NYX Ditech

Lets Talk!

Author: admin

Categories
Brand & Identity UI Design UX Design

How To Create a Design System from Scratch

Design System

Design systems are important to create for any business to ensure consistency in its brand identity and user experience across various products and platforms. A well-appointed design system allows organizations to evade mediocrity and redundancy in design, improve the user experience, and increase brand recognition value. 

So, how can you implement it to get the best result? Here’s a tried and tested process of creating a design system from scratch that you can use as a go-to template to craft yours. 

Step 1: Define Your Design System Purpose and Scope

The first step in creating a design system is to define its purpose and scope. Start by identifying the primary goals of your design system. For example, are you looking to standardize design elements across multiple products or platforms, or are you focused on creating a consistent brand identity?

Next, determine the scope of your system. What design elements will it cover? Will it include visual design elements such as color palettes, typography, and iconography, or will it also cover interaction design elements like buttons, forms, and navigation?

Step 2: Identify Your Design System Components

Once you have your system’s purpose and scope in place, it’s time to identify the design components and elements that will get your system running. 

Here, you may start by conducting a comprehensive audit of your existing design elements, including color scheme, typography, and iconography. Look for experience patterns and communication traits that you can use to create a cohesive plan around implementing the design components.

Step 3: Create Your Design System’s Visual Language

With your design system’s components identified, it’s time to start creating a visual language that ties everything together. This visual language should include guidelines for typography, color usage, and iconography, as well as rules for the use of whitespace and other design elements.

Here, you need to consider the overall look and feel you want to convey through the visual language. For example, do you want your design sensibilities to act more energetic and eventful, or more subtle and modest?

Step 4: Develop Your Design System Guidelines

With your visual language defined and appointed right, your next move should be to create practicing strategies and guidelines for how your system will be used. These guidelines should include rules for how to use each design element, such as when and where specific fonts or colors should be used, and how to use different thematic references to convey different visual messages.

Additionally, your design system’s guidelines should also include instructions for the overall user experience. For example, you might establish approaches and include prompts for how to design forms or how to structure navigation menus.

Step 5: Test and Refine Your Design System

The next step is to test your system in real-world scenarios to be able to identify any possible areas for improvement to optimize and augment it further. Bring in team inputs and user feedback to implement the ideal design system across multiple products or platforms, to get the best out of the system.

Use this feedback to refine the design system further, making the needed adjustments to the visual language and guidelines. With continual improvements, you can ensure that it remains operative and relevant over time.

To Conclude

Creating a design system from scratch can be a complex process, but it’s well worth the effort. But, once you take the first take and start building over, you can ensure that your system is effective and consistent across the line of execution and application. With ongoing testing and continuous refinement, your design system can progressively evolve and remain useful and effective throughout. Contact Us today to learn more

Read more about user centered interface design here.

Categories
Blog Business Succeess Technology Web Design

How to work with a Graphic Designer? Tips to Get Started Right

Graphic Designer

It can be both enjoyable and rewarding to work with a graphic designer. You can always expect something fresh from your customers as a business. Your client can ask you for anything, from the website’s content to the graphics. Therefore, the most important factor in this situation is how well you are prepared.

No matter how big or small your company is, the best graphic design professionals can assist you in developing a logo or website. Make the most of your working relationship with a graphic artist by following a few tried-and-true advice from renowned professionals.

All you have to do to make working with a graphic designer easier is to follow the patterns and trends. 

Working with Graphic Designer – Tips to Follow

1. Draw your expectations and convey your goals clearly

Before moving forward with hiring graphic design services, you should draft a strategy for yourself that outlines your company’s objectives. You must express clearly what you want to achieve with your work.

As you proceed with hiring professional graphic design services, this should be the question-and-answer type of mechanism. What is the goal of the project? What are the aims and objectives of your project? These queries will assist you in effectively expressing your vision to the graphic designer you have engaged. 

2. Provide a detailed project brief

The extent and outline of the project should be covered in the project brief. Additionally, it needs to discuss the intended demographic, color scheme, and design aesthetic. Additionally, it should discuss the typeface, the message you want to deliver, and any additional pertinent messages.

The project’s output will be more successful the more transparent the communication is and the more information you provide.

Additionally, you must be aware that last-minute adjustments and additions can disrupt the project’s flow. Employ only those graphic design professionals who have the necessary skill set and knowledge to assist you.

3. Set your expectations for deadlines

Working until the very last minute and receiving your product after a long period of time can ruin its core. When hiring graphic design services, be more realistic about how long it will take to finish a project. To do this, make the communication as clear as you can.

Set expectations and make sure the designer you selected understands them. Set a deadline and plan frequent check-ins to make sure the job is moving along according to the plan.

It’s essential to stay informed so that you are conscious of every action being taken to complete the design. This is due to the ineffectiveness of communicating last-minute adjustments.

