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Brand & Identity Design Mobile Apps UI Design Web Design

‘Meet The Team’ Pages: The Human Element Of Your Website

Meat The Team

While designing a website, designers categorize all the pages into three major categories – most important, important, and least important. Their focus and efforts on improving the user experience and elevating the aesthetics of the pages majorly depend upon the categorization. One of the pages that are often overlooked and incorrectly categorized is the ‘Meet the Team’ page. It may sound insignificant, and a very small element of a website, but plays a crucial role in the user experience journey. According to various studies, the ‘Meet the Team’ page is often the most visited page of websites that do have it.

Meet the Team

It is a small section on a website that introduces the team behind your brand and business. It is a way of recognizing individuals who allow your business to bloom and prosper. It may not seem too important, however, it helps a lot to create a positive image of your brand.

The ‘Meet the Team’ not only presents the faces of workers, but it also allows users to know more about the company and its work culture. Be it the pictures of the faces, or a large panorama of the entire group, team pages are there to show the quality and commitment of business.

The personalities, qualities, and ethics of people that make up a company are equally important as are the company’s achievements. Creating a team page that offers meaningful insight into a company’s culture and character enhances the human quotient. Users want to interact with your website as they are interacting with real human beings, and this page is a perfect platform for you to develop that kind of relationship with them. It greatly adds to the credibility that builds trust with customers, partners, and clients.

Best Practices

1. Put a Face and Personality 

Most companies include professional photos of key team members on their team page so that the customers, partners and other agencies quickly connect with the team. It is the most popular way of showing the team. However, the reverse approach has also shown tremendous results. Websites that used personal photos of team members, with friends and family, instantly connected with the audience. Multiple photos of the team at social functions and office gatherings are also a unique way of displaying bonding, teamwork and the fun that the group has together.

2. Create a Mix of Professional and Personal Information

Mostly the profiles include the name, designation and bio information. But, that’s a subtle and traditional way of displaying the team. Although, professional info should be mixed with personal, fun info as well. Include fun, personal passions, and interests that make individuals approachable and showcase personalities. Details like ‘favorite moments’ or ‘fun facts’ allow their staff to highlight skills, areas of expertise and personal attributes. The key point is that it portrays the company as a group of real people.

3. Include Personal Social Media Handles

A company’s team and its philosophy are important and must shine through its ‘Meet the Team’ page. A lot of times the team members personally contribute via their personal blogs, relevant publications, and other platforms. The information shared through an employee’s personal social channels is a reflection of the company’s expertise as a whole. Including an employee’s personal social handles or links is a great way to encourage readers to get to know your staff and the knowledge they offer.

4. Include Testimonials of Team Members

Testimonial quotes of fellow team members provided for each individual’s bio page not only represent who the employee is as an individual but also the strength of their individual role and the incredible value they bring to the team. Team bio and about pages are one of the most important components of any website. Adding a human touch can help build credibility and position your company and its representatives not only as thought leaders but partners that clients and prospects will respect. 

Characteristics of a Strong Meet the Team Page

  • It has personality
  • It is full of quality images and /or graphics, including headshots.
  • It stands out from other cookie-cutter designs.
  • It highlights the people who make up your team in a professional, personal and unique way.

Read more about other pages/screens here which should be designed cautiously

Here are some awesome ‘Meet the Team’ pages

Advantix-digital
Advantix-digital
Humaan - Our Team
Humaan
Mayple - Team
Mayple
Mimosa - Meet The Team
Mimosa

Wrap up

Creating a “Meet the Team” page expresses your company’s identity. It increases brand awareness and definitely this is something that helps your brand to grow. Contact Us Today if you think your brand’s team page needs tuning 🙂

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Blog Technology Web Design

Benefits of Custom Web Development

Custom Web Development

Creating a website used to be a big, troublesome task only a decade ago, but now, things have changed; not to mention it has become much easier. With web development platforms such as WordPress, even those who don’t have a single clue about coding can take matters into their own hands and create websites single-handedly. However, there are certain instances when using such a platform just wouldn’t work for custom web development.

At times like these, entrepreneurs need to make a few tough decisions and dive deeper into the entire web development process. One of these tough decisions might be choosing between pre-made templates for websites or opting for custom web development. Both have their pros and cons, and the solution is mainly subjective. However, sometimes you need custom development as the specific benefits it has may prove to be just the thing that will provide you with a competitive edge in the digital world.

