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Web Design

5 Valuable Tips On Effective And Persuasive Web Design

Effective And Persuasive Web Design

The ultimate goal of any website is to draw user’s attention and to influence his behavior on the website through web design. While this is a well-known fact, most of the website designers end up focusing more on the visually appealing factors and sideline the critical aspects of website designing. We have collected a few important tips which will help you focus on designing influential and effective websites. Take a look!

1. Keep A Check On The Text Length

The optimal length is 100 characters per line. However, for a likable reading experience make it between 45 and 72 characters. This is because people prefer reading shorter lines. To be more precise, people don’t really read on the web but they only browse through the text. Keeping an optimal length of text will ensure that the users don’t hurry through the text but actually read it.

2. Avoid Providing Unnecessary Distractions To Users

You may think that humans can multitask by keeping the same level of concentration on each task, you are probably not correct. Users don’t really do multitasking, they do switch-tasking. When a user is switch tasking he cannot properly remember or pay attention to everything.

Make sure that you don’t let your customers focus on 3 different things at a time. Arrange your sequence of information, the layout of your images, and copy carefully without unnecessary distractions. This is especially important for your vital pages like the sign-up page and the main product page.

3. Pair Your Colors Well

Never try to be too flashy and experimenting with colors. When it comes to selecting the color scheme of a website, the classic color schemes are the best. I have seen designer pairing Red & Green, or Red and Blue. These pairings are too hard on eyes.

They create an optical illusion of colors jumping out, making it very tiring for the user’s eyes to look at. Go with pastel backgrounds while choosing colors for your website. Don’t go too strong on the colors. A dark font on a light background is highly recommendable.

4. Break Down The Content For Easy Reading

Despite all the new technology available in the world, reading text online is still a tedious job and can cause fatigue. For the simple fact that our eyes are not meant to read text online. So for an easy reading experience break down your copy into bullet points, shorter paragraphs, and categories.

Use of images is also a great way to ensure better user experience. Also, it’s not advisable to be too experimental with the shapes and fonts of the text. Use clear and readable fonts. Shy away from skinny fonts and use big and round ones. The best size is 14 or 16.

5. Always Remember The 3 To 4 Rule

3 is an important number. Humans can remember 3-4 things at a time and that too for about 20 seconds before they disappear into an unexplored world. But, this doesn’t mean that you can only give 3-4 options to your customers. Simply stack your information into groups of 3s and 4s.

This is especially important for your navigation bar. By giving more than 3 to 4 options to your users, you will make it difficult for them to choose or even take any action. Also, avoid keeping too many tabs and categorize all the information under 3-4 tabs.

Conclusion

These simple, effective and useful considerations will make a huge difference in how your customers will experience your website. These tips will also boost your chances of selling being a content, product or idea. Talk to our design experts and learn more such tricks on designing.

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Technology Web Design

These 5 Tips To Design Ecommerce Product Pages Are Absolutely Gold

Ecommerce
Ecommerce

The whole and sole purpose of any eCommerce website is to achieve higher conversion rate and thus generate a bigger revenue. Therefore, they focus extensively on the checkout process for users. Right from the time they add a product to the cart, to the time they complete the purchase. However, it’s not only the checkout process that is important. The product pages also hold equal importance. The product pages must be designed in a manner that customers get all the information that they seek in the most convenient way. Here are a few tips to enhance user experience on Ecommerce product pages.

1. Clear Mention Of Price And Features

The first thing that customers look on a product page is the price. Display the price as early as possible. Display it at the very top of the page and to the side of the product title as well. It’s better that you display the overall price of the product including all the applicable taxes and also mention the shipping charges if any. The prominent features like different colors or sizes should also be clearly mentioned. If the price of the product changes with any color, pattern or size, the change should reflect right when the variant is selected. The aim is to be as transparent as possible while dealing with the price.

