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Here’s Why Iot Is The Next Big Thing In The Tech World

Here’s Why IOT Is The Next Big Thing In The World Of Technology

Because of the Internet of Things more electronic devices are connected to the Internet and they are talking to each other behind your back. Today, IoT has become a major part of our lives in ways you probably didn’t know. Slowly and gradually it has gained a lot of popularity recently and is being labelled as the next big thing in the world of technology. Here are a few facts that make IoT really the next big thing in all our lives:

1 . Internet of Things Has Already Impacted

The Internet of Things is an emerging technology where machines are embedded with sensors that allow them to relay data to each other with little to no human involvement. Basically, it means all sorts of everyday items are connected to the internet which could potentially transform the way we live. One of the earliest examples of this concept goes back to the early 70’s when the first ATMs went online. Some items you use which are already incorporated with IoT include the Apple watch, Fitbits, and smart home appliances like refrigerators. Many other items are in the midst of getting the IoT treatment like cars on the streets. This could facilitate the flow of traffic during the rush hours.

2. Big Businesses Are Already Pouring In Huge Investments

In 2008 there were officially more devices connected to the Internet than there were human beings on the planet. And by 2020, that number is expected to soar up to 50 Billion according to CISCO. Tech companies see a promising future for Internet of Things claiming that it will make businesses more efficient. In a recent report, GE predicted that IoT will add as much as 10-15 Trillion dollars to global GDP in the next 20 years. According to projections by Business Insider, these products will outperform the tablets, PC and phone market combined. For the time being the largest market will be smart home technologies such as thermostat made my NEST, a company Google bought for 3.2 Billion dollars. As per the BI Intelligence, the IoT market is estimated to be worth 490 Billion dollars by 2019.

3. IOT Is A Boon To Medical Science

Internet of things could literally save more lives. Although the biggest pie of benefits will be gulped by the tech giants, it can really benefit medical science. IoT can completely revolutionize the patient care management system. It will enhance the communication between the doctors and their patients as well. IoT technology can also help in emergency situations like a heart attack. Relevant information about patient’s medical history can be forwarded to the operating doctor before the ambulance arrives with the patient. This will expedite the entire operating process giving the doctor some crucial extra minutes to figure out the best treatment possible.

4. WiFi Developments Will Add To The Power Of IoT

Scientists and engineers at the University of Washington have invented a WiFi system that transmits Wifi using 10,000 times less power than the current generation routers. This could allow very low powered sensors to be placed into just about anything. Another system Power Over WiFi or POWiFi allows enabled devices to convert WiFi signals into DC current. Soon the devices could be powered by WiFi. If engineers could bring the ease of technology together, devices and appliances could be interconnected and continue to run on an energy loop powered by that same WiFi. This will only make IoT more efficient, accessible and convenient for us.
Although it’s too soon to predict the exact fate of Internet of things, the aforementioned facts surely pose a very bright and promising future. The tech gurus across the globe are predicting a thumping positive impact of this technology. Well, let’s see how IoT change the way we live today hoping the change will be only better for us.

Contact Us today for more insight, solutions and services we offer.

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Technology

4 Myths People Hold About Big Data

Big Data

The concept of Big Data is not very new and has been in the air for the last decade or so. The only difference is that the real sense of Big Data has evolved a huge deal over the years. In yesteryears, documents and email data stored in gigabytes were considered to be big data. However, the meaning of big data has completely changed now. One might be required to run multiple SQL queries and think of tricks to pull down a week of summary data without having it choke or overflow Excel. You might have heard a lot of people saying “Every company is a big data company now”. Well, turns out this is the biggest misconception people carry. So, here are 4 common myths busted about Big Data which may give you a real sense of the concept:

1 . Every Data Is Big Data

Big data must be really BIG. It should be high-velocity, high-volume, and/or high-variety data. It simply means that if your data can squeeze in an Excel file, then you’re not dealing with big data. Similarly, if you’re handling a dataset that quantifies in gigs and your computer can handle it, again you’re not playing around with big data. It could be a case wherein you’re dealing with a lot of gigabytes of emails and you don’t have a clue on how to deal with it. But that doesn’t mean that i’s big data.

