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UI Design Web Design

Try These 5 Web Design Principles To improve Your Conversion Rate

Web Design Principles

Every business wants to grow and increase its sales. Companies put a lot of time, effort and money into devising marketing strategies to boost their revenues. A website is one way to market their offerings to the people using the internet (which, by the way, is huge in number). A lot of marketers boast the importance of SEO, social media, creating lead magnets that convert, etc. Yet, creating a brilliant website is the first and most important step. 

Stanford University’s research stated that 46.1% of people say a website’s design is the top criteria for deciding a company’s credibility. Therefore, it’s highly critical that your design looks professional. This article will share five web design principles that will boost your conversion rate, thereby creating more revenue for our business.

1. The 8-Second Rule

Studies have suggested that you only have 8 seconds, on average, to get a visitor’s attention. The human attention span on the internet is too short. There’s a very tiny window of opportunity for you to engage a user once they land on your website; every second count. Here’s what you can do:

  • Use a crisp, benefit-driven, pin-pointed headline in large font
  • Include multimedia such as audio, video or other interactive content.
  • Use eye-catching, attention-drawing imagery to convey the prime purpose of your page
  • Use the imagery as a guide to the call-to-action button
  • Make signup buttons large, simple and straightforward.
  • Write powerful copy to entice and engage users.
  • Use hover effects on your buttons 
  • Use animated exit popups to re-engage visitors who are on the verge of bouncing off

2. The Rule of Thirds

One of the key web design principles is to follow the famous photography principle – The Rule of Thirds. To apply this rule, you’re supposed to visually divide an image (in this case, your website page) into thirds, both vertically and horizontally, giving you nine equal squares. The rule says, the four middle intersections are key, strategic places of interest. It creates the most impressive image or design when objects are placed at these points.

Remember that you don’t need to design your entire website strictly by the rule of thirds. Only use it as a tool to help you perfectly place crucial elements. Take a screenshot of your website, only above the fold part or just your header section; divide it into nine equal squares. Analyze it according to the principle and take a call if you want to make any changes or not.

3. The Hick’s Law

Hick’s Law is a famous theory cited by many individuals for various purposes; it is also frequently referenced in web designing. The law is named after a British psychologist, William Edmund Hick. The law states that the time it takes for an individual to decide is directly proportionate to the possible choices they have. In other words, by decreasing the number of choices, the decision time is also decreased and vice-versa.

Using this principle in web design, you can boost conversions by restricting the number of choices users have. And, where do you offer the most number of choices on your website? In the navigation bar. Don’t offer too many links to the users; it makes it challenging for them to choose. The user will lose interest in them altogether. 

4.The KISS Rule

This one is a common rule, being applied in several fields. It means Keep It Short And Simple and applies to web designing too. Simplicity is super essential when it comes to improving conversions. pThe moment you create a page, ask yourself whether you can make it more simple or the simplest. The results are more aesthetically pleasing, and conversions are increased.

It is similar to the earlier discussed Hick’s Law. However, simplicity is more than just limiting the options. The aim is to create a clean overall design that is uncluttered and minimizes distractions. Like Hick’s Law, people can only handle a limited amount of information at one time. Visually stuffing the website will overwhelm and bother users. Creating a great user experience on your website requires you to eliminate everything that unnecessary to the design.

Apple is one of the most significant examples of simplicity in web design. Countless other brands have followed their style for its effectiveness.

5. Negative Space

Whitespace is often referred to as negative space in web design. Positive space includes all the elements on your site, while negative space is the empty space in between. Don’t go by the name. Negative space is actually a good thing in web design; without negative space your website would be unusable and unreadable.

Negative space doesn’t just refer to the space between your page’s larger elements, such as the space between your header and your content or space between your sidebar and your content. It also refers to the space between all the more minor elements on your page – the space between lines of text, the space between paragraphs, and even the space between letters. Pay attention to the negative space on your site, in all forms, to keep everything legible, scannable and easy on the eyes. All of this leads to increased conversions.

