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UI Design UX Design Web Design

7 Valuable Real Estate On Your Website

Real Estate

The primary goal of any website is to sell its products/services, market its brand, or grow an email list. Regardless of the type of website, you’ll need to get visitors to pay attention to your message to achieve success. There are certain locations and pages or Real Estate on a website that can be extremely effective to convey your core message and grab user attention on the most important things. These locations are highly valuable to you. You should work to maximize the impact that you can create through these areas. In this article, we’ll look at 7 different locations on your website that can help you to achieve your desired results. 

1. Homepage

The homepage of your website is the most important real estate as its the first page seen by users; it’s seen by a lot of people. Using a static homepage gives you full control over the layout of the page and the content/message that visitors will see. You can use your homepage to grow your email list and get more exposure for your products or services.

WordPress makes it very easy to set any page as your homepage/frontpage, and if you’re using a drag-and-drop builder like Divi from Elegant Themes, you can easily create a custom layout for your homepage without even needing to touch the code.

2. Site Header

The site header is obviously a location that has high visibility. Most websites that are monetized with ads will include a banner ad in the header because it is usually one of the higher-performing ad zones. Of course, if you’re not monetizing your site with ads, you could use this space for other purposes, like getting more exposure for your own products and services.

3. “About Us” Page

The “About Us” page is one of the most frequently visited pages on many websites. People who visit your “About Us” page are there to learn more about you, your business, or your site, so they are interested in what you have to offer. Your page shouldn’t be boring and it should include a call to action, like an email opt-in form.

One of the most common mistakes with “About Us” pages is to simply provide some boring biographical info without asking visitors to take any action. If you have products or services to promote, you could use this space for those purposes instead of an email opt-in form. Regardless of which approach you to take, the “About Us” page is valuable real estate that should be maximized.

4. Navigation Menu

You also have full control over the links in your navigation menu. If you use WordPress, you’ll be able to easily create a custom navigation menu. It links to any page on your site, or even pages on other sites. Most navigation menus typically link to things like category pages, but you can also include links to the most important pages on your site, whatever that might be.

You can also use dropdowns to add specific links. For example, you may use category links as your primary menu options. Then, use dropdowns to increase exposure to some of the most important content in each category.

5. Top of blog posts

The area between the post title and the start of the content is also highly visible. This is an area that is used very often for advertisements because it is a great location for getting clicks and making money. Sometimes the ads at the top of the post will be aligned to the left or right so the start of the blog content wraps around them.

While this location is often used by blogs for ad revenue, you can also use it for other purposes. If you have your own products or services to sell, you could create an internal ad that leads visitors to a landing page if they click on the ad. You could also use a simple text-based callout that gets visitors’ attention and drives them to some specific page on your site.

6. In-content

Although the top of the content area is valuable real estate, so is any area within the main body of the content. People who are reading or scanning your content will notice any ads or promos that are included within the content. This could include banner ads or simply text-based ads. If you want to promote your own products, services, or other pages on your site, you may have more luck with a text-based ad than an image because many visitors tend to tune out images that look like ads.

If you use a text-based ad within your content, be sure to format it to stand out. You can use bold or italic text, set a background color to make the text appear to be highlighted, add some CSS code to put the text in a box with a different background color, or a border.

7. Confirmation Page

If you’re using a double opt-in approach for your email list, subscribers will need to click a link in an email in order to confirm their submission. What happens when visitors click on that confirmation link? In most cases, the visitor is led to a boring page that says “thanks for confirming your subscription” or something similar.

Read more about Contact Us real estate page here

Again, this is the perfect time to get a relevant offer in front of someone. Loaded Landscapes uses a double opt-in approach. When a subscriber confirms, they are taken to a confirmation page that thanks to the visitor. Then, once again includes the promo video for their best-selling product.
Focusing on the most important real estate on your website allows you to convey your core message. You can impress the audience and improve your conversions. Still, confused about how to best use these areas? Talk to us!

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Design Technology UI Design Web Design

Website Designing Approach For B2B vs B2C

Website Designing

The products, services, and goals of different companies will vary. Some companies sell directly to the end-user, B2C companies, while others sell to other businesses, B2B business. The marketing strategies for B2B companies will undoubtedly be different from B2C companies. So would be their websites and their website designing. Although both B2B (Business to Business) and B2C (Business to Consumer) websites need to be clear, concise, and aesthetically pleasing, there are significant differences in their web designs. B2B websites are often lacking and fail to create an impact as they fail to recognize the need for a different design approach to their website(s). 