2. Big Data Is The Solution For Any And Every Problem

People believe that big data fixes everything. Many of them run for big data analysis to solve problems rather than using common sense. Just to quote an example – A few executives were reviewing week-over-week website visit figures and sales. They noticed that the numbers had dipped abruptly during a week in April. However, that same week last year they hadn’t experienced the same decrease. They called for analysis after analysis until someone pointed out, “It is a common trend. We see a decline around Easter every year. Easter is in April this year but was in March last year.” Big data and analysis didn’t help here, but a calendar and common sense did.

3. Big Data Is Meaningless

The biggest misconception is that big data doesn’t matter. Well, it doesn’t if you can’t extract insights out of it or use it to boost your systems. Often executives learn about big data but seldom learn anything from it.

To make big data meaningful, you need to be able to process and use it. Big data companies make this process easier. They gather the data, clean it up, organise it, and output it in a way that data scientists or other systems can process. Once a data scientist pulls stories out of the data or your systems use data to execute business operations like supply chains, executives will start noticing value in big data.

4. Only Big Companies Require Big Data

Another myth about big data is that only big companies should play with it. Even small marketing companies need keyword search numbers and website traffic. Small shopping firms need links to as many products as possible from the large retailers. Small on-demand delivery services need dependable location data. These are only a few examples from the huge list of small companies that require big data.

Almost every company in our modern economy uses big data or apps developed on it. All the companies can get the benefit of access to information and insights of these huge datasets. That too without building and managing the infrastructure required to create and analyse big data.

You can run, you can hide, but you can’t escape big data in business these days. Irrespective of the size of your company. Executives must understand the complexity, dangers, and power of big data in order to make better decisions and run their businesses more efficiently.

Contact Us today for more insight and solutions.

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Blog POS

7 Master Tips For Designing POS Displays

POS Displays

The world has awakened to a new era of marketing tools to promote products and services. One such powerful marketing tool is Point-Of-Sale displays. Let it be any product or service, the impact of Point-Of-Sale displays is compelling. That’s why it’s very important for companies to come with attractive, catchy and meaningful POS displays that leave an everlasting impression on consumers. Here are 7 tips to design fabulous Point-Of-Sale displays that will surely click.

1. Bold Is Beautiful

Don’t be afraid to experiment a bit with your design ideas, colors or themes. Boldness always attracts people. Use large fonts, unconventional fonts to make your design eye catchy. Mix your color shades with bright and contrasting colors. Make sure your display stands out tall against other POS merchandises.

POS - 1
POS – 1

2. Highlight The Use

Never leave a chance to display the actual use of your product. People wish to see how the product works. Use illustrations (Visuals are more impactful) to demonstrate the use of the product. Show delighted customers happily using your product. Ensure that the models you use while displaying, fit in with the image of your customer base.

3. Value Addition Is The Key

It’s always a cherry on the cake if consumers get something in addition to what they expect. Use incentive coupons like tear off ones to attract more consumers. Include coupons like Buy 1 Get 1 Free in your POS displays. If the product displayed at the Point-Of-Sale works along with other products displayed in shelves, then include coupons for those as well.

4. Use Comparative Infographics

Another brilliant technique to attract eyeballs is the use of comparative charts or graphs. People love to see comparisons. Stack your product against other products of similar product line and highlight how your product is better than others.

5. Add Personalization

Divide different flavors & types using colors and images. Personalize whenever possible to effectively communicate. For example- Instead of saying “ice cream,” use “for ice cream lovers.” The change in copy looks subtle, yet makes a big difference. The more your Point-Of-Sale designing and marketing is personalized, the more impactful it will be.

6. Printed Brochures & Flyers

It’s not necessary that your product has an immediate call to action. Maybe the customer would like to sleep over it and decide later. Include beautifully designed brochures and flyers in your Point-Of-Sale merchandise. These provide additional information to consumers and act as a marketing tool as well (when people share the flyers with others).