Conclusion

Now that you understand these five web design principles, put them to good use by taking a hard look at your existing design. A thorough evaluation of your website will let you know the strengths, shortcomings, and areas of improvement. Need an expert opinion? Talk to our team.

READ MORE: Here are 5 pro tips that will come in handy while designing a visually stunning and user-friendly website

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Brand & Identity Design UI Design Web Design

Web Designing For Accessibility: Tips And Guidelines To Follow

Web Designing

The world is evolving faster than ever, and humans are becoming more and more dependent on technology. The Internet has changed the world, and today all of us depend on the internet for almost everything. Be it searching for a job, ordering a pizza, booking a dentist appointment, learning, and whatnot? The internet may be an ever-present resource for most people, but connectivity to the resource is a challenge for people living with disabilities. Although there are programs and devices, like screen readers, that make it possible for people with disabilities to access websites, web designing for accessibility is still a practice less followed.

According to data from 2012, almost one in five Americans live with a disability of some kind. Close to one billion people in the world, or 15 percent of the world’s population, lives with a disability. Out of all kinds of disabilities, conditions like visual impairment, autism, difficulty grasping objects, and deafness, just to name a few, can severely limit an individual’s ability to use a computer or smartphone without assistance and support.

There’s a myth that web designing for accessibility is difficult and expensive; it’s not true. Making your website more accessible doesn’t mean adding extra features or content; therefore there shouldn’t be an additional cost and effort.

Here are a few tips that will help you in web designing for accessibility in accordance with the AA level of the Web Content Accessibility Guidelines (WCAG 2.0), and will allow your website to work on the most commonly used assistive technologies — including screen readers, screen magnifiers, and speech recognition tools.

Maintain a Proper Contrast Ratio

Color contrast is an important aspect of web designing. But, it is often neglected as a web accessibility problem. People with low vision could find it difficult to read text from a background color if it has low contrast, whether on a plain background or text embedded within an image. A movie with subtitles is a good example. The text often appears without anticipating the background. It happens when white text appears in a brightly lit scene. It is unreadable, and the audience is left not knowing the dialogue.

It is critical to consider the sufficient contrast between text and background. According to the W3C, the contrast ratio between text and its background should be at least 4.5 to 1 (conformance level AA.) The ratios become more forgiving with larger and heavier fonts since they’re easier to read at lower contrast. If your type is at least 18 pt or 14 pt bold, the minimum contrast ratio drops to 3 to 1. You can use tools like Contrast Checker to see how your planned font and background colors work together.

Don’t Just Rely On Colors 

When you’re communicating something important, showing an action, or prompting a response, don’t use color as the only visual cue. People with low visual acuity or color blindness will have a hard time understanding your content. Try to use an indicator other than colors such as text labels or patterns.

Elements with more complex information like charts and graphs can be especially hard to read when you only use color to distinguish the data. Use other visual aspects to communicate information like shape, labels, and size. A good trick is to print your graph in black and white and see if you can still understand everything in it.

Keep Your Navigation Predictable

The navigation system your website uses should be consistent across its pages. This includes the icons you use and the way visitors get to different pages within the site. if your homepage has a top header bar with drop-down menus, each of your other pages should have this arrangement, too. Similarly, the icons you use across your website need to be consistent.

You should also stay away from any kind of automatic navigation and auto-playing music and videos. not only are they annoying, but it’s also difficult for a user with a screen reader to determine how to pause them. And when a slideshow or carousel scrolls through content at a rapid rate, users can become confused and frustrated.

Support Keyboard-Only Navigation

Web designing for accessibility is not restricted to the elements on the screen. Keyboard accessibility is one of the most critical aspects of web accessibility. Especially for the ones who are blind and rely on screen readers. Also, for people who don’t have precise muscle control; they can’t grasp a mouse or keep their hand steady on a laptop’s touchpad. These users rely on their keyboards to navigate websites. 

