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Web Design

Pro Tips For Web Designing With Type On An Image

pro-web-design

Designers across the globe have unanimously accepted the fact that pictures speak way louder than words. Today, images play a vital role in every web design and when paired with the right text, they create a magical effect. Text on and around images is a growing trend, however, it’s not the easiest of the concepts to pull off. You need the perfect image, hard-hitting message and a complimenting typography. Moreover, you must be clear about your intentions and what you really want to achieve with that type on the image. Here are a few tips that will help you to master the art of designing with type on an image.

Insert Text Into The Image

One of the best ways to perfectly play while designing type on pictures is to make the text a part of the image itself. This doesn’t necessarily works all the time but is very fruitful in some cases. You can either use a simple image and introduce the text into it or use an image with text already in it. But, make sure that the message conveyed is exactly the one that you wish to.

Mclarensource:Mclaren

Use Contrast

No matter how powerful your message or text is, it needs to be readable to be successful. Make sure that the text varies in color, just enough to be seen in combination with the photo. If you have a photo with a dark background, opt for white or light colored text or vice-versa. Contrast can also refer to the size of the text in relation to what is happening in the image. Lettering should work with (not against) the image.

Telegraphsource:Telegraph

Follow The Visual Flow

Working with the visual flow of an image is one of the most important tips when it comes to working with text and photos. The words must fit into logical parts of an image and there shouldn’t be any text over important parts of an image, such as the main action, faces or the showcased product. In terms of visual flow, look for spaces where the subjects of the image would look. The text placed in the visual line of image is likely to be more impactful.

Blurred Background Image

One of the simplest tools that you can use is the ability to blur a part of an image or the entire image at times. Adding a little blur to the background of an image with a software can help your text stand out and create a stunning visual impact. Blur can also add focus to your overall concept and can bring the actual product and text into sharper focus for website visitors.

Wallmobsource:Wallmob

Text In A Shape

When the images that you choose to use has lots of color or differences between light and dark sections, putting text inside a shape can really make it stand out. Select a color for the box which provides enough contrast for the lettering to show. You can also use a frame with some transparency to give it a softer feel, a show through kind of image.


Source: fall

Text In Background

Another handy and impactful trick out there is to put the text in the background of the image rather than the foreground. Typically, backgrounds are less busy and easier to work with when placing text. Most of the backgrounds are single colored, making the text stand out easily and increases its readability. The end result is a natural-looking placement that does not require a lot of tricks or alterations to the main image. Subtle shading effects can also be used to get the desired output.

squaresource: square

Use Huge Fonts

When you’re really confused with what to do, place the safest bet by using large size fonts. This applies to both the image or the type itself. The size element instantly grabs users’ attention and with one element being large, it’s easier to create scale with the text and image. Using big images can help with shading and contrast differences while using big text can add enough weight to lettering where it will appear readable against almost any image.

Cider
Source: Cider

In addition to these tips, always remember to use simple typography and a straightforward image for the best results. Discuss more on your web designing needs. Talk to our experts right away.

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Design

5 Design Elements That Can Spice Up Your Contact Page

contactus-page

There are plenty of elements which you consider while designing a compelling and user-friendly website. You start with a stunning homepage and move on to an engaging about us page, a high-conversion landing page, and an informative blog. However, not a lot of thought is given to the contact us page, even though this page is a medium for your audience to connect with you. This page gets more traffic than any other page of a website and therefore needs equal attention.

Building Trust
Today, you will find a whole lot of online stores floating around the web and thus, building trust in your brand is an important success factor for any online store. Visitors will prefer buying from you if they are confident about your offerings and trust your brand. Even the existing customers will choose you over others and will become repeat buyers only if they trust you.

Designing your website keeping the human element is an effective way to earn the trust of your prospects. Visitors must always be able to visualize that there is a real person behind your business who is always ready to solve their problems. A contact us page can help customers solve their concerns regarding any aspect of their purchase cycle.

In this article, we will learn about a few important elements which can elevate the purpose of your contact us page while making it more user-friendly.