Here are fundamental differences between B2B and B2C marketing that will help you plan its website design more effectively.

Target Audience

One of the more evident and critical differences between B2B and B2C websites is the audience. B2B customers make decisions based on logic, information, and well-explained benefits, while B2C customers are more influenced by emotion. They want quick solutions to their problems. Marketing and design teams will put a lot of effort into defining buyer personas for a B2C website. A good B2C website will focus on personalization of the website based on individual consumers, and upon their purchasing and browsing habits. 

It is different for most of the B2B websites, which must cater to their user experience to vastly different personas who may potentially become a new lead. With B2B websites, you’ll be speaking to a range of highly-educated individuals who already have a general knowledge of your service. B2B marketers are mostly targeting an audience group of 3-4 people at certain organizations. The language and content of the website are all about highlighting the key benefits of the products, and the kind of outcomes that they can deliver. Designers need to work harder at convincing B2B buyers that they’re making the right decision. 

The Buying Purpose

Another key differentiating factor between B2C to B2B websites is the motive behind a customer’s purchase. Knowing what’s driving a target audience to interact with a brand will help you in creating a website that appeals to specific goals.

For B2C businesses, consumers are a lot easier to appeal to in terms of emotional impact, because many of them come to a website looking to suffice an urgent need. As a result, many web designers can take advantage of things like urgency and demand to encourage conversions. On the other hand, B2B websites often aim to solve expensive and time-consuming problems for companies. To sell the validity of a solution to a decision-maker, it’s important to comprehensively explain the solution, how it works, and how it addresses a specific pain point.

A B2B website must focus on providing information that facilitates the decision-making process of companies. Furthermore, decisions are often made by several stakeholders in B2B businesses, while B2C websites ask a single person to make a choice. A B2C website needs to address immediate concerns and connect with customers on an emotional level. B2C buyers still want to do their research on products or services, but the turnaround is much quicker, and often requires less information.

Sales Cycle

The typical sales cycle for B2C is much shorter than for B2B. Selling straight-to-consumer often happens within one website browsing session. A typical B2C sales cycle has the following procedure:

  • Check a few websites
  • Read some reviews
  • Revisit websites with good reviews
  • Do a final review and comparison
  • Place the order

The cycle is different for B2C customers. The cycle can even last for weeks, months, maybe a year.

B2C Sales Cycle:

  • Internal meeting to discuss the needs 
  • Initial research
  • 6 to 7 potential vendors shortlisted
  • Pros and cons reviewed for each one
  • Selected vendors list forwarded to the decision-maker(s)
  • The decision-maker(s) analyze the options and decide on a top 3
  • The lead form on the top 3 websites filled
  • Several weeks (even months) of determining the final purchase price, delivery, terms, etc.
  • The final close of the sale

Clearly, designing a website that addresses the B2B scenario requires a number of strategies that vary from the B2C scenario. Because pricing is often not visible on B2B websites, customers are instead vetting potential partners for trust, quality, and expertise.

Content

The way of conveying information, or the messaging, will be totally different for both B2B websites and B2C websites. Generally, everything from the language, to the amount of content that you use on these websites will differ hugely. 

When designing a B2C website, you need to make sure the content strategy is up to par. The site will need catchy and compelling headlines. Short, yet appealing to the customer. Since the consumer is not looking for tons of information, you do not want to overload the website with content. Minimal content and large images will do the job.

When designing for a B2B website, you’ll need to be careful with content, as you’ll be speaking to a very mixed audience. If your site caters to different industries, you’ll need to ensure that you show authority, without using too much jargon. Some companies even create different pages on their site for specific customers.

Visual Elements

Just as the focus of your website design and the audience that you’re creating the experience for can differ from B2B to B2C websites, the visual elements of the design might change too. 

In most cases, B2B websites are all about presenting a highly professional and respectable image. You’ll notice a lot of safe and clear choices when it comes to typography and imagery. It’s unusual to see a B2B website that takes risks with things like illustrations and animations. On the other hand, B2C websites can be a little bolder. With so many different options to choose from, and most customers buying out of a sense of urgency or sudden demand, designers are under pressure to capture attention quickly. This means that it’s much more likely to see large pieces of eye-catching imagery on B2C sites, with very little text.

Want to build a useful B2B website that gets organic traffic and generates qualified leads for your business? Or wish to accelerate your B2C business through a quality website? Please speak to our experts and let’s get started.

Read More about the importance of Graphics Design in your business here