4. Be a good communicator and provide feedback

Effective collaboration with a designer depends on clear, constant communication. Be more succinct and clearer in your comments, and don’t be afraid to voice any worries or questions you may have. Graphic design professionals with client-centered working methods will continually provide you with receptive input and will collaborate with you up until the very end to refine the design.

Every professional designer will work hard to see the project through each step without any problems until the goals have been reached. Therefore, you have proactive communication here. You keep providing feedback about your goals and having your questions answered to make the output clear.

5. Be receptive to ideas and changes

A designer possesses the highest level of expertise and information regarding the design and its application. They create a style that not only satisfies your unique requirements but also works wonderfully and practically in real life.

Therefore, you should be willing to consider any suggestions or changes that the graphic design professionals working on your project may make. If a compromise works for you, you should be prepared and eager to accept it.

Don’t insist that something your designer suggests isn’t very lucrative or paying off. Always follow their wise counsel.

6. Honor the designer’s contributions and efforts

As a business, you must respect the time and knowledge of the graphic design services providers or experts who contribute fully to the output’s lifespan. Graphic design is a highly specialized skill, so a competent designer’s work is crucial to the outcome’s success and effectiveness.

Be more considerate of other people’s time and be ready to pay a reasonable fee for the services your designer offer. Professionals never undercharge or overcharge; they always charge what is required. So, pay them for their dedicated efforts.

Last Thoughts

Always strive to establish a positive working rapport with your graphic design team. You could accomplish your goals with the aid of this. Working with a designer is a two-way street, so you should strive for efficient communication, have respect for one another, and appreciation for the work they put in. Always be prepared to add to the effectiveness and success of a team effort. Contact Us Today if you need assistance of graphic designer

Read more about Graphic Design types here.

Categories
Brand & Identity Business Succeess Design Virtual Reality Web Design

Motion Design Principles: A Guide to Creating Dynamic and Engaging Visuals

Motion Design

Motion design is an art style that combines design and animation to generate graphics that are dynamic and captivating. It has the ability to fascinate and enthral its audience, whether it’s an animated logo, a motion graphic video, or an interactive web design. However, developing effective motion design requires more than making things move. It strikes a delicate balance between design concepts, animation techniques, and storytelling abilities. In this guide, we will explore the 10 essential principles of motion design and how they can be used to create engaging, dynamic, and impactful visuals.

10 Motion Design Principles

1. Timing and Pacing

Timing and tempo play a key influence on a motion design’s overall effect. Timing refers to the duration of a movement, whereas pacing refers to its velocity. When creating a motion design, both of these elements must be considered, since they might affect the emotional effect and overall narrative of the design. Timing and tempo must be continuous and coherent across the entire piece in order to produce a fluid and natural motion design.

2. Easing

The rate of acceleration or deceleration of an object’s movement is referred to as its ease. In other words, it indicates how quickly or slowly an object approaches its target. Easing can have a substantial effect on the perceived realism and naturalness of a motion design, and it is a crucial component employed by a designing agency in creating natural and convincing animations. By applying easing to an object’s movement, you can make it appear more lifelike and add a sense of weight and direction to the design.

3. Movement Pathways

The movement routes of elements inside a motion design also contribute significantly to its overall impact. The path an object follows throughout its motion might alter the viewer’s visual interest and focus. For example, a straight and direct path may create a sense of efficiency, while a more complex and winding path may create a sense of unpredictability and excitement. When developing a motion, it is essential to evaluate the movement pathways of the items and to select paths that are consistent with the overall story and goal of the design.

4. Contrast

Contrast refers to the disparities between elements such as color, size, shape, and motion, and it is an effective tool for generating visual intrigue and impact in motion design. Items with high contrast can attract the viewer’s attention, while elements with low contrast can create a sense of solidity and backdrop. In order to direct the audience’s attention and bolster the overall narrative, it is crucial for UX designers to think about and strategically employ contrast in motion design.

5. Follow-through and Overlapping Action

Follow-through and overlapping action are two notions that define how moving elements in a motion design continue to move after their initial movement has concluded. Follow-through relates to how an object continues to move after its original movement has ceased, whereas overlapping action refers to how distinct design elements move in relation to one another. By adopting these ideas, you can build a design that appears more natural and believable, so enhancing the design’s visual appeal and overall effect.

6. Staging

Staging is the arrangement of items and features in a motion design, and it plays an essential part in generating visual appeal and impact. Staging can be used to direct the viewer’s attention, highlight significant aspects or items, and add depth and perspective to the design. When making a these design, it’s crucial to think about how everything will be staged and to arrange the parts so that they serve the bigger picture.

