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UI Design Web Design

7 Handy Tips To Improve Your Website Design

Website Design

It is a known fact that today’s business is conducted online. From shopping to marketing, to communicating with providers, people depend on the Internet to help them perform everyday tasks. Without a website, businesses, blogs, and brands can’t be successful. That’s the reason why everyone is on the internet today. With millions of websites, it becomes extremely challenging to stand out from the crowd. A website usually has 4-5 secs to create an impression on visitors; that’s very little time. Therefore, website designers must ensure that they create a website design that ensures a delightful, user-friendly experience.

We often talk about the latest design trends, user experience enhancement, interface enhancement, and a lot of other things. The idea is always to keep improving the website experience by offering the best. However, a lot of times, we tend to forget some basic actions which can elevate the website design and experience to a whole new level. Here are a few tips.

Use White Space

First things first – Whitespace doesn’t mean a lot of white color, its the way designers term the empty space or negative space. Research and studies suggest that the use of white space in the left and right margins, and in between paragraphs, increases reader comprehension by almost 20 percent. Adding white space means more user interaction, the page looks better, and you can highlight your CTAs with more ease if you have enough white space to go around. It balances the visual elements by creating a visual hierarchy. Whitespace increases content legibility and acts as a separator.

Optimize The Page Speed

Website speed has long been discussed in the world of marketing, and it’s one of the main reasons why a lot of visitors bounce off from certain websites. People are impatient on the internet. They don’t like to wait and expect instant responses to their queries. If your website doesn’t load within a few seconds, to be honest, 2-3 seconds at the max, the visitors will most likely bounce off looking for other options. 

You can check your page load speed through a Google-free service, where you can get information on your page speed. Google will also offer you some suggestions for improving your page load time on Mobile and Desktop. 

To improve your page speed, start by compressing all your images before loading them onto your website. The image file size is one of the leading causes of a slow page speed — using websites like compressor.io can help you dramatically speed up each webpage you own. There are several ways to optimize page speed.

Create a Responsive Website Design

With the revolutionary advancement of mobile and other devices, your website is most likely to be accessed from devices other than PCs and laptops. It’s critical that your website is mobile-friendly and easy to navigate no matter what type of device your audience uses to access it. 

Google started penalizing sites that aren’t optimized for mobile devices from 2015, making the need for responsiveness even more crucial. This is probably the most valuable way to improve your website’s usability. A responsive design will do wonders for your website in terms of SEO and will help you position yourself higher in SERPs. So, create a mobile version of your website, use mobile plugins, and convert your website into a Responsive Web Design (RWD).

Make a Clear Call To Action

Some interesting facts – SAP found that orange CTA buttons boost conversion rates by 32.5%, while Performable found that red CTA buttons boost rates by a whole 21%. In creating buttons for your website you should think about color and the psychology of color. Different colors evoke different messages. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely. 

A second thing to consider is the actual words you use for your buttons. The words should include a verb or an action word that excites the user to do something. Use actionable words in them such as discover, start, learn, etc. Calls to actions (CTAs), clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.  

Utilize Social Media To The Fullest

22 percent of the world’s population is on Facebook, Instagram has 800 million active monthly users, Linkedin has more than 540 million user profiles, and Twitter has 100 million daily active users. These figures are staggering, which is why it’s important for your website to offer social buttons to your visitors. There’s a chance that they will like what they see, share their thoughts on their profiles, and boost your presence even further. 

Any website improvement ideas should involve taking advantage of social sharing and social following. Social sharing options are a fantastic way to improve website design. Use social media icons of different social media sites to allow users to share your content. The idea is to get guests to share your content when they like what they read. Sharing content puts it out for everyone else to see without you having to do any work. This will allow your website to become more popular and gain site visitors that would have never known about you otherwise.

Use Eye-Catching Images In Website Design

People across the Internet are getting smarter and faster at judging company websites before deciding if they want to browse the site further. When they first visit your site, they can easily pick out a generic stock photo they’ve already seen elsewhere or that resembles the non-personal style of stock photography. Using stock photography can decrease trust and also stand out as generic and non-unique.