1. Should Be Easily Accessible

No point in creating a contact us page if your visitors can’t find it or take ages to find it. Ensure that your contact us page is easy to find so visitors can easily get in touch when they need to talk to your team. The navigation bar and the footer of every page on your website are the two major traffic sources for this page. By placing the contact us page in the main navigation, you make it instantly obvious and directly guide your website visitors towards it.

Pinnacle

Source: Pinnacle

2. Personalization Is The Key

You can use friendly images of real people to elevate the credibility and trustworthiness of your company while making it seem more human and personable. Another way to do this is by integrating a catchy call to action like “Talk to a Human” or “Talk To Jack ”on your contact page, which will compel your prospects to contact you. Check out this incredible call to action from Choice Screenings with a personalized message.

Personalization-Is-The-Key

3. Relevant Contact Information

When a visitor visits your contact us page, they should get all the required information on this page itself. Add your email address, business phone number, physical location, business hours, social media accounts and any other essential information to your contact page. That said, do not clutter the page; arrange all the information in an organized manner.

achieve3000

Source: achieve3000

4. Add a Catchy Call To Action

Including a captivating call to action to your contact us page is the best way to keep your visitors’ hooked to your website. It ensures that the visitors stay a little longer on your website even if they don’t want to complete the intended action at that particular moment. There are a lot of ways to keep them glued to your website. You can invite them to download your eBook, signup for a newsletter, check out your latest blogs and bestselling products or simply ask them to follow your brand on social media.

Catchy-Call-Action

5. Mobile-Friendly Design

Majority of the websites get a chunk of their traffic from mobile and other smaller devices. Therefore, it is essential to design a responsive contact us page so that visitors can easily fill the contact form using mobile devices. Moreover, Google ranks responsive and mobile-friendly websites higher on their search engine result pages. Make sure that all your website pages, including your contact page, are mobile-friendly. You can use large, bold and easily clickable CTA buttons, and large form fields to provide a seamless mobile experience.

Weifield-Group

Source: Weifield Group

To Conclude

Your contact page is the first place where your customers go for help. An amazing, user-friendly contact us page can help customers find solutions and engage with your business. You can incorporate the aforementioned elements on your page to create an engaging and welcoming contact us page. Use our contact us page to speak to one of our design experts and discuss your design needs.

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Web Design

5 Must Have Features Of Any B2B Website

Features Of B2B Website

It’s a daunting task to get potential customers on your website and keep them around once they’ve arrived. For B2B websites, this is particularly difficult. As a rule, business customers are much savvier than your average B2C consumers, they know exactly what they are looking for and what you’re trying to feed them. Utilizing the maximum potential from a website’s traffic requires understanding a few fundamental things. You should know who your audience is, what they want, and how your website can help them get it. Here are a few important components of your website which add to the success of a B2B website.

Navigation

Website designs are becoming simpler day-by-day and that should always be kept in mind while designing. If your website loads the user with too much information, chances are they’ll decide that it isn’t worth their time and will quickly bounce off and may not return ever. Keep everything as simple as you can, especially the navigation. The navigation tab on your home page shouldn’t feature more than about 4-6 tabs. It should include ‘about us’, ‘services’, ‘contact’ and ‘blog’, as it’s a familiar structure that will make navigation through your website quick and efficient.
B2B customers want to be properly informed before making any decisions. That’s why they would likely want to speak to somebody before doing so. Your website should therefore be well optimised to direct readers towards content that answers their questions, with routes to conversions optimised towards contact-based CTAs.

High-Quality Content

The core of every digital marketing campaign is high-quality, relevant content. Consumers expect to find information online in relation to a product or service through all possible channels and mediums. Blogs, eBooks, case studies, customer reviews, white papers etc. All these resources help them to make an informed purchase decision. Moreover, they expect to be able to access and receive information in real-time. Without content, B2B companies have no way of engaging and retaining the interest of potential prospects. Without good content, prospects will not be attracted to the website even if they would be looking for the exact products and services the business offers.