7. Balance

When elements of a design are balanced, they appear to be held in place and dispersed uniformly to the eye. Motion design artists can accomplish balance by the use of symmetrical or asymmetrical layouts, and it plays an essential part in establishing a sense of harmony and stability in the design. The success of a motion design relies on the careful placement of its individual components, which must be balanced with an eye toward the design’s overall aesthetic appeal and emotional impact.

8. Repetition

Repetition, in motion designs, is the practice of using the same or similar elements (such as forms, colors, or animations) repeatedly to establish a theme or pattern. Repetition can be used to promote a brand or message, as well as to create visual interest and impact. It’s crucial to think about and skillfully employ repetition in motion design to bolster the design’s narrative and accomplish its intended objective.

9. Proximity

Proximity refers to the arrangement of pieces in close proximity to one another, and it is an effective technique for establishing a sense of interaction and connection in motion design. By placing elements in close proximity, you may create a sense of unity and cohesion in your design and also direct the viewer’s visual attention. When creating a motion, it is critical to keep the parts close together and organize them in a way that supports the main narrative and goal of the design.

10. Rhythm

Rhythm is the recurrence of elements in a constant and predictable sequence, and it is an essential component of motion design. Good use of rhythm can give a design a sense of unity and coherence, making it more enjoyable to watch and easier to understand. It can also help to create a sense of energy and movement, drawing the viewer’s eye through the design and keeping their attention focused on the action.

Conclusion

The principles of motion design are the foundation for creating dynamic and engaging visuals. Whether you’re a professional motion designer or just starting out, understanding these principles and incorporating them into your work will help you create motion designs that stand out and connect with your audience. From timing and pacing to overlapping action and staging, each principle has a unique role to play in creating captivating and memorable visuals. So take the time to explore these principles, experiment with them, and let your creativity soar! Contact our team of experts to learn more.

Read more about how to use motion graphics animation for your business here.

Categories
UX UX Design

Microinteractions – Improve Your UX Experience With Subtle Graphical Elements

Microinteractions

Every website owner or developer wants to deliver the best experience for their users. There are multiple strategies to improve the user experience, such as building personas, designing information architecture, and creating thoughtful textual content. However, after designing the high-level framework, it is the minor interaction design elements that delight the users. Unknowingly, users interact with these micro-interactions every day. Microinteractions are quick animations that are ideally functional and serve the user by offering visual stimuli and making changes more noticeable. Our creative design agency has been excelling in this subtle work of art, micro-interactions, and that’s why we are so confident about our UX creations! 

About Microinteractions

Micro-interactions give users feedback by showing them the state of an interaction, like the loading bar. It lets users see the direct, real-time effects of their interactions. It increases the sensation of direct manipulation to which users effectively respond. When users click a button, these subtle visual effects inform them that action has been initiated, giving them a sense of control. Some web design services make use of Micro-interactions as a medium for branding.

Definition: Microinteractions are trigger-feedback combos where the trigger is either a user action or a change in the system’s state, and the feedback is a specifically targeted reaction to the trigger and is delivered through tiny, highly contextual (often visual) shifts in the user interface.

User-initiated triggers can involve a GUI command, motions, or voice commands. On the other hand, system-initiated triggers involve meeting a specific set of parameters. When a GUI command triggers a micro-interaction, a visual feedback element is generally put next.

How do Microinteractions work?

Any interactive website should include micro-interactions. They are activated when a user hovers or clicks on functional areas of a website. This change in status is usually indicated by animation or other obvious visual or audio signals. Some graphic design services use micro-interactions for larger purposes in a design- they can simply be decorative, adding splashes of motion and other visual touches.

Micro-interactions can be system-triggered as well as user-initiated; they can appear at a specific time as a person moves through the website. Trigger, rules, feedback, loops, and modes are the four mechanisms of micro-interaction.

Trigger: This is what starts micro-interactions and is usually presented as a floating icon that prompts the user to swipe, click, press, scroll, or pull. 

Rules: This controls the actions the system takes after a micro-interaction is triggered. The effectiveness of this is defined by how natural it feels to the user — if the movement is abrupt, the overall purpose is ruined.

Feedback: This tells the user exactly what happens once the micro-interaction is activated. Generally, this takes the form of a loading bar, a colored icon, or a simple icon animation. Feedback includes everything that a user hears or sees during a micro-interaction.

Loops and modes: This sets the detailed strategy of the micro-interaction, such as the duration of its display. Each micro-interaction has a combination of loops and modes since micro-interactions can change over time.

Importance of Micro-Interactions in Website Designing

User engagement and control are two of the best features of using technology. Micro-interactions can greatly impact the look and feel of a product or service, paving the way for a more engaging experience that goes beyond usability. Microinteractions can boost user experience in the following ways:

  • Promoting engagement
  • System status display
  • Providing error prevention
  • Branding communication

When compared to its modern counterparts, such as pull-to-refresh elements, basic micro-interactions such as scrollbars need to be the same attractive. To make a meaningful, well-designed experience, our creative design agency pays more attention to these micro-interaction elements to boost UX. 

