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UI Design UX Design Web Design

7 Valuable Real Estate On Your Website

Real Estate

The primary goal of any website is to sell its products/services, market its brand, or grow an email list. Regardless of the type of website, you’ll need to get visitors to pay attention to your message to achieve success. There are certain locations and pages or Real Estate on a website that can be extremely effective to convey your core message and grab user attention on the most important things. These locations are highly valuable to you. You should work to maximize the impact that you can create through these areas. In this article, we’ll look at 7 different locations on your website that can help you to achieve your desired results. 

1. Homepage

The homepage of your website is the most important real estate as its the first page seen by users; it’s seen by a lot of people. Using a static homepage gives you full control over the layout of the page and the content/message that visitors will see. You can use your homepage to grow your email list and get more exposure for your products or services.

WordPress makes it very easy to set any page as your homepage/frontpage, and if you’re using a drag-and-drop builder like Divi from Elegant Themes, you can easily create a custom layout for your homepage without even needing to touch the code.

2. Site Header

The site header is obviously a location that has high visibility. Most websites that are monetized with ads will include a banner ad in the header because it is usually one of the higher-performing ad zones. Of course, if you’re not monetizing your site with ads, you could use this space for other purposes, like getting more exposure for your own products and services.

3. “About Us” Page

The “About Us” page is one of the most frequently visited pages on many websites. People who visit your “About Us” page are there to learn more about you, your business, or your site, so they are interested in what you have to offer. Your page shouldn’t be boring and it should include a call to action, like an email opt-in form.

One of the most common mistakes with “About Us” pages is to simply provide some boring biographical info without asking visitors to take any action. If you have products or services to promote, you could use this space for those purposes instead of an email opt-in form. Regardless of which approach you to take, the “About Us” page is valuable real estate that should be maximized.

4. Navigation Menu

You also have full control over the links in your navigation menu. If you use WordPress, you’ll be able to easily create a custom navigation menu. It links to any page on your site, or even pages on other sites. Most navigation menus typically link to things like category pages, but you can also include links to the most important pages on your site, whatever that might be.

You can also use dropdowns to add specific links. For example, you may use category links as your primary menu options. Then, use dropdowns to increase exposure to some of the most important content in each category.

5. Top of blog posts

The area between the post title and the start of the content is also highly visible. This is an area that is used very often for advertisements because it is a great location for getting clicks and making money. Sometimes the ads at the top of the post will be aligned to the left or right so the start of the blog content wraps around them.

While this location is often used by blogs for ad revenue, you can also use it for other purposes. If you have your own products or services to sell, you could create an internal ad that leads visitors to a landing page if they click on the ad. You could also use a simple text-based callout that gets visitors’ attention and drives them to some specific page on your site.

6. In-content

Although the top of the content area is valuable real estate, so is any area within the main body of the content. People who are reading or scanning your content will notice any ads or promos that are included within the content. This could include banner ads or simply text-based ads. If you want to promote your own products, services, or other pages on your site, you may have more luck with a text-based ad than an image because many visitors tend to tune out images that look like ads.

If you use a text-based ad within your content, be sure to format it to stand out. You can use bold or italic text, set a background color to make the text appear to be highlighted, add some CSS code to put the text in a box with a different background color, or a border.

7. Confirmation Page

If you’re using a double opt-in approach for your email list, subscribers will need to click a link in an email in order to confirm their submission. What happens when visitors click on that confirmation link? In most cases, the visitor is led to a boring page that says “thanks for confirming your subscription” or something similar.

Read more about Contact Us real estate page here

Again, this is the perfect time to get a relevant offer in front of someone. Loaded Landscapes uses a double opt-in approach. When a subscriber confirms, they are taken to a confirmation page that thanks to the visitor. Then, once again includes the promo video for their best-selling product.
Focusing on the most important real estate on your website allows you to convey your core message. You can impress the audience and improve your conversions. Still, confused about how to best use these areas? Talk to us!

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Blog Technology Web Design

Benefits of Custom Web Development

Custom Web Development

Creating a website used to be a big, troublesome task only a decade ago, but now, things have changed; not to mention it has become much easier. With web development platforms such as WordPress, even those who don’t have a single clue about coding can take matters into their own hands and create websites single-handedly. However, there are certain instances when using such a platform just wouldn’t work for custom web development.