POS - 2
POS – 2

7. Keep it Interactive

Latest technology advancements have made marketing more interactive. Use QR codes and augmented reality to interact with your customers directly through their mobile devices. For example – You can include a bar-code in your POS display which the customers can scan using mobile phones. Once scanned it takes them to a video providing more info about your product.

Ideas are certainly not limited these 7 aforementioned techniques. There are tonnes of other ways to boost your Point-Of-Sale design. All it requires is a creative mind and psychological understanding of consumer behavior. The experts at NYX Ditech analyse every minute detail about consumer behavior and blend it with their creativity to come up with best POS designs for you. Reach out to us today and discuss the opportunities.

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Brand & Identity Design

5 Packaging Theme Options Which Can Uplift Your Brand

5 Packaging Theme Options Which Can Uplift Your Brand

Is it the time when your brand is staring at a  DEAD END signage. There is no pulse or zeal left and it seems as if your brand is literally breathing its last. A mere update or changing a few knick knacks here and there would really not serve the purpose. What your brand needs at this point in time is a complete rejuvenation through a fresh package design. It might sound a little off the charts, but it could be your product packaging which is deteriorating your brand down. Even if it is the real reason, you don’t need to sweat. There are plenty of latest, creative and fresh packaging design trends brewing these days. Here are 5 packaging theme options that can help you in reviving your brand and product:

1. Patriotic Packaging

Patriotism is one such emotion which is omnipresent. There is no better emotion to touch upon than patriotism. If your product is marketed in the country that it has been manufactured in, you can proudly use the sentiment in your packaging. Well, that does not necessarily mean wrapping your product in the national flag. There are plenty of other components that could be touched upon. Just be American and celebrate the culture and tradition without being boring. A focus group with deep local routes can be used while planning the design of the package to infuse the real essence of patriotism.

2. Digitally-Themed Packaging

The world has simply digitalised itself to a whole new level. In tandem to digitalisation, our dependence over electronic communications has also increased many folds. No matter if you are from the primitive age of bulky desktops or the Gen-next teen from the tablets, digital components have their own charm. They are undoubtedly extremely intriguing. May be that’s the kind of intrigue your product packaging is just missing.
Also, don’t think that only digital products or products related to technology are apt for a digitally themed packaging. If played appropriately, this packaging design theme can turn the fortune of even a can of juice.

3. Hand-Crafted Packaging

It’s always good to stand out of the league. Companies and brands are combatively computerizing and pre fabricating the product design trends these days. With such a clutter, hand-crafted packaging gives a fresh feel. Hand bottled, hand jarred or hand wrapped product packaging has its own charm which a factory line packaging can never pull off. Besides, it sends out a strong message to your consumers that you really care about the product. It shows your belief in the product that you nurture the design on a personal level.

4. Nostalgic Packaging

Memories….Every day everyone has one little wish to just go back in time and live those good old days. Be it remembering your childhood or recalling the best days when you were a kid. Going nostalgic is a common phenomenon. Many brands have a leverage on their goodwill or simply the fact that they have been in the market for ages. They have seen it all and thus many of the dead brands were brought back to life with the nostalgia factor in mind.
Nostalgic packaging is a very interesting technique which can be used for your products. Wrapping the products in a package that reminds of a particular era will surely hit the nostalgia center of older consumers. It will also strike as something incredibly unique to the young generation.

5. Personalized Packaging

Who doesn’t like Hello Mr. Mathews. How are you? What Can I get for you today? right when you walk into a restaurant. This single gesture of the staff recognizing you on a personal level could be the reason you often visit this place. Everyone loves personalization. A men’s grooming product with Jason embarked right at the top hits the bull’s eye. People love to see their names already on the products. They will be allured instantly to buy the product. This kind of packaging is best suited for gift products.
These are just 5 of the thousands of packaging themes or ideas which can be used to revamp your brand. You don’t need to sit with a sad face and see your brand decaying slowly. There are plenty of creative ideas which can inject new life into your brand. So get up, get a new hairstyle and a detoxifying face pack for your baby (brand) and get rolling. Contact our expert design team today to discuss some fabulous ideas.

