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Behavioral Science Can Change the Way Marketing Is Done

Behavioral Science

Behavioral science has a lot to do with how customers respond to your communication. There is logic behind why a consumer opens an email, clicks on a Call To Action (CTA), and completes a transaction. Whether that’s crafting an attention-grabbing headline or convincing someone to “click and buy,” businesses can encourage individuals to take specific action by knowing that they rely on a few decision-making patterns.

To gain a deeper grasp of client requirements, businesses are increasingly using behavioral science insights. In marketing, they’re constantly on the lookout for methods to get a strategic advantage, and this behavioral science approach, derived from psychology, appears to be offering several fresh insights into what motivates customer behavior.

Decision-Making and Behavioral Science

Decisions are critical as behavior is determined by decisions. The behavioral sciences evolved from psychology provide marketers with new thoughts and ideas for customer decision-making.

Behavioral science is concerned with determining the elements that impact decision-making. By designing your marketing strategy around these criteria, you may develop products that people are more inclined to purchase. However, you cannot utilize these elements to “fool” clients like you would with hypnosis. You cannot compel a consumer to do something he or she does not like to do. The customer is already aware of the variables. You’re just tailoring your strategy to capitalize on what’s already in place.

By incorporating behavioral science into marketing strategy, astute marketers may increase revenue. They gain a deeper understanding of their consumers and create more effective brand engagement.

Understanding The Need Of Customers Through Behavioral Science

What consumers require is sometimes difficult to determine. It depends upon which consumers you’re referring to. It is location and time-dependent. Furthermore, it is contingent upon the decision-making psychology of the individual. There are three methods for determining what clients require. In an ideal world, you might combine all three techniques to obtain the most insightful results.

To begin, you can conduct qualitative data analysis to ascertain directly what customers want. That’s the most established strategy. It is most effective when demands are apparent and easily expressed. However, occasionally clients are unsure about what they seek. Moreover, there is an element of bias inherent in this technique, which you must account for in your research.

Second, you may examine their behavior through data analytics. This strategy has gained prominence as a result of the rising amount of data available due to advancements in online marketing. It is typically faster and less biased than the previous method.

Finally, and yet a relatively new method in marketing – behavioral science is being used for increasing sales. For marketing purposes, this entails developing and testing hypotheses about how people will react in certain scenarios.

Ways To Improve Marketing Using Behavioral Science

#1 Create Attention-Grabbing Headlines and Subject Lines

The terms “new,” “today,” “introducing,” “ultimately,” and “unveiling” attract the human eye somewhat like magnets, and utilizing them in your headers can help you capture consumers’ attention. “Alert” is also one of those fascinating words, but it needs to be used very carefully targeting only a specific group of audience.

#2 Utilize Social Proof to Persuade Prospective Customers

The majority of individuals dislike being the first one to try anything new. They feel more secure if others have already done it. That’s why referrals and recommendations are so effective for business-to-business (B2B) firms. This is referred to as social proof in behavioral science.

Customers are more likely to believe what others “like them” have to say about a product or service, thus testimonials are an effective motivator of social proof.

#3 Develop Marketing Ideas Through Behavioral Science

Behavioral science benefits marketing by providing suggestions for quantifiable actions. You can examine numerous research and hypotheses about what motivates behavioral patterns in consumers and then test them in areas where they may be applicable to your consumer’s buying behavior.

#4 Choose Images Wisely

Humans are programmed to notice the features of other people, notably their eyes. If you’re going to include a face in your image, it will work like a charm for you!

Stock photography is widely used in marketing, both B2B and B2C. The excessive usage of stock pictures renders them more akin to wallpaper than a marketing tool, and customers frequently ignore them entirely. To be impactful, the images you use in marketing campaigns must be distinctive and unique.

#5 Use Graphical Representations

Charts and Graphs serve as more than visual ornamentation; they represent a source of trustworthiness. A 2016 Cornell University research reveals that while the addition of a graph in content not only makes things simpler to grasp, it also conveys a sense of credibility. This gives an authentic impression of the brand in the mind of the consumer.

#6 Select The Appropriate Button Color

For years, marketers have been told that modifying the color of the Call To Action button may significantly increase click rates. No doubt, it’s 100% true but the result of this modification depends much on how you practically apply this.

When selecting a color, use one that varies with the rest of your creative so that it sticks out and is easily identifiable. Implementing shadow buttons, or buttons of the same color as their backdrop having an outlined edge, might make it more difficult for customers to locate and act on your CTA.

Conclusion

Different behavioral science insights may be applied at various phases of the decision-making funnel in marketing. Bring new ideas and evaluate them with behavioral science to enhance your ability to influence consumers.

Contact Us Today For Marketing Solutions.

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Brand & Identity Mobile Apps UI Design UX UX Design

Improve App Design with Microinteractions

Microinteractions

Microinteractions are the simplest yet most critical component of all UI engagements in an application’s design. While consumers may take these little activities casually, microinteractions make any mobile UI design useful and appealing. These not just determine an app’s aesthetic attractiveness, but also contribute a sense of illusion to mobile UI experiences. 

