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UI Design Web Design

7 Handy Tips To Improve Your Website Design

Website Design

It is a known fact that today’s business is conducted online. From shopping to marketing, to communicating with providers, people depend on the Internet to help them perform everyday tasks. Without a website, businesses, blogs, and brands can’t be successful. That’s the reason why everyone is on the internet today. With millions of websites, it becomes extremely challenging to stand out from the crowd. A website usually has 4-5 secs to create an impression on visitors; that’s very little time. Therefore, website designers must ensure that they create a website design that ensures a delightful, user-friendly experience.

We often talk about the latest design trends, user experience enhancement, interface enhancement, and a lot of other things. The idea is always to keep improving the website experience by offering the best. However, a lot of times, we tend to forget some basic actions which can elevate the website design and experience to a whole new level. Here are a few tips.

Use White Space

First things first – Whitespace doesn’t mean a lot of white color, its the way designers term the empty space or negative space. Research and studies suggest that the use of white space in the left and right margins, and in between paragraphs, increases reader comprehension by almost 20 percent. Adding white space means more user interaction, the page looks better, and you can highlight your CTAs with more ease if you have enough white space to go around. It balances the visual elements by creating a visual hierarchy. Whitespace increases content legibility and acts as a separator.

Optimize The Page Speed

Website speed has long been discussed in the world of marketing, and it’s one of the main reasons why a lot of visitors bounce off from certain websites. People are impatient on the internet. They don’t like to wait and expect instant responses to their queries. If your website doesn’t load within a few seconds, to be honest, 2-3 seconds at the max, the visitors will most likely bounce off looking for other options. 

You can check your page load speed through a Google-free service, where you can get information on your page speed. Google will also offer you some suggestions for improving your page load time on Mobile and Desktop. 

To improve your page speed, start by compressing all your images before loading them onto your website. The image file size is one of the leading causes of a slow page speed — using websites like compressor.io can help you dramatically speed up each webpage you own. There are several ways to optimize page speed.

Create a Responsive Website Design

With the revolutionary advancement of mobile and other devices, your website is most likely to be accessed from devices other than PCs and laptops. It’s critical that your website is mobile-friendly and easy to navigate no matter what type of device your audience uses to access it. 

Google started penalizing sites that aren’t optimized for mobile devices from 2015, making the need for responsiveness even more crucial. This is probably the most valuable way to improve your website’s usability. A responsive design will do wonders for your website in terms of SEO and will help you position yourself higher in SERPs. So, create a mobile version of your website, use mobile plugins, and convert your website into a Responsive Web Design (RWD).

Make a Clear Call To Action

Some interesting facts – SAP found that orange CTA buttons boost conversion rates by 32.5%, while Performable found that red CTA buttons boost rates by a whole 21%. In creating buttons for your website you should think about color and the psychology of color. Different colors evoke different messages. Think about the message that you want to evoke for a user (trust, experience, intelligence) and choose your colors wisely. 

A second thing to consider is the actual words you use for your buttons. The words should include a verb or an action word that excites the user to do something. Use actionable words in them such as discover, start, learn, etc. Calls to actions (CTAs), clearly marked with an action word enable your website users to more easily navigate your site and get exactly what they want in the location they expect to find it.  

Utilize Social Media To The Fullest

22 percent of the world’s population is on Facebook, Instagram has 800 million active monthly users, Linkedin has more than 540 million user profiles, and Twitter has 100 million daily active users. These figures are staggering, which is why it’s important for your website to offer social buttons to your visitors. There’s a chance that they will like what they see, share their thoughts on their profiles, and boost your presence even further. 

Any website improvement ideas should involve taking advantage of social sharing and social following. Social sharing options are a fantastic way to improve website design. Use social media icons of different social media sites to allow users to share your content. The idea is to get guests to share your content when they like what they read. Sharing content puts it out for everyone else to see without you having to do any work. This will allow your website to become more popular and gain site visitors that would have never known about you otherwise.

Use Eye-Catching Images In Website Design

People across the Internet are getting smarter and faster at judging company websites before deciding if they want to browse the site further. When they first visit your site, they can easily pick out a generic stock photo they’ve already seen elsewhere or that resembles the non-personal style of stock photography. Using stock photography can decrease trust and also stand out as generic and non-unique.