At times like these, entrepreneurs need to make a few tough decisions and dive deeper into the entire web development process. One of these tough decisions might be choosing between pre-made templates for websites or opting for custom web development. Both have their pros and cons, and the solution is mainly subjective. However, sometimes you need custom development as the specific benefits it has may prove to be just the thing that will provide you with a competitive edge in the digital world.

Custom web development

Web development is the process of building, creating and maintaining websites. It’s what keeps the site going, i.e. allows it to load correctly on every browser and system. It is also the engine that processes e-commerce transactions, collects leads and downloads digital documents. It’s the engine of your site and it‘s digital presence.

It’s important to know that web development can either break or make your site’s popularity and profitability. It’s not all about the looks of the site, but features, speed, compatibility are crucial factors that will play an important role in your website’s success. This is where trained, professional web developers come into play.

Custom web development enables you to create a unique website and gain that competitive edge over others in your industry. Going with pre-made templates can also do the trick, however, if you are looking for something that will stand out, custom might be the route you should take.

Benefits of custom web development

Visual effectiveness and user experince

Aesthetics play an important role in driving traffic and boosting sales. In custom web development, you have more options to make your website visually effective and appealing to users. This results in higher user engagement and ensures efficient communication with visitors.

Moreover, custom-built websites are user-friendly. The developers anticipate user expectations and tailor the development process accordingly. For a successful online presence, it is important that you develop the website around your business needs and target audience. This is why custom-built websites provide a better and enjoyable user experience.

Serves the long-term purpose 

People in the industry know that custom web platforms yield more ROI when compared to pre-made designs, even though they are more costly. Custom websites are built with the customer, their business objectives and audience in mind. This means that every move the developers make serves your business to increase conversion rates and generating more profit.

Personalization and localization

Nobody likes to interact with robots. Internet users today are far more demanding and want a website to understand their needs and offer them personalized solutions. This makes them feel special, and a personalized experience tends users to stay longer on your website and visit it on a regular basis.

In custom web development you have the advantage to customize the web pages and offer visitors a personalized experience based on his location and demographics. This is why a custom-built are more trusted and live longer as compared to premade templates.

SEO and visibility

One of the most important reasons why digital marketers prefer custom-built websites is that they help the website to achieve better search engine rankings. There is intense competition for visibility, and a fact that is often overlooked is that web development and SEO go hand in hand. Search engines prefer custom-built website because it is personalized and user-friendly. Another important factor for better ranking is mobile-friendliness. In custom web development you have more opportunities to make your website mobile optimized and provide a seamless user experience to visitors on the mobile phone.

Flexibility to make amendments

You know your business will change or grow with time, thus your site also needs to progress with time. When you use a free template, you will bring your website to a standstill. Your features and functionality are limited. However, if you go for custom website development, you get complete flexibility to customize your site as and when you want. You can update your website over time and ensure that your developer will keep it updated with the trends and advancements of the internet. This consistency will enhance your ranking and credibility.

Better performance due to optimization

When you get a standard website from an online site building platform, it usually has a set of features that you cannot get rid of. Unused and superfluous functionality creates an additional load on your website’s performance.

Custom web development solves this problem by giving you exactly what need, nothing less and nothing more. For example, one custom Drupal module can replace a few free ones, because it is created specifically for you. This boosts performance, prevents conflicts, eliminates complexity, and provides for the smooth functioning of the website. We should note that in custom web development there are also more opportunities for its improvement.

Complete support

So you developed a template-based website and the server just crashed or a plugin isn’t working as effectively; what do you do next? With custom web designs, this hassle is completely eliminated. You will have a go-to person, i.e. your developer to reach in case anything goes amiss with the website.

As these reasons make custom web design more reliable and efficient than DIY templates, you should definitely consider hiring a professional team for your business. At NYX Ditech, we are driven to provide our clients with turnkey web design and development solutions. Schedule an appointment with us for a detailed discussion about your website, business, and goals.

Read more about services we offer in Web Development here

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Design UI Design Web Design

All You Need To Know About Website Header Designs

Website Header Designs

The landing page of your website is where the users first interact with you. It is your chance to create a solid first impression by creating impressive Website Header Designs. Undoubtedly, some areas of the webpage or mobile screen are particularly important and effective as compared to others; the header is one such area. 

In this article, we will discuss the functions of a header and different types of website header designs. 

What is a website header?