For instance, On/Off sliders do not really move in the same way as physical buttons do, but they do probably move when animated. Thus, microinteractions in any UI design assist users in seeing how the program’s user interface behaves.

Microinteractions: What Are They?

Microinteractions are brief interface responses to the user’s activities within the application. The finest microinteractions in smartphone user interface design make the customer feel valued for performing the action. Each microinteraction serves three major purposes:

  • To deliver immediate feedback.
  • Encourage engagement with users.
  • Make the user experience enjoyable without diverting from the primary task.

Why Are Microinteractions Important?

While there are several common methods for acing app design, no UX design is complete without smart microinteractions. These tiny design touches are necessary not just for promoting user engagement or directing them to a specific activity, but also for moving the user around the product and making them feel acknowledged for their efforts.

When microinteractions are implemented right, they may generate good sentiments about your product and impact users’ behavior, frequently without the user being aware.

Each microinteraction is composed of three components: activity, response, and evaluation. On the basis of how successfully this procedure engages application users, one may assess the degree to which your application layout is optimized. Therefore, before including a specialized microinteraction into a mobile app or website design, ensure that it is consistent with your target demographic and the product or concept. 

Microinteractions: Breakdown

Each microinteraction in UI design is comprised of four components.

  1. Triggers – That prompt usersto browse between screens, drag to refresh, tap, click, or execute other graphical user interface operations. Triggers can be started by the user or by the system.
  1. Rules – That govern what happens in response to a trigger.
  1. Feedback – That keeps consumers informed about the app’s current activities. This might include loading transitions, pop-up notifications, and color changes, among other microinteractions.
  1. Loops and Modes – That define the meta-rules, the duration of an in-app activity, and notify users when they must do transition.

When To Use Microinteractions?

Swipe – The swipe movement minimizes the need for tapping and provides a far more engaging and seamless user experience. It enables the consumer to easily navigate between pages and get further details regarding the product. Additionally, swiping is a fairly frequent action that directs people intuitively without them having to think about it.

Data Input – We are all familiar with the hassles associated with setting up user profiles. This action is certain to raise eyebrows. While proactive advice about strong password and management make it simple for the user to progress, some interactive engagements during data entry work to keep consumers engaged with the flow.

Animations – Animation facilitates and enhances micro-interactions in a straightforward manner. They exemplify excellent design; their existence may go unnoticed, yet their absence has a detrimental effect on everyone. They function as glue, enabling designers to make even the most mundane procedures exciting and addicting. However, use caution since they are intended to engage people, not to overwhelm or irritate them.

Create Interesting Tutorials – Every single one of us is always on the lookout for knowledge. Tutorials educate people about an app’s operation through the use of microinteraction by streamlining and emphasizing key features and functionalities.

Call To Action (CTA) – Microinteractions are simply nudges that encourage individuals to engage with a website or application. CTA instills a sense of accomplishment and also an empathic component in user behavior, and the most effective approach to getting your user to engage with your CTA is to make it interesting in order to pique the user’s interest.

Animated Buttons – They serve as a reference manager by directing users throughout your application or website. To create a smooth user experience, we must pay attention to color, form, visual effects, transitions, positioning, and texture.

How Should Micro-Interactions Be Designed?

Microinteractions are fascinating for designers because they allow for experimentation with new design ideas and the exploration of new methods to surprise consumers. However, you must bear the following in mind:

  • Place yourself in the consumers’ position – and utilize everything at your disposal to ascertain how they interact with your software.
  • Create effective animations – Animations that are not only visually appealing but also capable of enhancing the customer experience.
  • Engage your users – The user’s experience with the application is the reason he continues to use it. If the customer appreciates and considers the experience nice, he will return.
  • Avoid becoming obnoxious – An excessive number of animations has the opposite impact on consumers. Users that are irritated with your app will abandon it.
  • Utilize a conversational tone and non-technical terminology – Humorous and sarcastic content might temporarily distract users from the frustration of an error page within the application.

Conclusion

We hope that the suggestions and examples of microinteractions provided above will assist you in creating in-app magic and crafting unforgettable user experiences that will captivate consumers.

Contact us today with you app design requirements.

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Brand & Identity Design Logo Design Web Design

Key Marketing Collateral You Need to Start a Business

Marketing Collateral

As an entrepreneur, you may believe that digital marketing strategy is by far the most critical in today’s fast-paced digital environment. Website design and social media management services should be prioritized. While you are correct (these components are significant), this does not imply you should overlook other essential factors such as marketing collateral. Marketing collateral serves as a means of demonstrating to consumers that you understand what you’re talking about. It is not meant to be as glamorous as traditional advertising. Generally, your first objective in the creation of marketing collateral should not be to attract attention—it must be to retain and improve it.

Traditionally, marketing collateral has been linked with printed items such as business cards, brochures, and sales marketing materials. However, marketing collateral in today’s corporate environment encompasses both physical and online assets. Having the appropriate balance of marketing collateral from the start will benefit your business in the future, as you will be prepared to manage virtually any situation that arises.