Custom web development

Web development is the process of building, creating and maintaining websites. It’s what keeps the site going, i.e. allows it to load correctly on every browser and system. It is also the engine that processes e-commerce transactions, collects leads and downloads digital documents. It’s the engine of your site and it‘s digital presence.

It’s important to know that web development can either break or make your site’s popularity and profitability. It’s not all about the looks of the site, but features, speed, compatibility are crucial factors that will play an important role in your website’s success. This is where trained, professional web developers come into play.

Custom web development enables you to create a unique website and gain that competitive edge over others in your industry. Going with pre-made templates can also do the trick, however, if you are looking for something that will stand out, custom might be the route you should take.

Benefits of custom web development

Visual effectiveness and user experince

Aesthetics play an important role in driving traffic and boosting sales. In custom web development, you have more options to make your website visually effective and appealing to users. This results in higher user engagement and ensures efficient communication with visitors.

Moreover, custom-built websites are user-friendly. The developers anticipate user expectations and tailor the development process accordingly. For a successful online presence, it is important that you develop the website around your business needs and target audience. This is why custom-built websites provide a better and enjoyable user experience.

Serves the long-term purpose 

People in the industry know that custom web platforms yield more ROI when compared to pre-made designs, even though they are more costly. Custom websites are built with the customer, their business objectives and audience in mind. This means that every move the developers make serves your business to increase conversion rates and generating more profit.

Personalization and localization

Nobody likes to interact with robots. Internet users today are far more demanding and want a website to understand their needs and offer them personalized solutions. This makes them feel special, and a personalized experience tends users to stay longer on your website and visit it on a regular basis.

In custom web development you have the advantage to customize the web pages and offer visitors a personalized experience based on his location and demographics. This is why a custom-built are more trusted and live longer as compared to premade templates.

SEO and visibility

One of the most important reasons why digital marketers prefer custom-built websites is that they help the website to achieve better search engine rankings. There is intense competition for visibility, and a fact that is often overlooked is that web development and SEO go hand in hand. Search engines prefer custom-built website because it is personalized and user-friendly. Another important factor for better ranking is mobile-friendliness. In custom web development you have more opportunities to make your website mobile optimized and provide a seamless user experience to visitors on the mobile phone.

Flexibility to make amendments

You know your business will change or grow with time, thus your site also needs to progress with time. When you use a free template, you will bring your website to a standstill. Your features and functionality are limited. However, if you go for custom website development, you get complete flexibility to customize your site as and when you want. You can update your website over time and ensure that your developer will keep it updated with the trends and advancements of the internet. This consistency will enhance your ranking and credibility.

Better performance due to optimization

When you get a standard website from an online site building platform, it usually has a set of features that you cannot get rid of. Unused and superfluous functionality creates an additional load on your website’s performance.

Custom web development solves this problem by giving you exactly what need, nothing less and nothing more. For example, one custom Drupal module can replace a few free ones, because it is created specifically for you. This boosts performance, prevents conflicts, eliminates complexity, and provides for the smooth functioning of the website. We should note that in custom web development there are also more opportunities for its improvement.

Complete support

So you developed a template-based website and the server just crashed or a plugin isn’t working as effectively; what do you do next? With custom web designs, this hassle is completely eliminated. You will have a go-to person, i.e. your developer to reach in case anything goes amiss with the website.

As these reasons make custom web design more reliable and efficient than DIY templates, you should definitely consider hiring a professional team for your business. At NYX Ditech, we are driven to provide our clients with turnkey web design and development solutions. Schedule an appointment with us for a detailed discussion about your website, business, and goals.

Read more about services we offer in Web Development here

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Blog Brand & Identity Design SEO Web Design

Top 10 Hacks To Create Effective Exit Popups

Exit Popups

Most people don’t like popups. They feel popups are spammy and deplete the user experience. However, times have changed and exit popups are no longer the annoying spammy ads. Today, if you move the cursor to the top right or left corner of your screen, with an intent to leave the page, the website senses that you are moving away from the page and displays a last-minute popup using Javascript. These popup ads are called exit-intent popups.

These might belong to the not-so-popular popup ad family but are the most powerful and effective digital marketing tool in today’s time. And, we are not glorifying exit popups for no reason. Studies show that you can recover more than 50 percent of your abandoning visitors by implementing an exit-intent popup. It helps in reducing cart abandonment, increasing downloads, getting email signups, and a lot more.

