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Design Mobile Apps UX

5 Key Uses of Animation in Mobile App UI

The advancement of technology has led to several new improvements and trends in web and mobile designing. Animation was once a visual luxury but has now become a functional requirement. Users expect to face animations at some stage while browsing a website or an app. Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile app UI design.

Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile UI design.

1. System Status

There are plenty of tasks and processes like downloading and uploading data, calculations etc. that continuously run in the backdrop while the app is running. While these processes run in the background, users often feel that the app is frozen, as there is no activity at the front end. You must always indicate the status of all the ongoing processes through visual signs of progress. It provides a sense of control over the app to the users.

Page loading time is unavoidable, however, it is a very stressful time for users. Using animations can’t shorten the loading time, but can provide comfort to the users while they wait. Creative progress indicators can reduce a user’s perception of time. If users can watch something visually pleasing, while they wait, they are more likely to divert their mind on the animation, rather than the wait time.

Similarly, “pull down to refresh” is also a well-known system status indicator that reloads the page. Pull-to-refresh animations should match the design outline of the app. Movement and visually pleasing items naturally draw attention and create interest. Animating your notifications is a pleasant way to notify users about things, without hampering their experience.

2. Visual Feedback in Mobile App UI

Visual feedback is critically important for any user interface. It helps users to know and understand their current context in the system at any given time. User interface elements like buttons and controls should appear to be tangible, as they interact with them in the real world.

But, bridging the gap between the physical world and on the web is challenging. Visual and motion cues must immediately recognize the input and animate in ways that appear to be direct guidance. Animations enhance various points of interaction and reinforce the actions taken by a user.

3. Structuring Information

Animation allows proper structuring of information across the app. An animation draws users and shows what content to look for and where can it be found. The menu bar is one of the most common places where this can be implemented. 

There are many elements on the main screen of the app. When we activate one of them, the app should change the picture and display a whole new app section based on the selection. Animation helps users to know that it is the same element but with different form and scale.

4. Navigation & Transitions in Mobile App UI

Usually, users take the help of menu bar to navigate inside an app. A lot of apps have a complicated structure to show the list of app sections or features, which is confusing for users. Animation works as a visual navigator. 

A user should notice a changing picture on the screen while selecting or changing app sections. This lets them know that they are navigating to a different section or using a feature. Animation is a great way to transport users reasonably between navigational contexts. 

Read more about Mobile App Navigation

5. In-app Guide

Some apps have a more complex structure compared to others. If you don’t want to scare-off or irritate your app subscribers, you should clearly explain to them how an app works at the very beginning. Animation comes in handy here. A user gets brief instructions about the app in very less time via animations. Usually, an animated guide opens up when the app runs. However, users should have access to the guide whenever they need.

Animations are really pretty, but as mentioned earlier there role is no longer confined to adding beauty to an app. So make animations with purpose and use it in the app UI design to simplify user interaction with the user interface.

Let us know if you are looking for designing your new or existing mobile app. Our UI and UX team will be happy to assist. Contact Us today

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SEO

How Massively Does Google’s AMP Impacts Your Online Marketing?

2017 is just around the corner, and we are more excited than ever. The year 2016 was full of innovative excellence and technological enhancements. We saw the rise of many promising technological implementations which make us eagerly await 2017. Google’s AMP has been a hot topic amongst digital marketers across the globe. It has created ripples across news biggies, web owners and SEO experts and Google seem to be in no mood to tone down its pressure on websites to adopt it.

What Is Google AMP?

Google AMP (Accelerated Mobile Page) is a method developed by Google that helps search content load up to 10 times faster than the traditional model. It has a specific type of HTML called AMP HTML which strips down the content. Due to this, the users will see articles that contain only basic text and images with respect to their searches.
AMP enabled content is indicated by a lightning symbol against it.

AMP - Accelerated Mobile Page

AMP’s Importance For SEO

Google has always been clear on the aspects which decide the placing of content in its search engine rankings pages (SERPs). Page speed and mobile readiness are the most important aspects among others which impact the ranking of a page. With faster page load speed and mobile friendly content, you are bound to get more traction on your web pages.

Google is not merely a search engine that directs users to different websites. Google has moulded itself to be the company that provides answers to user queries. “Featured Snippets” has been the method of providing answers to questions. However, it works well only with simple questions. Like it will give an answer to the question Who won the 2016 U.S. presidential election? But, if you ask Why did Donald Trump win the 2016 U.S. presidential elections? Then, it will look into the depth of articles and a new page will load which may be slow on mobile devices. Google’s AMP project is an effort in this direction to provide you links that quickly load straight away in SERPs.

Positive Impact of AMP on Online Marketing

1. Higher Ranking for AMP Enabled Articles

AMP enabled articles are displayed at the top of a Google search. This differentiates them from the clutter. Currently, they are displayed as a swipeable horizontal merry-go-round. The paid option is not available as of now but you can expect it in the future.

AMP Enabled Articles

2. Google’s AMP is for Everyone

Facebook has a restriction which allows only a handful of publishers to participate in its Instant Articles section. But, Google has no such restriction. Anyone with a little knowledge can format his/her content to be accessed by a huge number of readers and that too at a lightning speed.

3. AMP Is Open Source

Google’s brightest and best developers are not the only people who can contribute to AMP. It’s open source and anyone with a bright idea can contribute to it. The publishing world is constantly changing and Google plans to adapt to this world more readily.

4. Paid Impressions Will Increase

The common tendency of users after seeing AMP enabled content is to click back on the SERP to see what all is on offer. This will have a positive impact on the paid search impressions in coming times.

5. AMP Analytics Are Coming Up

A lot of analytics giants like Adobe Analytics, ComScore, Chartbeat, Parse.ly etc. have already started developing analytical services to provide performance analysis to publishers. This will help publishers to understand how well their AMP enabled content is doing and using this analysis they can implement necessary changes.

If your website is already receiving a great deal of mobile traffic, then Google’s AMP is something you should seriously consider. It’s a must for a blog, a news site and a recipe website. For an ecommerce website it will be an exciting experiment with Google’s AMP. They can test it out on one of its product category. However, the real strategic choice of an ecommerce website should always be PWA (Progressive Web Apps).

Get in touch with our experts here at NYX Ditech to know more about Google’s AMP and how you can use it to boost up your website performance.