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Brand & Identity Business Succeess Design Logo Design

What Is The Process Of Designing a Logo?

Designing a Logo

Process of designing a logo is an essence of a brand; it conveys its story and becomes a source of visual interaction between a seller and a consumer in the market. 

Your company’s logo isn’t your brand, but it is a culmination of the perception, experience, and reputation that align with your business model. 

The logo is the building block of branding, and creating a logo must seem like a top priority to a company. Therefore, your extensive-time must go into the research, feedback and testing phase before bringing your logo onboard. 

Bear in mind your logo would be a tangible expression of your brand. It will be imprinted on your products, become a highlight of your social media pages, a visual identity of your branded website, and, most importantly, create a place in the customer’s mind. 

So, stop undervaluing the significance of the logo; your mind couldn’t be more wrong. Have a look at these principal steps of designing a logo. 

The 6 Steps of Designing a Logo That Become an Identity of a Brand 

  • Summarizing a Brand 

Knowing a brand entirely isn’t essential. Rather than that, break down the company’s major services, values, mission and vision into small segments. 

Streamline choices, and eventually, you will come up with a creative brief. But make sure this single brief defines the business and isn’t hampering the major goals and objectives of its existence. 

You can even align this step with a “questionnaire phase.” Such as, you can ask yourself – 

  • Who is your target audience? – if your business is particular to certain age groups or gender
  • What is the story behind a brand? – the best logo inspiration if the brand has a story
  • Who are the top 2 or 3 role models? – if the business was built by someone special.  
  • What is the key value you wish to express? – if your business serves more value to customers

Put up some basic questions and see how you complete the brand evaluation for the logo building. 

  • Industry Mapping 

The corporate world is highly competitive. Challenges will spike if you are entering into a pre-competitive market. 

That’s why industry mapping is worthwhile before you come up with the final design for your logo. Bear in mind your logo must create a strong first impression. 

It is only possible if you map out your industry. Explore and bookmark carefully, 

  • What do all their logos have in common? 
  • Which brand logo is more popular?
  • How can you differentiate from others?

Once you have done a thorough assessment, you can finally come across those final pieces with vast potential to become your brand’s identity. 

But make sure don’t forget the industry alignment. For example – you can’t use a fashion theme for a financial business logo, or you can’t use a finance theme for a healthcare logo. 

  • Evaluating Logo Position 

Well, that’s come the main part or what you can call a “bridge” between ultimate designs and inspirations. Not every logo design will work for every brand. 

Mainly if you have come up with new packaging, your logo theme may not blend well. So ideally, you should think about a logo that properly fits the product’s aesthetic requirements. 

Where you want the logo should be placed and how you want it to be visible. Create a well-defined size of the logo; best if created section-wise and make sure it professionally fits there. While doing it, check on other information as well, which will be shown near the logo.  

  • Creating a Draft 

Remember, we still haven’t come across that final design which will become our brand’s visual identity mark. You have only covered half of the race; the rest still remained. The logo creation process involves multiple twists & turns. Such as, the following steps will be involved here – 

  • The process will begin by studying design elements, the colours, fonts, design, and theme to be used.
  • Keeping the competitor’s logo in mind but not in the heart is a worthwhile consideration. 
  • Colours must blend perfectly with the images and other illustrations that best define product & service specifications. 

Try & test everything that comes to mind and go for the ultimate grading, clarity and adjustments – if required. 

  • Fine Tune & Gathering Feedback 

The logo designing process isn’t over. Gathering feedback is the next fundamental step of logo design. You should ask people for their reviews. It could be a social media group to collect feedback. 

Or it can be a community online where you can use your logo to collect people’s reviews on that. You can even launch a voting poll and can ask people –

  • Did you like logo A?
  • Did you like Logo B?

If you are working for a client, you can simply share two or a few logo designs so that they make a selection and come across the final piece. But it will not stay that simple. Some fine tunes and adjustments may still be required. 