Benefits Of Improvising Micro-Interaction Elements

Well-designed micro-interactions are a definite indication of user-centered design. That is why they are so valuable. With the help of an app or website, a user can learn how to interact with the system and take instructions as well as feedback on whether or not their action was right and approved by the system. The main difference between an outstanding website and an average one is attention to detail. Here are some reasons why micro-interactions are brilliant:

  • They improve web page navigation.
  • They facilitate user interaction with your website.
  • They give users timely feedback regarding performed actions.
  • They offer recommendations to your users.
  • They provide info about specific parts, such as whether something is interactive or not.
  • They improve the user experience significantly.
  • They encourage people to share, like, and comment on your work.
  • They draw users’ attention.
  • Finally, they basically enhance the emotional value of your website.

When done correctly, micro-interactions can help users feel good about your brand and influence their decisions without the user even recognizing it. You have a positive or negative viewpoint toward a product if you like or dislike certain features of it. The so-called Halo Effect can work in your favor or against you. This is where the need for expert web design services comes into the picture. With the right application, expert graphic designers can improve a user’s feedback on your Website. By paying close attention to the little things, experts can help you impress your users.

How Do Smart Websites Use Micro-Interactions?

A website that includes micro-interactions feels more personalized. Interactivity engages visitors and gives them more freedom and control over how they experience it. Popular micro-interactions include the following:

  • Sign-up forms for newsletters and contacts
  • Social networking buttons for “like” and “share
  • Call to action buttons
  • Tap and hold features
  • horizontal scroll buttons
  • Progress bars
  • Audio and/or visual feedback
  • Click or hover to reveal text or images.
  • Transitions between pages
  • Hover animations on links or buttons

Conclusion

Micro-interactions are user communication powerhouses packaged in small packages. They offer excellent opportunities for meaningful, entertaining, and dynamic interaction with users. They are noteworthy because they excite the user, which boosts their focus on the content and builds an emotional connection in subtly powerful ways. However, to reap the full benefits of micro-interaction, careful and exact design is important. This is why you need expert graphic designers who have mastered the subtle art of micro-interaction. Contact our team of experts today!

Read more about you can improve app design using microinteractions here.

Categories
Blog Brand & Identity Business Succeess Mobile Apps UX Design Web Design

Types of Motion Graphics Animation for Your Business

Motion Graphics

People’s tastes and preferences constantly change in today’s modern, fast-paced culture. As a result, businesses compete fiercely to develop cutting-edge ideas and strategies to persuade customers to buy their goods or services. Motion graphics animation has recently seen a lot of innovation thanks to global changes. You cannot fairly expect to get the outcomes you want if you consistently post the same old animated video style. To meet market demand, you must know the newest motion graphics trends.

Explainer Videos

Explainer videos are brief segments of video content intended to help people understand how your product works. This one is one of the most often utilized motion graphics today. Because businesses will have services or items they need to make more evident to their clients, you will see this a lot on their feeds.

If you’re trying to promote a good or service that isn’t immediately obvious, you should consider investing in an explainer video.

This in no way suggests that there is a problem with the stuff you’re trying to sell. Instead, it gives you more chances to offer viewers of your material a captivating motion graphics movie they will want to share. Some products need more instruction than others, but this is just another opportunity to interact with your customers!

User Interface

If you created the program or digital platform, it’s a good idea to incorporate motion graphics to show how it operates. With this strategy, your audience’s perceptions will match what they observe. When users start using your platform, they will be comfortable with how it works. Additionally, you can draw attention to your platform’s best features. To make the most out of your platform, look for effective motion graphic design services to help you out.

Broadcast

The type of motion graphics that receives the least attention is the broadcast graphics category. The stunning idents that may display during a football game’s coverage gaps offer one example of this type.

The visual appeal of programs like those on a football field, where the environment doesn’t change regularly, is improved by graphics during broadcasts. A fascinating motion graphic can increase player interest as the game progresses.

GIFs

You send them to your family, friends, and coworkers and post them on your various social networking websites: GIFs have a remarkably high level of acceptance in motion graphics. While some GIFs are generated specifically to be GIFs, others are created from the live-action video that has been transformed INTO a GIF format.

GIFs for motion graphics are especially helpful and effective on social media. Additionally, the preparation period is relatively brief. 

Logos

What other features of your company’s brand besides its logo make it particularly memorable? You have the option to play around with your logo’s structure to use those components to create an interesting animation. It’s crucial to remember that all motion graphics are still images that have been edited to give the appearance of movement.

For instance, if the circular shapes in your company’s logo are used, you could show them spinning or whirling before they come together to form the final image. Alternatively, you only need to take your logo and give it a little life by letting it hover on the screen. You don’t even need to make it complicated.