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SEO

5 Tips To Reduce Bounce Rate on Your Website

5 Tips To Reduce Bounce Rate on Your Website

The ways of marketing and advertising have changed immensely over the last few decades. People are advertising and promoting their products and services through all possible and thinkable channels. Often you would have come across a particular Radio ad about some local restaurant being played every other minute on the local radio station. The frequency and catchy offerings presented in the ad builds intrigue. So you finally decide to check out the restaurant only to discover everything opposite. You regret your decision and cross off that restaurant from your list forever. This real life phenomenon of bounce rate is experienced by websites as well. Precisely when they heavily invest on SEO but don’t revamp their website. Here are 5 tips to reduce bounce rate on your websites and create an unforgettable user experience.

But before we proceed, let’s understand What is Bounce Rate?

Bounce Rate is the percentage of users who flee from your website after a single page view. Content heavy websites like blogs, single landing pages etc. experience a high bounce rate. Whereas retail and lead generation websites have a relatively lower bounce rate. You must perform some preliminary research to understand what is the average bounce rate for your industry. Only after collecting this information you must deep dive into modifying your website . Determine your bounce rate goal and follow the below-mentioned steps in order to keep your users connected to your website.

1. User Experience Should Be The Target

According to a recent study, more than 55% of the web traffic is driven by mobile devices today. The percentage is staggering and is only increasing day by day. In such a scenario, a click intensive website will not be of any good to your business and can seriously shoot your bounce rate to infinity. Let’s not forget those irritating pop-up ads with hidden close option. They are again a complete NO NO. If users come across that kind of pop-ups, there are high possibilities they will close your web page without even reading a single letter. Always keep mobiles in mind while designing your web pages.
Here are a few tips –

  • Minimize the number of clicks required to reach to the crux of your content
  • Simplify your graphics and icons while making them more intuitive and useful
  • Do not clutter your website with useless content
  • Make your website clear, concise and responsive

2. The CTAs Should Be self Explanatory

For all those who don’t know what CTA stands for, it’s the ‘Call To Action’. If your CTAs are extremely long or very complicated, they are likely to be ignored. The CTAs should complement the surrounding copy. They shouldn’t be merely some tabs or buttons. They should be very specific and reflect the exact action the user is taking. All major sections of your website must contain relevant CTAs. You should always have a page from where the user can contact you in the best mode possible.

3. Keep The Navigation As Simple As Possible

Nobody likes to be in a situation of confusion, especially regarding directions. A confused user is more likely to bounce off. Also, navigation heavy websites are very hard to manage on small screen devices. Don’t burden the user and provide him with a very clear, easy and user-friendly navigation path. An effective design can funnel your customer to exactly where you want them to be. Once you create the perfect navigation pattern it will certainly do wonders to your bounce rate as well as conversion rate.

4. Cut Through The Slack

“Didn’t bother to read as it was too long”. This is a very common phrase when it comes to web content. We all know that people are not really interested in reading never ending dull content. Keep the content of your website concise and only highlight the things which are really relevant for the user. This increases the profitability of the user and keeps them coming back for more. Consolidate information into small, single-screen-length sections that take leverage of the scrolling habit of today’s users. Use a simple CMS like WordPress or Drupal that allows regular and fast updates ensuring your website is at par with the world.

5. Make Your Site Lively

People are always online. Be it work, entertainment or leisure. They are always on the web. That’s the reason they expect the websites to be more communicative and interactive. A mere data dump with no interactive components will surely push your bounce rate. Like for an example, a video in your component increases the engagement up to 80%. The key is to keep the user involved. Adding an interactive blog with engaging components plays a vital role in keeping your audience engaged, eventually leading to a reduced bounce rate.