  • Final Delivery 

Once your logo design is finalized, head to the delivery with the proper format and details. Remember, you haven’t created just a single logo but multiple copies of the product. Therefore, the design template for each product’s logo must be clearly pre-defined. If we talk about the deliveries, the best way to send a file to someone is described below –

  • Ideally, you should use layered vector files, such as Adobe Illustrator
  • You can even use layered PDF/EPS files to make files readily accessible
  • High-quality raster files for the web
  • PNG files with transparent background 

You can export and deliver the work in the following format or as desired by someone from you. Try exporting all high-resolution images, so they look classy and attractive in the real world. 

Wrapping up

Developing a ground-breaking design that interacts with the audience takes a pool of thoughts. Logo design can’t be limited to something that’s just as attractive. Your logo should adapt to the product packaging and should be engaging and memorable enough that it gets noticed from far away eyes. And we are hoping this guide might help you create that masterpiece. Contact Us today to know more.

Read more about difference between expensive and cheap logo designing here.

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Design Logo Design UI Design UX Design

5 Designing Rules Every Web Designer Should Know

Designing Rules

It is well known that results received by websites with high-quality web design and those with low-quality web design differ noticeably. An intelligently designed website will often have higher page views, lower bounce rates, higher conversion rates, and higher consumer engagement. On the other hand, a poorly designed product will almost always show a negative response across all of these indicators.

Here are some of the designing rules that every web designer should follow while designing websites:

Optimize The Graphics to Have Quick Page Load Timing

Learn how to select the best format for your graphics and minimize their file size as much as possible to get the most out of your graphics on your website. Even though more individuals are switching to broadband connections, many people use dial-up connections. Page load times brought on by the size of photo files can turn your potential clients away from a website, as many mobile networks only sometimes have speeds similar to that of broadband.

A general guideline for choosing the right file format is as follows: images with solid colors should be saved as GIFs and PNGs, whereas images with continuous colors, like photographs, should be saved as JPGs.

Designing Rules: Navigation

The website’s navigation system is one of the important elements because visitors can leave the page immediately without it. Some elements that should be considered when designing the navigation system include placement, style, technology (will it use JavaScript or CSS), usability, and online accessibility. Your navigation design must work without CSS because some browsers only support text.

Without the need to scroll down the page, any user can tell if a website has good navigation as soon as the page loads. It is crucial to keep things as simple and uncomplicated as possible because users may need clarification on a complex or unconventional design.

Designing Rules: Keep Your Design Simple and Clean

A web design is regarded as high quality if it is successful in terms of usability and aesthetic appeal. A web design that is clear and simple to grasp is more likely to get a high usability rating and be easy to browse. You risk distracting website users’ attention from the website’s main goal when there are too many website features and components on one page.

Additionally, even though it could be fantastic to develop a novel idea or interface design pattern for your website, you should ensure that the layout is simple for your visitors. People are accustomed to standard site features, interaction patterns, and web interfaces; therefore, if you want your design to stand out from the competition, you must make sure it is simple enough and easy to comprehend. Don’t be afraid to let your creativity go wild, but keep things simple.

Font Size

Despite the thousands of fonts available, you can only use a few (at least until major browsers fully support CSS3). The use of web-compatible fonts should be a top priority. If you don’t like web-safe fonts, consider executing an ever-improving web design that uses Cufon or sIFR.

Use the same font throughout the website. Make sure the paragraph text and the headings can be distinguished visually. Leave lots of white space, modify the line height, font size, and letter spacing, and utilize bullet points whenever possible to produce content that is simple to read and pleasant to skim.

One of the things that web designers could need to correct the most frequently is font sizes. Sometimes they reduce the font size to try to fit as much information as possible onto a web page. If possible, strive to keep the font sizes at or above 12 pixels, especially for paragraph material.

Flexible and Low-Maintenance design

A talented web designer makes sure a site can be easily updated or changed in the future when creating it. A skilled web designer may create websites that are simple to modify and don’t need much maintenance. Your work will be as modular as possible if you keep the style and structure separate.

Please be aware that the web design industry is still developing, and there is a fast pace of change. This concept should be kept in mind while you construct adaptable web designs. Contact our experts to know more.

Read more about how to use web designing rules for accessibility here.