These users typically use the Tab key on the keyboard to navigate through interactive elements on a web page – links, buttons, or input fields. The order of the interactive elements is essential, and the navigation must be logical and intuitive. The tab order should follow the visual flow of the page – left to right, top to bottom.

Add Appropriate Alt-Tags To Images

Alt tags are brief descriptions of the images you use that get buried in the site’s HTML. Most users never see these descriptions, but site visitors using screen readers rely on them since they “hear” the content. These tools convert text to speech so that the person can hear the words on a site. Alternative text, or alt tags, can be presented in two ways –  within the <alt> attribute of the image element, or within the context or surroundings of the image itself. 

Alt tags aren’t just useful for your visually impaired audience; they’re for your benefit too. Well-crafted alt tags improve your site’s SEO, drawing more relevant site traffic and improving conversions.

Use Labels Or Instructions With Form Fields And Inputs 

Using placeholder text as labels are one of the biggest mistakes when designing a form. Placeholder text is usually gray and has low contrast, so it’s hard to read. People who use screen readers usually navigate through a form using the Tab key to jump through the form controls. The <label> elements are read for each form control. Any non-label text, as placeholder text, is usually skipped over.

Always help people understand what they should do and write in a form. It’s best if labels don’t go away, even when the person is filling an input. When designers hide descriptions or directions in their forms, they’re sacrificing usability to attain simplicity. That said, we don’t want you to clutter your design with unnecessary information, just make sure to provide essential cues.

Web designing for accessibility is a new and growing trend. While these tips will certainly help you in creating websites that are much more accessible for people with disabilities, there is still a lot of scope in terms of improving the user experience for this set of audience. As designers, we all need to grow and master the art of accessibility since technology is usable for all – regardless of their abilities. Looking to improve your web design? Talk to our experts.

Looking for 2020 Design Trends? Click Here to Know More

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Brand & Identity UI Design Web Design

7 Unique And Amazing Website Layouts To Draw Inspiration From

Website Layouts

There are zillions of websites over the internet, and standing out from the crowd is a big task. A lot of designers follow the tried and tested design format of the website layouts since it’s a safe bet. But, by doing that they become part of the crowd. If you browse through the internet today, you will find a lot of similar websites; we are not saying that they are designed poorly, but they are not unique. That said, you still come across some website layouts that take an alternative approach to designing and come with something special. In this article, we will show you some examples of unique website layouts designs, so you can create sites that break the monotony, without compromising on user expectations.

1. The Goonies

The Goonies use a full-screen hero image that scrolls into the page and transitions into a series of grid website layouts. The Goonies is a 1980s classic movie, which is turned into a promotional-style website by Joseph Berry. It has won an honorable mention and Site of the Day award from Awwwards. It is an excellent example of storytelling and modern web design. The interactions and animations create a highly engaging user experience and allow fans to relive some of their favorite moments from the movie.

The Goonies - Website Layouts

2. Heco Partners

Heco Partners, a Chicago-based design agency, draws you into their website with its flowing movement. On its landing page, you see the words, “We turn information into experiences that people care about” hovering above an undulating wave. These two elements, in combination, symbolize their promise of transforming ideas into action. The visitors straightaway get a powerful sense of who they are and what they do, without even scrolling down. This site is a superb example of the right way to combine a portfolio with more detailed background information, as illustrated by each of their projects. 

There are no obvious navigation cues, but an arrow prompts you to scroll down to get the whole Heco Partners story, but you can also deviate into their project-based case studies. The beauty of the fading transitions between each section, as well as various other animations, makes the site a pure pleasure to scroll through. 

Heco Partners - Website Layouts

3. Beagle

Another excellent example of visually and progressively telling the product story in a simple and easy-to-digest way is Beagle. It’s challenging for many startups; even experienced companies miss out at simple storytelling. It gets even trickier when companies are introducing new concepts to existing markets. There are obvious questions in people’s mind – what is your product? How does it work? Why do I care? Beagle answers all those questions while simultaneously showing their product and compelling the user to purchase. Another interesting point to notice is that it is one of the few sites to implement scroll hijacking successfully.