Presentations

We’re all aware that presentations make up a sizable chunk of corporate life, and we want to wow our investors, clients, and vendors with the incredibly creative slides we’ve made. The stakes are also much higher for these events because companies frequently rest their business model on their presentations. They should be able to effectively convey your point while also attracting the interest of potential investors.

Why would you employ old static visuals and pre-loaded transition effects for your company’s most precious asset? Please get rid of them and substitute motion graphics-based presentations in their place. Working with a reputed graphic design company can help you make desirable presentations.

Having said all that, there is an excellent chance that the animation trends we have listed above will be useful in most businesses that need motion graphics animation. Go through each and select the most appropriate animation trends to serve your purpose. 

Read more about how to use videos to enhance UX of website here.

Categories
Brand & Identity Business Succeess Design Marketing Trends UI Design

Creating Impactful YouTube Graphics

YouTube Graphics

YouTube, the ultimate stage for creators, has become a powerful platform for showcasing talent, sharing ideas, and building a community. And as a content creator, you must be aware that a YouTube video is not just about the content, but also the graphics that accompany it. From thumbnails to end screens, graphics play a vital role in the success of your channel. In this blog, we’ll take a journey into the world of design, exploring the secrets to creating graphics that will make your audience stop, look and engage. 

Secrets For Creating YouTube Graphics Design

  1. Define your brand: Having a clear understanding of your brand is crucial when creating YouTube graphics. And when we say brand, we mean everything from your logo, color scheme, and overall aesthetic. These elements should be consistent across all of your YouTube graphics to establish a recognizable and memorable visual identity for your channel. This will make it easier for your audience to identify your content and build a sense of trust with your brand.
  2. Use high-quality images: The quality of the images you use in your YouTube graphics is essential. High-resolution images that are clear and crisp will make your graphics look professional and polished. Avoid using low-quality or pixelated images, as they can detract from the overall impact of your graphics. It’s also important to optimize your images for web viewing so that they load quickly and look great on any device.
  3. Make it visually interesting: To make your YouTube graphics stand out, they should be visually interesting and engaging. This can be achieved by using bold colors, interesting fonts, and eye-catching images. Experiment with different layouts and compositions to create graphics that are unique and memorable just like any graphic design company does. You can also use a variety of design elements such as patterns, gradients, and textures to add visual interest to your graphics.
  4. Use typography creatively: Typography refers to the use of text in the design. To make your graphics stand out, you can use typography creatively. Experiment with different fonts, sizes, and colors to make your text stand out and add an extra layer of interest to your graphics. Additionally, using different typefaces can help to convey a certain mood or tone. For example, using a bold and modern font can give a sense of confidence and authority, while a script font can give a sense of elegance and refinement.
  5. Keep it simple: While it’s important to make your graphics visually interesting, it’s also important to keep them simple. Too many colors, fonts, or images can make your graphics look cluttered and overwhelming. Maintain a design that is clear and simple to read and comprehend. Avoid cluttering your graphics with too much text or information, and instead focus on the main message you want to convey.
  6. Use animation and motion graphics: Animation and motion graphics can add an extra level of engagement and interest to your YouTube graphics. This can include things like moving text, animated logos, and other effects. However, it’s important to use animation and motion graphics sparingly, as they can be distracting and take away from the main message of your graphics.
  7. Optimize for different devices: YouTube graphics should be optimized for different devices to ensure that they look great on any screen. This means making sure that your graphics are the right size and resolution for desktop, tablet, and mobile viewing. By doing this, your graphics will look crisp and clear no matter how they are viewed. You can take the assistance of graphic design services for implementing this optimization. 
  8. Test your graphics: Before you use your graphics on your YouTube channel, it’s important to test them out to ensure they look good and are effective. Testing your graphics will help you identify any issues and make necessary adjustments before they are used on your channel.

Final words

Creating impactful YouTube graphics is not just about making something that looks good, it’s about making something that truly connects with your audience. By understanding your brand, experimenting with design, and using storytelling, you can create graphics that will not only make your channel stand out but also, leave a lasting impression on your viewers. Remember, the key to creating impactful graphics is to think outside the box, be creative and test your designs. So, Contact Us today and make your YouTube graphics pop, and watch as your channel takes off!

Real more about print design for creative professionals here.

Categories
Brand & Identity Design Testing UI Design Web Design

Brand Storytelling and Why Is It Essential for You

Brand Storytelling

In today’s crowded digital marketplace, the competition is fierce. Every brand is out there fighting for the attention of its consumers. Consumers only have limited attention and time to give as they are busy with their own life. This is where a brand storytelling comes in. It gives you the means to make an emotional connection with your customers.   

Telling a good brand story is a difficult job. This is why digital branding agency and their digital branding services are in so much demand. If you want to know about the nuances of brand storytelling, you’re at the right palace. Read on, and find out why it is a must for your brand. 