Blog

Every B2B company, at the very least, should have a blog. Even if they only blogging frequency is once a week or month, it’s a great opportunity to create a new web page that targets a specific keyword and uses a unique URL, all of which will help prospects to find the website. Think of a blog like a repository of quality information. A prospect can turn to your blog to find out more about your products and services. It takes time and effort to create an engaging blog, but it’s almost free and can produce amazing results.

Branding

A lot of people think that branding and aesthetics are largely the same things. But that’s not the case. If aesthetics relate to the raw colours and images on your website, then branding is the way they’re used. Branding should be coherent and consistent throughout the website. Having a specific logo and colour scheme is a pretty popular way of achieving this.
It’s important that your branding efforts go alongside the website’s navigation. Potential customers should leave your website with a concrete idea of what your business is about, what its values are, and whether it’s a right fit for theirs.

Call To Action

Calls to action, or CTAs, are common features of most blogs and website pages. If you’re trying to sell something, a CTA draws attention to the action you would like your visitors to take. Like, if you’re trying to divert traffic towards content that explains more about what you’re selling, the CTA is the text, graphic or link that does that.
B2B consumers also generally know what they’re looking for and want to be able to quickly distinguish whether a website, product or blog page is worth the time they’re going to spend reading it. Therefore, a decent B2B CTA has ‘this is the information you need to know’, or something very similar, implied quite heavily within. That said, make it snappy and attractive so that it really stands out and attracts attention.
These five features may sound very basic, but holds a greater significance in context of building a successful B2B website. We have a team of expert designers who can guide you more. Talk to them to get a better understanding.

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Web Design

5 Vital Ingredients Of Designing A Delicious Food Website

Food Website
Food Website

It looks delicious! Has it ever happened with you that you literally start drooling by merely looking at a dish or its picture? We bet you’ve experienced this. Long gone are the days when food websites relied on PDF format menu cards and boring stock images. They have undergone a major transformation and now use a splendid UI design, magnificent photographs, vibrant colors, striking fonts, and high-quality content on their websites. So what are really the ingredients that contribute to the recipe for a lip-smacking food website? Let’s find out.

1. Drooling Pictures

It goes without saying that visuals create the best impact on users visiting a website. That said, food photography is an art; it is the base of any food website and is a major contributor to its success. The food should look delicious, full of flavors, colorful, fresh and must make everyone drool. Every food brand must give a good amount of thinking to it. It’s not just the food, but its plating, cutlery, look and feel of the ambience, everything contributes.

Drooling-Pictures
LouMalnati’s

2. Delicious Colors

Yes! Colors can create an aura of taste and can easily make a food either look tasty or boring. Don’t be afraid of playing around with vibrant colors, however, don’t go too loud and over the top. A tried and tested trick of the book while selecting a background color is to sample colors from the food itself, and darken or lighten them; the food will look attractive. For typography, do the reverse (lighter or darker) than the background.

Delores-Custer
Delores Custer

3. Appetizing Content

Content is the king, and in every context. Enticing photographs and attractive colors may make a visitor inquisitive, but its the content which will eventually engage users. Users will be interested in what value proposition you have for them and how you can increase their knowledge while providing food for their thought and interests. Content is really important, but just because it’s important, don’t complicate it. Keep your content simple, fun, and in a light tone. After all, you’re talking about food, not a world crisis.

Appetizing-Content

4. Flavorful Typography

Your food fonts should be good enough to eat. Fonts should compliment your food photographs as well as the appetizing content that you have put on your website. Draw inspiration from restaurant menus, cookbooks, or recipe books. They are an ocean of knowledge as far as the fonts are concerned. Create a unique style between the headings, subheadings and base text to create a visually pleasing style.

Flavorful-Typography
Unio

5. Yummy Interface

An effective interface is pivotal for any website, and a food website is no exception. A simple yet persuasive user interface ensures that the user is not lost on the website at any given point in time and can carry out the desired purpose without any distractions. A good UI is an unsung hero; it swiftly elevates the user experience while working in the background. All functions must be crisp, clear, and intuitive. A user must be aware of how to perform a certain action and what would be the result of it.