Beagle - Website Layouts

4. World of SWISS

SWISS airlines have created an incredibly immersive site that tells their story and describes what it’s like to fly with them. They have done a fantastic job by using strong visuals and animations to introduce the user to different sections of the site that are packed with information beyond the mundane sales and marketing pitch that is very commonly used these days.

World of Swiss

5. Nelu Cebotari’s Portfolio

Nelu Cebotari’s is a portfolio website that uses a three-column hero that transforms into the main navigation menu upon scrolling. It is a personal online portfolio that captures the creator’s personality and skills as a designer while avoiding the stamp of a cliche.

Overall, the color scheme makes an impact. Prominently, the background color choice makes the black text really stand out. Another unique part of this design is its navigation. It is placed upfront and center, as are the calls to action – about, work and contact. Hovering over each of these reveals a box that slides up from the bottom. Each of these squares has a bit of text prompting you to learn more or to get in touch. This stripped-down, spartan approach is distinctive, and not commonly found.

Nelu Cebotari’s portfolio

6. Never Summer Snowboards

Never Summer Snowboards uses a full-screen background video that provides a portal into more traditional eCommerce pages. Never Summer concentrates on its products without losing its sense of fun. It’s easy for action sports companies such as snowboard manufacturers to coast on the charisma and abilities of their riders. Whoever goes out loud and bigger can sell almost any snowboard to their adoring fans. Never Summer allows the riders to be a part of their story. However, the real focus here is on their high-quality products.

There are a lot of technical specs, but they’re there for reasons  – they’ll help out customers on the slopes. Instead of using jargon, they inform you how all of these materials and construction techniques make their boards better.

There was every possibility that this site may overload customers with information since there were many technical specs and a focus on board construction. But, they avoided this by injecting plenty of personality and character. 

Never Summer Snowboards

7. Sounds of the Universe

‍‍Sounds of the Universe digitally allows its customers to get the real-world experience of going to the record store. The grid-based representation of a brick-and-mortar record store is out of the box and makes the site stand out.

Sounds of the Universe is the digital offshoot of the eclectic record label Soul Jazz. From reissuing rare funk, jazz, and punk, to putting out new releases, they make sure people listen to music that gets less attention.

The eCommerce website represents many genres with plenty of background information about the artists and sound samples. What is particularly enticing about the site is that its layout design beautifully captures the feel of being in a record store. You can flip through various releases in a gallery, if you like something you can click the cover for a closer look, just like the real store. By translating the physical act of browsing through records into a digital experience, Sounds of the Universe sets itself apart from other music retailers who lack this sort of familiar interactivity.

Sounds of Universe

We hope that you’re inspired by the creativity shown by the designers of these sites. It takes courage and lots of confidence to attempt a unique design style, but it definitely pays dividends by setting yourself different from the clutter and adds a unique element to the user experience. Want to talk more about creating out of the box designs? Get in touch with our experts.

Read more about how you can highlight your content in the specific website layouts

*all images are sourced from respective websites

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Brand & Identity Design UX Web Design

Web Designing While Accounting Human Errors

Web Designing
Web Designing

We often hear the phrase ‘To err is human’, and it can’t be truer in every aspect of our lives. We all make mistakes. Users on your websites are no different. Sure, you can’t stop them from making mistakes, but, can you follow some aspects of web designing while designing your website in a way that it leaves a scope of making mistakes?

Even the most careful and diligent users are bound to make mistakes at some point in time; others will make more mistakes. Therefore, it is critical to consider this fact while designing your website. The errors in web designing can be as simple as mistyping a URL, providing incorrect information in a sign-up form, adding info in wrong fields, etc. The mistakes could even be as disastrous as accidentally sending thousands of dollars to the wrong person via PayPal. So, here are a few tips that you can follow to account for human error while designing your websites. 