The header is the top part of the webpage. It is the area that users see for the first seconds of their introduction to the website before they scroll down or jump onto a particular section. The header should provide the core information about your business and offerings so that users could scan it in seconds. Headers are called “Site Menus” and are positioned as a key element of navigation in the website layout.

What can a website header design include?

Headers can include many layout elements  – 

  • Brand identity elements like logo, brand name, slogan, mascot, etc.
  • Search box
  • Core categories and sections of the website
  • Copy block around the theme of the product
  • Contact information
  • Language selector, in case of multi-lingual interface
  • links to the most important social networks

And many more.

That said, It’s not necessary to include all the above-mentioned elements in one web page header. You don’t want to stuff and overload your header with too much information. Too many elements and objects distract the user’s attention. Strategically pick the important elements, list them out, and choose the focused ones.

Why is the Website Header important?

There are several reasons why the header is a critical element of any website. Firstly, let’s consider the eye-scanning models which show how users interact with a webpage in the first few seconds of their interaction. When people visit the website, especially for the first time, they do not explore everything on the page. They scan it to look for attention-catching elements that convince them to spend some time on the website. 

The Nielsen Norman Group has researched extensively on determining the most common patterns in which users generally scan a webpage. Experiments on user eye-tracking showed that there are certain models along which visitors usually scan the website. Out of these, the most common patterns were the Z-Pattern, Zig-Zag pattern and F-Pattern. 

The similarity in all the three patterns is that users start the scanning process at the top horizontal area of the webpage. Displaying the core information and branding on the header helps readers quickly scan the key data. It also allows retaining users if the information is displayed properly.

Readability And Visual Hierarchy

The aspect of readability plays a huge role in the header. Therefore, a lot of thinking must go into deciding the typefaces for headers and the background color. The user must be able to scan and notice this basic information as fast as possible without any stress or distractions.

Also, remember that there are various ways for a header to transform while scrolling the page down. Some websites use a fixed header, which always stays and shows up at any point of interaction with the website; others hide the header during the process of scrolling. Some websites do not fully hide or fix the header but shrink it in size in the process of scrolling. All the secondary information is hidden and only the core elements of the layout are left active at all times.

Types of Website Headers

Hamburger Menu

Hamburger menus have gained a lot of popularity over the last few years. It is a great design solution that hides the basic links of data categories behind the hamburger button. The horizontal lines of the icon look like a typical hamburger, and that’s why the name.

This button is mostly placed in the header and is a typical element of user interaction. Today, most of the users are familiar with the Hamburger menu and expect the core categories of data under it. So, there’s no need for additional explanations and prompts. Hamburger menu leaves a lot of free space to place other important layout elements, and also provides a minimalistic design feel. This design technique benefits the responsive and adaptive design as it hides the navigation elements so that the interface looks the same on different devices.

Although hamburger menus are widely used as header elements, they are still a debatable issue of modern web and app design. A lot of design experts argue that a hamburger menu can be confusing for people who do not use websites regularly. So the decision of using a hamburger menu should be based on extensive research on users and target audience’s needs.

Fixed Header

Fixed headers is another header design trend that boosts usability if applied effectively. There are a lot of websites nowadays that use a fixed header. Take an example of Facebook. When you’ve logged into Facebook and scroll down you still see the header with the search bar and some other core functions at the top. 

The benefit of a fixed header is that if the user needs to use a function they can easily jump to the header without the need to scroll up, as would be required for a non-fixed header. However, if there is more content then users might lose some space because the header occupies some permanent screen real-estate. It enables to provide users with navigation area available at any point of interactions, which can be helpful in terms of content-heavy pages with long scrolling.

These tips might be helpful for you for designing headers

Double menu

The double menu in the header can present two layers of navigation. We have shown the example of such a trick in one of the recent case studies for a bakery website.

The bottom line is that the header is a vital zone of interaction for any website and needs careful design consideration. Each website header designs requires its own approach which fits for a specific target audience. User research is the key, based on which the decision can be made, whether to follow the traditional forms of header design or they need a new perspective. Want to know more? Ask our design experts.

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Web Design

5 Tips to Infuse International Flavors In Your Website

website

Globalisation and internationalism have been boosted with the advent and growth of the Internet. The reach of traditional marketing mediums is often restricted to a particular geography. However, websites, on the other hand, have an extended reach and cater to a much broader audience across different geographies. Therefore, it becomes pivotal to design and develop a website which works well across the globe.