Yummy-Interface

The food industry is growing by leaps and bounds, competition is increasing day-by-day. It is very important for a food business to give more thoughts on how they present themselves over the web, as the internet has now become the predominant way of interacting with any sort of business. Engage in a quick chat with our web design experts to know more on how you can elevate your business through effective web designing.

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UX Web Design

These Four Mega Navigation Menu Design Trends Are Here To Stay

Design Trends

It’s very common for websites these days to feature a mega menu and full-screen dropouts, especially content heavy websites with tons of links. But designing an effective mega navigation is a tricky thing to do. As its an emerging design trends, there are no strict Do’s and Don’ts. One must keep his eyes open to notice mega menu trends which are gaining popularity across the design world. That said, here are a few mega nav trends which are growing in popularity across the design world:

1. Deep Level Categories

The column structure is the most valuable design style for a mega navigation. Under the column structure, a designer can label “categories” for links and thus deeper links can be created without using multiple flyout menus. A mega navigation dropdown can cover the entire page and 3-4 columns can be easily squeezed in one dropdown. The below-mentioned image shows the home page of Puma.

The ecommerce shop has a columnar structure broken down into categories based on demographics and items. Inside each mega nav, there are columns featuring different types of items (featured items, shoes, clothing, accessories and sport). The columns have their own headers which are more prominent than the rest of the links.

Deep Level Categories

2. Full-Width Dropdowns

Not every site features this trend but it is gaining popularity these days. Huge mega navigation menus run across the entire width of the page hence creating enough room for desktop & laptop users. However, mobile users typically have hidden menus so the full effect is not visible anyways.

The below-mentioned image displays the menu of Pluralsight featuring a fullscreen mega menu. The content stays fixed at the same width as the page, however, the menu is spread across the screen. It’s a very eye-catching effect as it creates more room in the menu.

Full-Width Dropdowns

3. A mix of Images and Text

Visuals have a deeper impact as compared to any other type of content and hence adding more images to websites is a great idea. Visuals help in breaking the monotony of regular text we which we come across day in and day out. Needless to say, mega navigation menus work best on larger screens so there’s a lot of room for images.

Take a look at the Sears website.

A mix of Images and Text

They have smartly broken up their navigation into multi-level categories using links as well as images. A few of the top categories have images of kitchen appliances, mattresses, and home furniture. On the other hand, the deeper categories include direct links to items like cutlery and tableware.

4. Alternate Dropdown Techniques

There’s no harm in being a little experimenting with your mega navigations. It’s best to keep analyzing different techniques, methods etc. to understand what can best work in your case. Some websites don’t shy away from pushing the limits and add different aspects like animations, multiple columns, and even flyout menus that appear out of mega navs. The goal is to design a menu which is usable and works well.

The typical mega nav menu on The Open expands while hovering and the entire page gets pushed down to make room for the new menu. Unlike most of the mega navs, this one animates down while moving all the page content lower. It might not seem to be a perfect idea for every website but it’s definitely a unique one. You can run some A/B tests to compare the usability.

Alternate Dropdown Techniques

 

If you’re looking to design or redesign your content heavy website, talk to our design experts and understand how you can display your content in the best possible way using mega navigation menus.

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Design

Importance of Graphic Design For Your Business

Graphic Design For Your Business

Designs are a part of our daily lives. Every single day we come across with logos, websites, books, magazines, flyers, advertisements etc. which are full of graphics and eye-catching designs. Still, a lot of people cannot digest the fact that graphic design is as important as any other arm of your business. This article highlights the importance of graphic design for any business and how it benefits a brand.

1. Boosts Sales And Growth of A Company

sales

Thoughtfully created and uniquely designed graphics help in attracting people towards your brand. Visually appealing marketing material, distinctly designed logo, attractive social media marketing images etc. help in drawing people’s attention to what you’re offering. Moreover, good quality graphics help people to perceive your brand as a brand that offers good quality products or services. This helps in building trust and increasing customer loyalty which in turn leads to increased sales and growth.