Price And Features

Image Credit: levis.com

2. Display Sellable Images

Images play a huge role in increasing the sale of any product. It’s a proven fact that products with great images sell faster and more than other products. The number of images to display is however arguable. 10 images or just 1 great image. Both can create the desired impact. The idea is to give customers a digital taste of what the product actually looks like. Features like ‘Click To Zoom’ and ‘Thumbnail Galleries’ provide added advantage.

Display Sellable Images

Image Credit: amazon.com

3. Product Description At A Glance

People over the web don’t really read everything written on the web pages and simply browse through them. That’s why it’s not a good idea to stack up long features list in different sections. Rather, you should present prominent features of the product in a skimmable format right beneath or beside the main product. Keep the list short, segmented in pointers, with a crisp one-line description. Make the heading ‘features’ eye-catching by enlarging its font and tweaking the font style. Trust us, you will grab more eyeballs.

Product Description

Image Credit: dollarshaveclub.com

4. Always Display Customer Reviews

Customer reviews are a great way of building trust among your ‘to be’ customers through testimonies of your existing customers. These reviews help potential buyers in making a wise choice and a lot of their doubts are cleared through them. It’s not necessary to display the full reviews right at the top. They can be displayed under a separate section preferably at the bottom of the page. However, overall average rating through star system must be displayed at the top of the page.

Display Customer Reviews

Image Credit: amazon.com

5. A Clear And Easily Accessible ‘Add To Cart’ Button

Once the customer has finally decided to buy a product, then begins the ultimate process of checkout. This process is generally guided by a CTA button (Add To Cart in this case). The CTA button must be very clear, easily accessible, and available at any given point in time. The button must be designed to be distinct by use of strong colors, different font style, and button text. It’s advisable to place it at the top of the product page.

Accessible Add To Cart Button

Image Credit: Hayneedle.com

Conclusion

The Ecommerce space is huge and is filled with tons of products. Every product is different and may demand a different design concept. Nonetheless, these basic UX concepts can fit for almost every product page on a broader level. Apply the aforementioned tips along with little tweaks of your own and you will get the results. Have a little chat with our design experts and tell them your design requirements.

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UX

5 Pro Tips To Better Your UX Design Practice

ux design practice

Designing for years and years often gives you a feeling that you have mastered this particular art. You start considering yourself to be a perfectionist and believe that there is no scope for improvement. Well, the saying ‘Practice makes a man perfect’ is absolutely true in all terms. However, people tend to stop their learning once they feel PRO. One should never forget that even the best in the business might need some learning. The skills of designers who are in the industry might start deteriorating as they haven’t spend any time in improving their skills. So, it’s best that the designers pull up their socks and start practicing best ux design practices to shine their skills. Here are 5 tips to get you started.

1. Trim Down The Jargons

Being a UX designer, terms like Heuristic review, agile, iterative design etc. would be quite common for you. But, ask any commoner and it will all be Latin & Greek to him. To be honest, they really don’t care as well. It’s OK if you use these terms during your UX team meetings, but you must avoid them during conversations with rest of the employees, investors, clients, partners etc. The clients and the stakeholders must always be on the same page as you are and this could only be achieved when you use simple terms which they can comprehend easily. If you are not doing the same, you are simply separating them which is not a good sign.

2. Use Your Past Creations

If you have been in the industry for quite a few years now, you will surely have several projects under your belt. But, do you ever review your past projects while developing a mindset for your upcoming project. Most of the designers don’t really do so. However, these projects could act as a great inspiration for your next project. By reviewing your old projects you would understand what you use to follow at that time, what you are using now, and you can draw a comparison between the two. An analysis of these projects could become a great whitepaper which you can be used to promote your business. Results from the past could be used to demonstrate your expertise to prospective clients.

3. Take A Break

This might sound a completely out of the box suggestion, but it has its own benefits. Monotony is a serial killer of innovations, ideas, and dreams. Taking a break is a great option for experienced designers to get away completely from designing and refresh their skills. You can involve yourself with different verticals like software development or product development. See the other side of the grass and judge if it is really that greener. It will allow you to appreciate what others do in the organization and will increase the level of understanding between everyone. More the understanding, more the efficiency.