If you’re establishing a small business or reassessing your marketing collateral requirements, consider these fundamentals.

Statement of Purpose

Launching a business is fueled by a passion or a desire to fill a void in the market. However, understanding how to promote your firm and distinguish it from the competition requires something extra; here is where a statement of purpose comes in. A purpose statement is defined as “a written statement of an organization’s underlying purpose and emphasis that often remains constant throughout time.”

While a goal statement is straightforward in principle, crafting a distinctive and memorable one requires some thinking. By creating a comprehensive mission and vision statement, your firm will be able to present itself authentically throughout its existence. Because your statement of purpose will influence every other component of marketing collateral you create, it is essential to complete it before starting any promotions.

Logo

After you’ve established your purpose statement, it’s time to create your brand identity. Every firm needs a visual identity, which generally begins with a logo. Creating a logo that reflects your business’s goal and values is an effective approach to communicate your brand’s identity and increase recognition.

Consider the most recognizable logos (i.e. Pepsi or Microsoft). They are instantly recognizable and are basic in design, yet convey their brand’s unique personality. Your logo’s typefaces, colors, images, and overall feel all contribute to bringing your business to life. Evaluate your unique value proposition and other aspects of your firm identification when beginning to design a logo. Incorporate these components into the design of your logo to create a memorable impression.

Business Cards

Business cards continue to be a critical piece of marketing collateral for firms, particularly those that are just getting started. They convey a sense of trust and legitimacy in prospective clients and consumers. Include only important information on your business card while designing it. 

Apart from your firm’s address, contact, and phone number, provide your domain name so that visitors can discover your website quickly and learn more about your business. Regardless of sector, companies require websites since an increasing number of consumers conduct research online prior to making purchases or deciding to engage with sellers. Including all pertinent information about the company on your card demonstrates that your enterprise is reputable and ready to receive consumers.

Website

As expected, having a company website is more critical than ever. Consumers are more on mobile, and they want their favored brands to be as well. Make the greatest first impression possible with an informative website that features appealing pictures, legible fonts, a prominently designed logo, and complete contact details in the header or footer section. 

A great practice is to have a dedicated “Contact Us” page on your website to facilitate consumer feedback and assist you in developing a list of potential leads. Visitors will form an opinion about your website based on the usefulness of its design, so make it simple and instructive.

Because your logo is frequently the first point of contact for a potential consumer with your firm, it must make the proper impression. Having a logo that communicates your fundamental beliefs helps build brand equity as your firm expands.

Product Catalogs

A catalog is a book-length pamphlet. Catalogs are similar to brochures as they also include product information but are significantly lengthier due to the inclusion of feature articles about the product. They are more appropriate for businesses who wish to demonstrate a larger range of services and products.

Cataloging your products can help you improve sales. A catalog makes it easier for people to purchase your items than other forms of collateral since all of your options are set out for them to consider.

Brand Stories

Your brand story is the narrative of your business. This can take the shape of a documentary, a digital journal, your website, or your Social Media page’s bio area. Not only is your brand narrative critical for marketing objectives, but it also plays a critical role in establishing trust and empowering your business.

You must link your brand narrative to your public, so people value you more than their competition. Many firms include on their website a brand narrative page explaining their beginnings, everything they do, and other important business information.

Testimonials

Testimonials are effectively short case studies that are snackable. Many people lack the time or inclination to devote to a comprehensive case study. To reach them, you’ll need to give quick-hitting information that they can skim lazily. Testimonials can accomplish this.

Final Words

Effective marketing collateral may offer you an advantage over the competition. Not only is it a fantastic lead-generating vehicle, but it can also lend your organization an air of authority and credibility, making potential consumers feel more at ease and eager to purchase from you. 

Contact Us today to know more about your brand’s marketing collateral needs

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Brand & Identity Design Logo Design Mobile Apps Trends

Changes in Logo Design Trends in 2021

Logo Design Trends

Not only has the COVID-19 catastrophe profoundly altered how consumers engage with goods & services, but it has also intensified the movement toward a digital marketing strategy. Due to the abrupt transition toward digital platforms, companies must respond more quickly to changes in consumer behavior and expectations.

Many companies were compelled to undergo digital transformation in the aftermath of the pandemic, while others took advantage of the opportunity and reinvented themselves by adopting design trends. Major businesses such as Google and Burger King have changed their logos to be interesting and relevant in this new era, while others have pushed creative limits to differentiate themselves from the competition.

Trends are critical in logo design, as the logo is an essential part of branding. If a firm creates a mediocre logo, it immediately loses its prospects of big success. Therefore, we’ve examined significant innovations in the world of design and compiled a list of the top logo design trends for 2021. Are you prepared to rebrand? Let’s get started! 

Logos with Minimalist Style

As we are constantly overloaded with pictures and descriptions, clarity and absolute minimalism become increasingly important. Tech behemoths are abandoning their original logo designs in favor of more generic, predictable, and nearly similar logos.