With an audience that only has an attention span of 5-6 seconds, you need to create a lasting first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

Website design is the foundation of user experience and needs constant attention and improvement. Are you looking to revamp your website? Or, need help in deloping your website from scratch? Talk to our experts now!

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Design

5 Design Elements That Can Spice Up Your Contact Page

contactus-page

There are plenty of elements which you consider while designing a compelling and user-friendly website. You start with a stunning homepage and move on to an engaging about us page, a high-conversion landing page, and an informative blog. However, not a lot of thought is given to the contact us page, even though this page is a medium for your audience to connect with you. This page gets more traffic than any other page of a website and therefore needs equal attention.

Building Trust
Today, you will find a whole lot of online stores floating around the web and thus, building trust in your brand is an important success factor for any online store. Visitors will prefer buying from you if they are confident about your offerings and trust your brand. Even the existing customers will choose you over others and will become repeat buyers only if they trust you.

Designing your website keeping the human element is an effective way to earn the trust of your prospects. Visitors must always be able to visualize that there is a real person behind your business who is always ready to solve their problems. A contact us page can help customers solve their concerns regarding any aspect of their purchase cycle.

In this article, we will learn about a few important elements which can elevate the purpose of your contact us page while making it more user-friendly.

1. Should Be Easily Accessible

No point in creating a contact us page if your visitors can’t find it or take ages to find it. Ensure that your contact us page is easy to find so visitors can easily get in touch when they need to talk to your team. The navigation bar and the footer of every page on your website are the two major traffic sources for this page. By placing the contact us page in the main navigation, you make it instantly obvious and directly guide your website visitors towards it.

Pinnacle

Source: Pinnacle

2. Personalization Is The Key

You can use friendly images of real people to elevate the credibility and trustworthiness of your company while making it seem more human and personable. Another way to do this is by integrating a catchy call to action like “Talk to a Human” or “Talk To Jack ”on your contact page, which will compel your prospects to contact you. Check out this incredible call to action from Choice Screenings with a personalized message.

Personalization-Is-The-Key

3. Relevant Contact Information

When a visitor visits your contact us page, they should get all the required information on this page itself. Add your email address, business phone number, physical location, business hours, social media accounts and any other essential information to your contact page. That said, do not clutter the page; arrange all the information in an organized manner.

achieve3000

Source: achieve3000

4. Add a Catchy Call To Action

Including a captivating call to action to your contact us page is the best way to keep your visitors’ hooked to your website. It ensures that the visitors stay a little longer on your website even if they don’t want to complete the intended action at that particular moment. There are a lot of ways to keep them glued to your website. You can invite them to download your eBook, signup for a newsletter, check out your latest blogs and bestselling products or simply ask them to follow your brand on social media.

Catchy-Call-Action

5. Mobile-Friendly Design

Majority of the websites get a chunk of their traffic from mobile and other smaller devices. Therefore, it is essential to design a responsive contact us page so that visitors can easily fill the contact form using mobile devices. Moreover, Google ranks responsive and mobile-friendly websites higher on their search engine result pages. Make sure that all your website pages, including your contact page, are mobile-friendly. You can use large, bold and easily clickable CTA buttons, and large form fields to provide a seamless mobile experience.

Weifield-Group

Source: Weifield Group

To Conclude

Your contact page is the first place where your customers go for help. An amazing, user-friendly contact us page can help customers find solutions and engage with your business. You can incorporate the aforementioned elements on your page to create an engaging and welcoming contact us page. Use our contact us page to speak to one of our design experts and discuss your design needs.

Categories
Web Design

5 Must Have Features Of Any B2B Website

Features Of B2B Website

It’s a daunting task to get potential customers on your website and keep them around once they’ve arrived. For B2B websites, this is particularly difficult. As a rule, business customers are much savvier than your average B2C consumers, they know exactly what they are looking for and what you’re trying to feed them. Utilizing the maximum potential from a website’s traffic requires understanding a few fundamental things. You should know who your audience is, what they want, and how your website can help them get it. Here are a few important components of your website which add to the success of a B2B website.

