface (UI) can make a lot of difference in how your audiences perceive your product and responds to your communication. Colors have an impact on emotions, they convey meaning, and demonstrates a visual hierarchy that builds a cohesive reception for your design. 

However, with a broad palette of colors, it can be overwhelming to choose the right options and implement it optimally. Here are some tips to help you choose UI colors that will help you with make impact with your design and build a rewarding user experience.

Consider Your Brand Identity

Your brand’s color palette is a great starting point to build your UI color scheme. Here, if your brand has already come up with a guideline, consider implementing those colors to build your design. This helps to create a system of order and consistency across all brand touchpoints and reinforces your brand identity and recognition.

If you are pushing it from scratch, think about the design sensibilities and emotions you want to capture for your brand to covey the underlying meaning right. Use the right color psychology to choose colors that align with those characteristics. For example, blue is often associated with inspiration and trust, while green is associated with growth and harmony.

Use a Limited Color Palette

Too many colors can hamper your idea of communication and distract your users. It’s important to keep your palette of color limited to a few key color codes that work well together in relative combination. This not only helps to create a unified and synchronized design, but also makes it easier for users to understand the visual hierarchy of your UI.

Alternatively, you can limit your color palette by using a monochromatic color scheme. This involves applying different shades and tints of one color. Another option is to use an analogous color scheme, which involves using colors that are adjacent to each other on the color wheel.

Think About Contrast

Establishing contrast in your design is important for making sure that the elements and texts on the interface are legible and interpretable for all users. 

One way to ensure sufficient contrast is to use a color contrast checker tool. Any expert UI designing professional can help you with choosing one. Any of these tools analyze the contrast between two colors and provide a score based on the Web Content Accessibility Guidelines (WCAG). You should hit for at least the ratio of 4.5:1 for normal text, and 3:1 for larger text.

Use UI Colors to Create Visual Hierarchy

You should consider creating a visual hierarchy that guides users through your UI design. By using color to differentiate between different forms of presentations and types of information, users can quickly comprehend the meaning and importance of each element.

For example, you can use a bright, bold color for hero text, and a more muted color for side information. You can also use color to establish a difference between different types of content, such as titles and body text.

Test and Iterate UI Colors

Once you are done with choosing your UI colors, it’s important to run a pilot trial and test them with users to see how they respond. You can use A/B and split testing to compare different color combinations to get it to perform and deliver well as per your requirement.

It’s also important to iterate on your design based on user feedback. If users are not able to understand and interact with your UI design with ease, consider adjusting your scheme and pallet to create a more agreeable visual hierarchy.

To Conclude

Choosing the right scheme of colors of designing user interface is an important part of creating a great user experience. By considering your brand identity, using a limited color palette, thinking about contrast and visual hierarchy, you can achieve it right! Contact our team of experts to know more

Read more about color psychology in app design here.

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Brand & Identity UI Design UX Design

How To Create a Design System from Scratch

Design System

Design systems are important to create for any business to ensure consistency in its brand identity and user experience across various products and platforms. A well-appointed design system allows organizations to evade mediocrity and redundancy in design, improve the user experience, and increase brand recognition value. 

So, how can you implement it to get the best result? Here’s a tried and tested process of creating a design system from scratch that you can use as a go-to template to craft yours. 

Step 1: Define Your Design System Purpose and Scope

The first step in creating a design system is to define its purpose and scope. Start by identifying the primary goals of your design system. For example, are you looking to standardize design elements across multiple products or platforms, or are you focused on creating a consistent brand identity?

Next, determine the scope of your system. What design elements will it cover? Will it include visual design elements such as color palettes, typography, and iconography, or will it also cover interaction design elements like buttons, forms, and navigation?

Step 2: Identify Your Design System Components

Once you have your system’s purpose and scope in place, it’s time to identify the design components and elements that will get your system running. 

Here, you may start by conducting a comprehensive audit of your existing design elements, including color scheme, typography, and iconography. Look for experience patterns and communication traits that you can use to create a cohesive plan around implementing the design components.

Step 3: Create Your Design System’s Visual Language

With your design system’s components identified, it’s time to start creating a visual language that ties everything together. This visual language should include guidelines for typography, color usage, and iconography, as well as rules for the use of whitespace and other design elements.

Here, you need to consider the overall look and feel you want to convey through the visual language. For example, do you want your design sensibilities to act more energetic and eventful, or more subtle and modest?

Step 4: Develop Your Design System Guidelines

With your visual language defined and appointed right, your next move should be to create practicing strategies and guidelines for how your system will be used. These guidelines should include rules for how to use each design element, such as when and where specific fonts or colors should be used, and how to use different thematic references to convey different visual messages.