Considering the importance and effectiveness of exit popups, here’s a list of exit popup hacks to boost engagement, sales, and subscribers.

1. Offer A Discount

Who doesn’t like discounts? The moment you offer a discount to your visitors, the majority of them will stop and at least consider your offer. The discount can be offered in many ways. A lot of websites offer a discount coupon in return of email id, signing up for newsletters, or subscribing to their email campaigns. Others may choose to simply offer a discount code that users can use upon purchasing from the website. The bottom line is that users love discounts, and thus it’s a great way to retain them

2. Personalize Your Message

Personalization creates a powerful impact. Be it email campaigns, or generic messages. It always works. Capture the name of your visitors even before you attempt to make a sale and when they are about to abandon your web page, grab their attention by exit popups with their name on it. Personal messaging will create a positive impact and users will feel more connected to your website.

3. Offer Content Upgrade

Another great way of reducing abandoning customers is by offering them an upgraded version of the content that they were reading. A more in-depth version of a particular blog post. So for instance, if your blog post is a ‘how-to’ tutorial, your visitors may want to read it in full but may leave as the content is too long to be read in one go. As they go to close the browser, present them with a free download of a PDF version of the post. Most likely they will download it for later use and will subscribe to your newsletters as well.

4. Provide Them Options

The real problem with unsuccessful popups is that they don’t really offer what the users want. This happens because the business a lot of businesses have many different buyer personas and each one of them will respond differently to a particular offering. The solution to this problem is to offer them multiple choices and allowing them to choose the one that they want. Once they select an option, an opt-in form can be used to capture the lead.

5. Add Pictures To The Offer

Images create a greater impact and make a big difference to any online campaign. A good quality offer image along with other essential information will entice the users and will increase the chances of acceptance. 

6. Optimize The Exit Popups

The user is ready to leave the page and a delay of even one second in displaying the exit popups can be the game-changer. Therefore, it’s essential to optimize the popup message and design, so that it pops up instantly. Remove heavy images and graphics, don’t use special effects, and cut down on the content.

7. Overcome Objections

One of the major roadblocks to a purchase is also one of the best exit popup hacks, especially for eCommerce products and checkout pages. A lot of times the customer is on the verge of purchasing your product but is stopped by one small objection. 

One of the biggest objections that shoppers have is the Buyer’s Remorse. Do they get doubts in their mind like what if this is not the right product for me? What if I have to return it back? Offer money-back offers, 30-day free trials, and easy returns to the customers, in exit popups, so that they can purchase with confidence.

8. Provide A Simple Reminder

Sometimes just a reminder can make a difference. When customers are abandoning your website, they must be reminded of the products left in their carts. The reminder creates a strong and irresistible desire to close the purchase. Use solid copy to create more impact. Wait! are you sure you don’t want to buy. Wait, you still have some items in your cart. Don’t leave without your items. These are some examples that you can use.

9. Offer Free Shipping

It is a fun fact that shipping cost is one of the primary reasons for customers abandoning their shopping carts. Therefore, using free shipping exit popups is a great way to retain customers. Discount coupons or direct discounts on shipping along with the link to the product they wanted to buy. 

10. Create A Sense Of Urgency

The scarcity of something makes it more desirable. If customers are informed that there are only a few units of their favorite products are left, they won’t want to miss it. Hurry up!! Only two left in stock, or Hurry up! you get it at this price only today, is something that you can use in your exit popups copy.

Few tips to Reduce the Bounce Rate of your site. Read Here

The above-mentioned hacks will surely help you in retaining your customers and increasing conversions. If you want to know more about how to create exit popup campaigns, you can talk to our team now.

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Design SEO UX Web Design

Tips For International Expansion Of Your Website

international website

The growth of the internet has led to a world without borders. Businesses are no longer confined to specific regions. E commerce has provided an opportunity for sellers to explore new markets and attract customers from all over the globe. If you wish to grow your business to the next level, going international might be the best bet. How do you do it though? With proper homework and following the below-mentioned pro tips. These tips can significantly simplify the process of expanding your website to international markets. 

READ MORE: Infuse International Flavors to your Website

Multilingual Content

It’s very convenient for users to get the content in their native language. The first and the foremost step of global expansion is to create different versions of the website in languages, that are most commonly used in the target geographies. A global site needs to effectively communicate with the worldwide audience in the most understandable manner. An identifiable language can create the connection customers need to feel comfortable and trust your business.