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Brand & Identity Design Logo Design Technology

A Comprehensive Guide To Graphic Design Types

Graphic Design Types

Many people have a superficial understanding of graphic design types because they have never explored the field’s breadth and possibilities. Furthermore, each of us has formed our own viewpoint on the subject. It is likely that if you questioned five people on their knowledge of graphic design, you would get five different responses. Some may associate it with websites, some with the creation of brochures, and others with digital art development. None of these statements is false, which is something you’re sure to find fascinating. 

Graphic design is an expansive and imaginative subject that employs graphics to convey meaning and resolve problems. Due to its diversity, graphic design encompasses a number of subfields. While most graphic design types are standard, how they are utilized and combined may make a significant impact. So, exactly what classifications are these? And how might multiple businesses benefit from these various specializations? Let’s go further into the topic to find some answers.

Types Of Graphic Designs

  1. Brand Identity Design

Most people’s first thought upon hearing the term “graphic designer” is “logo designer.” On the other hand, brand identification is a much more comprehensive field of graphic design types than just logo creation. Identity designers are responsible for more than just developing a company’s logo; they craft the brand’s overall visual style. This includes developing a brand’s visual identity, which includes things like color schemes, picture styles, fonts, and layout.

Companies rely on brand identity designers to create a consistent visual representation of the brand. Thus, they are usually in charge of developing brand language and usability guidelines that serve to influence the efforts of other designers, such as those working in marketing and web design.

2. Publication Design

Typically, when people talk about publication design, they’re referring to print publications like books, journals, newspapers, etc. However, similar to many other subcategories of graphic design types, technical improvements have led to the creation of new possibilities for publication design.

Color, typeface, and white space are all used in digital publication design, just as they would be in any other kind of visual art. By skillfully blending these components, a creative design agency provides content that can be understood visually, across multiple digital devices. eBooks, newsletters, magazine page layouts, and more fall under this category. Publication designers typically work either for a publishing house, as independent contractors, or as employees of advertising or design firms.

3. Motion Design

The question “what is motion design?” is a logical one for someone who is just entering the industry of graphic design. Despite its bewildering moniker, this relatively new approach to graphic design is quickly gaining popularity among creative professionals. Motion design refers to the practice of making animated or rotating computer images. The opening credits of movies, TV shows, and even news broadcasts are common places to see motion design in action.

Motion design is used in every aspect of the digital world, from GIFs and apps to website design and beyond. As our culture becomes more digital, motion design has become increasingly trendy in the previous decade. The development of new technologies has opened the door for designers to evaluate the potential of this medium. If you want to stay ahead of the competition, it’s crucial that you keep up with current design trends.

4. Marketing & Advertising Graphic Design

Most people’s mental image of graphic designers is of those who work in advertising and marketing. An organization’s ability to influence the purchasing decisions of its target market is directly tied to the efficacy of its marketing efforts. Great marketing motivates consumers to take action in response to their wants, needs, knowledge, and experience with a product, service, or brand. People will always be more interested in looking at pictures than reading text, therefore good graphic design is essential for businesses that want to promote themselves and get their message through.

Designers in the field of marketing collaborate with business leaders at all levels to develop promotional materials. In some cases, they may work independently, while in others they may join an in-house or imaginative group. Depending on their interests and abilities, designers may focus on either print or digital design, or they may produce a wide range of materials for a variety of platforms. Although this style of design was once exclusively focused on print, it has expanded to incorporate digital assets, particularly for online marketing and advertising.

5. UI Design

Think back to the most recent time you used an application on the smartphone you own. What you recently experienced is an example of User Interface (UI) design, from the minute you open your smartphone, navigate to the application, and shut it back down again. User interface (UI) design, in a nutshell, is concerned with the visual appeal and overall feel of a product’s interface, whether it’s a physical gadget or a software application.

To create a user-friendly interface, designers must focus on multiple levels of interaction that stimulate users’ senses. Graphic designers working on user interfaces have the important task of making each and every part of the interface as user-friendly as possible. Some examples of these are menus and buttons. In order to achieve a balance between visual appeal and usefulness, UI designers adhere to particular design concepts and usability. In the field of UI design, visual artists often choose to focus on one particular medium, such as video games, mobile apps, or desktop software.