With an audience that only has an attention span of 5-6 seconds, you need to create a lasting first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

Website design is the foundation of user experience and needs constant attention and improvement. Are you looking to revamp your website? Or, need help in deloping your website from scratch? Talk to our experts now!

Categories
Brand & Identity UX Web Design

Boost Your Conversion Rate With These UX Basics

UX Basics

The expectations of users over the web and mobile apps has risen exponentially. A vast majority of users are unlikely to return to a website after one bad experience. There’s massive importance of user experience in website design – UX Basics, and the conversion rate of any website is directly proportional to how good is its user experience.

User experience (UX) is the wholesome experience a visitor has on a website or in a mobile app. It is a complete compilation of various small interactions knitted together, producing positive or negative feelings about the website and the brand. It’s not just a single design element or layout that defines the experience. The connection that visitors feel and the experience they receive on a website, as a result of the UX design, directly impacts consumer retention, brand identity, and the business as a whole.

A research conducted by Stanford University suggested that over 46 percent of consumers consider website design as an indicator of credibility. The fact is crucial for brands to secure existing users and captivate new consumers.

The following three UX design tips will help you improve your UX Basics, increase conversions and revenue, and will boost your business.

1. Branding must be consistent

There have been ample studies conducted to study the correlation between consistent branding and revenue. These studies suggest that consistent branding can boost revenue by a substantial amount. Moreover, a connected visual identity across all the platforms and devices, including the website, will help in creating a brand that consumers love to engage with. If users enjoy engaging with your brand, they will come back to you, again and again.

This cohesive visual identity(UX Basics) is pretty simple to reproduce. The top website designs use a recognizable color palette, consistent typography, imagery that provides value and information, and ingenious branding on every page of the website. The consistency in branding creates a balanced environment that allows your users to look for, and find, the products or information they seek; that too, without diverting their attention or confusing them. Users are aware of where they are, what to expect, and they can determine what they wish to do.

Amazon is an excellent example of consistent branding and a delightful user experience design. The modern yet simple logo design and an easy-to-use website add to the user-friendliness of the website and its mobile app. Users can quickly search, easily access their profile and cart, and quickly find their way back to the homepage, in case they go too deep into the thousands of pages on the website. 

Read More about tips to boost your brand

This simple, consumer-centric, clean design is branded in its messaging too. Every piece of Amazon’s marketing collateral, from commercials to social media posts to banner ads, speak the same language. 

UX Basics - Amazon - 1
UX Basics - Amazon - 2

2. Use clear and precise calls to action

If you want something to happen, you need to take action and go for it. It is only one part of the user journey to get them on your website. Many users won’t have a clue of the action you want them to take until you make it crystal clear to them. You should use distinct, clear and precise calls to actions (CTAs) with direct language.

Follow these UX Basics to maximize the UX design and the effectiveness of a CTA button:

  • Use large and fully clickable buttons. Don’t just depend on the text within the button
  • Write clear, easy to understand copy. It can be witty and playful at times, but most importantly, users should immediately understand the action. 
  • Include a verb or an urgent adjective. 
  • Keep the whole CTA short and sweet.
  • The font itself should be readable and large.
  • Avoid playing with any trendy, swirling fonts. Stick to straightforward sans-serif typography.
  • Ensure the call to action stands out. Stick to your color palette and use a hue or unique shape so that the action stands out.
  • Include small complementary design elements, such as an arrow or a shopping cart if it is in line with.
  • Utilize white space to allow the messages to breathe.

Read More about designing your CTA Buttons

3. Be user-centric, not designers-centric

Remember that the consumers will be using your website and not the designers. Therefore, before adding any features or implementing any changes, designers should first walk through what that means for the user experience and customer journey.

After you conduct consumer research, you and your team will better understand the features. You can segregate the features into two categories. The ones that are most important for users and the ones that are less important. no matter how aesthetically appealing they may be.

Finally, once you design any UX design improvement, take the time to A/B test it. A/B testing of the new feature will ensure that it is functional and leads to better conversions. Studies show that most companies discover the best conversion rate optimization through A/B testing as opposed to total implementation.