A basic and flat typeface, such as sans-serif, enables logos to be scaled more efficiently and effectively. Sans-serif logo designs are often more appealing to a large audience due to their simplicity since they can easily be integrated into a coherent brand identity. 

Given all of this, it’s unsurprising that the majority of companies choose generic logotypes, which give a very straightforward message to consumers: “We’re clean, adaptable, and efficient.”

Motion Design

Dynamic logos are a critical opportunity to push the boundaries of marketing. Typically, we encounter logos as static images on the packaging or other items. Nonetheless, we must modify the assumption regarding the logo. Over the last few years, animations and videos have been an integral element of visual advertising. This tendency will only grow in popularity as technology advances.

The more we stare at a picture, the more vividly we recall it. What’s noteworthy is that the customer will stare at the static logo for no more than three seconds before forgetting about it. Why? The consumer will next be shown with at least ten pictures. All of them will get confused in memory.

An animated logo provides a chance to keep the consumer’s attention for a few seconds more. As a result, your brand will become more memorable.

Wordmark Logos

Because wordmarks have existed for generations, this is not a new trend on the rise. The goal behind a wordmark logo is to make use of the brand name but to style it uniquely to serve as a trademark for the brand; therefore, the term “wordmark”.

We’ve seen an increasing number of brands abandoning icons in favor of wordmarks, making adjustments with their type, and generally cleaning up their designs for a more minimalistic feel. This trend will continue in 2021, as a well-designed wordmark works wonders for the company, as they are one of the most recognizable types of logos.

Gradients & Vibrant Colors

There are two types of individuals in the world: those who adore gradient logos and those who dislike them completely. When not applied properly, it may be rather unpleasant. The classic old linear method of progressively blending two hues, such as blue and green, will no longer suffice, as it will provide an obsolete appearance to a logo. However, there are several innovative techniques to apply gradients:

  • Include a minimum of three colors.
  • Unusual color combinations provide an edgy appearance.
  • Mixing specific colors together in novel ways to fit the contours of the design.

In general, the usage of gradients in logos will flourish in 2021. However, there are a few factors to consider before opting for a multicolor mix for your logo. As previously said, it is a divisive issue, thus it is critical to examine the intended audience for the logo.

Monogram Design

Since the nineteenth century, monogram logo design has been a classic style. Numerous logo designers use monograms while developing a logo, therefore it is not a new style in the field of logo design.

Monogram-style logos are gaining popularity, particularly those with strong geometric and layered components.

Expressive Shapes and Icons

Symbolism in design is a relatively recent development. For decades, major businesses such as Nike and Apple have used symbolic emblems. However, it is expected that logo artwork using symbols and icons will gain popularity in 2021. Additionally, the emblems will be more explicitly integrated into the overall design.

Successful brands will utilize symbols to communicate their intent rather than their action. The symbols will explain why brands focus on a certain good or service. To get a subtle impact, you can combine symbols and icons into your logo’s typography.

Contact Us and let us know your logo requirements

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Blog Brand & Identity UX Design

The Beginner’s Guide to Creating Brand Persona

Brand Persona

Are your promotional strategies effective in bringing your business and brand to people’s lives? Do they “talk” in a distinct tone of voice? Do they have a human element that establishes a connection with your consumers and prospects? In other terms, does your business have a distinct brand persona?

Each interaction you have with a consumer reveals a little about you and your brand. This personality is referred to as your online or brand persona. It might be hard to digest but, a brand persona can influence if a customer clicks a button, completes a form, or buys the product.

What Is A Brand Persona?

A brand persona is a set of personal attributes, ideas, and beliefs that your brand exhibits on a consistent basis in order to establish a relationship with a particular target segment. A brand persona might be a real person, a fictional figure, a mascot, or an abstract concept.

The goal of personas is to develop reference models for your core audience groups. These characterizations should be inspired by qualitative and quantitative research processes, as well as web analytics.

A strong brand character is one that your audience can almost see as a friend. Additionally, you may think of it as a reflection of yourself while dealing with the brand. As a small business developing a brand persona, the simplest approach to do so is to imagine the sort of customer who will be most interested in your product and services and generate advertising for them. Consider the brand persona as the “character” that most accurately symbolizes your purpose.

A genuine presence may assist in establishing trust with users and retaining their loyalty. This is particularly beneficial for eCommerce websites since a strong persona could have a favorable influence on sales.

Why Do You Need A Brand Persona?

A brand persona serves as a guide for your promotional strategy and works as a definition of your business’s “voice.” It enables your content to communicate why your business is unique and why it is a better choice than the competitor that sells the same item – possibly at a significantly lower price.

It is critical for clients to view your brand, as a person, as someone with whom they may feel comfortable engaging or conversing. Your business or brand is more than a “simple” organization. Customers want to identify with “who” you are as a firm. To do this, you’ll need a persona that your consumers can relate to and appreciate.