1. Provide Straightforward Instructions

A lot of times, we assume that the users are by default aware of the most basic instructions. Thus, we don’t feel it necessary to provide these basic instructions to them. Moreover, people often see basic directions as a bit snooty. It’s human to assume you know everything you need to know for a simple-seeming task. This causes errors.

Don’t assume they know what you mean. An imperative when delivering clear instructions is not to assume the recipient knows what you mean. This can be for anything from commonly used acronyms to simple navigation instructions.  Mixed messages, assumptions and multiple options mean that the message received might differ from what we actually meant.

2. Give Clear Warnings During

Just like the instructions, users must get a clear understanding of the consequences of actions taken on the website. And, sometimes they need to be informed and explained the implications, that too in detail. Still, there would be users who would keep ignoring your warnings, but there’s not much you can do for them in any case.

There’s also a second web designing approach which you can proceed with. A majority of people will leave your site when they face a warning message which they don’t fully understand. Else, they may look for help to understand the warning, which again may lead them to bounce off. You’ll have to decide whether you would rather deal with potential inaction from some customers, or more errors. Both approaches have their pros and cons.

3. Always Confirm Actions While

You may think that all users are completely sure of what they are doing on the website, or they may get annoyed with questions asking them to confirm their actions. A confirmation dialog may seem like an irritating and useless extra step; however, the truth of the matter is a quick “Are you sure you want to do that?” message can be invaluable. The user may be taking action for the first time, or the tenth time, it’s irrespective. A confirmation will only increase chances that the user takes the correct, intended action.

4. Validate Forms

Form validation may not be a full-proof solution, but a potent tool, and a great way to gently guide the user in the right direction. While proper form design can help keep users from simply putting the wrong text in the wrong form, form validation is excellent for double-checking information and catching typos and forgotten fields.

Improper validation of form data is one of the leading causes of security vulnerabilities. It exposes your website to attacks such as header injections, cross-site scripting, and SQL injections. It is important to note that client-side validation is beneficial, but it is not enough. If you’re going to implement client-side validation, it would be good to have some of the server-side too, just to be safe.

5. Use Appropriate Form Labels

In our last article, we listed out some essential tips for selecting the right button labels. The labels on the forms are equally important and can lead users to commit an error, if not used properly. There are tonnes of websites on the Internet with so many vaguely-labeled forms. Worse are the forms that use industry jargons on a client-facing website. In some of the sites, the labels and input fields are even misaligned. That’s just a strict NO-NO!

6. Improve Usability Through Color and Contrast

The colors and contrast are often used on a website most simplistically. People only go as far as using red and its shades to portray bad, and green and its shades to show good. But that’s not enough. It doesn’t necessarily help differently-abled users. A website should be usable by everyone, so various disabilities should be kept in mind. Disabilities can include but are not limited to, the inability to use a mouse or see the screen.

When someone has low visual acuity, specific color palettes on websites may make it difficult for that person to see and understand the website content fully. You must find a way to add contrast to your elements, in such a way, that they’re clearly and easily distinguished from each other. Pay special attention to this if two options use similar text, but do radically different things.

7. Provide ‘Undo’ Option Where Possible

We all know how handy the ‘Ctrl+Z’ option comes in every day while performing various tasks. The ability to undo an action is such a boon to everyone. We wish we had an undo button for our lives. Coming back to reality though, if you’re building a web app, you might seriously consider implementing some sort of “Undo” function for just about every action with permanent consequences.

You cannot ensure error-free browsing on your website; neither can you take a generic call on the abilities of your users. But, considering human errors while web designing, will increase the chances of good user experience and fewer errors. Speak to our experts to discuss more on it.