6. Packaging Design

Almost everything you see on store shelves—whether at a department store, a supermarket, or a drugstore—is packaged in some way. While the primary function of this packaging is to safeguard the contents during transport, businesses are increasingly capitalizing on the creative potential that it provides. Through intelligently incorporating color, design, and font, packaging offers a platform for firms to express their brand image and narrative directly to their customers.

It is a proven marketing strategy in various fields, including retail, cosmetics, and food package design. The ability to offer a product “shelf impact” through clever packaging design can significantly increase sales for a business. This means that a graphic design service needs to have a solid grasp of both graphic design and effective product marketing strategies.

7. Website Graphic Design

A website acts as a digital sales representative. An attractive website design might bring in more visitors and boost business. Creating an interface that strikes a good balance between visual appeal and usability is a primary goal of both UI and UX design, two areas that have significant relationships to web design.

To create a website that is both functional and visually appealing, it is best to employ website design services. His duty as a visual communicator is to combine things like content, photos, layout, etc., to create a website that piques the interest of potential customers to encourage them to explore it further.

Conclusion 

You probably know by now that there is a lot more to types of graphic design than making logos and banners for websites. It’s an art that serves a function. It’s a methodical approach to using visual elements (such as pictures, logos, symbols, etc.) to reach a goal. Having a well-designed product or service can help businesses make a strong first impression. If you’re in the market to hire a design expert, familiarity with the various subfields of graphic design will help you narrow down your approach to the most qualified candidate. Contact our team of experts today to know more and evaluate your brand.

Read more about how to get your graphics design tasks done with the help of an agency, here.

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Logo Design Technology UI Design

Best Logo Fonts and How to Choose One for Your Logo

Logo Fonts

There are a lot of variables to consider when it comes to typefaces and typography in a logo. A lot of time and work is required from both the logo designing professionals and the entrepreneurs at this crucial stage of the design process. Essentially, the logo fonts you pick for your brand identification design, as well as the primary typeface you select, will be critical in capturing the consumer’s attention.

Design components like colors, typefaces, and typography have the power to create or destroy a logo’s success. If the typeface used by a logo designing agency doesn’t match the color theme, structure, or symbolize the company’s ideals, then the audience may be unsure of what they’re viewing. Most consumers are unlikely to be enthralled or enthused by the brand if they cannot decipher what it stands for.

Types of Logo Fonts

For the most part, there are four sorts of typefaces available. Each font type employed by logo designing services has distinct features that contribute to the communication of a brand’s personality.

#1 Serif Logo Fonts

Serif typefaces are a time-honored classic that exudes style and refinement. Logo fonts with a serif typeface provide a sense of timelessness and heritage. Serif typefaces are used in the logos of luxury brands such as Rolex, Mercedes-Benz, and Prada.

#2 Sans Serif Logo Fonts

Sans serif fonts, which are easy to read and modern, work well with a variety of formats and styles. Best logo designers make use of this typeface if you want to create logos that are simple and clear. The clear readability of sans serif fonts makes them popular with tech giants. Since they’re so simple, they’re quite potent. Examples of this include the logos for Google and Netflix.

#3 Script or cursive logo fonts

Cursive typefaces have a formal, beautiful, and feminine feel to them. However, keep in mind that logo scaling might have a negative impact on readability. It is best to keep logos in this typeface simple so that they are readable. These fonts have a lively spirit, but they aren’t appropriate for all businesses. Ensure that the script font chosen by your graphic designers for the logo should be consistent with the image you want to project. The logos of Hallmark, Ray-Ban and Virgin fall within this group.

#4 Display logo fonts

Many companies want to develop their own typeface to distinguish themselves apart. Display or artistic typefaces exist in a variety of styles and are one-of-a-kind. A distinctive typeface for your logo may help you stand out from the competition and connect with your target market. The greatest example of a display or aesthetic logo is Walt Disney’s trademark logo.