Benefits of Creating Brand Persona

  1. Distinguish Your Business

This is the primary purpose for developing and enhancing a brand persona over time. After all, uniqueness is the essence of marketing. There are almost certainly a few businesses that compete with yours actively or passively.

A brand persona may assist your business in swiftly establishing connections with clients, allowing it to be the preferred one in a competitive setting. When two available options are comparable in terms of quality and benefits, buyers choose the one with which they are most familiar. If your brand’s message strikes a personal chord with the client, this will work in your company’s favor.

  1. Highlighting The Actual Value

The most critical function for brand personas is to demonstrate to clients the true merits of your brand. A business that can evoke a specific emotion in its clients through its brand persona must prove that its product possesses these traits as well.

Consider Harley-Davidson and its bold persona. The brand benefits from these traits, which enables it to transmit a charm when it comes to developing strong bikes.

  1. Cultivating a Connection with Consumers

Nothing could be more effective in marketing than accurate information about a customer’s intents and views. A brand persona enables you to communicate with and be heard by your customers. It allows you to involve customers in surveys and keep in touch with them resulting in more relevant data.

How to Build a Brand Persona?

1.     Establish Brand Pillars

A brand pillar is what differentiates your business from its competitors. The brand’s pillars should be centered on the following:

Purpose – The reason for your business’s existence.

Positioning – What differentiates your firm from its competition, along with what customers desire and the brand’s strengths and weaknesses.

Perception – The difference between how consumers perceive your brand and what they actually receive.

Personality – The manner in which your brand interacts with its audience.

Promotion – The process through which your brand raises awareness.

A company’s brand pillars are its heart and soul. It is a critical tool for maintaining brand consistency.

  1. Make a Commitment to Your Audience

Your brand must act as a pledge about what you hope to accomplish or how you intend to improve the lives of your audience. However, do not make any random promise. Ascertain that you are capable of following through. The promise need not be innovative or profound, but it must be something you are capable of delivering.

  1. Possess a Unique Brand Essence

Firms must have a strong brand essence. The brand essence should be no more than two or three words long. The following are some examples:

  • Apple: Imagination, Elegance, and Simplicity
  • Disney: Family Entertainment 
  • Nike: Genuine Sports Merchandise
  • BMW: The Pleasure of Driving

Brand essence generates demand for items and creates a narrative around the offerings. Additionally, it establishes an emotional connection with your consumers.

  1. Have a Statement of Mission

Your mission statement informs your audience of the organization’s purpose besides profitability. It also serves as a guide for your company’s actions, as it serves as the foundation for developing your marketing strategy. A mission statement has the following components:

  • Market Segment – Who is your intended audience?
  • Contribution – What value do you add to your client’s life?
  • Distinction – What distinguishes your product or service?

Amazon’s mission statement is an excellent example:

“We try to provide our clients with the best value, the finest range, and the most comfort.”

Basically, it is a formal description of what Amazon hopes to accomplish, the company’s principles, and how they want to influence their consumers’ lifestyles.

  1. Determine Your Persona

A persona doesn’t really need to be human. A persona can be a product, a picture, a creature, or even a cartoonish representation of your business. The objective of your persona is to accurately reflect the characteristics of your business.

Your persona may be anything imaginable. It’s just how you map and construct your persona’s personality, establishing a voice tone, a visual style, and other critical characteristics.

Brands That Excel In Brand Personas

  • McDonald’s – Although several other fast-food businesses gained prominence in the subsequent decades, McDonald’s is by far the most likely to come to mind when considering this sort of food culture. 
  • Disney – Another brand that teaches us a lot about brand personalities is Disney. Disney has spent nearly a century cultivating the belief how they can make wishes come true.
  • Red Bull – Red Bull’s marketing identity is heavily reliant on the concept that it “gives you wings.” That is why it has a natural affinity for both top athletes and the party-loving, cheerful crowd that follows the brand online.

Conclusion

When customers connect with your brand, a strong brand persona acts as a mirror image of you. Bear in mind that consumers listen to and purchase from other consumers. The more relevant you are, the greater the amount of trust the audience will have in your brand. Contact Us today for your brand audit.

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Brand & Identity Technology UI Design UX Design

How to Avoid Bad Branding Mistakes That Can Ruin Reputation

Branding Mistakes

When most individuals hear the term “brand,” they immediately think of huge, well-established corporations such as Google, Adidas, or Apple. However, you must remember that these multibillion-dollar corporations were once small businesses, just like any other venture.

Although there are several factors that contribute to a business’s growth, having an effective branding plan is critical to its success. Creating a strong and visible brand is a lengthy process that requires time and effort.

Branding implies seizing every chance to convince people to choose your brand over the other. As a result, all means of communication — not just visual — are critical for strengthening this trust and keeping your brand at the forefront of your customers’ minds.

