Every business wants to grow and increase its sales. Companies put a lot of time, effort and money into devising marketing strategies to boost their revenues. A website is one way to market their offerings to the people using the internet (which,[...] Read More

Visual Perception: “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.” “65 percent of people are visual learners, and one of the best ways to drive messages home[...] Read More

Engagement is a wonderful thing; imagine an unengaging world would be a very dull and lifeless place. While an engaged customer is great for a business, is it always so great for that customer? Instead of focusing on engagement, shouldn't we be[...] Read More

Experts say, AI will grow into a $118.6 billion industry by 2025. Online businesses will save almost $8 billion worth in business costs owing to AI-powered chatbots, by 2022. Among the top industries benefiting from chatbots is Real Estate[...] Read More

The ethical design seems like a straightforward concept. But what does that mean exactly? It’s important for designers to understand the impact they have and the steps they can take to make products that are good for your users, good for business[...] Read More

We live in a busy world. Speed is the most important thing in today’s world. Be it the same-day delivery of our favourite items or instant access to the most popular TV shows or movies. People expect quick turnaround for the things that they[...] Read More

Almost half of the total web traffic worldwide originates from mobile devices. Which means, if you don't design your websites to be mobile-friendly or Responsive, you'll most likely lose out on a large piece of your target audience. Moreover, if[...] Read More

The field of User Experience (UX) has seen exponential growth over the last few years. Many new paths have opened up within the UX industry. Whether you’re an aspiring UX designer or an experienced one, there are a number of career paths to[...] Read More

A UX Designer's core objective is to improve the quality of user interactions and increase overall user satisfaction with a product or service. The interaction elements are primarily qualitative in nature, and it is a part of your role profile to[...] Read More

When you do some creative work, you often face an ugly situation known as the 'creative block'. Designers also go through this phase; however, like any complicated problem with no clear solution, a smart process can make all the differences. This[...] Read More