Choosing the Correct Font for Your Logo: Some Guidelines

Understand the Symbolism of Different Fonts

Typefaces, like colors, have a symbolic value and can elicit strong emotional reactions in viewers. Prior to selecting type and font, you must determine what your audience will think and feel when they view your logo.

Several logos in the transportation and electronics sectors, for example, employ Sans Serif because of its sleek and futuristic design. Stability, strength, and advancement are conveyed by its use. Sans Serif fonts have been used by some of the world’s most well-known businesses, including Panasonic, Toyota, and Microsoft.

Should Be Appropriate

Choosing a typeface that is suited for your brand’s message and values is essential. Let’s look at it like this: If your firm is in finance or health, a quirky, decorative, or lavish typeface may be inappropriate and may wind up distracting your customers. A Serif typeface is likely to be the best choice for a logo for a business in this industry. When it comes to choosing a typeface for a certain industry, you’ll need to conduct research and examine your competitors’ offerings.

There is no need to avoid experimenting or employing unconventional typefaces in your logo design. However, you must exercise caution in selecting a logo that can be related to your company for the long term without confusing or impressing potential clients.

For example, if you own a firm like Walt Disney, you may use a playful and youthful typeface in your logo.

Keep It Simple

When choosing a typeface, you must ensure that the audience can clearly read it and understand what it is saying. It’s possible that your message will be misunderstood if the typefaces are congested. Using a bespoke or distinctive typeface is a great approach to differentiate your business, but don’t go overboard.

Consider two well-known companies: Coca-Cola and IBM. While the beverage company’s wordmark features a flowing script that is distinctive to the brand, IBM chose a simple, solid typeface. The creators of these logos had to be extremely careful to avoid distracting the viewer’s attention from the brand’s core message by not utilizing too many different fonts and typefaces.

Typeface Combination 

You may successfully match two distinct typefaces in your logo. When designing a brand identity, it’s best to keep things simple and avoid going over the top. If your logo merely contains the company name and no tagline or motto, you can use your primary typeface.

However, you can use a combination of typefaces and fonts like Serif with Sans Serif or Slab Serif if there are any taglines. It might be a successful blend of modern and classic elements that enhances the logo’s attractiveness. KFC had its famous motto in a pleasant display font alongside the company’s letters in Serif typeface.

Check the Scalability 

A logo’s typeface should be scalable to ensure that it is easily readable no matter where it is used. Branding will be hampered if the typeface doesn’t have the same impact across print and digital platforms and products like clothing, bags, and stationery.

The typeface used for your logo should be scalable, otherwise, you may find yourself in a scenario where your audience cannot identify your logo while seeing it on a computer screen or in a magazine. While serif and sans serif fonts function well against a variety of backgrounds, certain script and slab serif styles may lose their attractiveness on curved surfaces or in congested areas.

Investigate Your Competitors

Fonts that appear too similar to other companies in the same industry are a no-no when choosing a logo typeface. Make sure you do comprehensive research. Examine the typefaces and styles that your rivals employ in their logos to see how well they are doing.

While you may use a sans serif logo font like your competitors, it is crucial to choose a distinguishing typeface. There’s no way you want consumers to mistakenly associate your brand with that of your competitor.

Conclusion 

When it comes to selecting a font, it might be difficult to know what to look for and how to proceed, but by adopting these practices you can increase your chances of making the appropriate decision. It is possible to avoid frequent blunders and design a logo that is both timeless and instantly recognizable by following basic rules. Contact Us today to evaluate your brand’s logo.

Read more about difference between cheap and expensive logo design here.

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Brand & Identity Design Logo Design Web Design

Key Marketing Collateral You Need to Start a Business

Marketing Collateral

As an entrepreneur, you may believe that digital marketing strategy is by far the most critical in today’s fast-paced digital environment. Website design and social media management services should be prioritized. While you are correct (these components are significant), this does not imply you should overlook other essential factors such as marketing collateral. Marketing collateral serves as a means of demonstrating to consumers that you understand what you’re talking about. It is not meant to be as glamorous as traditional advertising. Generally, your first objective in the creation of marketing collateral should not be to attract attention—it must be to retain and improve it.