Going Global is the ‘Need of the Hour’

Growing globalism has pushed businesses to constantly look for new markets around the world. What could be a better and effective way to globally market a business than the Internet. It’s the best medium for a business to advertise and promote its products or services. This fact has become obvious for most of the businesses. They understand that a website designed with an international flavour will only boost their global brand presence. However, still there are a lot of companies which are hesitant to embrace this change. Well, web designers can help these businesses extend their reach beyond a localized clientele.

In order to tap global markets, it’s important for your website to be internationally understood. Apart from in-depth research of target markets, there are a bunch of other things which play a crucial role in helping a website reach its full potential. Most important ones amongst them are a proper navigation strategy, website design, the right tools, suitable images and localised web content. Here are a few tips to infuse internationalism in your web designs.

1. A Globalized Visual Style

The visual design of your website plays an important role in determining its success. It’s really necessary to give deep thought to the visual style of your designs and the impact that they make on international audiences. In order to make your website internationally acceptable, thoroughly review the entire website design. People from different geographies, nationalities and cultural backgrounds will have different ways of perceiving visual information, and the same goes for a website’s design.

One of the ways to handle this is to develop one single corporate theme and adapt it to different countries/regions. Keep the branding uniform in the design, but slightly tweak the layout, language, and content from one site to another. This is a time-saving method because you just have to design one encompassing “brand” for the site. But, be careful of not going out too loud. You should try to keep the colors and design of the website subtle and basic. A basic and less complicated design is easier to be consumed by almost everyone around the world.

The second way is to design completely different websites for different regions or cultures. This is quite a time-consuming process. Although, it will enable you to put your message across to different people of the world in a much more targeted way. If you go ahead with this approach, you will need to divide the world into different segments – cultural division, country-wise division, regional division or continental division. Irrespective of the kind of division you choose, there should be a fair bit of research behind it.

2. A Global Design, But With Local Content

Regardless of whether you opt for a common design for all the regions of the world or make a different design for specific area’s target audience, the written text or the content of the website should always be localized for better comprehension. The tone and style of marketing material change considerably between cultures. Even if a design stays the same from one country to the next, the content will ideally shift in terms of language and tone.

Writing effective website content for a particular demographic requires in-depth knowledge of different cultures of the target audience. Therefore, if you want to create a localised version of your website, it’s best that you hire a local professional copywriter and translator to develop effective content.

3. Strategic Navigation

Navigation is another important element that influences the effectiveness and overall user experience of your website. Navigation will play a critical role in ensuring that your website is understood properly across geographies. Give special attention to reading preferences of different cultures. Ensure that your site is navigable for languages that read both left-to-right and right-to-left. Requesting users to specify their language at the very first interaction, via a simple navigation system, is a good start. You can install a horizontal navigation bar, rather than a vertical one, to eliminate the need of moving your navigation bar from one side to the other. Also, you can go with symmetrical web design, so that if the script on your page is flipped, it won’t knock down everything else. Better navigation means a better understanding of your website.

4. Relevant Images

Images and other visual elements play a vital role in attracting the viewer to your website. It is important to make sure that the images on your website are relevant to your target audience. While bringing internationalism in your business website, keep a few things under consideration when choosing images for it. Avoid images that are considered offensive by conservative cultures. Also, when using images with the human element in it, make sure that the people displayed should belong to the same race, country or region you are targeting at. Jewish people posing on a Chinese website makes no sense at all. Localization practices are followed by several multi-national companies in the world. If you want to go for a universally accessible website, it is advisable to use general images, not specific to any culture. But don’t blatantly bombard visitors with stock photos; it will kill the connect and authenticity.

5. Country Specific Keywords

No matter how hard you try and how good you implement these tips, it will all go down the drain if your website does not rank well in search results. Keywords are the most important words on the Internet. They not only enable users to find exactly what they want, but they also allow website managers to provide the users exactly what they have to offer. When adapting your website for a foreign country or region, give special attention to the keywords.

In order to manage keywords for different demographics of the world, create a list of the keywords you use on your English language website. Get them translated by a professional linguist belonging to the target country. They can even suggest alternative keywords or variations of keywords that are more likely to work in that particular region. Make sure that you compare your keywords with what Internet traffic stats say by using a tool like Google Analytics.

Spread your business across the globe by implementing these tips on your website. There are many other techniques which can help you in the process. Talk to our experts and know more about it.