Remember, more than the language, the quality of content is imperative. Poor website content presented in native languages is of no use. Never compromise on the quality of content. It’s sporadic to have a translator in the team, so consider taking services of a professional translation company. Their experience will come in handy.

Optimized Content

Ranking in Google searches is essential for businesses to grow and achieve success. It all begins with finding the right keywords through in-depth research. Different keywords may be popular in different countries. An international SEO strategy is essential for a global website. It will drive more traffic to generate leads. More visibility, more leads, better conversion ratio.

Global websites must use multilingual SEO meta tags, so that Google picks up the language of the site. In an ideal world, there should be a separate website for every country, but different languages are good enough for starters. SEO is tricky and requires constant modification in the approach; however, it’s very rewarding.

Faster Page Load Time Across Platforms

People on the internet are impatient. High-speed internet access and plenty of options have spoiled them. If your web-page doesn’t load with a blink of an eye, they will go to the next best option available. Speed is a crucial factor to consider when going global.

Moreover, your website will be accessed from many geographies and through various devices. So, it becomes crucial to optimize the site, to offer consistent performance and experience across all channels and devices like tablets and mobile.

According to a study, when a site doesn’t load in three seconds, 53% of mobile users leave the site. Losing so many potential customers is lethal for the business. It gives a wrong impression of your brand too. Users assume that you are not a serious brand and even doubt your credibility.

No Text in Images

You got to be smart while designing global websites. Translation can take care of the content in terms of text, but images can be troublesome. Avoid using text in images as much as possible. This can protect your brand image in the long-run. A website that uses too much text in its pictures can be problematic.

Design elements play a vital role in online purchasing decisions of consumers; undermining its potential is a big mistake. An appealing website is a mix of excellent content and attractive visuals.

Handling International Currency 

You don’t want your users to sit with a calculator trying to convert the dollars into pounds. A website that doesn’t display prices in local currency ends up confusing the customers. When expanding the site on a global scale, online businesses need to accommodate customers. Showing the prices in their own currency is necessary.  It creates a seamless experience for the customers and rewards your business with increased revenue. A suitable API tool can be useful for currency conversions. 

Suitable Payment Options

The payment process and options must be more accessible to a global audience. The standard payment is mostly convenient, but in some cases, they might not be suitable. For example, German consumers prefer ELV bank transfers, while African consumers prefer using phone credit. Based on the region, the website must tailor the payment process.

The checkout process is a crucial point in the customer’s journey. Ensure that all the additional charges, if any, that a customer may incur, are clearly mentioned. Making the checkout process simpler will drive more sales for your global website.

Local Laws and Regulations

Rules and regulations differ from country to country, and they all need to be abide. The formalities must be completed in full, when conducting business in different countries. Do your homework, conduct thorough research and find out the laws and regulations that might affect your business in other nations. 

A website that caters to international clients must be aware of all the legal requirements and charges, taxation, shipping, freight charges, fees etc. The more you know about these details, the better it is for your business.

The global expansion of your website will need understanding the requirements of the worldwide audience, analyzing the challenges, and tailoring the site based on it. Looking for global expansion? Talk to our experts.

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Web Design

The Importance Of Web Design In Marketing Campaigns

marketing

A company’s website is its primary introduction to the world of web, and it needs to be as effective as possible to create a stunning first impression. Even the best marketing campaigns could miserably fail if they go along with a poorly designed website. The marketing strategy of your company may be convincing enough to grab the attention of prospective clients, but it is your website that will lead them to make the final purchase thus providing you with some real ROI. In this article, we will help you understand the importance of high-quality web design and will educate you about how it can accentuate the success of your marketing efforts.

Direct Impact on SEO

What’s the point of marketing yourself, if users can’t find you. A lot of businesses opt for website redesign these days because their current designs simply do not help their Google rankings. The first step is usually eliminating duplicate content occurrences which is the easy part. Additionally, it is important that your website design contains options for inputting meta descriptions, Alt tags etc., considering that these are some of the simple, yet important, elements of SEO.

Main Source of Conversions

The foremost aim of any business is to increase its business, which is generally done by increasing conversions. The goal of marketing efforts and even the website is to generate new and recurring business. The conversion rate is calculated by the number of website visitors who complete the desired action – purchase, register, subscribe etc. Designers can design website that boosts conversion ratio by improving the layout, text, and online forms. It is important for a business to accurately convey its goals to the people designing its website, so that they can act accordingly. These web development experts can provide you with not only a great looking website, but also one that is effective, in terms of improving your overall conversions.