Traditionally, marketing collateral has been linked with printed items such as business cards, brochures, and sales marketing materials. However, marketing collateral in today’s corporate environment encompasses both physical and online assets. Having the appropriate balance of marketing collateral from the start will benefit your business in the future, as you will be prepared to manage virtually any situation that arises.

If you’re establishing a small business or reassessing your marketing collateral requirements, consider these fundamentals.

Statement of Purpose

Launching a business is fueled by a passion or a desire to fill a void in the market. However, understanding how to promote your firm and distinguish it from the competition requires something extra; here is where a statement of purpose comes in. A purpose statement is defined as “a written statement of an organization’s underlying purpose and emphasis that often remains constant throughout time.”

While a goal statement is straightforward in principle, crafting a distinctive and memorable one requires some thinking. By creating a comprehensive mission and vision statement, your firm will be able to present itself authentically throughout its existence. Because your statement of purpose will influence every other component of marketing collateral you create, it is essential to complete it before starting any promotions.

Logo

After you’ve established your purpose statement, it’s time to create your brand identity. Every firm needs a visual identity, which generally begins with a logo. Creating a logo that reflects your business’s goal and values is an effective approach to communicate your brand’s identity and increase recognition.

Consider the most recognizable logos (i.e. Pepsi or Microsoft). They are instantly recognizable and are basic in design, yet convey their brand’s unique personality. Your logo’s typefaces, colors, images, and overall feel all contribute to bringing your business to life. Evaluate your unique value proposition and other aspects of your firm identification when beginning to design a logo. Incorporate these components into the design of your logo to create a memorable impression.

Business Cards

Business cards continue to be a critical piece of marketing collateral for firms, particularly those that are just getting started. They convey a sense of trust and legitimacy in prospective clients and consumers. Include only important information on your business card while designing it. 

Apart from your firm’s address, contact, and phone number, provide your domain name so that visitors can discover your website quickly and learn more about your business. Regardless of sector, companies require websites since an increasing number of consumers conduct research online prior to making purchases or deciding to engage with sellers. Including all pertinent information about the company on your card demonstrates that your enterprise is reputable and ready to receive consumers.

Website

As expected, having a company website is more critical than ever. Consumers are more on mobile, and they want their favored brands to be as well. Make the greatest first impression possible with an informative website that features appealing pictures, legible fonts, a prominently designed logo, and complete contact details in the header or footer section. 

A great practice is to have a dedicated “Contact Us” page on your website to facilitate consumer feedback and assist you in developing a list of potential leads. Visitors will form an opinion about your website based on the usefulness of its design, so make it simple and instructive.

Because your logo is frequently the first point of contact for a potential consumer with your firm, it must make the proper impression. Having a logo that communicates your fundamental beliefs helps build brand equity as your firm expands.

Product Catalogs

A catalog is a book-length pamphlet. Catalogs are similar to brochures as they also include product information but are significantly lengthier due to the inclusion of feature articles about the product. They are more appropriate for businesses who wish to demonstrate a larger range of services and products.

Cataloging your products can help you improve sales. A catalog makes it easier for people to purchase your items than other forms of collateral since all of your options are set out for them to consider.

Brand Stories

Your brand story is the narrative of your business. This can take the shape of a documentary, a digital journal, your website, or your Social Media page’s bio area. Not only is your brand narrative critical for marketing objectives, but it also plays a critical role in establishing trust and empowering your business.

You must link your brand narrative to your public, so people value you more than their competition. Many firms include on their website a brand narrative page explaining their beginnings, everything they do, and other important business information.

Testimonials

Testimonials are effectively short case studies that are snackable. Many people lack the time or inclination to devote to a comprehensive case study. To reach them, you’ll need to give quick-hitting information that they can skim lazily. Testimonials can accomplish this.

Final Words

Effective marketing collateral may offer you an advantage over the competition. Not only is it a fantastic lead-generating vehicle, but it can also lend your organization an air of authority and credibility, making potential consumers feel more at ease and eager to purchase from you. 