4. Conduct A UX Team Review or Audit

Sadly, there is a very monotonous pattern of daily work that we have been following since ages and tend to follow it on a loop. We get a project, we work on it, we deliver, and we start again. By following this without any gaps or rest, we carry on the flaws and loopholes from one project to the next one as we don’t have time to even identify them. Take a break and utilize it by conducting an audit amongst the UX team. Review how you are working, what is the methodology that you follow, and ask questions about the effectiveness of every step that is being taken in the entire tenure of the project. This whole exercise will allow you to identify workflow flaws, loopholes, and areas of improvement. It will work wonders for your overall work efficiency and quality.

5. Play Around With New Tools

It’s a great practice to get your hands around the newbies. While working on their favorite softwares for years and years, designers hesitate to try out on new softwares. This only limits their knowledge and skills as every new tool adds a new skillset to the designer’s portfolio. Also, there are a lot of career benefits attached to it. Knowledge of a few comprehensive tools may become a game changer in your next interview. Choose a new wireframe package to play with it and adopt a new process of designing wireframes. This can help you in examining the way you build wireframes.

The crux of the matter is that no one is too old to learn something. Learning never gets wasted. Following these design practices allows you to brush up your existing skills, add new skills, follow the industry standards, and most importantly open up your mind for new groundbreaking innovations and ideas. Our UX experts are available to assist you round the clock to cater to your design needs. Speak to them NOW!

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UX

5 UX mistakes That Can Kill Your Content

5 UX mistakes That Can Kill Your Content

A great website is a mix of many things. You need to have a good design, awesome content and not to forget, a bit of luck too. While it all sounds pretty straightforward and obvious, a project can easily turn into something unexpected if not shabby. Here are 5 very common UX mistakes which can easily sidetrack a customer’s interest and ruin the intended actions of the interface:

Inconsistent alignment

A lot of people argue about which type of alignment is best from a design perspective. To be honest they have their own merits. The key is not the type of alignment, but the consistency in alignment. All the elements and types must fit properly within the grid. Also, there shouldn’t be any broken corners.

A poor alignment kills the visual flow and customer can’t easily move from one element to another of the design. An inconsistent alignment may easily push customers to miss out on the most important content.

Incomprehensible Typography

It’s a common practice these days to play around with fonts. A lot of bold typefaces are used these days. There isn’t anything wrong in that, but sometimes while going down this path people end up with unreadable content. I mean what’s the point if people can’t even read it.

There is a great possibility that a few characters and words might look good in a particular typeface while others may look really weird. Understand the content and see if the content has those kinds of characters. Another important thing to remember is that a fancy typography best works with lesser content. It’s better to stick with the most commonly used typography.

Poor Imagery

Imagery plays a very important role in terms of user experience. The images must always compliment your content. Poor or unrelated images will leave your customers confused and disinterested. Uninteresting images will overshadow the core content. Don’t use silly/unrealistic stock images, poor quality images, low resolution, and out of focus images. Audit your website and identify images that fall under any aforementioned NO NOs. You can simply remove these images without replacements unless you have a related one.

Crazy Colors

In an urge to create something unique and enticing, a lot of designers throw almost all the available colors in the palette. You might find some successful multicolored designs, but for every one such design there would be 100 failed designs. Too many colors hide the content and distract customers.

Select a very strong color palette. Start with a couple of dominant colors followed by secondary colors. If you wish to play around a bit, use shades and tints of same color.

Creating A Dead End

Even if you may have come up with the greatest of the designs for your landing page, it all goes in vain if the user finds himself asking himself what to do next?
The intention is to make the customer touch base with maximum amount of content.

Every page of the design must include the call to action option. Users should be able to easily interpret the objective of every page. Attractive icons/tabs should be used to entice customers into clicking on them. Crisp user instructions can also come in handy.

Sometimes smallest of the mistakes can be deal breakers. There are a plenty of other UX mistakes which prove fatal for the content. Talk to our design experts who understand the importance of minute UX design details and get a perfect web design.