Improves the User Experience

User experience, or UX, is a very important factor that needs to be taken into consideration when we talk about website design and its effect on a marketing campaign. For example, you can create high-quality content and place it on your site, and then use different channels to advertise it. However, if your website is not user-friendly, the efforts will be pointless because all the people you have attracted using marketing tools won’t stick to your website long enough to check out your content and your product.

Other important UX features include website speed, navigation and visual elements. It’s not good if your website takes too long to load. A new user is almost guaranteed to leave before even giving your website a chance. According to a survey, nearly half of web users expect a site to load in two seconds or less. They tend to abandon a site that isn’t loaded within three seconds. So there is very little room for error.

The next feature that has a great impact on UX is navigation. Make sure you simplify it. Easy navigation ensures longer stay on the website and there is a bigger likelihood of conversion. The visual elements that make up your website also play a vital role in elevating the UX of your website. They need to be designed in such a way so as to provoke emotions in your users.

Helps to Reinforce Your Company’s Message

Your website design is important for elevating your brand awareness and conveying your company’s goals. Besides successfully conveying your company’s message, it also helps in evoking emotions in your users. Some carefully chosen images in combination with the right colour choices in the background can have a huge impact.

Website design can play a lot of different roles in a marketing campaign. The design can be there as a support system for reinforcing the desired message. Even be the epicentre around which the whole campaign is built. It is a powerful tool that can both educate new users and drive them to make a purchase.

A well-designed website leads to a successful marketing campaign. Efforts and funds you invest in a marketing strategy can be a waste if you don’t have the right design. Discuss your website requirements with our team of experts.

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Web Design

5 Must Have Features Of Any B2B Website

Features Of B2B Website

It’s a daunting task to get potential customers on your website and keep them around once they’ve arrived. For B2B websites, this is particularly difficult. As a rule, business customers are much savvier than your average B2C consumers, they know exactly what they are looking for and what you’re trying to feed them. Utilizing the maximum potential from a website’s traffic requires understanding a few fundamental things. You should know who your audience is, what they want, and how your website can help them get it. Here are a few important components of your website which add to the success of a B2B website.

Navigation

Website designs are becoming simpler day-by-day and that should always be kept in mind while designing. If your website loads the user with too much information, chances are they’ll decide that it isn’t worth their time and will quickly bounce off and may not return ever. Keep everything as simple as you can, especially the navigation. The navigation tab on your home page shouldn’t feature more than about 4-6 tabs. It should include ‘about us’, ‘services’, ‘contact’ and ‘blog’, as it’s a familiar structure that will make navigation through your website quick and efficient.
B2B customers want to be properly informed before making any decisions. That’s why they would likely want to speak to somebody before doing so. Your website should therefore be well optimised to direct readers towards content that answers their questions, with routes to conversions optimised towards contact-based CTAs.

High-Quality Content

The core of every digital marketing campaign is high-quality, relevant content. Consumers expect to find information online in relation to a product or service through all possible channels and mediums. Blogs, eBooks, case studies, customer reviews, white papers etc. All these resources help them to make an informed purchase decision. Moreover, they expect to be able to access and receive information in real-time. Without content, B2B companies have no way of engaging and retaining the interest of potential prospects. Without good content, prospects will not be attracted to the website even if they would be looking for the exact products and services the business offers.

Blog

Every B2B company, at the very least, should have a blog. Even if they only blogging frequency is once a week or month, it’s a great opportunity to create a new web page that targets a specific keyword and uses a unique URL, all of which will help prospects to find the website. Think of a blog like a repository of quality information. A prospect can turn to your blog to find out more about your products and services. It takes time and effort to create an engaging blog, but it’s almost free and can produce amazing results.

Branding

A lot of people think that branding and aesthetics are largely the same things. But that’s not the case. If aesthetics relate to the raw colours and images on your website, then branding is the way they’re used. Branding should be coherent and consistent throughout the website. Having a specific logo and colour scheme is a pretty popular way of achieving this.
It’s important that your branding efforts go alongside the website’s navigation. Potential customers should leave your website with a concrete idea of what your business is about, what its values are, and whether it’s a right fit for theirs.