Ultimately, investing in user experience design will provide a strong return on investment down the road. Want to increase the user experience of your website? Need help to improve conversion rate and revenue? Talk to our design experts.

Categories
Design UX

5 Pro Tips To Design Best CTA Buttons

CTA Buttons

The technology world has grown leaps & bounds and so has the access to the web. We access the internet to perform a variety of actions ranging from the simplest ones to the most complex actions. There is always a purpose or I must quote “An intention” behind visiting any website. Every visitor has a goal in his mind when he is browsing through a website. However, in a majority of the cases, the visitor is not able to guide himself through the process and complete the action. CTA buttons help a visitor in completing the process. But creating a great CTA button is not everyone’s cup of tea. So, here are 5 amazing tips that will help you create effective CTA buttons

1. Create A Hard-Hitting Crisp Copy

It doesn’t matter how well you design your CTA buttons, or how attractive they look in those flamboyant colors. If the language of your copy is not up to the mark, your CTA buttons will lose their effectiveness. The idea is to keep the message short, sweet, and bang on target. There’s no need to tell a story in this message. It’s recommended that the CTA message must not be longer than 10-15 words. Simple words like ‘Get it’, ‘Do it’, ‘Sign up’, ‘Download’, ‘Purchase now’, etc. are the good old classic examples of an action-oriented and straightforward CTA message.

2. Make Your CTA Button Stand Out From The Crowd

What’s the use of a CTA button if it is not even properly visible on the website? Visitors don’t know the location of your CTA button and they are not going to sweat it out in an effort to find it. Thus, the CTA button must always stand out visually. Here are a few things to remember:

  • Your CTA button must not be a tiny dot on the web page. It should be large enough to be noticeable at any given point in time. Having said that, don’t over exaggerate the size factor otherwise it will lead to banner blindness and the purpose will be defeated. Also, make sure that you choose the size based on how it will display on smaller screens especially mobile devices as maximum traffic these days comes from mobile devices only.
  • Always use contrasting colors to amplify the effectiveness. Simply pick up the most commonly used colors across your website and design the CTA buttons with opposite or contrasting colors. You can use Red or Orange, in particular, considering they are the highest converting buttons.
  • If you are using any images or a custom design in your CTA, make sure that you use only a high-quality image. Moreover, the image must complement the offer you make.

3. CTA Buttons Must Be Placed Sensibly

It’s critical where you position your CTA buttons. You need to make sure that the user comes across them while browsing through the website. Ideally, they must always be placed in the path of the user. As a designer, you must be able to anticipate and predict a user’s behavior and his next move. A lot of marketers use this tried and tested method on their landing pages:
Headline > > > Marketing Copy > > > Capture Form & CTA
The CTA button at the end.

4. Use The Negative Space Effectively

Your web page will have a lot of content and there’s a big chance that your CTA button may lose its visibility by becoming a part of it. The CTA button must always stand out from the other content of the website. To do so, it’s important to manage the negative space around the CTA button effectively.

  • Incorporate blank space between your content and your call to action button.
  • It’s critical to balance the amount of negative space around the buttons with the size of the buttons themselves.
  • The button, the space around it, and the surrounding content must all go hand in hand despite the fact that they are of different sizes.

5. Create A Sense Of Urgency

Whenever someone visits your website he must feel a sense of urgency. The visitor must feel that he must act right away without any delay. Encourage your visitors to act immediately. Don’t give your visitors any reason to pause. Creating a sense of urgency is important, however, don’t mislead your visitors in any way. Also, this technique will work well with the low-cost items and not always for high ticket items.

Converting visitors into customers is the ultimate goal of any business and CTA plays the key role in this process. If you are not able to handhold the visitor in order to complete the desired action, there is a high possibility that he will lose track and bounce off. Also, there’s a lot more to a CTA button than just the button itself. The color, contrast, surrounding, content etc. all play a vital role in deciding the effectiveness of a CTA button. Talk to our experts and understand how you can create better CTA buttons.