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Web Design

Step-By-Step Approach To Create A Successful Website

Successful Website
Successful Website

Creating a high-quality, high-conversion website has become a basic necessity for any kind of business these days. No matter how large or small your business is, the success is significantly driven by the type of interaction users have with your business through your website. For this reason, it’s important to devote a considerable amount of time, thought and vision to website development. This 7-step approach for creating websites helps to deliver a stunning and successful website almost every time and every web design & development team must take a note of it.

1. Discovery Phase

Before starting any bit of the website development, it is important to understand the core business of any company, its competitors, current online presence and the desired outcome from the company’s website. It normally takes around 5-6 meetings and a few telephonic discussions.

In this phase, the Key Performance Indicators (KPIs) for the new site’s success like more traffic, more sales, more enquiries etc. must be decided. It’s basically an introduction phase to get to know the business and its online potential. Once the information has been gathered, the discovery process documents are handed over to the project manager who can take things forward.

2. Architecture Phase

With the information gathered in the discovery phase, the project manager will take the website project onto the next stage which is the architecture phase. Here, the project is split into tasks and each task is assigned to a team member with a deadline. This phase includes mood board creation and wireframes for key pages, in addition to collecting all the text, images, files and documents needed for the website. Copywriting also falls into this phase. Once everything is gathered together, one can move onto the graphic design element and mock-ups.

3. Design Phase

In comes the most exciting phase – the design phase. The team of graphic designers will now create all the graphics required for the project. Throughout this period, the project manager will be in constant touch with the design team to ensure that the design work is carried on based on the exact requirements. The design phase can include mock-ups of the final website pages, logo designs and stationery. Once this work is complete and you have finalised the designs, it’s time to start creating the website.

4. Development Phase

Once all of the designs have been approved, the team of web developers will begin to create the website. At this stage, the project manager must ensure that everything is running on time, to plan and on budget. Development process normally includes some re-work and poses many unexpected challenges; a realistic deadline for completion of the development work must be set keeping these challenges in mind.

5. Testing Phase

This is one of the most important phases in the website building process. Once the website is fully built, the testing can take place. The professional developers and managers test the functionality, navigation, logic and everything else related to your website to find out any possible issues from the build process. They follow a systematic process to find, note and analyse all the issues found, and thereafter, ensure that all the bugs and issues are totally fixed before the website goes live. Testing is not limited till the pre-launch period. A lot of issues come up only once the website goes live. Therefore it’s a good practice to also test the website once it’s launched, at least for the early phase.

6. Launch And Training Phase

That’s it! It’s launch time. The time which is awaited by everyone. After performing all the above steps, it’s safe to say that the website is good to go live. Once it goes live, a few basic checks must be performed to see if the website is performing the same as it was on the test server. A certain amount of staff training is also required including the business stakeholders and website operators to get them familiar with the website. The level of detail and difficulty entirely depends on the trainees. Keeping the back-end of the website safe and secure is paramount, and therefore, training on how to update software and anti-virus must also be provided.

7. Marketing Phase

A typical website development cycle ends at the sixth step. However, in today’s world, it’s not enough. There are billions of websites floating on the web and all the efforts and pain taken in creating a wonderful website will go in vain if nobody knows that it exists. That’s where marketing, digital marketing to be precise, comes into the picture. Proper marketing channels and mediums must be selected to promote your brand and its website.

Social media is one of the strongest marketing channels and must be fully leveraged to extend your website’s reach and boost its presence. The marketing efforts depend on the marketing budget of the business, however, small or big, marketing efforts are a must.

It’s hard to find a perfect team, set of people with various skills required during each phase of website creation. Moreover, it becomes difficult for businesses to focus on the whole process. That’s where a professional digital agency like NYX ditech comes to the rescue. Our dedicated team of professionals draw on its vast knowledge and experience to deliver a stunning, successful, high-quality and high-conversion website. Talk to us and discuss your requirements.

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UX Web Design

How To Enhance The UX Design of A Hotel Website?

UX Design of A Hotel Website

User experience is an essential element of any website. However, the hospitality industry is one such industry wherein the importance of user experience grows multiple folds right from the word GO! The heart of the entire hospitality industry goes in providing an amazing experience to its customers, especially when it comes to hotels. As a hotel owner, you wish to provide a memorable stay and experience to the guests and also offer them amazing user experience right from the first point of contact, which is your hotel website. So, here are 5 tips to enhance the UX design of your hotel website and create unforgettable experiences.