Call To Action

Calls to action, or CTAs, are common features of most blogs and website pages. If you’re trying to sell something, a CTA draws attention to the action you would like your visitors to take. Like, if you’re trying to divert traffic towards content that explains more about what you’re selling, the CTA is the text, graphic or link that does that.
B2B consumers also generally know what they’re looking for and want to be able to quickly distinguish whether a website, product or blog page is worth the time they’re going to spend reading it. Therefore, a decent B2B CTA has ‘this is the information you need to know’, or something very similar, implied quite heavily within. That said, make it snappy and attractive so that it really stands out and attracts attention.
These five features may sound very basic, but holds a greater significance in context of building a successful B2B website. We have a team of expert designers who can guide you more. Talk to them to get a better understanding.

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Web Design

Looking To Develop a Professional Website? Keep These Tips Handy

Develop a Professional Website

A compelling design or enticing content is not enough for a successful, professional website. There must also be a sense of style that feeds your website’s user experience and functionality while being easy to understand at first glance. That said, different people prefer different styles, and preferences can be poles apart. But still, there are a few ground rules that should be followed when deciding on the appearance of your website. Here are 5 quick tips that you can follow to keep your website professional and successful.

Keep A Minimalistic Homepage

People don’t really read on the web. They simply scan pages, picking out keywords and sentences. Keeping this in mind, it’s better to target on emotions rather than word count. The lesser the information you feed visitors, better are the chances of them to remember. That makes it more likely for them to do what you wanted them to do in the first place. Text and calls to action are necessary, of course, but make sure to break them up with larger subheadings and legible paragraphs. Moreover, use images or icons as alternative ways to communicate.

Design With Visual Hierarchy In Mind

We’ve evolved a lot over the years. With computer screens and smartphones, as the technology to display information evolves, it remains the designer’s job to arrange the content in a clear manner. The amount of time to grab someone’s attention and tell them what your site is about, is very less. With a clear hierarchy to your information, readers can’t help but unconsciously follow the breadcrumbs you have left for them. Then apply color, contrast, size and spacing for further accentuation, remaining conscious of what is drawing attention on your page and making sure that it’s always intentional. Strips are one of the best design elements for creating a strong visual hierarchy.

Easy To Read Content

Readability measures how easy it is for people to recognize words, sentences, and phrases. When your site’s readability is high, users will be able to efficiently scan your site and take in information from text without much effort. Fonts on your website must be clear and readable. A typical rule of thumb you’ll see on the web is to keep your body text at least 16pt. That said, it largely depends on the type of font that you use. Sans Serif (without serif) are typically the best choice for online texts. As a rule, don’t use more than three different typefaces throughout your website. However, there might be a need of more than that, but if you do choose to use a variety of fonts, the overall effect should be harmonious, not cluttered.

Smooth And Easy Navigation

Having a professional website that’s tough to navigate is like owning an expensive copy machine that faces frequent paper jams. People will get irritated, frustrated and will simply bounce off. A lot of websites are still confusing, cluttered, and difficult to navigate, even though they look pretty. Starting with the navigation bar, you’ll want to make sure that you choose the right categories for it, ensure that you separate your product groups properly and don’t have too many categories. Also, make your navigation bar sticky. A sticky navigation bar means that it stays at the top of the screen no matter how far a user scrolls down.

Mobile Friendly

Let’s admit, mobile has become an integral part of our lives and a majority of people use their smartphones to access your website. So it becomes important to ask, what do my visitors see when they access my website on the go? That’s why you need to keep a mobile-first approach while designing your website, so that you can keep pace with the increasingly mobile world. If you take a look at mobile design trends over the last two years, you will notice a lot of attention is given to minimalism and simplicity of design. Put yourself into your users’ shoes, and test out every page, user action and button.

For developing a professional website, it’s important to keep these tips in mind. However, these are not the only things. There are a lot of other tips, tricks and thinking which goes behind developing a good website. Talk to our experts and discuss more on it.

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Technology UX

Why React Is The Best Choice For Frontend Development?

react js

There are plenty of frameworks and libraries available for frontend development. But, not all of them are good for you. React is one of the most popular and widely used libraries (by the way, it’s not a framework) for frontend development.

What Is React?

React is an open-source JavaScript library used for frontend development, which was developed by Facebook. Its component-based library lets you build high-quality user-interfaces for web apps. This library allows you to place HTML code inside JavaScript and it works with Virtual DOM.

If you are even remotely associated with website development, chances are that you would have heard of React. This post will explain the benefits of using React and why you should choose React for frontend development.

