Development Archives

Creating a website used to be a big, troublesome task only a decade ago, but now, things have changed; not to mention it has become much easier. With web development platforms such as WordPress, even those who don’t have a single clue about coding can take matters into their own hands and create websites single-handedly. However, there are certain instances when using such a platform just wouldn’t work for custom web development.

At times like these, entrepreneurs need to make a few tough decisions and dive deeper into the entire web development process. One of these tough decisions might be choosing between pre-made templates for websites or opting for custom web development. Both have their pros and cons, and the solution is mainly subjective. However, sometimes you need custom development as the specific benefits it has may prove to be just the thing that will provide you with a competitive edge in the digital world.

Custom web development

Web development is the process of building, creating and maintaining websites. It’s what keeps the site going, i.e. allows it to load correctly on every browser and system. It is also the engine that processes e-commerce transactions, collects leads and downloads digital documents. It’s the engine of your site and it‘s digital presence.

It’s important to know that web development can either break or make your site’s popularity and profitability. It’s not all about the looks of the site, but features, speed, compatibility are crucial factors that will play an important role in your website’s success. This is where trained, professional web developers come into play.

Custom web development enables you to create a unique website and gain that competitive edge over others in your industry. Going with pre-made templates can also do the trick, however, if you are looking for something that will stand out, custom might be the route you should take.

Benefits of custom web development

Visual effectiveness and user experince

Aesthetics play an important role in driving traffic and boosting sales. In custom web development, you have more options to make your website visually effective and appealing to users. This results in higher user engagement and ensures efficient communication with visitors.

Moreover, custom-built websites are user-friendly. The developers anticipate user expectations and tailor the development process accordingly. For a successful online presence, it is important that you develop the website around your business needs and target audience. This is why custom-built websites provide a better and enjoyable user experience.

Serves the long-term purpose

People in the industry know that custom web platforms yield more ROI when compared to pre-made designs, even though they are more costly. Custom websites are built with the customer, their business objectives and audience in mind. This means that every move the developers make serves your business to increase conversion rates and generating more profit.

Personalization and localization

Nobody likes to interact with robots. Internet users today are far more demanding and want a website to understand their needs and offer them personalized solutions. This makes them feel special, and a personalized experience tends users to stay longer on your website and visit it on a regular basis.

In custom web development you have the advantage to customize the web pages and offer visitors a personalized experience based on his location and demographics. This is why a custom-built are more trusted and live longer as compared to premade templates.

SEO and visibility

One of the most important reasons why digital marketers prefer custom-built websites is that they help the website to achieve better search engine rankings. There is intense competition for visibility, and a fact that is often overlooked is that web development and SEO go hand in hand. Search engines prefer custom-built website because it is personalized and user-friendly. Another important factor for better ranking is mobile-friendliness. In custom web development you have more opportunities to make your website mobile optimized and provide a seamless user experience to visitors on the mobile phone.

Flexibility to make amendments

You know your business will change or grow with time, thus your site also needs to progress with time. When you use a free template, you will bring your website to a standstill. Your features and functionality are limited. However, if you go for custom website development, you get complete flexibility to customize your site as and when you want. You can update your website over time and ensure that your developer will keep it updated with the trends and advancements of the internet. This consistency will enhance your ranking and credibility.

Better performance due to optimization

When you get a standard website from an online site building platform, it usually has a set of features that you cannot get rid of. Unused and superfluous functionality creates an additional load on your website’s performance.

Custom web development solves this problem by giving you exactly what need, nothing less and nothing more. For example, one custom Drupal module can replace a few free ones, because it is created specifically for you. This boosts performance, prevents conflicts, eliminates complexity, and provides for the smooth functioning of the website. We should note that in custom web development there are also more opportunities for its improvement.

Complete support

So you developed a template-based website and the server just crashed or a plugin isn’t working as effectively; what do you do next? With custom web designs, this hassle is completely eliminated. You will have a go-to person, i.e. your developer to reach in case anything goes amiss with the website.

As these reasons make custom web design more reliable and efficient than DIY templates, you should definitely consider hiring a professional team for your business. At NYX Ditech, we are driven to provide our clients with turnkey web design and development solutions. Schedule an appointment with us for a detailed discussion about your website, business, and goals.