However, just as strong branding enhances your business’s value, poor branding detracts from it. That’s correct; even the tiniest branding mistakes may have a significant negative impact on your corporation’s brand and image. Let’s look at some of the most typical errors you must avoid while developing your brand strategy:

Lack of a Well-Defined Branding Strategy

To accomplish your business objectives, the first step should be to develop a strategy, especially with regard to your branding. If you enter the process of branding and marketing without a clear concept of what you want to accomplish, you’re likely to miss the point, creating uncertainty for both you and your consumers.

Before you begin developing your brand image, you should have a firm grasp of the idea and tone you wish to convey for your business. Are you a strong and commanding figure? Are you sociable and amusing? Are you a youthful and carefree entity? Whichever route you take, if you’re clear on the style, feeling, and tone you want to accomplish from the start, you’ll be able to develop branded content that accurately represents this.

Paying No Attention to Customer Experience

A strong brand image is unquestionably helpful. It might assist you in developing a favorable image with your consumers and make selling much easier. While branding can contribute to a favorable image for your goods, the experience of the consumer with your product is much more critical.

Unfortunately, many people incorrectly believe that a brand is defined by a logo, an advertisement campaign, or the aesthetics of product packaging. Eventually, your branding is the feeling a buyer has when considering your products. To enhance the customer experience, resolve the concerns of consumers promptly. Establish a timely response to consumers, whether it’s through a live chat feature on your site or by replying to emails within 24 hours.

Inconsistency Across Platforms

To establish a strong brand, you must boost your business as real, legitimate, and precisely who you claim to be. You must have a consistent voice, style, and purpose throughout all of your communication and social media platforms. If you neglect to do so, your consumers will never get a strong feeling for your business. This implies that if you mention something on your brand’s Social Media pages and something else on your website, your customers will be confused as to which is true.

Brand reliability begins with aligning all of your advertising campaigns across your brand’s touchpoints. This encompasses your visual identity, philosophy, beliefs, and business objectives. To assist you in maintaining a high degree of consistency, we propose that you develop a set of business-specific branding style standards. It is a collection of standards in which you may include your preferred color, typography, pictures, logo, and voice tone. 

These standards will ensure that anybody generating content for your brand maintains consistency across various platforms.

Choosing Low-Cost Alternatives

When you’re just getting started with your company, it makes perfect sense to be frugal with your spending. While it is prudent to be cost-effective, this does not imply you should forego factors that contribute to the identification and effectiveness of your branding efforts.

If you believe you can get away with having your friend’s cousin create your logo and construct your website at cheap rates, you are mistaken. While this may appear to be a fantastic deal for both parties, it will have a negative impact on your branding strategy in the long run. Whenever it comes to social media, everything is a matter of perspective. 

This implies that if you have a low-quality website having fewer features and an unattractive logo, it will reflect poorly on the services provided by your organization. Individuals who are unfamiliar with your company will see them and quickly connect your branding with being poor and unpleasant – a mistake that should be definitely avoided!

It’s good to spend on experienced designers and developers to produce something of exceptional quality, as this will result in the creation of an authentic, professional, and attractive brand to your intended audience.

Integrating Yourself with Your Rivals

While it may be simple to follow patterns whenever it is about branding, if you do so too precisely, you risk being indifferent to the rest of the businesses around you.

While it may be tempting to follow current branding trends, the purpose of effective branding is to differentiate you: to give your brand its unique voice, appearance, and personality. As a result, you must develop your distinctive style, as that’s what will truly differentiate you from your rivals.

Conduct research, determine your differential advantage, and utilize the results to develop a powerful brand image that emphasizes your individuality.

Focusing on Quantity, Not on Quality

Effective branding is not about how often your potential customers see your brand; it is about how they perceive it and the opinions they form about it as a result of what they can see. What counts is that you deliver valuable information to your audience, not how many posts, photos, or clips you publish featuring your brand. Quality should never be sacrificed for quantity in any marketing strategy.

Even though it is a widely held idea that regularly publishing and updating information is a method to differentiate yourself from your rivals, if the frequency of your posts and updates outweighs the quality of your content, it is all in vain. Instead of viewing the content of your brand, consumers look forward to, they’ll come to dislike your business as one that continually appears in their feed or mailbox with nothing significant to say.

This will certainly result in people unsubscribing your brand and discontinuing to connect with you. As a result, it’s critical that you guarantee each content you post with your brand is valuable to your audience.

Ignoring the Significance of Mobile Users

Whenever it’s about digital marketing, there is a growing trend towards mobile device use. Mobile phones currently account for 65 percent of overall digital media consumption and are gaining traction as technology advances and web browsing increases.

Regardless of your primary channel, mobile-friendly content must play a significant role in both your short- and long-term branding strategies.

Conclusion

Utilizing the potential of branding is no different from implementing any other marketing approach. By utilizing analytics, you can ensure that your business avoids costly branding errors. However, increasing awareness and holding the aforementioned guidelines in mind is one of the most effective methods to pave the road for your brand’s success.