2. Creates A Strong Brand Recall

brand recall

Graphic designs are also helpful in establishing a company’s name in its niche market. When people look at an attractive logo, again and again, it reminds them of the brand associated with that logo. Similarly, advertisements, websites or business cards featuring good quality graphic designs also helps in creating brand awareness and ensure that people easily recognize your brand.

3. Conveys a Brand Message

Graphic design is also a great way of conveying a specific brand message to the target audience. A brand message makes the design extremely useful. A professional designer will first try to understand the message that needs to be delivered through the design. Based on the intended message, the designer picks specific colors and typefaces to evoke particular emotions. These emotions then become the message of the brand to its potential customers.

Take a look at the McDonalds logo.

McDonalds logo

It has red and yellow as its primary colors. These colors evoke feelings of passion and raw energy of young people and also portrays a feeling of socialization. This is exactly the message of this fast food giant as its target is young customers.

4. Displays Professionalism

Displays Professionalism

It’s difficult for companies to create an environment of competitiveness and professionalism amongst their employees, especially in startups and small companies. Graphic design makes a lasting impression on your clients and vendors. For example, a strategically designed and visually stunning logo design speaks volumes about its company’s ways of doing business. It gives an impression that the company is highly professional and is very serious about what they do. That can really be helpful in striking long-term client relationships which means steady growth of the company.

5. Enhanced Readability of Your Content

readability

A good graphic designer can even enhance the readability of the content that you generate to grab the attention of your audience. There are a lot of ways to do so like picking appropriate typefaces, colors, images, etc. The average reading time on the web is very low and most of your audience will simply scan your content rather than actually read it. If the designer is able to highlight your most important content through graphics, chances are more that your content will be read.

If you also want to amplify your brand image by using graphic designs than speak to one of our design experts NOW!

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Web Design

5 Pro Tips To Master The Art of Web Designing

Web Designing

The web designing process is as vast as an ocean. There’s a plethora of design principles and trends that a designer needs to follow while pouring down his creativity in a web design. While it’s never harmful to experiment a bit here and there during the designing process, but it’s good to keep a few tried and tested tricks at the back of your mind. Here are 5 pro tips that will come in handy while designing a visually stunning and user-friendly website.

1. Always Left Align Your Logo

The logo of your brand holds great importance. Therefore, placing it in an appropriate spot on your website becomes a pivotal task. Designers think that centrally placing the logo will ensure that it gets maximum attention as it will become more visible, however, that’s not really the case. Studies have shown that a left aligned logo grabs a lot more attention than a right or center aligned one.

Users tend to start reading a webpage from the top left-hand corner, moving left to the right bottom corner, which means users will focus more on a left aligned logo. A right aligned logo portrays weeker brand image while a centrally aligned logo hinders navigation to the homepage. Moreover, a majority of languages across the world use left to right scripts.

Left Align Your Logo

2. Never Use Pure Black for Text or Backgrounds

Colors and Types are very important to enhance the visual appeal of any website and black is one of the most commonly used colors for texts and backgrounds. But, if you’re using pure black color for your text and backgrounds, you’re going down the wrong lane. A study has shown that pure black text and backgrounds with white can cause discomfort for the eye when users read the text over an extended period of time.

White has 100% color brightness and black has 0% color brightness, which leads to a huge disparity in the light levels users see. This is very discomforting for the eyes. Instead of black, use dark gray text on a white background so the change in brightness will not be as drastic.

Text Color

3. Use Single ‘Full Name’ Field In Your Forms

If your form has two separate fields for First Name and Last Name then you must change it. It’s not necessary that every user will be able to split the name into a first and last name. The cultural aspect comes into picture here. For example, Latin Americans generally have two last names, one from each of their parents, while Chinese people use their family name as their first name and their personal name as their last name.

Bifurcating the name field into two parts can cause confusion among users. Instead, use a single ‘Full Name’ field so that users can enter their name in the manner they pronounce and write it.