Having suggested all the methods, it’s equally important to keep analysing the bounce rate trends through Google Analytics. That will help you in determining negative trends and hence work towards it.

If you need any more inputs on your site design or improving your bounce rate, we are happy to help. Contact our expert team today and engage with your customers more than ever.

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Blog

5 Copywriting Hacks To Create an Impressive Copy

5 Copywriting Hacks To Create an Impressive Copy

No matter how extravagant of an offer you have or how outstanding of a product you have. The success of your product is not guaranteed until you communicate yourself to your prospects in an effective manner. That’s wherein the art of excellent copywriting comes into play. Quoting it as an integral part of marketing doesn’t make it rocket science. Business heads across the industry keep a safe distance from the nitty-gritty of copywriting rather than admiring it. However, copywriting is not that hard and here are 5 copywriting hacks to produce an effective copy:

1. Start With a Strong Base

Let’s admit this fact that every writer faces the so-called Writer’s Block at some point in time. It’s a terrible feeling when the blank sheet stares at you with an unforgettable expression. However, there are a few simple techniques which can be used to get a perfect start. Always start with your homework about the subject. Read news, articles and background information to understand the subject very well. Explore what’s going on social media channels about the same. Pen down pointers to compare and contrast ideas. Select a Primary idea or keyword and link your ideas to that keyword (can be done through a diagram). Apart from these brainstorming techniques ask these 4 vital questions to yourself –

  • What am I selling at an emotional level?
  • Who is my audience?
  • Will it make a sense to my audience?
  • What is the call to action? (What do I want my readers to do when they read it?)

2. List The Features But Highlight The Benefits

It’s very obvious that a writer would list the key features of the offered product or the service in the marketing copy. But, the key is to understand the fact that customers are more keen on knowing what’s in it for them? So you need to mould your writing keeping this essential fundamental in mind.
For example –
Made of Premium quality Oak (Feature) vs Long lasting, no need to change for years (Benefit)
Home delivered within 48 hours (Feature) vs Saves time and money (Benefit)

3. Write For Humans

Yes, you need to pay close attention to the technical aspects at all the levels of communication. But you should never forget the fact that you are writing for human beings and not for buying machines. The human element needs to be visible in your communications. Follow this approach to effectively communicate with your customers while touching their human nature.

flowchart

4. Style and Structure

The previous few steps would give you a launchpad to get started. Once you have the base ready, you can follow a few simple structure and style guidelines to come up with a perfect copy.

One important aspect you must understand and acknowledge is that online reading is completely different than offline reading. People not really read on the internet but scan through the content. That means you need to keep your content concise and not too lengthy. Keep the most important information at the start as it will pull a reader’s interest. Do not use words like “that”, “to”, “so” etc. in excess. It creates a clutter. Use bucket brigade words like remember, consider, however, for example, etc.

Most of the content on the web today is structured in listicles as it creates maximum impact. Always keep the pointers in odd rather than even numbers as they are easier to remember.
Use fonts like Verdana, Arial and Helvetica as they are easier to read online than serif fonts. If people find it troublesome to read your copy, they simply won’t.

Images help a lot to leave an everlasting impression in a reader’s mind. Include images in your content. There isn’t any thumb rule about how many images should be used. However, an 80% text and 20% images ratio is advisable. Lastly, please don’t be too sales specific. Keep 75% free info in your content and only 25% sales info.

5. Double Check Your Content

To err is human
Everyone is bound to make some mistakes while preparing the content. It is very important to check the content to rectify these errors and make your copy flawless. Perform a complete spell check, proofread, and use tools like Grammarly to check grammatical errors. Always give your copy to someone else to read before you publish. There is a bright possibility to discover something which went unnoticeable under your scanning.

Believe it or not, a powerful copy spearheads your marketing efforts. If you are able to efficaciously communicate with your customers, half of the battle is won there and then. Possessing an expert copywriting team provides an edge to your business by pushing your message loud and clear to your audience. Join hands with NYX Ditech and work along with some of the best copywriters in the industry who will work as partners to your business.