Easy To Learn

React is very easy to learn as there’s no rocket science behind it. This is one of the most important reasons to choose this library. Since it’s not that tough to learn, it takes less time and you can quickly begin to build things with it. React is easy to learn not just because there are a great number of easy-to-understand tutorials available on the internet, but mainly because it’s a very simple library. Unlike Angular, it’s not a complex tool. The learning process becomes easier when you have great JavaScript skills.

Rich UIs

React lets you build rich user-interfaces easily. Quality of user-interfaces is important because a poorly designed user-interface is generally less user-friendly and majority of the users will not like. If your web app has cool, high-quality UIs, your users will love to use your app. So building high-quality user-interfaces is crucial to business success. That said, you can build amazing interfaces with other technologies too, but React lets you do it easily using the declarative components.

Swift Development

You can increase your productivity by using the reusable components and development tools. Developer’s productivity is important because if you can get things done quickly, you can earn more money in less time, which is a common goal of companies and startups. If it takes a huge amount of time to build a simple thing, you’ll lose money. On the contrary, if you can deliver products quickly, you can earn cash quickly and your clients will also be happy. There are plenty of development tools available for React which speed up your work. For example, there’s a browser extension called React Developer Tools, which can make your coding work a lot easier.

Trusted Resource

React is used by great companies and startups such as Facebook, Dropbox, Khan Academy, CodeAcademy, Netflix, Airbnb, PayPal, Walmart, Tesla Motors, IMDb, and so on. There are many, many popular apps that use React. The reason why so many popular companies are using React is because it’s undoubtedly a very high-quality tool for frontend development. Considering that super successful companies like Facebook and PayPal use React, that must mean that it’s a truly useful library.

Strong Community Support

One of the biggest reasons why you should choose React for frontend development is that it has a very strong community support. A large community of developers are making React better as it’s an open-source library and coders from around the world are helping people learn the technology in different ways. Some people upload free React tutorial videos on YouTube while others write useful tutorials, in-depth articles, and blog posts.

It’s evident from the above-mentioned points that React has a list of benefits attached to it; this makes it a great option for frontend development. Talk to our experts and know more about React.

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Technology Web Design

Web Development Evolution Over the Years

web development

Change is the only constant. With other things, web development has also witnessed an evolution comprising many changes over the years. New ideas and technologies have raised the industry standard of web development to a whole new level. In this article, we will highlight how web development has changed over the years and what’s the contrast between yesterday and today.

Many Visually Appealing Fonts Available

Rollback the clock, or ask designers from yesteryears, they will go on and on talking about how standard the fonts were those days. You only had a handful font style, patterns to play around with. Every second website looked more or less similar. There weren’t any multi-font graphics that are available today. Today, you can not only find almost any font you think of, but can even create your own font.

User experience is critical and therefore a lot of emphasis is given on customization of elements, including the fonts. Fonts customization has become fairly easy, owing to the readily available tools (both paid and free). You may think what’s the need of so many fonts to convey the message through the website? Well, it’s not just about the text or what the text is trying to communicate; it’s more about the overall user experience and how well the fonts settle with other design elements of the website to enhance the experience, look, feel of the website.

Many Visually Appealing Fonts Available

GIFs Have Replaced PNG and EPS

Low page loading time is a vital element for any website’s success. In the past, designers and developers were very reluctant to use high-quality images as their large size hampered the page loading time. Therefore they used low-quality, stock images. However, the time has changed and users now expect HD images. Best WordPress page builders understand the importance of images and offer many options for integrating them into your site seamlessly.

PNG offers a wide range of images, but you may still notice a low pixel resolution of images, especially while viewing in different resolution. This is where EPS images have come in to minimize the distortion. Being based on vector imaging, they eliminate distortion or bad resolution. Moreover, they quickly upload, since they are compressed. The GIF is seeing a comeback, and they are no longer restricted to funny cat memes, they hold more visual importance now and is one of the most effective formats for animation.

GIFs Have Replaced PNG and EPS

Social Media is Everywhere

We don’t really need to push on how drastically social media has grown during the past ten years and is now a crucial part of our lives. Facebooking is now an action, messaging someone is a typical part of a conversation and our websites understand the language because we have to be social on our websites. Plenty of viral and news content floating throughout sites and social media is a normal occurrence. The number of people accessing news on Twitter or Facebook before one of the popular news shows is almost double.