Contact Us Today to For Your Branding Needs

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Blog Technology UI Design UX Design

Impact of Artificial Intelligence on the Design Industry

Artificial Intelligence

For quite some time, Artificial Intelligence (AI) seems to be in all the rage. Siri, Google Assistant, and Alexa have become ingrained in our daily lives. However, several designers frequently fear that artificial intelligence will eventually take away their professions. They quote – Where would all the creators and designers go if machines become competent at creating art—and moreover if they’re easily available and inexpensive?

Nevertheless, these worries are based on myth. Designers would be able to easily adapt to co-creating with AI technology in the same way they evolved themselves from using simple photo editing software to 3D architectural tools.

The reality would be that the future of design does not include a world ruled entirely by robots. On the contrary, it is a future in which designers leverage artificial intelligence to improve the efficiency of their design processes. In this blog, we’ll examine the enormous potential of AI in design.

Optimizing Professional Designers’ Work

As with other design technologies, AI simplifies work for designers by doing the heavy lifting. Nowadays, designers spend a significant amount of time performing repetitive operations such as resizing, scaling, or color correction.

By automating these activities with AI, designers may focus on more significant elements of their work. Thus, AI technology enables designers to be more productive and efficient.

All through the design phase, AI design tools engage with human designers, acting to their requests and providing feedback and evaluation. As designers generate new concepts, they may orally dictate them to an AI design tool, which will then show the results in real-time.

Personalized User Experience 

AI technology is capable of accumulating massive amounts of market data on a variety of businesses and prospective customers. By combining market and design data, it can determine which images are most appealing to target consumers within certain sectors. AI technology reduces the effort required for A/B evaluation in user experience and marketing campaigns by providing recommendations based on this data.

Additionally, AI enables adaptive design technologies, which modify the appearance of web pages and marketing content based on who is browsing. With the use of AI, advertising banners may seem different to various visitors based on their interests and choices.

AI Generates Several Variations

After identifying a pattern, artificial intelligence enables designers to build many variations. The program takes the colors and patterns from a layout and then generates hundreds of versions within the color and pattern range found.

AI has a great deal of utility for designers. Consider logo design as an example. Designers are able to distinguish between trademark colors and abstract patterns. Artificial Intelligence may then utilize the similarities to produce a variety of unique and distinct designs within the area.

It is beneficial for designers who are having difficulty with their creativity. The abundance of visual alternatives offered can assist designers and clients in making an informed decision. Furthermore, it fosters creativity and assists designers in experimenting with new color combinations and patterns.

Visual Context Interpretation

Conventional machines require a series of instructions and must operate on them sequentially. In terms of design, this involves determining which components should be included in a given graphic.

However, with the help of AI designers operate differently. They do not create visuals by following a set of sequential orders; rather, they create designs depending on their context, just like a person might.

AI designers can recognize and save many forms, colors, patterns, and text formats. They may utilize this data to produce pictures that aesthetically correlate to each other; they comprehend which logo colors go well with the general color theme of a website or which font works well with a company’s brand image. In this way, they can determine if a given design is aesthetically appealing or elicits the appropriate attitude.

Artificial Intelligence Helps Non-Professionals

Not everyone has the ability to design. Not everyone has the potential to be one. Non-professionals may readily design with AI-driven design tools. Logojoy is an outstanding example. Not only does it design logos, but also advertising materials such as brochures and business cards. The AI-powered system generates data-driven answers for users.

Will Artificial Intelligence Eventually Overtake Designers?

To put it simply, the answer is NO. While artificial intelligence is a useful tool, it cannot and will not replace designers. We anticipate a deeper correlation between AI and designers in the future.

Read more about AI driven web design here.

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Blog Brand & Identity Design Technology

How to Run a Productive Design Critique Remotely

Design Critique

A design critique is a process of assessing a design and providing input as to whether the work achieves its goals. Typically, a design criticism takes the form of a group discussion with the objective of enhancing a design. This does not entail merely evaluating a design.

Design critiques are classified into two types: solo critiques and design reviews. Solo critiques are meetings dedicated to the improvement of a single piece of work. On the contrary, design reviews are often assessments of a product based on a bunch of principles.

Here are the three fundamental aspects of successful design critiques:

  • A defined scope for the discussion – Far too frequently, critiques become cumbersome owing to a lack of focus. Critiques will be useful only if clear limitations exist for what may and should be criticized. Once the limits have been established, the attendees, duration, and formality of the event may be defined.
  • Design objectives for the job that have been agreed upon – To assess a design and determine if it achieves its objectives, clarity on the solution to a problem is required. This most likely entails a thorough grasp of users and their requirements. Without these, all input is subjective and without foundation.
  • Instead of commands, use conversation – Commands, or instructions, can swiftly undermine the critique’s stated objective, which is to promote open debate in order to better the conclusion.

The Purpose of a Design Critique

Your primary design critique objectives should include the following:

  • Collect specific types of input from participants about a range of alternative design ideas for a certain section or area of the product.
  • Contrast the design of various elements of the same product.
  • Examine the customer flow via a design by going through each stage in the order in which users would finish a job. 
  • Investigate the designs of competitor products or any other products that incorporate aspects or characteristics similar to those you wish to accomplish.
  • Allow colleagues with varying job responsibilities to offer comments based on their areas of expertise.