1. Optimization Of The Booking Flow To Boost Conversions

Conversion is the key. No matter how divine your website looks, or how delicious your food tastes, if the conversion ratio of your website is low, it all goes down the drain. To ensure that your conversion ratio is in place, you must streamline the booking process on your website.
Focus more on usability rather than the aesthetics of the booking window. Always place the booking window at a clutter-free and visible spot on the website.
Clearly highlight the room types and rate differences between the rooms. Also, support it through relevant high-quality images. This helps the user to quickly make an informed decision.
Gather only vital information upon checkout and refrain from asking unnecessary questions. Make sure that you provide a clear summary of the booking so that the customer can review and confirm the booking.

Source: Holiday Inn

2. Design For Mobile First

This needs no detailed explanation. Majority of the people these days access the internet through their smartphones and thus it’s pivotal that you design your hotel website for the mobile screens first. Moreover, the importance of mobile first design grows more as the users predominantly make bookings while on the go. There’s a sense of urgency in these cases, which means the design should be focused towards usability rather than functionality. In case you’re not able to provide the complete functionality of the website to mobile users, at least provide a link to your full website to them.

3. Make Your Website Visually Compelling

Users crave for high- resolution photographs of the hotel property. They want to take a virtual tour of the entire hotel through the images. So provide them high-quality photographs of every nook and corner including the rooms, bathrooms, lobby, view from the balcony, interiors, exteriors, swimming pool, banquet and all other facilities available in the hotel. That said, ensure that your images are optimized, else the loading time of your website will skyrocket, only to push up the bounce rate and drag down your business.

Source: Gleneagles.com

4. Offer Delightful Customer Experience Through The Website

User experience and customer experience are very closely connected and go hand in hand. Your website user experience can heavily influence the overall customer experience of your guests. So, it’s best to provide a delightful customer experience from the very first touchpoint which is your website. Online travel booking websites like Booking.com, Expedia etc. can never provide a personalized guest service, which is an advantage for you as a hotel owner.
Ensure that there are multiple ways for a customer to get in touch with your hotel administration, straight from your website. A landline phone number, skype, contact form for reservation related inquiries and special requests, as well as a live chat are must-haves on your website.
Offer special add-on services, which are not available on any other sales channel. It can be a complimentary welcome drink, a bottle of wine or perhaps a special discount. This will make the user feel the difference when booking with a hotel directly and will ensure repeat purchase directly from the hotel website.

Source:thelincolnhotel.com

5. Add Reviews From A Trusted Source

A study showed that almost 77% of travellers do reference review before booking an accommodation. Social proof is one of the most important factors to influence a buyer’s decision. In order to enhance your website’s credibility and provide social proof for your guests, showcase reviews from a trusted and well-known source like Tripadvisor. While adding a Tripadvisor review widget might not add an aesthetic appeal to your website, it surely is much more convincing than your own website testimonials.

Source: West Side Guest House

Developing a hotel website which is great in terms of both UX and marketing is a daunting task, and it might take more than one go to achieve the feat. But, these tips really come in handy during the design process and smoothens the path towards the ultimate goal. Talk to our UX experts, and learn more on how you can revamp your hotel website.

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Web Design

Ever Wondered How Your Website Development Cost Is Calculated?

Website Development Cost

Trade and business have been an integral part of our society right from the early days of civilization. The earliest of the trades go back to the days when even the monetary instruments were absent. People relied on the barter system to trade according to their needs. Obviously, there has been a drastic change in the business world over the years. With an exponential increase in the magnitude of internet access, every business today relies heavily on online trade. Be it a local grocer or an FMCG heavyweight, everyone needs their presence over the web. The most critical question to be answered here is to take a call on the expense related to website development.

The cost of designing a website is variable, and thus it becomes difficult as a business owner to take a call on what should be the right amount to invest in creating and developing the website. Moreover, it’s more important to understand the base of cost estimation. There are a few key factors that affect the cost of developing a website and it’s important to know them beforehand.

1. Domain Registration

The very first step in web development process is to choose a domain name and get it registered. A domain name is the web address or the URL of your website. Like ‘itsmybusiness.com’. Availability of a particular domain and the type of domain are 2 critical elements deciding the cost. Common terms, names, and one-word domains often carry a high price tag. There are different types of domains as well like .com, .in, .au, .og etc. The cost also depends on the type of a domain. There are a few domains which are even available for free. However, it’s not advisable to go with them if you are really serious about your business.