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Web Design

5 Reasons To Choose A Custom Web Design Over Readymade Templates

5 Reasons To Choose A Custom Web Design Over Readymade Templates

You hit one of your favorite multi-cuisine restaurants and start browsing the menu. The list is exhaustive and your mind starts hustling between Italian, Chinese, Indian and Mexican. A simple task of ordering a meal looks like a challenge and just when you reach on top of your dilemma, you see “Sunday Super Mixer Meal”. A sigh of relief and you get what you really want – a little bit of this and a little bit of that. The satisfaction of customising things is a known human emotion and this emotion is very well connected while building your dream website. This shows what comfort and pleasure humans receive from customisation. The exact phenomenon applies when you are choosing between custom web design and a readymade template. Here are 5 reasons why a custom web design is a better option than readymade templates :

Maximum freedom to customise

Maximum freedom to customise

One of the most important reason is the freedom to customise. The options to change elements in a readymade theme are minimal and you are bound to stick with the structure of the theme. However, you can customise your website exactly the way you want in a custom web design.
This provides you with a leverage to think liberally on grounds of your business and what you really want to show to your audience.

Effective Branding

Effective Branding

Your website should portray the essence of your brand. Every component of your website must be designed to speak the language of your brand. Custom web designs are tailor made for a business, product and brand. Layouts, fonts, and colours are considered right from the start and can be developed knowing entirely how it will enhance your online brand. The other plus point is that your website will be a stand out as other businesses will not be browsing through the same list of templates for their new websites.

Long Term Cost Effectiveness

Long Term Cost Effectiveness

The initial cost of a custom design is definitely higher than readymade templates. However, if we look at the broader horizon and long-term costing, custom web design is more cost effective. A custom web design is a one-time investment. Every business in a longer run will need to shift to a custom web design at some point in time and migrating from a readymade template to a custom design is more costly and full of hassles. So it’s a better option to start itself with a custom design

Clean Code

Clean Code

A custom web design provides a platform for neat and clean code development. It is very important to maintain a clean code structure as search engines, especially Google prefer an organised code. A custom web design provides you total control over the code and you can decide on how the code works and look. You are not dependent on someone else’s code.

Search Engine Friendly

Search Engine Friendly

When you choose a professional web design company to create your website, you work with a team of professional web developers who ensure that the website is search engine optimised at the intermediate level. The team of professionals include expert web developers, web designers and SEO experts who help your website to achieve higher page rankings. You don’t get this support and guidance while working on readymade templates.

Here at NYX Ditech also we have an entire team of experts backed with years of industry experience. They work very closely with clients in order to understand every requirement and pace the web designing process based on that. Our team propels your dream by their expertise and hands-on knowledge about web designing. Join us today and lay the foundation of your dream website.

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Brand & Identity

5 Essential Marketing Collaterals Every Business Must Have

Essential Marketing Collaterals

One would have definitely come across tonnes of marketing collaterals at a networking event, a seminar or a business conference. But most of those items find their place in the trash and seldom serve the purpose they were created for. Today, entrepreneurs make loads of marketing materials to promote their business. These materials range from a simple business card to infographics or even Powerpoint presentation. However, marketing focus has shifted towards digital marketing more than the conventional print marketing over the years. But, marketing collateral can induce a customer into a loyal client for life. We have prepared a list of 5 most important marketing collateral items that your business must have:

Collateral items tell the story of your company, so that possible clients understand who you really are and what you can do for them.

Business Cards

This is the oldest marketing collateral that we are aware of. But, it is one of the most effective marketing tool till date as exchanging business cards still remains as a respected tradition in the world of business. An eye-catching logo along with a robust tagline can create an everlasting impression. Moreover, business cards are very handy and thus can be easily used for future reference and referral.

Catalogue or Brochures

A business catalogue is another important marketing ancillary to effective inform potential clients about company’s products and services. This booklet serves as a good piece of information for clients especially to businesses that experience heavy rush (retail and stores). Brochures are useful during trade shows and presentations where one can distribute them to prospects for creating awareness about services and products offered by the company.