Full Name

4. Always Show Error Messages On The Right

While displaying any kind of error messages, always stick to the right side. The western reading system goes from left to right. When users move their sight from the input message to the error message towards the right, it’s a natural movement of their eyesight and thus takes minimum mental and visual effort.

On the other hand, when the error messages are placed on the left-hand side, it goes against the western reading flow and also breaks the natural reading flow of the user.

Error Message

5. Use A Ghost Button As A Secondary Button

A Ghost button is a button that has an outline but no solid fill. When used in the right context, they can clarify the priority of an action and increase task efficiency. When two buttons are used together, users think about which button to click. They depend on text labels to come to a decision, however, if visual cues are provided to them, they can decide faster.

A solid button for your main action and a ghost button for your secondary action will accelerate the user’s decision-making.

Button

For more such interesting design tips you can reach our design experts who would be more than happy to discuss your design requirements.

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Blog

Follow These Simple Tricks To Create A SEO Friendly Web Design

seo friendly website

The visual appeal of any website holds a lot of importance but isn’t the only criteria for its success. No matter how cool your website looks, it’s a complete waste if no one knows that it even exists. That’s when SEO comes into play. Search Engine Optimization helps in driving more and more customers towards a website thereby increasing the chances of conversion. That said, it’s important for website designers to keep SEO at the back of their head while designing a website in order to increase its effectiveness. In this article, we will learn 7 interesting tips to create an impressive SEO friendly website design.

1. Integrate Social Media

Search engines give a lot of importance to Social Media. Websites with social media elements enjoy higher search engine rankings which lead to more traffic on the website and eventually boosts the conversion. So, include social media icons of all your social media accounts on your website. Besides, don’t restrict yourself to Facebook and Twitter only. A lot of other social media platforms like Snapchat, Youtube, Instagram, Flickr etc. are gaining popularity these days and must not be left out. This helps in creating a personable image of your brand in front of visitors.

Integrate Social Media

2. Optimize The Images On Your Website

It’s not enough to optimize the text of your website to make it user-friendly. The same level of optimization must be done for the images as well. Ensure that the images you use are of good quality but small in size. Ideally, images must be between 30kb to 100kb and have a resolution of 72dpi. Large images will increase the page load time of your website which can hamper your search rankings. While selecting an alternative text for your images, ensure that you use relevant keywords. Furthermore, in order to enhance your search rankings, it’s best to use only relevant images and place them appropriately on the website.

Optimize The Images On Your WebsiteImage Source: SEO Rave

3. Create SEO Friendly URLs For Your Web Pages

A complicated web page URL can adversely affect your search engine rankings. For Example – http://www.myfashion.com/products/item2?=6541 is not an SEO friendly URL as it doesn’t help the search engine to understand what this page is about. Instead, http://www.myfashion.com/Men/Shoes/Casual is way better as it clearly explains the details about the page. That said, avoid using too many categories. Another best practice is to use a hyphen instead of an underscore to separate words in the URL.

seo urls

4. The Web Design Must Be Responsive

Your website design must be responsive and must be accessible from all the devices and across browsers. If visitors are not able to access the website from any particular medium, they are forced to bounce off and might not ever return back to your website. Also, the page loading time goes hand in hand with the accessibility factor. Eliminate any design elements that may cause the web pages to load slowly as it will hamper the search rankings directly.

responsive website

5. Don’t Overuse Javascript

It’s a common mistake done by web developers and designers to use Javascript in the entire site design. Search engines crawl through the website to index them and rank them accordingly. They will struggle to crawl through your website if your site heavily uses Javascript. Moreover, Javascript doesn’t perform very well especially in cases of mobile devices. Stay away from excessive use of Javascript and use it sparingly on your website to make your web design more user-friendly as well as SEO friendly.

javascript

6. Incorporate Keywords In The Entire Design

If you think that keywords can only be used in the copy of your website, then you’re sadly mistaken. Keywords can be easily incorporated into the entire website design. As mentioned earlier, keywords can be used as alternative text for images. Moreover, they can be used at many other places like in the title tag, H1 tags, website slogans, meta descriptions, meta keywords, navigation, H2 tags, bullet points, title attribute on links, H3 tags, breadcrumb trails, footer links, URL’s, file names, internal links and folder names.