2. Hosting

In order to occupy space over the web, you need to pay a monthly or yearly fee. That’s called the web hosting fees. There are tons of local as well as global service providers who can provide you hosting services. Again, there are free hosting services available, but you will not get good quality of services from them. Moreover, it will expose your website to security threats across the web.

3. Design

The above-mentioned factors are pretty basic and the change in cost can be only a few dollars here and there. The real game starts with the design part of a website. The cost of designing a website depends on a lot of factors. Web firms who have access to premier softwares and have skilled professionals will charge you a premium price. But, this price will often be justified by the superior quality of their work.

Again, the amount of time consumed also determines the cost as most of the payments are calculated on an hourly basis. An efficient workforce will ensure that the tasks are completed without any errors or need of redoing the work again and again. This will help in keeping a tap over the total working hours and thereby saving on the overall cost. It’s better that you check the portfolio of their projects to determine the quality of their services before handing over the project.

4. Copywriting

This is the tricky part while deciding to create a website. Most of the businesses prefer to write their own website content as they feel they are the best people to decide the tone and words to communicate with their end users. However, this is where they get it wrong. Producing effective web content is not everyone’s cup of tea. Content is the ultimate King and professional web content writers are a must to produce effective content. Don’t try saving a few bucks here as it could prove drastic for your business.

5. SEO

What’s the use of a creating a great website if it’s not visible to the world? The world of web is a dense forest full of innumerable websites and links. It’s very difficult to catch a visitor’s eye without onsite optimization. SEO refers to the process of optimizing a website in a way that search engines find it appealing and thereby increasing its visibility. This is again a specialized skill and requires professional assistance. Avoid the future loss by planning and implementing SEO during the initial stage itself.

So when you start planning to create your website, keep these vital factors in mind. If you want to do it, do it the right way. Consider and discuss all of these above-mentioned factors with your web design firm to zero down on the web development cost. Even better! get started right away. Share your requirements with our experts and they will provide you the best quotes.

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Why a Digital Agency Rocks over your in-house team

Digital Agency Rocks over in-house team

Every second day there are new rules and policies introduced and new algorithms made known which adds to the dynamic nature of digital universe. That’s why it becomes super critical to constantly maintain your website amidst all these changes and developments as that’s your bread and butter at the end of the day. Thus, selecting a digital agency or relying on the in-house team for being at pace with these changes and developments becomes a critical question.

The digital world has evolved rapidly over the last decade and a whole new set of changes have turned the entire look and feel of the digital world.

It’s a common notion to hire an in-house expert to manage your website, however there are formidable reasons to outsource the job to a digital agency. Check out why it’s better to partner with a digital agency rather than recruiting an in-house team:

1. The experts do it for you –
A digital agency will always have an upper hand when it comes to the overall expertise. They have an entire team of experts for planning, web designing, SEO, content management etc. Everything can be done under one roof. You don’t need to look for individual experts yourself, they HAVE IT ALL!!

2. Keeps you abreast with the Industry trends –
An agency handles multiple projects with several clients and thus they sharply keep an eye on each and every development in the industry. They know everything from Google’s latest SEO guidelines to latest plug-in requirements and security updates which help you to be a step ahead of the rest.

3. Meets deadline every time –
Every business works on deadlines and it becomes difficult for an in-house team to always meet the deadline. A digital agency is highly professional and breaching the deadline of a project is a complete NO NO for them. This helps you to focus and plan your business efforts effectively with a specific time frame for each step in mind.

4. Has a giant pool of information –
A reputed digital agency has rich experience gained over the years working with different clients and in various environments. This hones their skills to a peak and they accumulate a large pool of vital information which can be utilized for the enhancement of your website.

5. Super focused and pro-active –
In a quench to provide the best services to their clients, experts in a digital agency are always on their toes. The experts work closely with each other to produce jaw dropping designs and a soothing user experience that helps you in achieving your business goals. You will never have to push them for a task, they are on the front foot right from the word GO.

The list is long and the horizon of advantages is as big as one can imagine. Digital marketing continues to grow multiple folds year on year adding to the complexity of corporate website requirements. It is of utmost importance that you join hands with a reputed digital agency known to provide top-notch services and a satisfying overall experience throughout the process.
If you are looking to revamp your existing website or planning to start a new one, you have come to the perfect place.