Additionally, your design system’s guidelines should also include instructions for the overall user experience. For example, you might establish approaches and include prompts for how to design forms or how to structure navigation menus.

Step 5: Test and Refine Your Design System

The next step is to test your system in real-world scenarios to be able to identify any possible areas for improvement to optimize and augment it further. Bring in team inputs and user feedback to implement the ideal design system across multiple products or platforms, to get the best out of the system.

Use this feedback to refine the design system further, making the needed adjustments to the visual language and guidelines. With continual improvements, you can ensure that it remains operative and relevant over time.

To Conclude

Creating a design system from scratch can be a complex process, but it’s well worth the effort. But, once you take the first take and start building over, you can ensure that your system is effective and consistent across the line of execution and application. With ongoing testing and continuous refinement, your design system can progressively evolve and remain useful and effective throughout. Contact Us today to learn more

Read more about user centered interface design here.

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Brand & Identity Business Succeess Design Marketing Trends UI Design

Creating Impactful YouTube Graphics

YouTube Graphics

YouTube, the ultimate stage for creators, has become a powerful platform for showcasing talent, sharing ideas, and building a community. And as a content creator, you must be aware that a YouTube video is not just about the content, but also the graphics that accompany it. From thumbnails to end screens, graphics play a vital role in the success of your channel. In this blog, we’ll take a journey into the world of design, exploring the secrets to creating graphics that will make your audience stop, look and engage. 

Secrets For Creating YouTube Graphics Design

  1. Define your brand: Having a clear understanding of your brand is crucial when creating YouTube graphics. And when we say brand, we mean everything from your logo, color scheme, and overall aesthetic. These elements should be consistent across all of your YouTube graphics to establish a recognizable and memorable visual identity for your channel. This will make it easier for your audience to identify your content and build a sense of trust with your brand.
  2. Use high-quality images: The quality of the images you use in your YouTube graphics is essential. High-resolution images that are clear and crisp will make your graphics look professional and polished. Avoid using low-quality or pixelated images, as they can detract from the overall impact of your graphics. It’s also important to optimize your images for web viewing so that they load quickly and look great on any device.
  3. Make it visually interesting: To make your YouTube graphics stand out, they should be visually interesting and engaging. This can be achieved by using bold colors, interesting fonts, and eye-catching images. Experiment with different layouts and compositions to create graphics that are unique and memorable just like any graphic design company does. You can also use a variety of design elements such as patterns, gradients, and textures to add visual interest to your graphics.
  4. Use typography creatively: Typography refers to the use of text in the design. To make your graphics stand out, you can use typography creatively. Experiment with different fonts, sizes, and colors to make your text stand out and add an extra layer of interest to your graphics. Additionally, using different typefaces can help to convey a certain mood or tone. For example, using a bold and modern font can give a sense of confidence and authority, while a script font can give a sense of elegance and refinement.
  5. Keep it simple: While it’s important to make your graphics visually interesting, it’s also important to keep them simple. Too many colors, fonts, or images can make your graphics look cluttered and overwhelming. Maintain a design that is clear and simple to read and comprehend. Avoid cluttering your graphics with too much text or information, and instead focus on the main message you want to convey.
  6. Use animation and motion graphics: Animation and motion graphics can add an extra level of engagement and interest to your YouTube graphics. This can include things like moving text, animated logos, and other effects. However, it’s important to use animation and motion graphics sparingly, as they can be distracting and take away from the main message of your graphics.
  7. Optimize for different devices: YouTube graphics should be optimized for different devices to ensure that they look great on any screen. This means making sure that your graphics are the right size and resolution for desktop, tablet, and mobile viewing. By doing this, your graphics will look crisp and clear no matter how they are viewed. You can take the assistance of graphic design services for implementing this optimization. 
  8. Test your graphics: Before you use your graphics on your YouTube channel, it’s important to test them out to ensure they look good and are effective. Testing your graphics will help you identify any issues and make necessary adjustments before they are used on your channel.

Final words

Creating impactful YouTube graphics is not just about making something that looks good, it’s about making something that truly connects with your audience. By understanding your brand, experimenting with design, and using storytelling, you can create graphics that will not only make your channel stand out but also, leave a lasting impression on your viewers. Remember, the key to creating impactful graphics is to think outside the box, be creative and test your designs. So, Contact Us today and make your YouTube graphics pop, and watch as your channel takes off!

Real more about print design for creative professionals here.

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Brand & Identity Design Testing UI Design Web Design

Brand Storytelling and Why Is It Essential for You

Brand Storytelling

In today’s crowded digital marketplace, the competition is fierce. Every brand is out there fighting for the attention of its consumers. Consumers only have limited attention and time to give as they are busy with their own life. This is where a brand storytelling comes in. It gives you the means to make an emotional connection with your customers.   

