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Design Mobile Apps UX

5 Key Uses of Animation in Mobile App UI

The advancement of technology has led to several new improvements and trends in web and mobile designing. Animation was once a visual luxury but has now become a functional requirement. Users expect to face animations at some stage while browsing a website or an app. Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile app UI design.

Animation infuses life into interfaces and makes them more rousing and visually appealing.  The proper use of animations accentuates the responsiveness of an app. In this article, we will discuss five critical applications of animation within a mobile UI design.

1. System Status

There are plenty of tasks and processes like downloading and uploading data, calculations etc. that continuously run in the backdrop while the app is running. While these processes run in the background, users often feel that the app is frozen, as there is no activity at the front end. You must always indicate the status of all the ongoing processes through visual signs of progress. It provides a sense of control over the app to the users.

Page loading time is unavoidable, however, it is a very stressful time for users. Using animations can’t shorten the loading time, but can provide comfort to the users while they wait. Creative progress indicators can reduce a user’s perception of time. If users can watch something visually pleasing, while they wait, they are more likely to divert their mind on the animation, rather than the wait time.

Similarly, “pull down to refresh” is also a well-known system status indicator that reloads the page. Pull-to-refresh animations should match the design outline of the app. Movement and visually pleasing items naturally draw attention and create interest. Animating your notifications is a pleasant way to notify users about things, without hampering their experience.

2. Visual Feedback in Mobile App UI

Visual feedback is critically important for any user interface. It helps users to know and understand their current context in the system at any given time. User interface elements like buttons and controls should appear to be tangible, as they interact with them in the real world.

But, bridging the gap between the physical world and on the web is challenging. Visual and motion cues must immediately recognize the input and animate in ways that appear to be direct guidance. Animations enhance various points of interaction and reinforce the actions taken by a user.

3. Structuring Information

Animation allows proper structuring of information across the app. An animation draws users and shows what content to look for and where can it be found. The menu bar is one of the most common places where this can be implemented. 

There are many elements on the main screen of the app. When we activate one of them, the app should change the picture and display a whole new app section based on the selection. Animation helps users to know that it is the same element but with different form and scale.

4. Navigation & Transitions in Mobile App UI

Usually, users take the help of menu bar to navigate inside an app. A lot of apps have a complicated structure to show the list of app sections or features, which is confusing for users. Animation works as a visual navigator. 

A user should notice a changing picture on the screen while selecting or changing app sections. This lets them know that they are navigating to a different section or using a feature. Animation is a great way to transport users reasonably between navigational contexts. 

Read more about Mobile App Navigation

5. In-app Guide

Some apps have a more complex structure compared to others. If you don’t want to scare-off or irritate your app subscribers, you should clearly explain to them how an app works at the very beginning. Animation comes in handy here. A user gets brief instructions about the app in very less time via animations. Usually, an animated guide opens up when the app runs. However, users should have access to the guide whenever they need.

Animations are really pretty, but as mentioned earlier there role is no longer confined to adding beauty to an app. So make animations with purpose and use it in the app UI design to simplify user interaction with the user interface.

Let us know if you are looking for designing your new or existing mobile app. Our UI and UX team will be happy to assist. Contact Us today

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Technology

5 Factors To Consider While Linking A Payment Gateway With Your Mobile App

It’s astonishing how every possible day-to-do activity has shifted to mobiles from everything else. People including you and me cannot simply think about life without our mobile phones. From a task as basic as booking a cab to complex tasks like banking transactions or booking an abroad vacation, everything is taken care of by our little pocket superhero. According to a report, about 40 % of the orders received by business until the end of 2018 will be through mobiles. The impact of mobile apps is increasing every single day. Mobile apps have broadened their horizon in terms of the services that they offer. They have a huge array of services and products to offer, which leads to the need of collecting payments as well. That creates the need for a payment gateway.

Payments is a crucial step in the consumer journey and hence apps should ensure a seamless and advanced payment experience. There are a number of things to be considered before integrating a payment gateway with a mobile app. Here are a few important considerations listed for you.

1. The Integration Process Must Be Simple

The process of integration must be kept as simple as possible. Developer SDKs must be very easy and must take minimal developer time for integration. The updates should also be simple so that the merchants can handle it and that too without any major fuss. Keep the SDKs light so that they don’t eat a lot of space on user’s mobile. Large apps are more prone to get deleted by users. It’s quintessential that the SDKs provide support for your required platform and framework. Select a gateway that offers multi-platform and multi-framework support (like Android, iOS, Cordova, React Native, and Ionic.)

2. Maintain A Consistent UI

The UI offered by the payment gateway cannot be in contrast with your overall brand language. It should merge in and compliment your brand language. The payment process through the payment gateway must be a cake walk without any barriers or friction. Another important aspect to consider here is the total number of steps involved in the payment process. The less the merrier in this case. Prefer payment gateways that offer you customized checkouts that can include your brand logo, image etc.

3. Payment Received Communication

It’s always advisable to send payment confirmation communications through email or SMS to the customers. It boosts the trust of the customer and encourages them to use the payment gateway more often. The payment gateway has a direct and most updated status of the payments, thus they are the best people to send the most accurate status information. So choose a payment gateway that has the facility to send timely communications to customers.

4. Quick Payment Settlement Cycles

Customers are the king and their convenience comes before anything. Thus, quick payment cycles are a must. Moreover, quick payment cycles ensure smooth functioning of the business. A typical settlement ranges between a few days and utmost a week, depending on the size of your business and your business industry. Gather all the information regarding the settlement period from the payment gateway merchant to analyze if it suits your business model.

5. Comprehensive Customer Support

This is one of the key elements which often gets neglected while integrating a payment gateway. Customer support is crucial both during the integration process and handling post-integration payment related queries. A payment gateway must provide effective customer support through various means like chat, email, call etc. for all payment related queries. The support must not be restricted to merchants, but must be extended to the end users as well to address their queries in the shortest span of time.

Conclusion

Integrating with a suitable payment gateway is very important for the success of your business and brand. People drop into a different level of comfort zone when they glide through the overall payment process without any hassles or delays. The above-mentioned points are very handy while selecting a payment gateway for your mobile app. If you want to know more about the same, our experts will be more than happy to assist you.