What Is a Brand Story?

A brand story is a narrative of your brand that tries to strike an emotional chord with your customer. It is different from traditional advertising which is telling your customers what you do. The objective of a brand story is to inspire an emotional reaction. The end result of this emotional reaction is to be memorable to your customers.   

Brand stories or branding of your company is done through all the content it releases be it blog posts, videos, or social media campaigns. Even something as small as your logo can be a reflection of your brand story.  

Why Brand Storytelling is Important?

Your ideal customer is being bombarded with advertisements, campaigns, and whatnot to catch their attention. But their capacity to remember a brand is limited. Good digital branding helps your brand to stand out from the competition. It tells the customers why the business exists, what sets them apart and why they (the customer) must choose your brand over others.

This separates your brand from being just another brand running ads to one that is trusted by the customers. This in turn helps your audience turn into loyal and paying customers. Articulating your core values into a cohesive story also helps you attract the right kind of talent. Future employees who find your values align with that of yours.  

How To Get Your Brand Story Right? 

To get your branding right, a digital branding agency has to know the answer to some very fundamental questions regarding your business. This will help them to provide you with the best digital services in line with your goals.

Find your ‘why’?

Knowing your why is at the core of getting your digital branding right. You have to know why you do what you do, and what makes you get up from bed in the morning. Once you are aware of it only then can you get your branding right. Because as the American author and inspirational speaker, Simon Sinek says in his book Start With Why, “It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.” 

Talk to your ideal customer

A brand story is a story, and like all good stories, it needs a hero. Your ideal customer is the protagonist of your brand story. All the content you put out is directed to them. This is why it is important to find your ideal customer and put your message across as if you are talking to them. To take this even further, make sure you only have one person in mind. You know their age, demographic, background, education, hobby and aspirations. 

Be authentic 

Being authentic is another great way to nail your branding. Your customers can tell when you are being a copycat and trying to imitate a successful competitor. Being authentic is all about being true to your core values and sharing those values across platforms. 

Be consistent across platforms 

The messaging across platforms is different, a video is a visual medium while a blog post is a text-based one. To make your brand story effective and memorable your message across various platforms has to be the same. Whether it’s your videos, website, blogs or even logos, there should be consistency in your digital branding. 

Keep it simple 

The objective of your brand story is to resonate with your customers and evoke a favorable emotion, not to win awards. This is why you need to keep it simple and not overcomplicate it. Unless that’s what your ideal customers would prefer- sophisticated and complex. 

Examples of Good Brand Storytelling 

Spotify Wrapped 

Spotify wrapped by Spotify is an annual campaign that informs you about your listening in the year gone by. You get to see what were your favorite songs, artists, and playlists. It also recommends songs and artists you might like based on your listening habits. The audio streaming combines data and personalization to deliver ‘sound’ brand storytelling. What’s more? The annual event can be replicated every year while adding new features to it.

Nike  

The Just Do It slogan by Nike has to be one of the most memorable and effective brand storytelling in recent times. Across its various campaigns and advertisements, the footwear and apparel brand asks its consumers to Just Do It. The messaging remains consistent across platforms and does help in evoking a positive emotion in consumers’ minds.  

Old Spice 

The Smell like a Man campaign by Old Spice made the brand a household name. It is a witty take on how your man should smell like. The brand shows the traits of a perfect man, the one you become when you use Old Spice deodorants. The campaign became extremely successful and the brand now tries to outdo itself with each new campaign.  

Wrap-up

A Brand story is an excellent way to make an impression on your customers and evoke an emotional response. When done right, it helps you stand apart from your competitors and provides you with an edge even in a market with cutthroat competition. The key is to know the basic values of your business inside out and keep the message consistent across platforms. If the whole brand storytelling seems a bit overwhelming to you, you can get help from a digital branding agency. Contact Us to know more.

Read more about storytelling through design here.

Categories
Brand & Identity Business Succeess Design Web Design

Mastering the Fundamentals for Business Success with Design Principles

Design Principles

Creating attractive designs is not as simple as flipping a switch. One must first master the basics, much like a child must master walking before he or she can run. However, if you don’t have the time or interest to enrol in a design course, you won’t have a lot of resources. Canva templates are helpful, but only if you know how to make the most of them. That’s the reason why we created this post. We will go over some of the most fundamental concepts of design principles to help you understand what makes for a successful design.

Top 6 Design Principles For Businesses

#1 Balance

Balance in design principles refers to the way that the elements of composition are arranged to create a sense of visual stability. Proper balance helps create a sense of stability and harmony in a design and can make it feel more pleasing to the viewer. There are two types of balance: symmetrical and asymmetrical. 