7. Use A Sitemap

The sitemap becomes very critical for a website especially when you have a dynamic site or a site with thousands or lakhs of pages. All the content heavy websites with a large number of pages and dynamic sites face a lot of difficulties while being crawled by search engines. To overcome this problem XML sitemap is used. XML sitemap ensures that a website is crawled easily by search engines, even if there are a lot of content-heavy pages in it.

sitemap

Designing a website not merely playing around with different layouts, themes and color schemes. It’s way more complex than that. It’s very important for designers to understand each and every element of web designing in order to create a successful web design. Talk to our design experts and discuss more about effective website designing.

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Web Design

8 Golden Rules Of Visual Hierarchy

visual hierarchy

It’s a known fact that visuals create maximum impact on viewers. The art of website designing also follows the same principle and the entire process of web designing aims at creating something which is visually appealing. It’s important to create something visually attractive, but it’s also important to add an order and structure to the design, which is done by following a visual hierarchy. Visual hierarchy helps in guiding the human eye from one element to the other while eliminating visual fatigue and helps them to notice vital information. Here are 8 golden rules to follow in order to effectively implement visual hierarchy in a website design.

1. Focal Point

Focal points are areas of interest, emphasis or difference within a composition that captures and holds the viewer’s attention. The focal points in your design should stand out of the clutter and must be easily noticeable. Focal points must be designed with some differentiating elements like a different color, size, shape etc. so that it becomes the first thing a human eye will notice while gliding through the webpage.

focal-point

2. Movement

A viewer’s vision is automatically drawn to certain specific places and they follow a particular movement of vision. It does differ from individual to individual, however generally the viewers follow an F-pattern or a Z-pattern. If the text and design is implemented keeping the movement pattern in mind, its more likely that the content will be better comprehended. However, if the viewer is not moving the way you want them to, then perform the A/B testing of layouts.

build-website

The build website uses a Z-pattern movement

3. Golden Ratio

In simple words, it is a mathematical proportion of the elements of different sizes which is thought to be the most aesthetically pleasing for human eyes. The proportion equals 1:1.618 and it is often illustrated with seashell-shaped spirals. Designers often apply golden ratio at the stage of wireframing. It helps to plan a structure for the layout placing and sizing user interface elements in the right proportion which will be soothing for users’ eyes.

box-UX-planet

Source: UX Planet

4. Repetition

Repetition helps in creating a unity which boosts understanding and recognition. Style repetition provides consistency across the website which leads to a unified web design. Repetition of some elements like fonts, colors, shapes or sizes throughout the entire composition clearly defines the visual hierarchy of any design. At times repetition is used to give elements a new meaning altogether. Like when you see blue underlined text stand out on a page you instantly recognize the font as a hyperlink. Repeating this style in a design tells your audience where to click for more info.

Repetition

Source: Visme

5. White Space

Every aesthetically-pleasing design requires its fair share of clutter-free negative space, often referred to as “white space”. A lot of designers overlook the importance of white space as a design component in the scheme of visual hierarchy. The idea is, more the white space surrounding an element, more it will catch attention. White space improves focus, cuts through the clutter easily, and creates amazing balance in a web design.

White Space

Source: Colony

6. Typeface

It is essential that you convey your message loudly and clearly through a clear typeface, that kills any ambiguity. The major headings should stand out with large font size followed by medium sub-sections, and smaller details. Using different type sizes helps in emphasizing important details. Also, the overall design looks more systematic and arranged. Various text sizes, weights, and spacing can be used to create typeface hierarchy.