Mission Statement

Marketing collateral is an ingenious way of letting people know who you are and what you do. A mission statement is imperative and serves multiple purposes. It can motivate you and your employees to accomplish your business goals, provide direction and focus on the overall business objective. It gives new employees a sense of the goal of the company. It also provides a positive and clear statement to potential lenders, investors, and media.

Press Kit

Today’s business world is fiercely competitive. You need to regularly communicate with your prospects, clients, investors media and general public to provide them company information. The fate of your business depends on upon how effectively you communicate. A media kit or a press kit, is simply an information pack about a business, product or service. It is called a press kit because many times potential advertising mediums will ask for more information on the potential advertiser.

Letterhead

Your company letterhead carries the essence of your company’s intent and style. It shows how professional you are. Letterheads will generally feature your contact details along with your logo. Ideally, your letterhead will provide easy to read information that is consistent with your other corporate branding. Using your brand’s colours to ensure the letterhead design is consistent with other corporate branding is advisable. However, try to limit colour choices , as white space is still the key element of any letterhead design.

How NYX Ditech Shapes Your Brand Image?

At NYX Ditech we have a team of experts who understand the criticality of brand marketing collateral. We give utmost importance to detailing and transfuse your brand persona in every bit of marketing materials your business requires. From business cards to brochures, letterhead, envelopes and every other marketing material, we have it covered for you. Our aim is to convert business cards into BUSINESS. Check the full range of our services and contact us today.

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Blog

Top Social Media Practices You Must Follow To Boost Your SEO

Top Social Media Practices You Must Follow To Boost Your SEO

The components of online marketing were never the same 10 years ago. Things have dramatically evolved over the last few years and new components have found a much more significant role in the digital marketing world. SEO is one such component which has climbed to a new level of significance in terms of effective social media marketing. With Google regularly twisting the game rules, it becomes difficult at times to match the SEO best practices of social media. In this article, we will cover the top 5 Social Media practices that you should follow to boost up your SEO.

Social Media & SEO-Pair them together in your strategy

Creating social media and SEO strategies individually will do no good to your business. Regardless of the complexity of these two, they should be treated as interconnected and interdependent features. Pair them together to come up with the most productive social media marketing strategy. It might sound complicated and an uphill task but it’s enormously important. So what are the key practices that you should follow to boost up your reach and increase your social media presence? Let’s find out.

1. Focus on organic traffic and quality followers

It’s a common misconception that a huge number of fans and followers guarantee a higher ranking in searches. Google is smart and smart enough to identify proxy followers. Building organic following is very vital and is the only way to boost your rankings through followers.

How do you do it?

  • Create irresistible content – It’s very simple, if you provide compelling content to your readers and they feel it’s a good read then they will certainly share it with others.
  • Strike a conversation and always respond to them – Everyone likes to be heard. Make your audience feel heard at a personal level. Engage yourself in a healthy conversation with them and always respond to their comments or queries. The response time should ideally be as soon as possible. Answer all their questions being as descriptive as you can.

2. Get more external links

All SEO experts of the industry will agree on the universal fact that external links are the most important method to get traction on your web pages and attain higher rankings. External links are more effective than internal links.

How to do this?

  • Publish GREAT content on your website
  • Encourage online reviews to build local reputation
  • Use hashtags. It increases visibility

3. Optimizing the posts for searches is the key-

Popular social media updates are favored by Google and it then features in its search engine result pages. That’s why it’s very critical that you optimize your posts to seal this opportunity.

How to do this?

  • Content optimization – Proper use of keywords is pivotal and thus keywords must be optimized in the entire post. But optimizing the posts doesn’t mean stuffing unnecessary keywords. The post content must be prepared for humans and not for search engines. Check your keyword ratio in WordPress (using plugins) before you hit the publish button. Include interesting facts, numbers, dates and statistics in your content.
  • Image optimization – While uploading an image, always include relevant keywords in the file name. It’s also very important to fill the Alternative Text option with a brief description of the image including keywords. While uploading images, maintain the aspect ratio of the image in a 2:1 ratio.