Telling a good brand story is a difficult job. This is why digital branding agency and their digital branding services are in so much demand. If you want to know about the nuances of brand storytelling, you’re at the right palace. Read on, and find out why it is a must for your brand. 

What Is a Brand Story?

A brand story is a narrative of your brand that tries to strike an emotional chord with your customer. It is different from traditional advertising which is telling your customers what you do. The objective of a brand story is to inspire an emotional reaction. The end result of this emotional reaction is to be memorable to your customers.   

Brand stories or branding of your company is done through all the content it releases be it blog posts, videos, or social media campaigns. Even something as small as your logo can be a reflection of your brand story.  

Why Brand Storytelling is Important?

Your ideal customer is being bombarded with advertisements, campaigns, and whatnot to catch their attention. But their capacity to remember a brand is limited. Good digital branding helps your brand to stand out from the competition. It tells the customers why the business exists, what sets them apart and why they (the customer) must choose your brand over others.

This separates your brand from being just another brand running ads to one that is trusted by the customers. This in turn helps your audience turn into loyal and paying customers. Articulating your core values into a cohesive story also helps you attract the right kind of talent. Future employees who find your values align with that of yours.  

How To Get Your Brand Story Right? 

To get your branding right, a digital branding agency has to know the answer to some very fundamental questions regarding your business. This will help them to provide you with the best digital services in line with your goals.

Find your ‘why’?

Knowing your why is at the core of getting your digital branding right. You have to know why you do what you do, and what makes you get up from bed in the morning. Once you are aware of it only then can you get your branding right. Because as the American author and inspirational speaker, Simon Sinek says in his book Start With Why, “It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.” 

Talk to your ideal customer

A brand story is a story, and like all good stories, it needs a hero. Your ideal customer is the protagonist of your brand story. All the content you put out is directed to them. This is why it is important to find your ideal customer and put your message across as if you are talking to them. To take this even further, make sure you only have one person in mind. You know their age, demographic, background, education, hobby and aspirations. 

Be authentic 

Being authentic is another great way to nail your branding. Your customers can tell when you are being a copycat and trying to imitate a successful competitor. Being authentic is all about being true to your core values and sharing those values across platforms. 

Be consistent across platforms 

The messaging across platforms is different, a video is a visual medium while a blog post is a text-based one. To make your brand story effective and memorable your message across various platforms has to be the same. Whether it’s your videos, website, blogs or even logos, there should be consistency in your digital branding. 

Keep it simple 

The objective of your brand story is to resonate with your customers and evoke a favorable emotion, not to win awards. This is why you need to keep it simple and not overcomplicate it. Unless that’s what your ideal customers would prefer- sophisticated and complex. 

Examples of Good Brand Storytelling 

Spotify Wrapped 

Spotify wrapped by Spotify is an annual campaign that informs you about your listening in the year gone by. You get to see what were your favorite songs, artists, and playlists. It also recommends songs and artists you might like based on your listening habits. The audio streaming combines data and personalization to deliver ‘sound’ brand storytelling. What’s more? The annual event can be replicated every year while adding new features to it.

Nike  

The Just Do It slogan by Nike has to be one of the most memorable and effective brand storytelling in recent times. Across its various campaigns and advertisements, the footwear and apparel brand asks its consumers to Just Do It. The messaging remains consistent across platforms and does help in evoking a positive emotion in consumers’ minds.  

Old Spice 

The Smell like a Man campaign by Old Spice made the brand a household name. It is a witty take on how your man should smell like. The brand shows the traits of a perfect man, the one you become when you use Old Spice deodorants. The campaign became extremely successful and the brand now tries to outdo itself with each new campaign.  

Wrap-up

A Brand story is an excellent way to make an impression on your customers and evoke an emotional response. When done right, it helps you stand apart from your competitors and provides you with an edge even in a market with cutthroat competition. The key is to know the basic values of your business inside out and keep the message consistent across platforms. If the whole brand storytelling seems a bit overwhelming to you, you can get help from a digital branding agency. Contact Us to know more.

Read more about storytelling through design here.

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Blog Design Trends UI Design Web Design

Looking For a Killer Graphic Design? Get Inspiration to Dominate the Web World

Graphic Design Inspiration

“People eat with their eyes,” and if you also agree with this statement, maybe you are already convinced that you need graphic design inspiration for your business through agency.

Deploying interactive graphics in every stage of the marketing funnel is a new business trend.

After all, aesthetics are the best medium to change a customer’s perception. It is a source to silently communicate with customers and create a big influence on their buying behavior.

With almost every business activity happening online, graphics have become an enduring topic.

But, How To Identify the Best-Suiting Graphic Design?