It’s imperative for every business to have a solid social media strategy in order to survive in today’s world. Integrating social media into a website is a regular step in today’s web development process. Developers work hard to help users navigate their way over to “like” and “follow.” Developers nowadays don’t even ask “Do you need to integrate social media channels into your website?” It’s given, an unwritten rule given the current scenario.

Social Media is Everywhere

Development Simplified, Good Content Gained Importance

You no longer need to be a coding ninja to develop a website. HTML is not as necessary these days as it was a decade ago. If you want to build a website, you can use a drag and drop page builder and have a website up and running quickly. It looks great and most of the time functions in line with visitors expectations.

Meta tags are still here, but the importance is less than what it used to be a decade ago. Search engines will still pay attention to your metadata, but if you look at how important it was ten years ago and how important it is now, you will notice a major difference. That said, high-quality organic content is much more important in the search engines than any data you type in.

Good Content Gained Importance

As the times continue to change, we have to change and adapt to make sure that we are not left behind with a website from yesteryears. There is no reason to not set yourself up for success with a stunning website with great functionality and the ability to give its users an experience they will want to repeat. Talk to Our experts and know how you can do that?

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Web Design

Ever Wondered How Your Website Development Cost Is Calculated?

Website Development Cost

Trade and business have been an integral part of our society right from the early days of civilization. The earliest of the trades go back to the days when even the monetary instruments were absent. People relied on the barter system to trade according to their needs. Obviously, there has been a drastic change in the business world over the years. With an exponential increase in the magnitude of internet access, every business today relies heavily on online trade. Be it a local grocer or an FMCG heavyweight, everyone needs their presence over the web. The most critical question to be answered here is to take a call on the expense related to website development.

The cost of designing a website is variable, and thus it becomes difficult as a business owner to take a call on what should be the right amount to invest in creating and developing the website. Moreover, it’s more important to understand the base of cost estimation. There are a few key factors that affect the cost of developing a website and it’s important to know them beforehand.

1. Domain Registration

The very first step in web development process is to choose a domain name and get it registered. A domain name is the web address or the URL of your website. Like ‘itsmybusiness.com’. Availability of a particular domain and the type of domain are 2 critical elements deciding the cost. Common terms, names, and one-word domains often carry a high price tag. There are different types of domains as well like .com, .in, .au, .og etc. The cost also depends on the type of a domain. There are a few domains which are even available for free. However, it’s not advisable to go with them if you are really serious about your business.

2. Hosting

In order to occupy space over the web, you need to pay a monthly or yearly fee. That’s called the web hosting fees. There are tons of local as well as global service providers who can provide you hosting services. Again, there are free hosting services available, but you will not get good quality of services from them. Moreover, it will expose your website to security threats across the web.

3. Design

The above-mentioned factors are pretty basic and the change in cost can be only a few dollars here and there. The real game starts with the design part of a website. The cost of designing a website depends on a lot of factors. Web firms who have access to premier softwares and have skilled professionals will charge you a premium price. But, this price will often be justified by the superior quality of their work.

Again, the amount of time consumed also determines the cost as most of the payments are calculated on an hourly basis. An efficient workforce will ensure that the tasks are completed without any errors or need of redoing the work again and again. This will help in keeping a tap over the total working hours and thereby saving on the overall cost. It’s better that you check the portfolio of their projects to determine the quality of their services before handing over the project.

4. Copywriting

This is the tricky part while deciding to create a website. Most of the businesses prefer to write their own website content as they feel they are the best people to decide the tone and words to communicate with their end users. However, this is where they get it wrong. Producing effective web content is not everyone’s cup of tea. Content is the ultimate King and professional web content writers are a must to produce effective content. Don’t try saving a few bucks here as it could prove drastic for your business.

5. SEO

What’s the use of a creating a great website if it’s not visible to the world? The world of web is a dense forest full of innumerable websites and links. It’s very difficult to catch a visitor’s eye without onsite optimization. SEO refers to the process of optimizing a website in a way that search engines find it appealing and thereby increasing its visibility. This is again a specialized skill and requires professional assistance. Avoid the future loss by planning and implementing SEO during the initial stage itself.

So when you start planning to create your website, keep these vital factors in mind. If you want to do it, do it the right way. Consider and discuss all of these above-mentioned factors with your web design firm to zero down on the web development cost. Even better! get started right away. Share your requirements with our experts and they will provide you the best quotes.