Secondary objectives should usually include the following:

  • Provide a framework for a project’s creative process.
  • Enhance your team’s capacity to consider and discuss design concepts.
  • Educate non-designers on how to apply the design critique approach to various types of problem solving scenarios.

Running a Productive Design Critique Remotely

Begin With Clarifying Doubts

Dispel any misconceptions regarding the purpose of the provided design or the type of experience it is meant to generate. 

Listen Before You Speak

Often in professional situations, we mix discussions, with possibilities to impose our viewpoints on others. If you take a minute to listen and comprehend before expressing an opinion, you will be more receptive to hearing something new that may challenge your preconceived notions. Therefore, rather than waiting for others to finish, make an active effort to comprehend what is being said.

Initiate Alternate Explorations

Pose questions that bring to light additional possibilities that the designer may have overlooked. Withhold judgments unless there are apparent inconsistencies between the designer’s purpose and the designs being critiqued.

Specify Your Point

Having a personal viewpoint and sharing your own preferences is acceptable. However, this should not be confused with your perspective of what your consumers require or desire. Therefore, be sure to define the type of viewpoint you’re providing. Hopefully, there will be sufficient data and study to enable everyone to agree on the most likely consumer standpoint on various proposals.

Following these practices and applying them going with a design critique framework that works in your situation can help you optimize your design quality and output with great effect and accuracy. Contact us today to know more.

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Brand & Identity UI Design UX Design Web Design

How to Infuse Brand Essence Into Your Website

Brand Essence

If you’ve recently unveiled a new venture or even have an established brand that isn’t connecting with your customers, you may want to consider changing your brand value proposition and statement. But at the same time, you must have encountered certain brands that inspire their customers to fall in love with them. For Example – Apple Inc. has a loyal and devoted customer base as no other tech company has! Therefore, why do certain firms inspire greater enthusiasm while others fail to do that seemingly doing all the same stuff? Usually, it all boils down to a single factor: Brand Essence.

Similar to how your personal identity defines you, your brand essence is the magical element that distinguishes your firm from every other Tom, Dick, and Harry in the market. But what exactly does brand essence mean? How can you infuse your brand essence into your business? Let’s explore all of this in this blog!

What is Brand Essence?

Brand essence is the soul of any business. Brand essence is a compilation of the fundamental traits that define your business. Your brand essence is much more than a single idea or thought; it covers everything from your distinct voice tone to your brand identity, statement, and perhaps even purpose. As with other brand aspects, the essence must be genuine and passionate.

Why Is It Necessary to Have a Brand Essence on Your Website?

Establish customer trust and loyalty – Your brand essence should be an integral part of your firm, from product sales to customer service. When visitors arrive at your homepage, everything from your logo to the colors you’ve picked should convince your consumers of who you are and your purpose. 

Helps you stand out – There might be many businesses similar to yours operating online. Your brand essence assists in differentiating you as distinct by highlighting what makes you genuinely unique. It’s a way to educate your consumers about your beliefs and to distract them from your rivals.

Build an emotional bond – A brand essence that embodies your distinct beliefs, purpose, and personality will aid in establishing an emotional connection with your audience. Bear in mind that consumers are drawn more to the personal traits that drive your brand identity.

Simple Ways to Incorporate Brand Essence into Your Website

Thoughtfully Implement Your Brand’s Colors

Colors have a significant role in defining your brand’s character. Color psychology is a key factor in the creation of any brand asset, from wrapping your items to the hues in your logo. Taking that into consideration, you should make efficient use of your colors on your website as well. 

Maintain a consistent color palette across all digital environments. A very good example explaining this point can be McDonald’s. When you visit a McDonald’s store, the golden arch emblem may immediately bring feelings of joy and nutrition to mind.

Typography

Fonts and typography are additional components that help your consumers identify and comprehend your brand. There are several font styles available and new fonts are introduced on a regular basis. However, your business should have a consistent set of typefaces that it utilizes throughout.

The typefaces you choose should convey information about your business and its values. For instance, the Original Stitch’s website typeface gives a feeling of cleanliness and sophistication.

Pick Images Carefully

Stock photos appear out of date, clichéd, and artificial. If you saturate your website in photos like that, you will never gain your consumers’ respect. Rather than that, it is up to you to verify that each visual on your website reflects the brand’s mood and personality.

Draw Your Attention To Message

The message that you convey via your content and website is critical to your business’s success. What do you want your consumers to believe when they land on your website?

For instance, if your concept is that you can create high-quality skincare products without sacrificing animal welfare, it should be well conveyed to the visitors on your page.

Use The Right Voice 

Your brand’s voice tone lends character and significance to the information you publish online. You may ensure that you come out as trustworthy, dependable, and intelligent by using formal language. With casual language, you’re more likely to persuade your audience that you’re approachable and pleasant.

Further reading: Branding for Startups