Symmetrical balance is achieved when the elements on one side of the composition mirror those on the other side. This creates a sense of stability and order in the design. Asymmetrical balance is achieved when the elements on one side are balanced by elements of a different size or visual weight on the other side. This can create a sense of tension and dynamism in the design. 

Balance is an important principle of design because it helps create a sense of stability and harmony in the composition. By using balance effectively, you can create a design that feels balanced and pleasing to the viewer.

#2 Alignment

The term “alignment” is used to describe the dimensional accuracy of a page’s text or images. They may be left-, center-, or right-aligned within the larger composition, or they may be aligned with one another. An overall sense of disorder is introduced into a composition when individual pieces aren’t properly aligned, especially with respect to one another. It’s a jumbled mess that doesn’t look very deliberate. Aligning elements appropriately with respect to one another is an important aspect of design principles. 

#3 Emphasis

When talking about design, “emphasis” refers to whatever it is that is noticed first. This is commonly utilized to draw attention to the most crucial aspects of a design. Size, color, positioning, and contrast are just a few of the ways that emphasis can be established. One way to emphasize something and call attention to it is to use a higher font size or a more prominent color.

One further way to highlight anything is to position it in such a way that draws attention to it; for example, putting it in the exact middle of the composition or aligning it diagonally. When used correctly, emphasis can draw attention to key elements and clarify a design’s intended message.

#4 Movement

When discussing design, the concept of “movement” refers to the way in which the components of a composition guide the viewer’s gaze through the design. Lines, curves, and gradual color changes can all help you reach your goal. Adding motion to a design is a great way to draw attention and give it a sense of fluidity and energy. Lines can be used to give a design a sense of motion. For instance, diagonal lines have the ability to provide a sense of motion and direct the attention of the spectator to a certain component or focal point in the composition.

Patterns and gradients are two effective ways for artists to convey motion using shapes. Using a color gradient, for instance, may make something feel dynamic by drawing the eye from one shade to the next. You may direct the viewer’s attention and give your design a sense of energy by strategically including motion. This is especially helpful in advertising, as you want to keep the reader interested in what they’re reading.

#5 Hierarchy

Design hierarchies describe the arrangement and prioritization of elements within a given layout. The most crucial details are brought to the forefront, and the reader’s attention is directed accordingly. Applying the principle of hierarchy, you can guarantee that the focal points of your design are noticed and understood by the target audience.

Design hierarchy can be achieved in various ways. One typical way is to employ size, with larger items suggesting greater importance. Hierarchy can also be established by the use of color and font size, with more prominent colors and fonts signifying a higher level of importance. It is also possible to establish hierarchy through the use of placement, with components placed higher or closer to the center of the composition typically being accorded more importance.

You can make a clean, easy-to-navigate design that gets straight to the point and helps people comprehend what’s most important in a flash by employing some basic principles of hierarchy. For marketing materials, where you want to get the message through quickly, this is crucial.

#6 Contrast

When two or more things are different from one another, it is called contrast. This difference can be in the form of color, shape, size, or any number of other characteristics. Although contrasts in color are the most obvious form of contrast, differences in size, shape or any other feature can also produce contrast.

There are two main purposes that contrast might serve. In the first place, it lets you emphasize certain parts of a design over others. A design with no contrast at all would consist of a single hue with no other elements. The presence of contrast is an inherent quality of any design that allows for the differentiation of individual components.

Contrast also helps to make things more approachable. It is essential to create an accessible design by providing adequate contrast between elements, notably text and background. It might be difficult for those with visual impairments to comprehend the content on a screen if the font size or color contrast is inadequate. If you’re concerned about whether or not your designs have enough color contrast for accessibility reasons, you can use one of the many accessibility tools accessible.

Bottomline

Design can take many forms. It plays a crucial role in promoting companies and brands across a wide range of mediums, from online design and print graphics to interior office layouts. If you’re not a designer by profession, but appreciate good design, read up on the many kinds of design and remember the fundamentals. Contact our team of experts today to know more.

Read more about Gestalt design principles here.

Categories
Blog Design Trends UI Design Web Design

Looking For a Killer Graphic Design? Get Inspiration to Dominate the Web World

Graphic Design Inspiration

“People eat with their eyes,” and if you also agree with this statement, maybe you are already convinced that you need graphic design inspiration for your business through agency.

Deploying interactive graphics in every stage of the marketing funnel is a new business trend.

After all, aesthetics are the best medium to change a customer’s perception. It is a source to silently communicate with customers and create a big influence on their buying behavior.

With almost every business activity happening online, graphics have become an enduring topic.

But, How To Identify the Best-Suiting Graphic Design?

If you are in online business, eventually you’ll need website design services. But most importantly, you need a well-crafted sales page that effectively ignites a sense of excitement deep in a viewer’s mind and, in turn, fulfils your business goals.

For the accomplishment of this vision, you can’t make any choice ambiguously. Indeed, you should better have a look at these suggestions that are a great inspiration.