Contact Us today to know more about your brand’s marketing collateral needs

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Brand & Identity Design Logo Design Mobile Apps Trends

Changes in Logo Design Trends in 2021

Logo Design Trends

Not only has the COVID-19 catastrophe profoundly altered how consumers engage with goods & services, but it has also intensified the movement toward a digital marketing strategy. Due to the abrupt transition toward digital platforms, companies must respond more quickly to changes in consumer behavior and expectations.

Many companies were compelled to undergo digital transformation in the aftermath of the pandemic, while others took advantage of the opportunity and reinvented themselves by adopting design trends. Major businesses such as Google and Burger King have changed their logos to be interesting and relevant in this new era, while others have pushed creative limits to differentiate themselves from the competition.

Trends are critical in logo design, as the logo is an essential part of branding. If a firm creates a mediocre logo, it immediately loses its prospects of big success. Therefore, we’ve examined significant innovations in the world of design and compiled a list of the top logo design trends for 2021. Are you prepared to rebrand? Let’s get started! 

Logos with Minimalist Style

As we are constantly overloaded with pictures and descriptions, clarity and absolute minimalism become increasingly important. Tech behemoths are abandoning their original logo designs in favor of more generic, predictable, and nearly similar logos.

A basic and flat typeface, such as sans-serif, enables logos to be scaled more efficiently and effectively. Sans-serif logo designs are often more appealing to a large audience due to their simplicity since they can easily be integrated into a coherent brand identity. 

Given all of this, it’s unsurprising that the majority of companies choose generic logotypes, which give a very straightforward message to consumers: “We’re clean, adaptable, and efficient.”

Motion Design

Dynamic logos are a critical opportunity to push the boundaries of marketing. Typically, we encounter logos as static images on the packaging or other items. Nonetheless, we must modify the assumption regarding the logo. Over the last few years, animations and videos have been an integral element of visual advertising. This tendency will only grow in popularity as technology advances.

The more we stare at a picture, the more vividly we recall it. What’s noteworthy is that the customer will stare at the static logo for no more than three seconds before forgetting about it. Why? The consumer will next be shown with at least ten pictures. All of them will get confused in memory.

An animated logo provides a chance to keep the consumer’s attention for a few seconds more. As a result, your brand will become more memorable.

Wordmark Logos

Because wordmarks have existed for generations, this is not a new trend on the rise. The goal behind a wordmark logo is to make use of the brand name but to style it uniquely to serve as a trademark for the brand; therefore, the term “wordmark”.

We’ve seen an increasing number of brands abandoning icons in favor of wordmarks, making adjustments with their type, and generally cleaning up their designs for a more minimalistic feel. This trend will continue in 2021, as a well-designed wordmark works wonders for the company, as they are one of the most recognizable types of logos.

Gradients & Vibrant Colors

There are two types of individuals in the world: those who adore gradient logos and those who dislike them completely. When not applied properly, it may be rather unpleasant. The classic old linear method of progressively blending two hues, such as blue and green, will no longer suffice, as it will provide an obsolete appearance to a logo. However, there are several innovative techniques to apply gradients:

  • Include a minimum of three colors.
  • Unusual color combinations provide an edgy appearance.
  • Mixing specific colors together in novel ways to fit the contours of the design.

In general, the usage of gradients in logos will flourish in 2021. However, there are a few factors to consider before opting for a multicolor mix for your logo. As previously said, it is a divisive issue, thus it is critical to examine the intended audience for the logo.

Monogram Design

Since the nineteenth century, monogram logo design has been a classic style. Numerous logo designers use monograms while developing a logo, therefore it is not a new style in the field of logo design.

Monogram-style logos are gaining popularity, particularly those with strong geometric and layered components.

Expressive Shapes and Icons

Symbolism in design is a relatively recent development. For decades, major businesses such as Nike and Apple have used symbolic emblems. However, it is expected that logo artwork using symbols and icons will gain popularity in 2021. Additionally, the emblems will be more explicitly integrated into the overall design.

Successful brands will utilize symbols to communicate their intent rather than their action. The symbols will explain why brands focus on a certain good or service. To get a subtle impact, you can combine symbols and icons into your logo’s typography.

Contact Us and let us know your logo requirements