Read more about services we offer in Web Development here

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There are two aspects to designing a website – a company’s marketing objective and users’ needs. One of the most challenging decisions a designer has to make is to strike a balance between the two. Boosting a company’s reach and profits is a common reason why brands use Dark UX Patterns.

What is Dark UX?

Dark UX Patterns are interfaces designed carefully to deliberately mislead users to choose a path they didn’t want to take. They are purposely designed to reach a company’s objectives without taking care of ethics and users’ needs. Dark UX came to light in 2010 after the boom of eCommerce industries on the web. To generate more sales, hit target numbers and get more subscriptions, etc., designers and business associates started creating misleading user interfaces to manipulate users.

Good user experience design is all about offering seamless and enjoyable interactions to users. User’s best interest should be of utmost priority, and there is no place for a deceptive or sneaky user experience design.

Here are some of the most commonly used Dark UX patterns that designers should not be ideally designing, and of which the users must be careful.

Get in-depth information about innovation in UX patterns here

Bait and Switch

Bait and switch is a sales (especially retail) tactic, which is no short than a blatant fraud. Baiting and switching usually consist of offering customers an enticing item at an attractive, affordable price. This lures users to perceive it as a good deal (that’s part one of the trick – the bait), but later turning the offer into a less desirable deal (that’s the second part of the trick – the switch). Although the deal is not as appealing as it was previously, the users are likely to take it to minimize their perceived loss.

Confirmshaming

Confirmshaming is the act of creating a feeling of guilt and regret, forcing the users into doing something, which they may not like to do in the first place. The option to decline is written in such a way as to shame the user into an agreement. The most common use is to get a user to sign up for a mailing list. It is also often found in exit-intent modals and other popups. Confirmshaming has made its way into retail, shaming users who don’t want to be bothered with a pop-up by assuming they’d rather pay full. Take a look at the following example:

Friend Spam

A lot of mobile apps seek various permissions when installed. One of the most commonly asked permission is to get access to your contacts on the pretext that they will use it for a desirable outcome (like finding friends to join you). However, in reality, it spams all your contacts in a message that claims to be from you.

Disguised Ads

As the name suggests, this pattern is adopted so that ads are disguised on the page, as if they were a part of the regular content or navigation. Considering the ads as regular content, users click them more often. Companies often run advertisements that look like a download button, tricking users into clicking on the ads rather than getting what they want.

Trick Questions

It’s a common situation in case of pop-ups with a confirmation. You read, and you don’t know whether to press OK or CANCEL. You respond to a question, which, when glanced upon quickly appears to ask one thing, but if read carefully, ask another matter entirely. They are cheap tricks that take advantage of the fact that people browse through web and app pages, instead of reading the content carefully. Users want to complete their tasks as quickly as possible, and that’s where they fall to these tricky questions.

Hidden Costs

You get to the last step of the checkout process, only to discover some unexpected charges have appeared, e.g. delivery charges, tax, etc. That’s not a new situation. A lot of E-retailers are trying to be transparent about it. However, you can still site examples of E-retailers, now and then, who use it to boost their profits. The designers should stay away from such practices. We checked out GoDaddy, a leading domain and web service provider, and found out an example of hidden costs.

Forced Continuity

Read the small print; many free trials end with continuing charges. When your free trial with a service comes to an end, your credit card silently starts getting charged without any warning. You are then not given an easy way to cancel the automatic renewal. To avoid this dark pattern, don’t provide payment for anything that’s free.

Misdirection

Misdirection occurs when the user’s attention is guided to a specific place. This is done so that they won’t notice something else that is happening. This dark pattern design forces you to focus on one thing just to distract you from another. Your reflex actions could send you far, far away from what you had in mind. So, take a good look and read the message before you click

Roach Motel

This type of dark pattern is pretty standard and reasonably relatable by all. The design makes it very easy for the user to get into a specific situation but then makes it hard for them to get out of. Once you have signed up, you are suddenly not given an easy way to cancel the automatic renewal, unsubscribe or opt-out of a service.

You may be interested in a few golden rules for UX designs

The designers’ community must take the same guard altogether and should advocate honest designs. There shouldn’t be any frauds, misleading communication or any form of trickery. Want to hear more about Dark UX patterns? Have a quick chat with our designers.

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