Navigation

Website designs are becoming simpler day-by-day and that should always be kept in mind while designing. If your website loads the user with too much information, chances are they’ll decide that it isn’t worth their time and will quickly bounce off and may not return ever. Keep everything as simple as you can, especially the navigation. The navigation tab on your home page shouldn’t feature more than about 4-6 tabs. It should include ‘about us’, ‘services’, ‘contact’ and ‘blog’, as it’s a familiar structure that will make navigation through your website quick and efficient.
B2B customers want to be properly informed before making any decisions. That’s why they would likely want to speak to somebody before doing so. Your website should therefore be well optimised to direct readers towards content that answers their questions, with routes to conversions optimised towards contact-based CTAs.

High-Quality Content

The core of every digital marketing campaign is high-quality, relevant content. Consumers expect to find information online in relation to a product or service through all possible channels and mediums. Blogs, eBooks, case studies, customer reviews, white papers etc. All these resources help them to make an informed purchase decision. Moreover, they expect to be able to access and receive information in real-time. Without content, B2B companies have no way of engaging and retaining the interest of potential prospects. Without good content, prospects will not be attracted to the website even if they would be looking for the exact products and services the business offers.

Blog

Every B2B company, at the very least, should have a blog. Even if they only blogging frequency is once a week or month, it’s a great opportunity to create a new web page that targets a specific keyword and uses a unique URL, all of which will help prospects to find the website. Think of a blog like a repository of quality information. A prospect can turn to your blog to find out more about your products and services. It takes time and effort to create an engaging blog, but it’s almost free and can produce amazing results.

Branding

A lot of people think that branding and aesthetics are largely the same things. But that’s not the case. If aesthetics relate to the raw colours and images on your website, then branding is the way they’re used. Branding should be coherent and consistent throughout the website. Having a specific logo and colour scheme is a pretty popular way of achieving this.
It’s important that your branding efforts go alongside the website’s navigation. Potential customers should leave your website with a concrete idea of what your business is about, what its values are, and whether it’s a right fit for theirs.

Call To Action

Calls to action, or CTAs, are common features of most blogs and website pages. If you’re trying to sell something, a CTA draws attention to the action you would like your visitors to take. Like, if you’re trying to divert traffic towards content that explains more about what you’re selling, the CTA is the text, graphic or link that does that.
B2B consumers also generally know what they’re looking for and want to be able to quickly distinguish whether a website, product or blog page is worth the time they’re going to spend reading it. Therefore, a decent B2B CTA has ‘this is the information you need to know’, or something very similar, implied quite heavily within. That said, make it snappy and attractive so that it really stands out and attracts attention.
These five features may sound very basic, but holds a greater significance in context of building a successful B2B website. We have a team of expert designers who can guide you more. Talk to them to get a better understanding.

Categories
Design UX

5 Pro Tips To Design Best CTA Buttons

CTA Buttons

The technology world has grown leaps & bounds and so has the access to the web. We access the internet to perform a variety of actions ranging from the simplest ones to the most complex actions. There is always a purpose or I must quote “An intention” behind visiting any website. Every visitor has a goal in his mind when he is browsing through a website. However, in a majority of the cases, the visitor is not able to guide himself through the process and complete the action. CTA buttons help a visitor in completing the process. But creating a great CTA button is not everyone’s cup of tea. So, here are 5 amazing tips that will help you create effective CTA buttons

1. Create A Hard-Hitting Crisp Copy

It doesn’t matter how well you design your CTA buttons, or how attractive they look in those flamboyant colors. If the language of your copy is not up to the mark, your CTA buttons will lose their effectiveness. The idea is to keep the message short, sweet, and bang on target. There’s no need to tell a story in this message. It’s recommended that the CTA message must not be longer than 10-15 words. Simple words like ‘Get it’, ‘Do it’, ‘Sign up’, ‘Download’, ‘Purchase now’, etc. are the good old classic examples of an action-oriented and straightforward CTA message.

2. Make Your CTA Button Stand Out From The Crowd

What’s the use of a CTA button if it is not even properly visible on the website? Visitors don’t know the location of your CTA button and they are not going to sweat it out in an effort to find it. Thus, the CTA button must always stand out visually. Here are a few things to remember:

  • Your CTA button must not be a tiny dot on the web page. It should be large enough to be noticeable at any given point in time. Having said that, don’t over exaggerate the size factor otherwise it will lead to banner blindness and the purpose will be defeated. Also, make sure that you choose the size based on how it will display on smaller screens especially mobile devices as maximum traffic these days comes from mobile devices only.
  • Always use contrasting colors to amplify the effectiveness. Simply pick up the most commonly used colors across your website and design the CTA buttons with opposite or contrasting colors. You can use Red or Orange, in particular, considering they are the highest converting buttons.
  • If you are using any images or a custom design in your CTA, make sure that you use only a high-quality image. Moreover, the image must complement the offer you make.