If you are in online business, eventually you’ll need website design services. But most importantly, you need a well-crafted sales page that effectively ignites a sense of excitement deep in a viewer’s mind and, in turn, fulfils your business goals.

For the accomplishment of this vision, you can’t make any choice ambiguously. Indeed, you should better have a look at these suggestions that are a great inspiration.

Interesting data visualization

With graphics, we basically meant with an ecosystem that put forward your achievements, your ideas first. Statistics, research findings, impact-expressed facts and figures, charts, and maps are the best and finest graphical instruments to tell a story and showcase your achievement like a professional. Post-pandemic, data visualization has seen outstanding growth. Some of them became incredibly useful to the audience, while others served merely for promotional objectives.

Yes, sleek design is timeless.

Trends come and go, and this is also true for design. Most graphic designs have been quite popular for a long time. If you are also a new design enthusiast, you may be able to capitalize on new trends more effectively. Beyond a doubt, they are helpful in keeping your brand bright and fresh. But not if they aren’t conveying your brand’s motives and hampering the key vision. Either if you are moving to website renovation, sleek design should be a top priority.

Bold, abstract shapes

Interesting shapes, like blobs, ellipses, or ovals, with topping of some bright colors are making rooms in the modern graphic designs. Abstract surrealism and geometric patterns can serve a rich user interface (UI) and user experience (UX). With several eye-catching moving on-screen elements, graphics can become visually striking. However, cutting unnecessary work is necessary.

Dark-mode friendly graphics

Over 81.9% of users run their device in dark mode. One of the reasons is that it can significantly alleviate potential eye strain. Amid the growing popularity of dark mode, unfortunately, most graphic designs might fail to serve the intended purpose. The world’s leading social media giants, Apple and Facebook, are adjusting to the dark mode interface requirements of their audiences. So you can ask your graphic design services provider to work on the dual-scheme visuals.

Final Words on Graphic Design Inspiration

A compelling graphic is good, but well-informed selection for design provides you an edge over the competition, yields outstanding marketing outcomes, and eventually builds the odds for you to stand out from the crowd. Graphics sets your business apart from others in the competition, but not until it informs the audience who you are, so there must be no room for errors and faults. Contact Us today to know more.

Read more about rules of Visual Hierarchy here.

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Trends UI Design UX UX Design

How Can Anyone Bring Their Designs to Life With Interactive Animation?

Interactive Animation

Undoubtedly interactive animation gains a lot of attraction nowadays because of the active expressions and interactivity. Creative designers can build great user experiences through dynamic animation crafts. People love to experience beautiful animation, especially if it is interactive. We will discuss more interactive animation and its advantages in this article.

What is Interactive Animation?

In the simplest terms conceivable, interactive animations are any animation that enables viewers to engage with the work in ways beyond merely watching it. There are numerous opportunities for participation for viewers. These are most frequently seen in highlighted reels and drop-down menus.

The Advantages of Interactive Animation Over Standard Ones

An interactive animation encourages viewers to engage actively with the experience. They enable viewers to choose the direction a movie or infographic will go as it progresses. The likelihood that your audience will choose your business will improve when their level of interaction increases to this stage. Interactive animation designers with their expertise will help you in giving direction to your business.

The Advantages of Interactive Animations Include The Following List:

Through the use of interactive animations, it is possible to make a movie or advertisement in a way that is specifically tailored to the viewer, increasing conversion rates.

Interactive animations commonly motivate users to stay on a website for longer periods, lowering bounce rates.

Engagement is higher as the spectator has a choice over what they watch and what they skip.

Interactive animations can create higher levels of responsiveness since they are enticing, compelling, and convincing.

Verify That You Have The Necessary Tools:

If you’re looking for an interactive graphics end-to-end pipeline that is made for quick and effective real-time animation, there are many great tools to start with. These tools will give you everything you need to create interactive animations that are not only aesthetically pleasing but also flawlessly executed conceptually.

Only Use Animations On Purpose And When Important:

Interactive animation should only be used to provide help, never as a means of showcasing one’s talents. You do not need to animate every single element on your stage. Understanding when and where to use interactive animations is essential for successfully incorporating them into your designs. Keep things as simple as you can, and pick your animations wisely to keep your audience’s attention when animating.

When in doubt, if something appears to be clean and effective in its current state, the best course of action is to do nothing with it.

Test Repeatedly

It is crucial to test your interactive animations before releasing them to the public, just like you would with any other design element. Test them across browsers and mobile devices to ensure that your designs function as intended. Keep a close eye on how users interact with your animations, and make changes as needed.

Interactive animations will help you in creating websites, games, and apps as you want. You can unlock many tools and create captivating interactive animations as you desire. Hire an efficient creative design agency to help you out.