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Web Design

Pro Tips For Web Designing With Type On An Image

pro-web-design

Designers across the globe have unanimously accepted the fact that pictures speak way louder than words. Today, images play a vital role in every web design and when paired with the right text, they create a magical effect. Text on and around images is a growing trend, however, it’s not the easiest of the concepts to pull off. You need the perfect image, hard-hitting message and a complimenting typography. Moreover, you must be clear about your intentions and what you really want to achieve with that type on the image. Here are a few tips that will help you to master the art of designing with type on an image.

Insert Text Into The Image

One of the best ways to perfectly play while designing type on pictures is to make the text a part of the image itself. This doesn’t necessarily works all the time but is very fruitful in some cases. You can either use a simple image and introduce the text into it or use an image with text already in it. But, make sure that the message conveyed is exactly the one that you wish to.

Mclarensource:Mclaren

Use Contrast

No matter how powerful your message or text is, it needs to be readable to be successful. Make sure that the text varies in color, just enough to be seen in combination with the photo. If you have a photo with a dark background, opt for white or light colored text or vice-versa. Contrast can also refer to the size of the text in relation to what is happening in the image. Lettering should work with (not against) the image.

Telegraphsource:Telegraph

Follow The Visual Flow

Working with the visual flow of an image is one of the most important tips when it comes to working with text and photos. The words must fit into logical parts of an image and there shouldn’t be any text over important parts of an image, such as the main action, faces or the showcased product. In terms of visual flow, look for spaces where the subjects of the image would look. The text placed in the visual line of image is likely to be more impactful.

Blurred Background Image

One of the simplest tools that you can use is the ability to blur a part of an image or the entire image at times. Adding a little blur to the background of an image with a software can help your text stand out and create a stunning visual impact. Blur can also add focus to your overall concept and can bring the actual product and text into sharper focus for website visitors.

Wallmobsource:Wallmob

Text In A Shape

When the images that you choose to use has lots of color or differences between light and dark sections, putting text inside a shape can really make it stand out. Select a color for the box which provides enough contrast for the lettering to show. You can also use a frame with some transparency to give it a softer feel, a show through kind of image.


Source: fall

Text In Background

Another handy and impactful trick out there is to put the text in the background of the image rather than the foreground. Typically, backgrounds are less busy and easier to work with when placing text. Most of the backgrounds are single colored, making the text stand out easily and increases its readability. The end result is a natural-looking placement that does not require a lot of tricks or alterations to the main image. Subtle shading effects can also be used to get the desired output.

squaresource: square

Use Huge Fonts

When you’re really confused with what to do, place the safest bet by using large size fonts. This applies to both the image or the type itself. The size element instantly grabs users’ attention and with one element being large, it’s easier to create scale with the text and image. Using big images can help with shading and contrast differences while using big text can add enough weight to lettering where it will appear readable against almost any image.

Cider
Source: Cider

In addition to these tips, always remember to use simple typography and a straightforward image for the best results. Discuss more on your web designing needs. Talk to our experts right away.

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Web Design

Can’t Decide A Color Scheme For Your Website Design? Read This

website design

A lot of planning goes behind developing a business strategy for launching any product/service and involves so many crucial decisions. One of these decisions is to choose a perfect color scheme for your website. One might think that this is not very important, but believe me, it’s as critical as any other element of your overall business plan. Your product/service must be presentable and people must recognize it, differentiate it, and most importantly recall it. Let’s understand the significance of different colors which will help you in choosing right color scheme for your website design.

Colors And Their Meanings

Every color has certain attributes attached to it and signifies something. Though, the significance differs from culture to culture. Here’s a brief description of the meaning and associations of color, particularly in relevance to the western culture.

RED – Shows passion, love and desire. Also used to show danger, strength, fire, and energy. Red quickly grabs attention & stimulates emotional reactions. Perfect for cars, sports sites and often used in food industry as it stimulates appetite. Must be avoided by sites related to finances, money lending etc.

PINK – Closely connected to femininity (women and young girls). It expresses sweetness, tenderness and finesse. It’s often used to portray romance and intimacy. Perfect for sites offering products related to women, babies or couples.