4. Social Sharing

Sharing on social media platforms works as a vital force to build a brand’s authority. It’s just like external links wherein an external source is validating your content thus boosting your brand authority. So all those likes, comments, shares, retweets etc. work wonders for your brand authority in the digital space. It pumps up your search rankings as more and more people are talking about you.

How to do this?

  • Recognize and reward people who actively share and promote your posts. People like being recognized and rewarded. This will motivate them to be more connected with your brand, actively engage in a conversation and share your brand name with others
  • Question them, ask their opinion and know what they really are interested in. Posting questioning content raises the possibilities of people liking the content or engaging in a conversation through comments. Conduct an interactive survey to know their opinions on different factors

Implementation of these steps might sound a walk in the park but surely it’s not that easy as it looks. But it’s not impossible as well. All it requires is a clarity in the thought process while formulating your social media marketing strategy and combining the two most important elements – SEO and Social Media. NYX Ditech has the right experts to guide you how to effectively increase your reach through the proper use of SEO along with Social Media. Talk to us TODAY!

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Blog Technology

Google Penguin 4.0 Is Out and Here’s What You Must Know

Google Penguin 4.0

Finally, the wait is over! The world is buzzing with a new level of excitement on the release of Google Penguin 4.0. It took two years for Google to come up with this fourth and the last update. Google Penguin 4.0 is part of Google’s core algorithm and this final update works on a real-time basis.

What’s Google Penguin?

Penguin is a filter designed to catch hold of spammy websites which infect Google search results and are not usually detected under Google’s traditional spamming system. The websites will be blacklisted and penalized by Google if caught by Penguin. Even if they change or improve their websites, they would be on the blacklist until the filter runs next time which can take months. It is very critical now to be vigilant and work in sync with Penguin guidelines to avoid any troubles.

Penguin is real-time now. What does it mean?

Penguin becomes real-time with the launch of the latest update. The web pages would be monitored by Penguin as and when Google re-crawls and re-indexes web pages – which is a constant process. As Google said, “With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we’re-crawl-and- re-index a page.”

Penguin 4.0 penalizes over optimized websites. Any web page which contains excessive keywords that are placed unnaturally or has too many external links for the same keyword on the page will be detected as a spam. One thing is for sure that businesses will have to use keywords for the audience and not for search engines from now on.

What would change?

You would notice a lot of fluctuations in your Google rankings following this update. That’s because real-time updates will take place whenever you update your websites. Penguin 4.0 is highly detailed and thus the penalty is page specific as against the domain-wide penalty in the earlier version.

What’s Good?

  • Bye bye time lag! Google Penguin 4.0 is real-time and performs a check as soon as the webmaster updates the website. The changes are recognized at the very moment and the rankings are changed accordingly.
  • No more short cuts to boost up page ranking. Google Penguin 4.0 penalizes spammy websites which are not following its rules. So you can anticipate a jump in your page rankings if you have been following a genuine approach towards building your presence online.
  • Penguin 4.0 is a granular filter. Instead of penalizing the whole website it only penalizes the spam web pages.

Challenges

  • With Penguin 4.0 being real time, Google will now be able to check your pages faster than ever. That means you need to be very alert and need to constantly update your website which is an uphill task.
  • SEO has evolved over the time and has become complex and sophisticated. The latest Penguin update has added a new dimension of real-time monitoring to detect the unnatural use of keywords and improper back-links. You need to constantly monitor the back-links on your websites.

Many websites will notice a change in their Google rankings especially those which don’t pay attention to the natural usage of keywords and quality back-links. If you are one of them then do clean your risky back-links, review the entire site for natural keyword usage, check keyword density across the site, and create a few branded links. This will help you a lot. Google Penguin 4.0 has just arrived and definitely there would be a lot more to learn in the coming weeks. Stay tuned to our blog section for all the latest updates related to Penguin 4.0.