3. CTA Buttons Must Be Placed Sensibly

It’s critical where you position your CTA buttons. You need to make sure that the user comes across them while browsing through the website. Ideally, they must always be placed in the path of the user. As a designer, you must be able to anticipate and predict a user’s behavior and his next move. A lot of marketers use this tried and tested method on their landing pages:
Headline > > > Marketing Copy > > > Capture Form & CTA
The CTA button at the end.

4. Use The Negative Space Effectively

Your web page will have a lot of content and there’s a big chance that your CTA button may lose its visibility by becoming a part of it. The CTA button must always stand out from the other content of the website. To do so, it’s important to manage the negative space around the CTA button effectively.

  • Incorporate blank space between your content and your call to action button.
  • It’s critical to balance the amount of negative space around the buttons with the size of the buttons themselves.
  • The button, the space around it, and the surrounding content must all go hand in hand despite the fact that they are of different sizes.

5. Create A Sense Of Urgency

Whenever someone visits your website he must feel a sense of urgency. The visitor must feel that he must act right away without any delay. Encourage your visitors to act immediately. Don’t give your visitors any reason to pause. Creating a sense of urgency is important, however, don’t mislead your visitors in any way. Also, this technique will work well with the low-cost items and not always for high ticket items.

Converting visitors into customers is the ultimate goal of any business and CTA plays the key role in this process. If you are not able to handhold the visitor in order to complete the desired action, there is a high possibility that he will lose track and bounce off. Also, there’s a lot more to a CTA button than just the button itself. The color, contrast, surrounding, content etc. all play a vital role in deciding the effectiveness of a CTA button. Talk to our experts and understand how you can create better CTA buttons.

Categories
UX

5 UX Trends and Mobile Designs To Boost Conversions In 2017

UX Trends and Mobile Designs

With great hopes and expectations, we warmly welcomed 2017. Every year is an opportunity to explore new realms in the sphere of technology and innovation. A lot of new design trends will swamp the designers this year as well. As a designer, it is a merry situation with so many options available at disposal. But, will any of these trends have a meaningful impact on the overall user experience and conversions. In this article, we will cover 5 UX trends and mobile designs which will ensure a better conversion in 2017.

1. Age Responsive Design

Let’s face it. You can’t serve the same dish to everyone. Audience from different age group will react differently to different content, layouts and aesthetics. With an availability of new kind of metadatas you can tweak the user experience based on their perceived age. It raises your chances to connect with your audience when and where it counts the most.

2. Shopping Cart Marketing

Did you know? Upsells and cross-sells are responsible for up to 30% of the overall eCommerce revenues. It is almost 10 times difficult to sell to a new customer as compared to converting a sale by upselling to an existing customer. By providing bundled offers, cross-sell offers and upselling options during checkout you can substantially increase your revenues.

3. Lively Call-To-Action Buttons

The CTA button is the star of any web page. It needs to be always placed at the best position on the web page. But that’s not all about it. By adding a slight animation to the button you can instantly draw attention. Having said that, avoid doing something over the top fancy. Subtle movements every few seconds works well and are highly recommended.

4. Persuader NOT Explainer Videos

Animated explanatory videos were the IN thing a few years ago. But its heydey is more than over and videos showcasing real people have made its way. By using real people in your videos you create a sense of authenticity. With the use of customer testimonials and product demos, you can easily overcome all sorts of customer apprehensions, objections and successfully close the sale.

5. Value Based Exit Overlays

We all can admit that when we’re ready to leave a site, and a pop-up appears on the screen, it’s really annoying at times. You are not in any mood to fill out a form and leave your details like email address, phone number etc. Unless you’re Really Really interested. How about an exciting bonus? A discount, freebies, free shipping, or any other gift will definitely grab your attention. Provided it has no catch to get you signed up for future marketing. These kind of offers are highly attractive and increase conversions.

Plenty of other design tricks and UX trends are bound to rule the charts in 2017. It’s not important just to know these trends, but to understand how these tricks and trends can be fit into your design structure to boost your conversions. Contact our design experts today and start a path-breaking discussion.