ORANGE – Orange is the color of joy, happiness and creativity. It’s very eye-catching and therefore often used as base color for call to action buttons as it attracts impulse buyers. Avoid using orange in excess as it shows desperateness to sell and that’s quite cheap.

YELLOW – In western culture, it’s often connected with happiness, warm feelings, optimism and cheerfulness. Again, a very eye-catching color, but must be used with caution as it can be a little harsh on eyes if used in excess or in a super bright shade.

GREEN – Color of nature, wealth, balance and harmony. It’s very pleasing to the eyes and often signifies prosperity. Green is suggested for sites related to money and finances.

BLUE – Both men and women equally love and prefer the color blue. It creates a feeling of stability and trust. Often used by banks, real estates and health institutions.

PURPLE – It symbolizes luxury, ambition and power. Since this color is very rare in nature it is also associated with mystery, magic and extravagance. It’s mostly used to advertise products for women and children. Also, purple is a good choice for businesses related to beauty & fashion, technology and education. However, it’s not advisable to be used in the food industry.

WHITE – White brings a feeling of safety, purity and cleanliness. It is a perfect base color especially for eCommerce sites since it help products to stand out. An information-friendly environment can be created by effective use of white space. It’s often used for medical websites.

BLACK – Black stands for class, royalty, luxury, wealth and sophistication. It is considered to be very elegant but also mysterious. Black is the safest bet for background color and is often used across businesses.

Ask these questions :

– What kind of age groups are you aiming at?
– Do you wish to sell your product to a specific gender?
– Which of their feelings do you want to engage?
– Do you want to trigger a specific emotional response?

It’s important to know your target audience, and then devote time to choose the best-related colors.

Colors By Gender

Joe Hallock did a study back in the year 2003 which compared color preferences among various demographics, here are a few results based on the observation:

  • Blue was the favorite color for both men and women
  • 23 percent of women chose purple as their favorite color while no men chose purple as their favorite color
  • Brown was the least favorite color for men while orange was the least favorite for women
  • 26 percent of the total participants considered orange as a cheap color

Another experiment conducted by Doctors Anya Hulbert and Yazhu Ling observed the following differences in how men and women perceive colors:

  • Women prefer soft colors while men like bright colors
  • Men are more tolerant towards achromatic colors as compared to women

Color Naming

Men like to keep it simple. What simply may be pink to men, could be Baby, Salmon or Magenta to a woman.

Choosing Colors For Your Website

Now that you have a basic understanding of colors, let’s dive into the details of how and what colors you can use on your website. There’s a rule of thumb when it comes to selecting colors for your website – You should not pick more than three colors for your website : Dominant, Accent, and Background.

Dominant Color

Dominant color is used at places where you want users to focus their attention. Remember, the purpose of Dominant colors is to differentiate certain section of your website so that users get attracted to those parts. Don’t overuse it as it will kill the purpose.

gimme

Image source: Gimme Delivery

Accent Colors

Accent colors are used to emphasize on certain elements like badges, sales banners & call to action buttons. Yes, they will hold importance but not as much as Dominant color. Avoid cluttering your website with too many accent colors. Less number of accent colors will help users to smoothly navigate throughout the entire web page. The eyes will naturally follow the path you want them to follow.

car repair workshop

Image source: Car Workshop

Background Color

The color of the background also depends on the purpose of your website. Like you shouldn’t pick orange as a base of wellness & spa websites, blue or green would be much better. Background colors can be used for storytelling. For example, suppose you want to create a strong and memorable impression on users, you should use darker shades and lighter tints of the dominant color across the website.

iceland
Image source:loveforiceland.com

Of course, color psychology is not engraved on stone. Color is something that people will classify through their own experiences and feelings. Don’t pick your colors at random. Think about your strategy and purpose more than once and determine what colors fit in the context appropriately. If you’re not very confident with your color coordination talk to our design experts, and they will be more than happy to assist you.