Interesting data visualization

With graphics, we basically meant with an ecosystem that put forward your achievements, your ideas first. Statistics, research findings, impact-expressed facts and figures, charts, and maps are the best and finest graphical instruments to tell a story and showcase your achievement like a professional. Post-pandemic, data visualization has seen outstanding growth. Some of them became incredibly useful to the audience, while others served merely for promotional objectives.

Yes, sleek design is timeless.

Trends come and go, and this is also true for design. Most graphic designs have been quite popular for a long time. If you are also a new design enthusiast, you may be able to capitalize on new trends more effectively. Beyond a doubt, they are helpful in keeping your brand bright and fresh. But not if they aren’t conveying your brand’s motives and hampering the key vision. Either if you are moving to website renovation, sleek design should be a top priority.

Bold, abstract shapes

Interesting shapes, like blobs, ellipses, or ovals, with topping of some bright colors are making rooms in the modern graphic designs. Abstract surrealism and geometric patterns can serve a rich user interface (UI) and user experience (UX). With several eye-catching moving on-screen elements, graphics can become visually striking. However, cutting unnecessary work is necessary.

Dark-mode friendly graphics

Over 81.9% of users run their device in dark mode. One of the reasons is that it can significantly alleviate potential eye strain. Amid the growing popularity of dark mode, unfortunately, most graphic designs might fail to serve the intended purpose. The world’s leading social media giants, Apple and Facebook, are adjusting to the dark mode interface requirements of their audiences. So you can ask your graphic design services provider to work on the dual-scheme visuals.

Final Words on Graphic Design Inspiration

A compelling graphic is good, but well-informed selection for design provides you an edge over the competition, yields outstanding marketing outcomes, and eventually builds the odds for you to stand out from the crowd. Graphics sets your business apart from others in the competition, but not until it informs the audience who you are, so there must be no room for errors and faults. Contact Us today to know more.

Read more about rules of Visual Hierarchy here.

Categories
Brand & Identity Design Technology Web Design

Top 7 Reasons to Hire UI Designer from a Web Designing Agency

UI Designer

UI designers are not simply about attractive layouts but about effective impression building. Since your website is the first channel of contact with the viewer, you must ensure their entire customer journey goes seamless, and they are left wanting more of your products and services. UI designs are a means to find opportunities for increasing conversions and reaching the company’s goals. With the right UI designer at hand, you will have all the advantages to stand out from the competition and build your edge through user interaction and engagement.

Here Are Top Seven Reasons to Hire UI Designer From a Web Designing Agency:

#1- Gives You the Required Thrust: Web designing may be your A-game. However, there may be times when you are distracted with something more concerning and things may get jumbled. An expert from a web designing agency can help you at such times since it is their daily job to know solutions to anything and everything that could go wrong during the process. An expert can figure out the issue that might take you hours to troubleshoot.

#2- Offers Expert Optimization: Creating a website that is search engine optimized is crucial to getting you on the search engine result pages. Most website design platforms available online will be able to provide these optimizations but only to a certain point. After that, you will need an expert who understands and is up-to-date with all the techniques and ideas that are going to take your website to achieve higher ranks in the SERPs.

#3- Creates Custom Designs: There is no telling what your target customer would be looking for in a website. Design plays a very important role in attracting and retaining a viewer. Hiring a UI designer with design subscription services allows you to create a website that will offer more flexibility and convenience to your users which will in turn ensure you get the best user reception and experience. Moreover, your designer can also add useful plugins and elements that may be helpful to your client in their journey through your website.

#4- Adds More Value to Accessibility: A good website is one that offers its users what they are looking for. But an outstanding website is one that not only offers your users their search query in hand but also provides various accessibility features to viewers with physical and cognitive disabilities. Hiring a UI designer from a web designing agency adds all the necessary features to your website that allow your user to easily navigate through your web pages.

#5- Creates a Faster Website: Ready-to-design websites may get your job done as a new business, but you will need a better website with features that speak for you and your business once you scale and expand. Moreover, customized websites have tools that make them faster. The loading speed can impact the interaction level of your user with your website, which will ultimately affect your ranking on the search engines.

#6- Adds Compatibility Features: Clients today expect websites to be compatible with every and any device that they use, from laptops to mobile phones. A quick website might not provide you with these features that play a significant role in ranking through Google algorithms. Hiring a UI designer will ensure your website can be opened on any device with the same efficiency as on desktops.

#7- Provides a Better ROI: A website that can make a strong first impression ensures that the user revisits it every time for a similar query. If you create a web design which does not build confidence or suggest value, the user will lose interest in you. A well-built web design makes you reliable in the viewer’s eyes, and they are more likely to convert

Contact our team of experts today for your brand’s UI needs

Read more about points to consider before hiring a design agency here.