Typeface

7. Randomness

It’s not necessary to follow the grid always. Some designers break the grid and place various elements randomly across the page to stand out from most of the gridlocked text. Although the concept is called randomness, simply scattering elements across a page without a strategy or reason will not yield the desired results. Every move of randomness must be a calculated one backed by analytical facts.

randomness

8. Alignment

Alignment is part of the structure by which elements are placed in a design. It dictates that visual components, whether they be text or images, are not positioned arbitrarily throughout a composition. Some visual designs are centered or justified so that they share both the left and right margins. In F-pattern designs, objects are generally aligned to the left, while Z-patterns often employ a combination of left, center and right alignments. Designs featuring text are often aligned to the left margin while simple visual designs are mostly center aligned to strike balance.

alignment

Source:Visme

Creating and implementing a visual hierarchy can do wonders for your overall web design. These rules, when followed and implied correctly, will surely enhance the aesthetic appeal of your website while providing order and symmetry. Talk to our experts and understand how they use these rules and other design tricks to create stunning websites.

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Technology Web Design

These 5 Tips To Design Ecommerce Product Pages Are Absolutely Gold

Ecommerce
Ecommerce

The whole and sole purpose of any eCommerce website is to achieve higher conversion rate and thus generate a bigger revenue. Therefore, they focus extensively on the checkout process for users. Right from the time they add a product to the cart, to the time they complete the purchase. However, it’s not only the checkout process that is important. The product pages also hold equal importance. The product pages must be designed in a manner that customers get all the information that they seek in the most convenient way. Here are a few tips to enhance user experience on Ecommerce product pages.

1. Clear Mention Of Price And Features

The first thing that customers look on a product page is the price. Display the price as early as possible. Display it at the very top of the page and to the side of the product title as well. It’s better that you display the overall price of the product including all the applicable taxes and also mention the shipping charges if any. The prominent features like different colors or sizes should also be clearly mentioned. If the price of the product changes with any color, pattern or size, the change should reflect right when the variant is selected. The aim is to be as transparent as possible while dealing with the price.

Price And Features

Image Credit: levis.com

2. Display Sellable Images

Images play a huge role in increasing the sale of any product. It’s a proven fact that products with great images sell faster and more than other products. The number of images to display is however arguable. 10 images or just 1 great image. Both can create the desired impact. The idea is to give customers a digital taste of what the product actually looks like. Features like ‘Click To Zoom’ and ‘Thumbnail Galleries’ provide added advantage.

Display Sellable Images

Image Credit: amazon.com

3. Product Description At A Glance

People over the web don’t really read everything written on the web pages and simply browse through them. That’s why it’s not a good idea to stack up long features list in different sections. Rather, you should present prominent features of the product in a skimmable format right beneath or beside the main product. Keep the list short, segmented in pointers, with a crisp one-line description. Make the heading ‘features’ eye-catching by enlarging its font and tweaking the font style. Trust us, you will grab more eyeballs.

Product Description

Image Credit: dollarshaveclub.com

4. Always Display Customer Reviews

Customer reviews are a great way of building trust among your ‘to be’ customers through testimonies of your existing customers. These reviews help potential buyers in making a wise choice and a lot of their doubts are cleared through them. It’s not necessary to display the full reviews right at the top. They can be displayed under a separate section preferably at the bottom of the page. However, overall average rating through star system must be displayed at the top of the page.

Display Customer Reviews

Image Credit: amazon.com

5. A Clear And Easily Accessible ‘Add To Cart’ Button

Once the customer has finally decided to buy a product, then begins the ultimate process of checkout. This process is generally guided by a CTA button (Add To Cart in this case). The CTA button must be very clear, easily accessible, and available at any given point in time. The button must be designed to be distinct by use of strong colors, different font style, and button text. It’s advisable to place it at the top of the product page.

Accessible Add To Cart Button

Image Credit: Hayneedle.com

Conclusion

The Ecommerce space is huge and is filled with tons of products. Every product is different and may demand a different design concept. Nonetheless, these basic UX concepts can fit for almost every product page on a broader level. Apply the aforementioned tips along with little tweaks of your own and you will get the results. Have a little chat with our design experts and tell them your design requirements.